Make sure you promote your involvement using the appropriate #hashtags and across all your social media platforms. Promote the chat on all social media outlets, as well as through email blasts, you email signature, your website and blog. Twitter Chat are a free way of gaining exposure to your prospects, colleagues, and yes, even competition on a social media platform that is often ignored or taken for granted, The only investment to your company is your time and resources, but can reward you with a new stream of followers, and potentially, leads. Social Media Twitter