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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? Welcome Sarah! Merger campaign.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. Social selling expert teaches her followers to go for the call on LinkedIn, leading to wasted time. All sales leads are not equal.

All social media sites should offer profit sharing and ad revenue

Biznology

Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? — The post All social media sites should offer profit sharing and ad revenue appeared first on Biznology.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Click here to read the post on the Biznology.com blog.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

What am I supposed to do with all this data?

Biznology

Social data (influencers and share of voice). Social Data (influencers and share of voice)—What are the hot topics the top influencers are discussing? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. Tough to do! Analyst reports.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Why aren’t we challenging the common social media best practice that the majority of the content you share should not be your own and challenge experts like David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) who believes that only 10% of the content you share in social media circles should be your own?

Why every business needs a social media business audit

Biznology

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. That’s why you need a social media audit before you put together that next social marketing campaign.

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Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. Use Video to Activate Other Media.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

6 assumptions push marketing gets wrong

Biznology

You can use social listening to get some advanced intelligence about which audience segments are more favorable to a product than others. I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. ” No.

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. ORGANIC SOCIAL MEDIA IS EARNED MEDIA: Reality.

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10 Marketing trends to watch for 2017

Biznology

Visuals are so important to all of your marketing efforts, not just social media. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. Social analytics. Social listening and collecting social data will help you through 2017. Visual content.

How storytelling can shape the corporate brand and culture

Biznology

This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams). like a computer program).

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. In fact, people are sixteen times more likely to read a social media post from a friend than from a brand themselves.

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms.

The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This isn’t about whether or not Snapchat will catch on as the social network or the messaging platform or marketing channel of the future. While predicting the future is a.) hard and b.)

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Fake news has been in the real news recently. And who knows? Like this post?

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Hats off to them all! friends. Thanks, Laura!

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. Steer clear of social scheduling tools and post discussions manually. Win-win.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

How to simultaneously attract new prospects and retain loyal customers

Biznology

Shoutouts on social media are another good example. Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent. If they’re on social media, give them shoutouts or share their content when it makes sense. Should they be two separate initiatives, or can they overlap? Sealed the deal.

The ugly side of digital transformation

Biznology

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Unfortunately, the latter is more likely.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.

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The implications for PR if Twitter goes away

Biznology

There’s a limitation to Instagram and the others, though, because Twitter’s the only by-default public social sharing platform that is quick enough to fuel the real time web. Private and encrypted chat programs might be fueling intelligence but open source intelligence — the kind that fuels PR and crisis shops — damands public and persistent social media sharing.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

3 Top Social Automation Tools

Biznology

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. The post 3 Top Social Automation Tools appeared first on Biznology. HootSuite.

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Why 9Round should be using SOCi for social media management

Biznology

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me. I know!

Don’t screw up your social media listening

Biznology

Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are. Meaning, the input into your social listening platform is the most important piece. You have an 80% Share of Voice. Sound familiar? That’s absurd!

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. You see, it’s a wrong message to the wrong audience.

Why content marketing complements (but doesn’t replace) link building

Biznology

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. And manual promotion with the goal of links is, well, link building.

If you post it will they come?

Biznology

on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). I work harder promoting my online content than I do writing the posts themselves.

Five often-overlooked reasons senior executives should use social media

Biznology

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. Why would I want to be on Twitter?

Now is the time to fix your LinkedIn profile—here’s why

Biznology

In today’s market, even client-recommended future clients are checking out references on social media ( source ). Multiple studies have included questions to determine why buyers rely on social media in general, LinkedIn especially, to help them find solutions to problems and make buying decisions. You’re not alone, and I hope this article will lead you to rethink that position.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use. It was quite a crew.

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Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.