But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. Nine Keys to a Robust Editorial Career in Social Media. Personal Branding Social Media blogging branding content Content Marketing control editorial identity personal branding voiceHis concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. MORE >>

Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week. MORE >>

New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? Some time ago I came across this comment from BoingBoing blogger Cory Doctorow that inspires both shock and awe: “As a co-parenting new father who writes at least a book per year, half-a-dozen columns a month, ten or more blog posts a day, plus assorted novellas and stories and speeches, I know just how short time can be and how dangerous distraction is.” Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress. MORE >>

But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? Fear and Social Media Don’t Mix. Social Media David Lazarus Facebook Google journalism old-media privacy TwitterIn the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Privacy is so 20th century. Get over it. Better MORE >>

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. Social Media careers journalism new media new-media survival guide publishing models SIPAAs regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. MORE >>