Buzz Marketing for Technology

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Behavioral Targeting Content Marketing Emotion Social Media Viral Connecting with Emotion Emotional Marketing Reach vs Impact Story telling StoryTelling Viral content

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts. Have you made Google Plus a part of your marketing strategy yet?

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Enjoy!

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. Our next webinar is titled Social Data Made Simple: Getting Started with a Strategy ; be sure to sign up for it or view the schedule of other upcoming webinars here.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly. Posted in Innovation. And it’s often what keeps customers happy and coming back year and after. Take, for example, a global footwear brand. Not much.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. So I suggest the best way to prepare for this is to join me in attending the  The Social-Shake-Up  Conference. So what does a CDO do?

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

In the social era, linearity gives way to seriality.  With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it.  Social data is a boon for marketers. So what’s going on and should we be worried?

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

The mobile marketing platform  smartsy , for example, is using their engagement marketing features and visual recognition functionality to help transform products and campaign assets into #objects, which act as focal points for easily creating and distributing user generated content within the platform as well as across channels, including social media. Posted in Hashtags Twitter.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Social attributes. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. By far.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Everything from age, geography and life stage, incorporating social profiles (e.g., So a completely seamless ecommerce experience no matter where they are —at their desktops, on their smartphones and tablets, or on social pages and sites—is a must-have. You’ll be forgiven if you.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization! This webinar was sponsored by Brandwatch.

Definitive Guide to Planning a New Content Initiative

dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. In that time, we’ve. high-quality, relevant content? target.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Match your CRM data with social data to start building out a clearer picture of your audience and be more relevant to them.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them. You’re not alone. Sticking to stand-alone metrics.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new. Well “hope” isn’t a strategy.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Social Business Intelligence works in real-time and leverages powerful technology to offer you the outside-in view. 

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

This marketing woman was saying I can’t get interviews.  Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff.  My friend meanwhile was completely outraged because she had arranged for online courses this woman could have taken advantage of, but she didn’t. 

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. FOUND the ROI of Social Media for B2B Marketers! Users.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. These applications of social media analytics only scratch the surface though.

The Emotion found in Social Data

Buzz Marketing for Technology

Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. It’s all relative The speed with which social media spreads ideas and.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. Army Chief of Staff. The answer: You don’t.