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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Click here to read the post on the Biznology.com blog. Like this post?

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms.

Socialize your videos for business development

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Sales and marketing people take note: v ideo is a medium used for everyday social communication. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. Use Video to Activate Other Media.

The simple truth about what’s driving digital next year

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But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This isn’t about whether or not Snapchat will catch on as the social network or the messaging platform or marketing channel of the future. While predicting the future is a.) hard and b.)

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

What is Social Media Marketing?

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Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

7 key roles in digital marketing

Biznology

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?” Content strategist. Analyst.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. You see, it’s a wrong message to the wrong audience.

Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Why content marketing complements (but doesn’t replace) link building

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recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. And manual promotion with the goal of links is, well, link building.

Don’t be a “wuss” anymore on social media with your content and discussions

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And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. You see, we know that studies show that only 1 in 5 sales and marketing leaders can clearly demonstrate and prove a social media ROI.

Outside-in marketing: a pragmatic approach to content marketing

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Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. Don’t worry. Like this post?

What can Donald Trump teach us about market research?

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We can also listen to people talking about these issues unprompted in social media, which can help remove some of the question bias. How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. State after state reported voting results at odds with what almost every poll showed. Plenty.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. To start this movement, we need to pinpoint the thoughts, actions, and ideas that need to be changed – many of them that start with the social media and social selling experts mentioned in part one of this series and below.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

If you post it will they come?

Biznology

Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). Not even revolutions just happen.

Social media marketing isn’t a popularity contest

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Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.

Search + Social = Online Reputation Management

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Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology. Actually control. There’s the rub. Millionaires,

Surefire Social introduces SurePulse “webmaster tools”

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Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use. It was quite a crew.

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Today’s online influencers are wicked tough

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So, while Gerris Corp is no longer the only shop in town, the persistence and success of influencer marketing and micro-influencer marketing has led to a much more sophisticated and savvy industry in  in toto.  I still recommend developing “steal me,” easy-to-use and deploy onto a blog Social Media News Releases (SMNRs) in order to both make each engagement as frictionless as possible.

Why 9Round should be using SOCi for social media management

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And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me.

Tools that help monitor and measure social traffic

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All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

Five often-overlooked reasons senior executives should use social media

Biznology

hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. Why would I want to be on Twitter?

Micro-influencer marketing is the new long tail

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Micro-influencers are changing the way brands do social marketing according to new report. OK, no paid-shaming  and  no judgment  but the real secret to a successful micro-influencer engagement is developing a campaign that’s absolutely compelling enough to earn attention, coverage, reviews, and social sharing without direct monetary compensation. Candid Belle via Blog Post.

3 Top Social Automation Tools

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Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. The post 3 Top Social Automation Tools appeared first on Biznology. HootSuite.

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How to effectively integrate video content onto your website

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YouTube is social; be a part of the community by sharing other videos and hopefully creators will share yours too. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Start a vlog. Video + Blogging = Vlogging.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

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According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. They want a relationship based on real, up-front value.

Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself! Should be interesting.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. There are a multitude of social networks, self-run message boards, threads deep in reddit, and ad-hoc discussions everywhere online (Dailymile.com, etc.). Social Networks  (including FB, Twitter, etc.). Social Media News Release. Waiting for class. Campaign Questions.

10 Social media metrics every marketer needs to know

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Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Thanks to all our sponsors!

Selling is to hunting like marketing is to trapping

Biznology

Do you live and breathe social media marketing ? Business Development and Sales Networking Salesmanship Advertising agency Brand Etsy linkedin Self-employment social mediaAlways remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a brilliant genius when it comes to search engine optimization? Are you a digital PR god ?

Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote  Blogger outreach is more PR than social media. Do what you say you’re going  to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby! Let ’em know you mean business.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. INSPIRATION.

How Trump’s brand positioned itself for victory

Biznology

Social media and brand impressions – The shocking statements by Trump provided an unprecedented, ongoing feast for social media. Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. It starts with really understanding your target audience and especially their emotional profile.

You can only win search by winning social

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Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. No, I don’t mean having and religiously  populating  a Twitter, Google+, Pinterest, and Facebook page, I mean really becoming part of the social media conversation, the same conversation that was reported back in 1999 by the Cluetrain Manifesto lads. Nothing’s helping.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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12 inspiring social media monitoring case studies

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90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. It has improved their marketing.

10 essentials missing from your business website

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Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. You want a business website that sells. There are plugins and website features that make your life easier. Better Comments Setup.