Social media, echo chambers, and the decline of discourse
JULY 14, 2016
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. think the unintended consequences of social media are an important factor. The decline of mainstream media that social channels have helped perpetuate worsens the problem. The U.S.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use. It was quite a crew.
If you post it will they come?
JULY 19, 2016
Share If You Post it Will They Come ? on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). Not even revolutions just happen.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.
Tools I use to amplify social campaigns
JUNE 30, 2015
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.
Make the most of your social media fans
JUNE 27, 2016
Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. To me, this sounds like the next big thing in the rapid progression of social media marketing.
10 Social media metrics every marketer needs to know
FEBRUARY 10, 2016
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Thanks to all our sponsors!
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. Let’s start.
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. There are a multitude of social networks, self-run message boards, threads deep in reddit, and ad-hoc discussions everywhere online (Dailymile.com, etc.). Social Networks (including FB, Twitter, etc.). Social Media News Release. Waiting for class. Campaign Questions.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby! Let ’em know you mean business.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.
Influencer marketing tools of the trade
JUNE 14, 2016
TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! OK, now on to tools. Love it!
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. followers.
Your team is the best content source for search
MAY 17, 2016
And, of course, to make sure that each staffer who trusts you enough to buy into this content-creation project can be proud of the final outcome — something they would very well consider sharing to their own social channels, including a braggy email to mom (who might finally understand what her dear son or daughter does for a living). Admit it. That’s smart. Jimmy Fallon?)
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. Why would I want to be on Twitter?
3 Top Social Automation Tools
OCTOBER 7, 2014
Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. The post 3 Top Social Automation Tools appeared first on Biznology. HootSuite.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
Tools that help monitor and measure social traffic
JULY 10, 2015
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Well, you can.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Published social media postings can be tracked per link.
10 essentials missing from your business website
APRIL 7, 2016
Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. You want a business website that sells. There are plugins and website features that make your life easier. Better Comments Setup.
Content Strategy for Marketing
SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. curation in detail • Architect content for SEO, CMS, marketing automation, mobile, and social • Recruiting content positions • Establish process / workflow, guides, and tools. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.
Why don’t more marketers use keyword research?
JULY 13, 2016
The keyword database gets even more intelligent if you can connect it to your social listening platform, your persona database, your product taxonomy, your marketing campaign calendar, and your CRM system. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.”
You can only win search by winning social
MAY 5, 2015
Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. No, I don’t mean having and religiously populating a Twitter, Google+, Pinterest, and Facebook page, I mean really becoming part of the social media conversation, the same conversation that was reported back in 1999 by the Cluetrain Manifesto lads. Nothing’s helping.
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Why content marketing complements (but doesn’t replace) link building
AUGUST 3, 2016
recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. And manual promotion with the goal of links is, well, link building.
Social Media is a life sentence
MARCH 11, 2014
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.
Do-it-yourself influencer marketing
MARCH 23, 2016
You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Chris Abraham’s latest webinar was about influencer marketing.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors. It’s thrilling! The post IF you haven’t THEN you should use IFTTT for social appeared first on Biznology. Some Useful Recipes You Can Use Right Now. Tweet Happy New Year!