Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. B2B Blogger B2B Marketing B2B Social Media Content MarketingWill pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. With social media, a large portion of the cost is time. Social network maintenance. This is a daily activity.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
Schedule social media shares. The difference here is, best-of posts can be pushed out through social sharing, whereas widgets are for people already on your site. B2B Blogger B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts Inbound Marketing bloggingHere are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. Attract links.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
B2B Marketing B2B Social Media Content Marketing VideoConventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. It sounds redundant, but it works.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Evidence: Print Is Not Dead
OCTOBER 21, 2011
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Take advantage of social media: Promote your blog posts on your company’s social profiles such as Twitter, Facebook or LinkedIn in order to expose your content to your audience. B2B Blogger B2B Blogging B2B Social Media Content Marketing Guest Posts B2B blogging B2B Marketing blogging blogs for business Social MediaOverall Guidelines. Set goals : Why are you blogging?
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Integrate with Twitter: Link up with your company’s Twitter account to maximize the power of your social reach. Enjoy, Jeremy. How can you make the most of LinkedIn for your B2B company?
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. With social media some of our content is more “user-generated” and then coordinated by our team.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. Let’s start.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Make Sure Your Social Media Presence Has Forms. This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. We frequently get caught up in the other parts of social media like “conversing” and “engaging” and “joining the conversation” that we forget to include our own motives in our work.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. At Make Good Media , we spend a considerable amount of time with our clients in this phase of a project because it is so vital to an effective social media and content marketing plan. Here goes: What is a buyer persona? Right? Be honest.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. The risk factor is often greater.
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Step 5: Social media adoption.
Follow The Money To The CMO
SEPTEMBER 19, 2012
Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. They bring necessary technical skills in: marketing automation, A/B and multivariate testing, search engine optimization (SEO), web and social analytics, pay per click (PPC) and bid management, behavioral targeting, content management, video, HTML, and the list goes on. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. So began the gold rush…. B2B Blogger
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Running a sweepstakes or “choose your favorite” contest works well for this. What successes have you had?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Who is responsible for creating our social media code of conduct? This doesn’t have to be a super formal document, however there should be a framework that guides your company’s approach and voice on the social web. Who will monitor how well we are at adhering to the social media code of conduct? Who will monitor the social networks that we participate in for negative comments?
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Humans are social animals. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
To enhance your brand, your blog needs to match your website, sales handouts, social media profiles and other materials in terms of style and appearance. It doesn’t matter if it’s in a press release, a direct mail campaign or a social media profile: the way your company communicates with users needs to be in a coherent voice in order to give a strong and unified message.
Content Strategy for Marketing
SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. curation in detail • Architect content for SEO, CMS, marketing automation, mobile, and social • Recruiting content positions • Establish process / workflow, guides, and tools. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
What’s the secret to turning all your social networkers into cash-buying customers you ask? So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. Think about that when you are creating your social media strategy.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Has social media for business hit the mainstream? Last month, SmartBrief on Social Media launched a competition to find a new guest columnist to serve as their SmartPulse Poll Analyst. Here’s a round up in case you missed them. Sign up. Or Does It? 5.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. clicks down. Or Does It? 5.
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. survey conducted by StrongMail as noted in an article by Quinton O’Reilly on SimplyZesty.com found that more than half of B2B marketers will be increasing their social media marketing budget by 55% in 2012. MARKETING AUTOMATION. CONTENT MARKETING.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Search (PPC and SEO). These
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Topics include content marketing, B2B social media, demand generation, marketing automation, and more. tagged in B2B Marketing , CMO B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. It’s just there, in everything they do. Sign up.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product! Or Does It? 5.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Think very simple social networking capability for you to listen and for them to ask questions via text or email. Think Mobile. Agree? Disagree?
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. Keep in mind that even in social media and online networks, people connect to people rather than machines or companies. Personality plays an important role in your social media and content marketing efforts. This is also the foundation for building a following on your social media channels. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategyGoals: Have an intention and keep it in mind. If your content is off topic, your audience will be, too.