Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use. It was quite a crew.
Make the most of your social media fans
JUNE 27, 2016
Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. To me, this sounds like the next big thing in the rapid progression of social media marketing.
Influencer marketing tools of the trade
JUNE 14, 2016
TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! OK, now on to tools. Love it!
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Well, you can.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?
Your team is the best content source for search
MAY 17, 2016
And, of course, to make sure that each staffer who trusts you enough to buy into this content-creation project can be proud of the final outcome — something they would very well consider sharing to their own social channels, including a braggy email to mom (who might finally understand what her dear son or daughter does for a living). Admit it. That’s smart. Jimmy Fallon?)
Launching your social campaign with guns blazing!
APRIL 26, 2016
Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. followers.
Tools I use to amplify social campaigns
JUNE 30, 2015
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby! Let ’em know you mean business.
10 Social media metrics every marketer needs to know
FEBRUARY 10, 2016
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Thanks to all our sponsors!
10 essentials missing from your business website
APRIL 7, 2016
Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. You want a business website that sells. There are plugins and website features that make your life easier. Better Comments Setup.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
The studies showed brands that struggled to engage their audience, when measured against brands with “Social DNA” were hit the hardest. For those relying on Facebook organic reach and using Facebook as their social hub, Jay Baer asked: Why build a house on rented land? When Paid Social Media was added, this hiked up the number of new fans. 50,000,000 businesses post 1.5
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. Why would I want to be on Twitter?
My PocketCHIP is a portable Linux box
JUNE 28, 2016
Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. But, oh, the PocketCHIP!
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. Advocate Marketing Creates B2B Customer. Read this report.
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
My recent article, “ CMOs Are Failing to Go Beyond Brand Awareness ” which analyzes the actions the CMOs at Xerox, Lithium, G 2Crowd, Wiley, and XOJet are proof that when it comes to social media, marketers focus is on the top of the funnel. How can you demonstrate a clear social media ROI with brand awareness metrics? What’s Wrong with the Role Marketers Play on LinkedIn Now….
Tools that help monitor and measure social traffic
JULY 10, 2015
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.
3 Top Social Automation Tools
OCTOBER 7, 2014
Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. The post 3 Top Social Automation Tools appeared first on Biznology. HootSuite.
Do-it-yourself influencer marketing
MARCH 23, 2016
You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Chris Abraham’s latest webinar was about influencer marketing.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Why email marketing still matters–and how to make it work
JUNE 15, 2016
With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components. Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. That need is particularly crucial early in the process, when prospects aren’t yet open to talking to a salesperson.
You can only win search by winning social
MAY 5, 2015
Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. No, I don’t mean having and religiously populating a Twitter, Google+, Pinterest, and Facebook page, I mean really becoming part of the social media conversation, the same conversation that was reported back in 1999 by the Cluetrain Manifesto lads. Nothing’s helping.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors. It’s thrilling! The post IF you haven’t THEN you should use IFTTT for social appeared first on Biznology. Some Useful Recipes You Can Use Right Now. Tweet Happy New Year!
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
Build a page and profile for absolutely everything
MARCH 1, 2016
Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. As you all know, I am a freshly-converted 9Round true-believer. I am also a social media marketer would would really like 9Round as a client because I can help them , be it 9Round Corporate, 9Round franchisees, or both. People are mobile. Right?
Social Media is a life sentence
MARCH 11, 2014
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Social Media Marketing.
Social media content discovery and curation for the win
AUGUST 11, 2015
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed. Or, you were until now.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.
Lurkers are the 99.989% of Social Media
MAY 6, 2014
It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. From Producers to Audience; from Hobbyists to Consumers. James.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. He actively uses social media to explore the evolution of those relationships.
Social Media is Like Riding a Bike
APRIL 1, 2014
I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there.
Why SEO is just the start for digital marketing
APRIL 11, 2016
That’s where social media comes in: having a healthy number of positive comments, reviews, likes, etc. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Create Comfort.
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
Will your job search survive your social media activity?
FEBRUARY 15, 2016
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. As you might imagine, LinkedIn is the top social media recruiting platform.