If you post it will they come?
JULY 19, 2016
Share If You Post it Will They Come ? on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). Not even revolutions just happen.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use. It was quite a crew.
I’m an influencer, pay me more!
JULY 26, 2016
pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Why Influencer Marketing Is Faltering and How PR Can Save It.
Make the most of your social media fans
JUNE 27, 2016
Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. To me, this sounds like the next big thing in the rapid progression of social media marketing.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.
Social media, echo chambers, and the decline of discourse
JULY 14, 2016
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. think the unintended consequences of social media are an important factor. The decline of mainstream media that social channels have helped perpetuate worsens the problem. The U.S.
Influencer marketing tools of the trade
JUNE 14, 2016
TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! OK, now on to tools. Love it!
10 Social media metrics every marketer needs to know
FEBRUARY 10, 2016
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Thanks to all our sponsors!
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby! Let ’em know you mean business.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Well, you can.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. followers.
Your team is the best content source for search
MAY 17, 2016
And, of course, to make sure that each staffer who trusts you enough to buy into this content-creation project can be proud of the final outcome — something they would very well consider sharing to their own social channels, including a braggy email to mom (who might finally understand what her dear son or daughter does for a living). Admit it. That’s smart. Jimmy Fallon?)
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. Why would I want to be on Twitter?
10 essentials missing from your business website
APRIL 7, 2016
Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. You want a business website that sells. There are plugins and website features that make your life easier. Better Comments Setup.
Definitive Guide to Planning a New Content Initiative
dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. In that time, we’ve. high-quality, relevant content? target.
Tools that help monitor and measure social traffic
JULY 10, 2015
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.
Why don’t more marketers use keyword research?
JULY 13, 2016
The keyword database gets even more intelligent if you can connect it to your social listening platform, your persona database, your product taxonomy, your marketing campaign calendar, and your CRM system. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.”
3 Top Social Automation Tools
OCTOBER 7, 2014
Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. The post 3 Top Social Automation Tools appeared first on Biznology. HootSuite.
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
You can only win search by winning social
MAY 5, 2015
Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. No, I don’t mean having and religiously populating a Twitter, Google+, Pinterest, and Facebook page, I mean really becoming part of the social media conversation, the same conversation that was reported back in 1999 by the Cluetrain Manifesto lads. Nothing’s helping.
Do-it-yourself influencer marketing
MARCH 23, 2016
You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Chris Abraham’s latest webinar was about influencer marketing.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?
What’s new in content marketing?
JULY 6, 2016
We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. Competition can be fierce which is why staying ahead of the curve is vitally important. Blog Content.
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
Earned media influencer outreach is alive and well
JULY 5, 2016
The social media news release (SMNR) we made for Skinny really captured what Skinny is all about, from their amazing 100% raw, alkaline, small batch, extra virgin, cold pressed coconut oil to their founders and their origin story from the jungles of Vietnam all the way back to their offices in Indianapolis, Indiana , everything’s in the SMNR. The Skinny & Co. Safety first!
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?
Social Media is a life sentence
MARCH 11, 2014
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors. It’s thrilling! The post IF you haven’t THEN you should use IFTTT for social appeared first on Biznology. Some Useful Recipes You Can Use Right Now. Tweet Happy New Year!
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.
What’s the killer app in B2B marketing? Face-to-face events
JULY 28, 2016
Even when we are buying on behalf of our companies, we are social animals, and we want to look the seller in the eye before signing a big contract. Even in content marketing, where digital and social are the darlings, events are named the most effective content tactic in this year’s study from Content Marketing Institute and MarketingProfs. It’s not digital, except tangentially.