You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it. Don’t talk about your company one way on your website, a different way in social media, and yet another way to the media,” says Marx. Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Tom Becktold, Senior Vice President of Marketing, Business Wire. Journalists don’t have a monopoly on news. Is it logical? MORE >>

We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform. 'Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013. I want to take the theory that we have put in place so far, and bring it down to a ground floor level of application,” Austin said. What is a value proposition? MORE >>

Make sure they’re represented in your website’s code, like title tags and meta tags , as well as in content and social media. Build your social media presence. Social networks bring together like-minded people, provide platforms to share and influence opinions, and are a great way to find out what people think about your organization, its services and products,” explains Bower. See the graph at right, which outlines how a prospect finds content through organic search and social media sites and is then guided to a place where she can give you her contact information. MORE >>

Leverage social media before, during and after the event. If you’re holding an educational or social event, brainstorm with them to see how they can help you attract more and better attendees. Event Marketing Lead Generation Lead Management Lead Nurturing Lead Qualification ROI Measurement Sales Leads Social MediaTweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. MORE >>

They use search, they use social and they visit websites when they’re considering a purchase,” he explained. 'Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. We’re dealing with people, and all people behave the same. Testing is about mindset,” Burns said. MORE >>