B2B Marketing Unplugged

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Three Reasons Customer Experience Management Fails

B2B Marketing Unplugged

But the rage isn’t just the horrible stuff Porcupines   are shouting through the phone, though that continues to be our favourite tool for expressing it; the Rage is also almost twice as likely now to find its way to a social media site than it was just two years ago. Social Media is Not the Telex Machine. Now that’s fun. We focus on the problems. Nobody owns CEM design. Let’s dig in!

To Everything Spin, Spin, Spin

B2B Marketing Unplugged

Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. To be sure, it is a compelling case study and a warm tale of the power of message over whatever that was the McCain campaign was doing. Nailed it.

Funnels, crazies and Jedis — you can’t UnRead this book

B2B Marketing Unplugged

Their view is that we need to focus on the sales cloud: “It’s made up of all the ways customers hear about your brand: blogs, online reviews, trusted referrals, social media sites, your website. We bounce then from detailed social media tips and how-tos to tradeshows to podcasting. quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada.

Why Your Website is About to Become a Lot Less Important

B2B Marketing Unplugged

Let’s call that social media. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations. Those digital marketers, who were supposed to be keeping it up-to-date and looking pretty have instead been running around on social media, desperately trying to be relevant.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Six Ideas for Getting Your Social Media Off the Ground

B2B Marketing Unplugged

The Hand-Wringers, worried about someone uploading all The Big Secrets to the scary internet, had turned their attention instead to encrypting flash drives and banning the use of adjectives, and probably assume that Patty will become the Dolores of Social and keep it all to herself. ” Here is my advice to get your people chattering usefully away on social. 1. Yes, them.

Why Your Contact Page is Terrible

B2B Marketing Unplugged

Things You Can Do to Make The Contact Us Page Not Suck: Recognize that social media are the other Contact Us pages. Does your page link to all your social feeds? If the only people having conversations on social media work in sales and marketing, you are doing it wrong. Make sure your Customer Abuse and recruiters know how to use your social platforms. know, I know.

The End of Valued Customers

B2B Marketing Unplugged

think your social media manager may be having a nervous breakdown; I’m not sure your Twitter followers need to be updated hourly. Dear Valued Supplier, Thank you for your quarterly newsletter. It showed up in my email just yesterday, minutes after the monthly statement, and not long before the important reminder about the scheduled maintenance you’re doing this weekend. Quite  a treasure.

Awareness Plus Fatigue Does Not Equal Consideration

B2B Marketing Unplugged

For B2C that smells just like social media recommendations, Yelp reviews, testimonials and adorable cat videos with your product discretely placed in the bathtub the cat is about to fall into. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. just don’t give a sh*t. Related Posts.

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Why Content is Social Media Dietary Fibre

B2B Marketing Unplugged

Last week we looked at the mechanics of getting a social media strategy off the ground by engaging our HR and sales people. Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing.

There Are No Emergencies in Marketing

B2B Marketing Unplugged

Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. That was before social media. These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. “What did you do?

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Why Candy Crush is Eating Your Brain

B2B Marketing Unplugged

If we couple that simplicity with Fogg’s three core motivations — seeking pleasure and avoiding pain; seeking hope and avoiding fear; seeking social acceptance and avoiding social rejection, we have a pretty good shot at getting people to do something useful like flinging birds at pigs. 3. I am worried that Candy Crush is eating our brains. Trigger. Action. Investment.

Conversations Matter

B2B Marketing Unplugged

This is a special report from Chief Executive Officer and it’s got some great stuff on social engagement by Beth Negus Viveiros. Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. That’s the promotion bit of things. This festive stuff is the product part.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Social Media is Not the Telex Machine

B2B Marketing Unplugged

Dolores may be gone but her spirit lives on in the tiresome battle over who “owns” social media in the corporate world. Folks, nobody owns social media any more than they own email. Next week, we’ll talk about how to get social off the ground at your company. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Best steer clear.”.

Brand Loyalty Begins with Giving a Sh*t

B2B Marketing Unplugged

think a far better way to build awareness is to build a compelling enough product or user experience that people give a sh*t organically and do your bidding for you in the form of recommendations, testimonials, great reviews and saying nice stuff on social media. I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t.

It’s Time to Kill Off Your Dreary Customer Reference Program

B2B Marketing Unplugged

CRM Getting & Losing Business B2B marketing Customer Reference Program Elizabeth Williams Flock of the Gruntled getting the business linkedin P-Cube social media Throng of the DisgruntledGentle friends, we have spent a great deal of time over the years discussing the generally terrible way we approach almost everything to do with our customers. We just aren’t good at it. Related Posts.

Why Marketing Needs to Fix the Customer Experience

B2B Marketing Unplugged

Branding CRM corporate overlords customer service linkedin porcupines social media We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. It’s worth noting that I didn’t look very hard, so if you have something, I’d love to see it. Namaste, my friends.

Definitive Guide to Planning a New Content Initiative

dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. In that time, we’ve. high-quality, relevant content? target.

Why I Won’t Endorse You on LinkedIn

B2B Marketing Unplugged

Is an endorsement the social media equivalent of an apology or an offering? I am a huge fan of LinkedIn, and not just because I’ve twice been unemployed in the past ten years. Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams Facebookification linkedin LinkedIn endorsementsOh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy.

Your Customers Want to Talk to You

B2B Marketing Unplugged

Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. This week, we should look at the much more pernicious problem of Customer Hide and Seek.

Four Things Marketing Can Say “Yes” About in 2013

B2B Marketing Unplugged

Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap.  You’ve got to love January. Go ahead. Maybe not. Everyone went home happy.

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Ten B2B Marketing Opinions from 2014

B2B Marketing Unplugged

Sales vs. Marketing Social Media Websites B2B marketing bizmarketer customer service Elizabeth Williams linkedin porcupines social media If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. . Thanks for reading.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Twitter: It’s Not About You

B2B Marketing Unplugged

They must have missed the bit where it says social media stays on even after you switch off your computer for the day. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Why Most Executives Should Stay Clear of Social Media. Social Media Stupid Ideas B2B marketing bizmarketer branding Elizabeth Williams linkedin social media twitter But no. Uh-oh.

A Mostly Good Holiday Read from Mitch Joel

B2B Marketing Unplugged

Unlike others of this genre, it stops short of the Ritual Shaming of those late to the digital game, but it shares the shrill call to marketers to get social, get customer-centric, stop thinking digital is separate from traditional, tell stories and be just like Apple. Books Branding B2B marketing bizmarketer book review content marketing Elizabeth Williams linkedin social media

Twitter Truth #2: Sometimes You Need to Shut Up

B2B Marketing Unplugged

Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Social Media Stupid Ideas B2B marketing bizmarketer branding Elizabeth Williams linkedin social media twitter Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Even if it’s Christmas.

Six Great (and brief) B2B Reads for Labour Day

B2B Marketing Unplugged

The bad news is, it’s difficult to break through and even harder to be resonant in social. Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media Thus begins another academic year. The Knights Who Say…. Plus there’s a video.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

B2B Marketers Need to Pay More Attention to HR Trends

B2B Marketing Unplugged

Changing demographics is old news, as are globalization, the knowledge economy, social recruiting, the digital workplace, mobile anything, connectivity, communities, social learning, corporate social responsibility and tooth decay (I may have added tooth decay). Recruiting will start on social networking sites (I think that’s well underway). Meister and Karie Willyerd.

The Revenge of the Content Monster

B2B Marketing Unplugged

Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. Its time, I believe, we added content to that list. They were right.

Six Ways to Not Suck at Selling Things to Me

B2B Marketing Unplugged

They do five minutes of business cards, hockey and social fishing then ask me things for ten minutes, then tell me things for ten minutes and, if they are any good, they ask me for a next step, shake my hand and go away. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? Have suppliers everywhere been forced to hire chipmunks and voles instead of real Sales Squirrels ? I’m in a new role these days, one that spends more than the old role. What is new is how absolutely atrocious they are. Bring Your Shoes.

Demystifying Social Media for B2B, and I mean, B2B!

B2B Marketing Unplugged

Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. I get it. If you work in the B to C world then yes social media is where it’s at. To me social media means sharing “meaningful” content. Being fun and being social are very well aligned. The results are hilarious and well worth sharing over social media. All meaningful content to share on social media!

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Got Lead Gen? A Book Review

B2B Marketing Unplugged

Everything from display ads to cold calling and two, yes two, chapters on social media. Social Media for Grown Up s. Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. has his own lead generation marketing firm. Maybe a little too much. Really?