Social media is a series of now, now, now — just like real relationships are — so saving up all that equity for periodical grandiose gifts is less appealing to your (virtual online) community than is just being there — it’s sort of like being a good parent: it’s better to be home every night at 5 and home on the weekends, boring old dad, than it is to be on the road all year or away at the office every day and Saturday on your 18-hour-days, only to buy us a car on our birthday. You can’t save social media equity, you can only build it and spend it. MORE >>

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow. MORE >>

Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweepsPhoto credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back. What I do is absolutely follow everyone back who follows me at @chrisabraham. MORE >>

really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. For most companies, one would generally need to rehire everyone in a company to make certain they’re died-in-the-wool social media passion players with exceptional communications, empathy, and writing skills. To me, Zappos is the unicorn of social media-brought-internal success stories. MORE >>

That said, enough does go on each and every day in your office, amongst your staff, in your business, in your industry, with you and your very own personal brand that you need to cover the entire newsroom on your own, including the advertising and publicity (because like the news, everything comes down to driving revenue, and if you can’t prove that all the time, energy, and resources you’re spending online aren’t feeding sales, your one-man- social-media -band is not long for this world. Let me break it down. MORE >>