Remove social

Chris Koch

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100
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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100
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7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

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7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

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Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.

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Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.

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Is ghost writing in social media right or wrong?

Chris Koch

Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). Why do we assume that anyone can channel passion into his or her writing? It’s not about the style, it’s about the ideas.