| | | Chris Koch | |  Social | 93 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH JULY 29, 2011 How social media muteness endangers your company: The crisis at McKinsey McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media. This crisis unfolded online and in social media. Companies that lack a human face and hide behind their brands—no matter how good those brands are—will suffer in the era of social media. textbook example of pragmatic thought leadership. | CHRIS KOCH OCTOBER 7, 2011 7 reasons why social media success has nothing to do with social media This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Here are some examples: Most C-level executives are not in social media—they’re in search. Social doesn’t happen in B2B without a culture change. Is Twitter “social?” | | | | | |
| CHRIS KOCH OCTOBER 1, 2010 13 questions about social media and thought leadership It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. MarketingProfs’ Megan Leap came up with some excellent questions for me about thought leadership and social media for this week’s TechChat. Especially in social media, their subject matter experts need to take center stage. What social media vehicles are best for promoting B2B thought leadership? | CHRIS KOCH MAY 6, 2011  How to measure influence in social media marketing Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. How to measure social media influence in a marketing context. | CHRIS KOCH FEBRUARY 18, 2011 Eight attributes of a thought leader Social media are growing up. Clearly, there’s a growing hunger for thought leadership in social media. Our prospects and customers want us to cut through the noise of social media just as they’ve wanted us to cut through the noise of every other communications channel that came before. Latest Post Thought Leadership B2B marketing Business Edelman Internet Marketing ITSMA ITSMA Research leadership Management Social Media Thought leader TwitterInteresting research from Edelman shows that there has been a decline in trust in “people like myself” and “regular employees.” | CHRIS KOCH MAY 13, 2011 Social media’s Hallmark Moment: the Twitter Auto DM Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. try to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it? hope you enjoy that.”. See if you agree with mine. Perhaps you can add some yourself. What do you do?” feel so used. | | | | | | | |
| -
CHRIS KOCH | TUESDAY, MAY 15, 2012 Why salespeople should sell ideas: an FAQ
No doubt that number has continued to go up—especially with the rise of mobile and social media. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. And I’m not sure that salespeople share the same passion for ideas as we do. think they need to be convinced. Please tell me if you think the following does the job: Relationships are what matter in selling. Why should I start selling ideas instead? MORE >> -
CHRIS KOCH | FRIDAY, OCTOBER 30, 2009 Want proof that the C-suite is into social media? Here it is.
We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. CEOs Use Social Media More than Other Buyers. More importantly, we found that executives in large organizations use social media more than in smaller organizations, and that C-suite executives actually use social media more than their lower-level buying peers. MORE >> -
CHRIS KOCH | TUESDAY, DECEMBER 28, 2010 15 things marketers should stop doing and thinking in 2011
Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. The theory is that social media powered by humans doesn’t scale well. don’t. Mobile. MORE >> -
CHRIS KOCH | FRIDAY, JULY 10, 2009 How old-school data capture is poisoning marketing and what to do about it
As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Social media and lead generation go together. But there is a natural link between social media and lead generation. don’t think so. MORE >> -
CHRIS KOCH | TUESDAY, AUGUST 3, 2010 13 qualities of a good social media voice
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. good starting point is to create a social media policy for the organization. Employees and subject matters experts need active support from marketers to develop their social media voices. In ITSMA’s social media survey, 68% said that marketing is the catalyst for social media. Grammatical. Communal. Dialectal. MORE >>
- The prerequisite to effective social media: the idea organization CHRIS KOCH | FRIDAY, MARCH 25, 2011
- Three steps for B2B marketers to build a personal social media presence CHRIS KOCH | FRIDAY, JUNE 26, 2009
- Is the era of PR over? CHRIS KOCH | FRIDAY, NOVEMBER 5, 2010
- 3 ways to link marketing to revenue without metrics CHRIS KOCH | FRIDAY, MARCH 18, 2011
- Does integrity make you a social media loser? CHRIS KOCH | FRIDAY, OCTOBER 14, 2011
- How to squander your leadership in social media CHRIS KOCH | FRIDAY, FEBRUARY 12, 2010
- 4 Reasons Why Facebook Stinks for B2B Marketing CHRIS KOCH | FRIDAY, AUGUST 5, 2011
- The last of the anti-social marketing tactics CHRIS KOCH | FRIDAY, NOVEMBER 11, 2011
- Stop doing PR. Start doing visibility. CHRIS KOCH | FRIDAY, NOVEMBER 12, 2010
- 15 qualities of a good social media voice CHRIS KOCH | TUESDAY, AUGUST 3, 2010
- Four reasons to hate thought leadership CHRIS KOCH | SATURDAY, FEBRUARY 4, 2012
- How to get employees involved in social media: focus on ideas CHRIS KOCH | FRIDAY, MAY 20, 2011
- The five stages of social media grief—have you passed through them yet? CHRIS KOCH | WEDNESDAY, JUNE 15, 2011
- Why our thought leadership is broken CHRIS KOCH | FRIDAY, SEPTEMBER 17, 2010
- In social media, no one knows you’re an introvert CHRIS KOCH | FRIDAY, JUNE 25, 2010
- How to get others to blog CHRIS KOCH | FRIDAY, MARCH 26, 2010
- Should sales enablement be owned by sales rather than marketing? CHRIS KOCH | FRIDAY, SEPTEMBER 24, 2010
- Why Lead Management Automation Really Matters CHRIS KOCH | FRIDAY, OCTOBER 22, 2010
- How to make social media add up to thought leadership CHRIS KOCH | THURSDAY, DECEMBER 16, 2010
- Is ghost writing in social media right or wrong? CHRIS KOCH | MONDAY, JUNE 18, 2012
- Marketing’s golden opportunity in innovation CHRIS KOCH | FRIDAY, APRIL 22, 2011
- 6 ideas for sifting the mobility chaos CHRIS KOCH | MONDAY, MARCH 12, 2012
- 6 lessons on how NOT to market to customers CHRIS KOCH | FRIDAY, JULY 22, 2011
- Why you need to turn your customers into stalkers CHRIS KOCH | FRIDAY, JANUARY 21, 2011
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- Six ways that marketing needs to lead the organization in social media CHRIS KOCH | FRIDAY, MAY 14, 2010
- How to write blog posts from a white paper CHRIS KOCH | FRIDAY, MARCH 23, 2012
- B2B social media lessons from Steven Slater and Mark Hurd CHRIS KOCH | FRIDAY, AUGUST 13, 2010
- 2011: The year of personal brands CHRIS KOCH | FRIDAY, JANUARY 28, 2011
- How do you know when you’ve reached the next level in social media? CHRIS KOCH | FRIDAY, APRIL 8, 2011
- How to establish a voice of authority in a blog CHRIS KOCH | FRIDAY, APRIL 9, 2010
- Is “social media campaign” an oxymoron? CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
- Where is the utility in mobile apps for B2B? CHRIS KOCH | MONDAY, DECEMBER 10, 2012
- Why serious games are a serious form of thought leadership marketing CHRIS KOCH | FRIDAY, JULY 9, 2010
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- The five components of a successful thought leadership program CHRIS KOCH | FRIDAY, AUGUST 21, 2009
- Top B2B marketing posts for 2009 (hint: social media) CHRIS KOCH | WEDNESDAY, DECEMBER 30, 2009
- Why Tut would have been buried with his iPhone CHRIS KOCH | FRIDAY, MAY 7, 2010
- Social media raises the bar for customer intimacy CHRIS KOCH | FRIDAY, MARCH 12, 2010
- Why Twitter is for old people CHRIS KOCH | TUESDAY, JUNE 16, 2009
- How to create B2B social media policies CHRIS KOCH | TUESDAY, NOVEMBER 24, 2009
- There is only one objective in social media: create learning networks CHRIS KOCH | FRIDAY, JANUARY 8, 2010
- The crisis of buyer information in B2B and how to fix it CHRIS KOCH | TUESDAY, AUGUST 16, 2011
- Do too many cooks spoil the blog? CHRIS KOCH | WEDNESDAY, JULY 28, 2010
- There is no social media strategy, only marketing strategy CHRIS KOCH | WEDNESDAY, FEBRUARY 24, 2010
- How Facebook’s privacy disasters will change B2B marketing CHRIS KOCH | FRIDAY, MAY 21, 2010
- The five components of a successful thought leadership program CHRIS KOCH | FRIDAY, AUGUST 21, 2009
- How to use social media for B2B CHRIS KOCH | FRIDAY, MARCH 19, 2010
- Is “social media campaign” an oxymoron? CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
- Integrating mobile into B2B marketing CHRIS KOCH | THURSDAY, MAY 27, 2010
- Eight reasons to monitor social media and a list of tools for doing it CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
- How social media will change lead generation in B2B CHRIS KOCH | FRIDAY, FEBRUARY 26, 2010
- The crisis of buyer information in B2B and how to fix it CHRIS KOCH | TUESDAY, AUGUST 16, 2011
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- 7 reasons why social media success has nothing to do with social media CHRIS KOCH | FRIDAY, OCTOBER 7, 2011
- Does integrity make you a social media loser? CHRIS KOCH | FRIDAY, OCTOBER 14, 2011
- The last of the anti-social marketing tactics CHRIS KOCH | FRIDAY, NOVEMBER 11, 2011
- It’s official: Marketing owns social media management. Now what? CHRIS KOCH | FRIDAY, APRIL 16, 2010
- How to build emotional engagement in B2B marketing CHRIS KOCH | FRIDAY, APRIL 2, 2010
- When does content need to be mobile? CHRIS KOCH | FRIDAY, MARCH 5, 2010
- Thought leadership is still dead; long live idea marketing CHRIS KOCH | FRIDAY, FEBRUARY 5, 2010
- How much do you “charge” for your content? CHRIS KOCH | FRIDAY, JANUARY 29, 2010
- How much do you “charge” for your content? CHRIS KOCH | FRIDAY, JANUARY 29, 2010
- Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
- Social media isn’t enough. We need a marketing transformation. CHRIS KOCH | FRIDAY, JANUARY 15, 2010
- Why B2B marketers need to embrace deal marketing CHRIS KOCH | TUESDAY, DECEMBER 29, 2009
- Why B2B marketers hate social media CHRIS KOCH | FRIDAY, DECEMBER 18, 2009
- Six factors driving B2B social media marketing adoption CHRIS KOCH | FRIDAY, NOVEMBER 20, 2009
- Social media strategy for B2B: what’s required and what’s optional CHRIS KOCH | FRIDAY, NOVEMBER 13, 2009
- Social media strategy for B2B: what’s required and what’s optional CHRIS KOCH | FRIDAY, NOVEMBER 13, 2009
- Where should your corporate blogs live? CHRIS KOCH | FRIDAY, OCTOBER 16, 2009
- We’re missing the real social media revolution CHRIS KOCH | MONDAY, OCTOBER 12, 2009
- 16 best practices for creating customer councils CHRIS KOCH | THURSDAY, JULY 16, 2009
- The information gap between marketing and sales—and how to fill it CHRIS KOCH | FRIDAY, SEPTEMBER 11, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- What are your best practices for "recession marketing?" CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- What are your best practices for “recession marketing?” CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- The information gap between marketing and sales—and how to fill it CHRIS KOCH | FRIDAY, SEPTEMBER 11, 2009
- 16 best practices for creating customer councils CHRIS KOCH | THURSDAY, JULY 16, 2009
- Five reasons why B2B marketers should be in social media even if their companies are not CHRIS KOCH | THURSDAY, JUNE 25, 2009
| |
