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AUGUST 17, 2009 The 3 big social media questions
have been looking for a way to distil the essence of social media marketing for B2B and, over the course of a number of conversations with clients, it has become clear that there are just 3 things a B2B organization needs if it is going to have a strong, useful presence on the social web. Sometimes, it’s good to return to the basics. Just three.
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SEPTEMBER 4, 2009 A stronger, fitter brand in just 3 minutes?
few weeks ago I wrote a blog post that postulated the three fundamental questions that a B2B company needed to answer if it was to succeed in social media. Normal.dotm. Base One. false. 18 pt. 18 pt. false. false. false. Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes. Allow me to explain and invite you all to join in an experiment.
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APRIL 21, 2009 Who is the social media voice for your business?
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Tags: Beyond Brand Communications Interactive Twitter branding buyersphere social media
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MAY 14, 2009 Is it social media or just multimedia?
As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'.
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BEYOND Let your people go: the great social media in the workplace debate
| WEDNESDAY, MAY 20, 2009
According to the third annual Deloitte LLP Ethics & Workplace survey , 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social
networks. Tags: Beyond Communications Interactive HR social
media EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! make the rules! It's a funny situation. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity. MORE >>
BEYOND The Biggest Cocktail Party In The World.
| TUESDAY, JUNE 2, 2009
Someone once described social
media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there. Having seen the subject of etiquette spring up time and time again recently online, I thought it was maybe time for a quick summary. Follow these dos and don’ts and you will be the belle of the ball. Ignore the etiquette and no one will talk to you. Here are the 6 golden rules… Tags: Beyond Interactive socialmedia twitter MORE >>
BEYOND Capture the data. Release the goodwill.
| FRIDAY, JULY 3, 2009
Tags: Beyond Communications Interactive data lead generation social
media MORE >>
BEYOND Twitter and B2B: don't be fooled by the silent majority
| THURSDAY, JULY 9, 2009
If you are thinking of using Twitter - or social
media in general - in your marketing, you need to know how it can serve you. Tags: Beyond Brand Communications Interactive buyersphere social
networking socialmedia twitter Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". The sub-text here is clear: Twitter is mainly spam. MORE >>
BEYOND Turning the B2B world inside-out. Or is it outside-in?
| THURSDAY, JULY 23, 2009
Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social
media MORE >>
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