B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.) Social Media/Web 2.0 b2b marketing social media

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. LinkedIn.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. And Chris is still doing it today on his blog and on social media – I continue to follow his valuable information. Thanks.”

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. Flickr photos by Automotive Social Media and Markus Lütkemeyer. They work! ). Some Rights Reserved.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Contact us today for more information.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

And, now that content marketing and social media make a difference in how a website gets found in searches, I would say that many web developers and graphic designers don’t know how to integrate this into a WordPress (or any) website. Marketing Soapbox content results SEO social media websiteWordPress is an open source technology. Why would someone hack my my site? Is it secure?

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. Compelling and Optimized Headline.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Social media platforms, including LinkedIn, have been known to remove features and change the rules. If you need advice on how to better use LinkedIn and other social media platforms, contact New Incite today. We provide consulting, setup and implementation for social media and other marketing activities. LinkedIn marketing social media But, should you really do this?

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. For those of you who don’t want to spend much time and effort in social media, investing a little in LinkedIn should be a no-brainer. LinkedIn b2b marketing social media

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. My clients get results from their presence on social media, and we set things up so they don’t have to spend a lot of time on it. Marketing can be challenging.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Everything is more visual on social media. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Social Media/Web 2.0 b2b content Facebook LinkedIn marketing social media It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! Here’s how to do it right. 1.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Marketing Strategy b2b email marketing marketing social mediaA majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Those that allocated more got greater results. Willingness or need to change.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. Or declining? Not doing?

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Peter Coffee’s Technology Revolution List: Social connections increase communication and access.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. Along came Google, consolidation began to happen, and a growing industry was born.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media. Add value for your customers by sharing informative content on social media.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Read my previous post, A Social Media Strategy for B2B Marketers.). 8.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient. The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content.

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Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Social Media/Web 2.0 Survey your stakeholders.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Social Media/Web 2.0 I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out. Readers, what do you think? b2b marketing

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. Social Media/Web 2.0 b2b marketing social media twitter Twitter Icon.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. Trust. Transparency.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Can you walk in their shoes? (A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) On what social media and other online platforms are your audiences? Content marketing requires strategy and discipline for successful results. Know your audience.

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. 1. Have a strategic vision of how social media fits into marketing as a whole. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. 2. Social Media/Web 2.0

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

” Pinterest is a social media site that allows members to create boards for images that they like. Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. 3. Social Media/Web 2.0 Technology Marketing b2b content customer marekting social media trade showMarket Research on Pinterest.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. At the top of the list for tactics used were 1.)

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Your presence on social media and how others share your content makes a huge difference. Your strategic plan allows you to message and brand consistently, integrated across all platforms, including offline/traditional platforms like trade shows, direct mail and print as well as online/social media platforms such as your website, email marketing, LinkedIn company page and others.

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LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! I do believe that when it comes to LinkedIn recommendations, less is more. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Now not only is that gig up, it will work against you.

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing. Almost 50% have only two years experience.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. 8. Blogging b2b blog content marketing SEO social mediaIs blogging worth it for B2B marketers?

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. If you want to get found online through content marketing and social media, contact New Incite today.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today.