B2B Memes

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A Look Inside a B2B Editor’s Head

B2B Memes

Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press TwitterTo learn about how these issues affect the typical magazine journalist, you have to look harder.

The Perils of Corporate-Personal Twitter Names

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Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

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Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. I don’t think so. You’re set, right? Why not play it safe?

Adam Tinworth: Journalism in a Period of Continuous Change

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For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. They still create arbitrary lines in their heads between professional journalism and the rest of the content on the web, and don’t really think of the mass of blogs, forums, social networks, video and other forms of content as competition.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

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In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Journalism ethics are important and they do cross over to social media ethics.

Fear and Social Media Don’t Mix

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MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities? Be honorable. Have courage.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

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Today, for anyone who’s thought much about social media, it verges dangerously on being trite. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. As their use of a social-media platform like Twitter shows , even today journalists tend to think of their primary media role as talking.

My February Challenge: 10 Tweets a Day

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Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter. A visit to How Often Do You Tweet? tweets a day.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

Digital Drudgery and Second-Stage Shovelware

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In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course. I didn’t put it very well. Nothing on the internet has to be finished.

Journalism, Professionalism, and the Turing Test

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Embracing the subjective, personality-driven approach of social media? On social media, he says, journalists must be personable, yes, but also professional: “A professional journalist using Twitter should behave professionally. In gauging how to handle social media, maybe what journalists need is not so much a standard of professionalism as a kind of Turing test. I think not.

Test 39

Is the Distinction Between Consumer and B2B Media Still Meaningful?

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Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week.

Facebook Subscriptions: Overdrive for Journalists?

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That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. But for many journalists who already use Facebook enthusiastically for social purposes, the new feature may offer huge professional benefits as well. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

Why Publishers Need Early Adopters, Annoying or Not

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Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. If anything, the B2B industry needs to encourage early adopters, not bemoan them. A little early adoption might have gone a long way towards slowing, if not reversing, that depressing trend.

Do B2B Editors Get Twitter?

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The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts. Social Media and Ethics: An Interview with B2B Editor Maureen Alley There’s no authoritative answer that I know of. Curatorial.

A Lesson from the Digital Productivity Terrorists

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New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress. To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. And yet I wonder. But does it?

“Content Is Power”: Q & A with Mark W. Schaefer

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As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? What was the key pivot point, the moment of revelation for you, in your understanding of social media? Mark W. Schaefer.

30 Lessons from 30 Blog Posts in 30 Days

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Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.

Time to Surf the Wave of the Personal Brand

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That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. And need I add, you must do this with enthusiasm?

Hear a Buzzword? Demand a Definition

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Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Ask for a definition. Related posts: Journalists as Buzzword Killers.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

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In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. Now, though, we have become so entwined with our social networks that it takes conscious and sustained effort to do so. Let others debate the significance of social media and whether Twitter can accelerate revolutions. Social Media new media old-media Twitter

Shakespeare Was an Aggregating Social-Media Pirate

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But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Social Media and the Decline of Editing. Aargh? But the accusation would be false.

Social Media and the Blurring of Professional Roles

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In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. More than ever, in the social media era it’s not what you are but what you do that counts. Related posts: Nine Keys to a Robust Editorial Career in Social Media. Managing Your Career in the Social Media Era: Sources. Does Danger Lurk in the Language of Social Media In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Who cares?

Three Ways to Annoy People and Produce Great Content

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But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. Don’t let that stop you.

Are You Highly Digital? Try This Test

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” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. Careers New-Media Models careers digital first digital media digital-only journalism new media print Social MediaBy their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise.

Media 21

Twitter Challenge Update: 3 Things I’ve Learned So Far

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To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. Social Media TwitterNow that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.). So far, I’m more or less meeting the goal. Want to Twitter Better?

New-Media Survival at SIPA 2012

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I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. Social Media careers journalism new media new-media survival guide publishing models SIPAIf you can’t make it to SIPA, fear not.

More Lessons from My 10-Tweets-a-Day Challenge

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But since my Pinboard social bookmarking account records links in my tweets, I don’t have to remember to bookmark them if I’m tweeting actively. Social Media content conversation TwitterIn the beginning of February, I challenged myself to post at least 10 times a day on Twitter. As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it.

A Boring But Mandatory Redesign Announcement

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The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. The old look. I couldn’t use that!

Introducing the New-Media Survival Guide

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And if you’re a social-media maven, you may not need this book, but you probably know someone who does. Related posts: Managing Your Career in the Social Media Era: Sources. Books Careers Journalism New-Media Models Social Media The Future of Print careers journalism new media TrainingNot that impulsive? Then you might want to read more about it here.).

Reporter Failure, Editor Failure, or Tool Failure?

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Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Her immediate reason for resigning was having a prominent correction slapped onto one of her stories, the second in the last five months. All of these tools are useful.

Mail 21

The Key to Understanding New Media Is Attitude, Not Technology

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Social media platforms will come and go, sometimes with bewildering speed. Gina Tapani. Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap. ” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book. We all know how that worked out. No related posts

Webcasts Grow Up

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In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

Journalism, Aggregation, and Doing Things with Words

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Closely examined, Bady says, distinctions between original and unoriginal reporting are arbitrary and rooted in social convention. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. The last is Aaron Bady’s deeply analytical post on zunguzungu. Hence this blog entry. Nothing could be more true—in the literal sense. But (as J.

Social Media and the Clash of Brands

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But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. Nine Keys to a Robust Editorial Career in Social Media. Personal Branding Social Media blogging branding content Content Marketing control editorial identity personal branding voiceHis concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding.

The Yin and Yang of Content Economics

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As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Gordon puts it this way: “As anyone reading this blog should know by now, good content is not cheap and a social media program is only as good as its content.” It’s no wonder, he says, that they also think social media is one of their least effective marketing tools.

Collaboration vs. Control: Six New-Media Principles, No. 2

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But in the social media era, roles and responsibilities are not so clear-cut. Journalism New-Media Models Social Media collaboration control conversation journalism professionalism user-generated contentIn yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one. Ironically, he made this statement in a presentation he was giving for free.).