Paul Conley: Has the Content Marketing Dream Become a Nightmare?
DECEMBER 6, 2011
” He was among the first in the trade press to recognize the significance of social media. Content Marketing Journalism blogging brand journalism journalism marketing new media Paul Conley Social MediaPaul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. Schaefer.
Swabbing the Decks of the Titanic: Why You Should Learn Programming
OCTOBER 19, 2011
Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. You’re set, right? But Why not play it safe?
A Look Inside a B2B Editor’s Head
JULY 5, 2012
Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press TwitterTo learn about how these issues affect the typical magazine journalist, you have to look harder.
Adam Tinworth: Journalism in a Period of Continuous Change
DECEMBER 8, 2011
For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. They still create arbitrary lines in their heads between professional journalism and the rest of the content on the web, and don’t really think of the mass of blogs, forums, social networks, video and other forms of content as competition.
Journalism, Professionalism, and the Turing Test
MAY 9, 2012
Embracing the subjective, personality-driven approach of social media? In gauging how to handle social media, maybe what journalists need is not so much a standard of professionalism as a kind of Turing test. But journalism, whether conducted in traditional or social media, would be the better for it. What’s the way forward for journalists? Those traits are easy to replicate.
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Journalism ethics are important and they do cross over to social media ethics.
Fear and Social Media Don’t Mix
NOVEMBER 19, 2011
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities? Be honorable. Have courage.
Three Ways to Annoy People and Produce Great Content
MAY 6, 2011
But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. Don’t let that stop you.
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
My February Challenge: 10 Tweets a Day
FEBRUARY 1, 2012
Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. visit to How Often Do You Tweet? tells me that I’m averaging 0.7 tweets a day. How Often Do You Tweet?
Dialogue vs. Monologue: Six New-Media Principles, No. 1
NOVEMBER 23, 2011
Today, for anyone who’s thought much about social media, it verges dangerously on being trite. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. As their use of a social-media platform like Twitter shows , even today journalists tend to think of their primary media role as talking.
Facebook Subscriptions: Overdrive for Journalists?
SEPTEMBER 15, 2011
That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. But for many journalists who already use Facebook enthusiastically for social purposes, the new feature may offer huge professional benefits as well. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.
Digital Drudgery and Second-Stage Shovelware
FEBRUARY 23, 2011
In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course. didn’t put it very well. “The internet does not possess this quality.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
New-Media Survival at SIPA 2012
MAY 15, 2012
Social Media careers journalism new media new-media survival guide publishing models SIPAAs regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. Look for the #SIPADC hashtag. My
Is the Distinction Between Consumer and B2B Media Still Meaningful?
OCTOBER 21, 2011
Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week.
Why Publishers Need Early Adopters, Annoying or Not
JULY 15, 2011
Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. If anything, the B2B industry needs to encourage early adopters, not bemoan them. little early adoption might have gone a long way towards slowing, if not reversing, that depressing trend.
Like It or Not, Mobile Connectivity Is the New Imperative
SEPTEMBER 1, 2011
didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native. I can function reasonably well when not tweeting or blogging for several weeks.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Do B2B Editors Get Twitter?
AUGUST 12, 2011
The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts. Social Media and Ethics: An Interview with B2B Editor Maureen Alley There’s no authoritative answer that I know of. Curatorial.
A Lesson from the Digital Productivity Terrorists
FEBRUARY 3, 2011
New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress. To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. And yet I wonder. But does it?
“Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 29, 2011
As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era? Content Marketing Journalism Social Media blogging journalism Mark W.
30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
Are You Highly Digital? Try This Test
JULY 3, 2012
” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. Careers New-Media Models careers digital first digital media digital-only journalism new media print Social MediaBy their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise.
Time to Surf the Wave of the Personal Brand
JULY 22, 2013
That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. And need I add, you must do this with enthusiasm?
Hear a Buzzword? Demand a Definition
JULY 16, 2013
Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Ask for a definition. Related posts: Journalists as Buzzword Killers.
Social Media and the Blurring of Professional Roles
SEPTEMBER 8, 2011
Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. More than ever, in the social media era it’s not what you are but what you do that counts. Related posts: Nine Keys to a Robust Editorial Career in Social Media. Managing Your Career in the Social Media Era: Sources. Who cares?
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.
Introducing the New-Media Survival Guide
JANUARY 12, 2012
And if you’re a social-media maven, you may not need this book, but you probably know someone who does. Related posts: Managing Your Career in the Social Media Era: Sources. Books Careers Journalism New-Media Models Social Media The Future of Print careers journalism new media TrainingNot that impulsive? Then you might want to read more about it here.).
Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers
MAY 2, 2011
In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. Now, though, we have become so entwined with our social networks that it takes conscious and sustained effort to do so. Let others debate the significance of social media and whether Twitter can accelerate revolutions. Social Media new media old-media Twitter
Shakespeare Was an Aggregating Social-Media Pirate
NOVEMBER 21, 2011
But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Social Media and the Decline of Editing. Aargh? But the accusation would be false. As
Lewis DVorkin: Content Marketing or Advertorial?
AUGUST 10, 2012
As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s True enough.
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
Twitter Challenge Update: 3 Things I’ve Learned So Far
FEBRUARY 15, 2012
To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. Social Media TwitterNow that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.). The more you put into Twitter, the more you get back.