People like Christopher Carfi get up on their social media horsies and deliver tripe like this: You Don’t Own Your Brand – Your Customer Does.  The sad part is a lot of companies are buying into this nonsense that the critical mass of all social media somehow confers ownership on its participants. Random Rants Social Media Stupid Ideas B2B marketing bizmarketer blognocrats branding Elizabeth Williams GAP linkedin logos social media value propositionWho owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. Not so many. Bored Panda. MORE >>

If you’re still trying to teach your Corporate Overlords to spell social marketing, then you will want this post from the ladies at Savvy B2B. Some of those who have been at the social marketing thing a little while are maybe getting a little too enthusiastic about it. Many of the same reasons executives should avoid social media. Awesome Ideas Books Metrics & Measures Social Media B2B marketing bizmarketer corporate overlords Elizabeth Williams F-Word great links Hand-Wringers Keebler Elves linkedin lists P-Cube social mediaTime for some distractions! MORE >>

Content Marketing Random Rants Social Media Stupid Ideas Websites B2B marketing bizmarketer content marketing linkedin value propositionAll together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). And I’m willing to concede that in a post-literate world full of distracted Gen Y’s, we need to resort to pictures to get our point across. But guess what? All pictures are not good. Some pictures are really, really not good. Your building. MORE >>

Step Three: Give one third to your local charity teams (HR can help you set these up; or just recycle the social committee; they clearly have time on their hands). I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” ” Is United Way Press Gang code for “Wow, this is harder than we thought. Let’s dump it on marketing. Techies? Children? MORE >>

Last week we looked at the terrifying beachfront property known as social media. Stick your hewers of corporate happy up on those tall white chairs, hand them some binoculars, like a good social media tracker, and let them find both the flailing and the strong out there beyond the breakwater. Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaThis is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. MORE >>