B2B Lead Generation Blog

Trending Sources

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly? Tip #1. Tip #2.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. Social media has made more of an impact, significantly on B2B than B2C,” he said. ” For example:   [link].

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how. Create a universal lead definition. .

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. hope you find it helpful. Which are our competitors using?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

B2B Content Marketing: Find the bigger story

B2B Lead Generation Blog

Content Marketing b2b social media content marketing joe pulizzi lead gen Lead Nurturing Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?” ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. million Facebook page likes (now at 1.8 You might also like.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Related Resources: Social Media: How Motorola Solutions uses Facebook to generate more engagement. Tip #1. Highlight your value proposition. Tip #2.

PPC 125

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

Social Media Dos, Don’ts [MarketingSherpa how-to article]. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. ” He didn’t know it the time, but he explained how the halo effect  works. In this post I’m going to explain how it applies to lead generation. You might also like.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. This is why Baggott advises that every social media post links back to a landing page.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. Executives get too much undifferentiated content.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Change drives growth. Then, my wall became stagnant. It was time to change their motivation. You may also like.

Buy 117

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Mobile is bigger than social media. My attention was drawn to mobile marketing designated in the social media circle. believe mobile is bigger than just social media and could have a significant impact on the performance of campaigns in the future. To be clear, social media and mobile marketing were treated as separate tactics in the benchmark report. Very true, Joseph.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Social Media content marketing lead generation Lead Nurturing Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

In that context, content marketing can include social, video, mobile, customer service, sales, event marketing and even the products and services customers buy from you. Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. You’ve seen scenarios where one domino can knock over the next domino, creating a chain reaction. You may also like.

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

Social icons are not in the way of the mobile experience, but are clearly visible in the footer. smartphone user’s total Web activity is spent engaging in social activity. Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore.

Mobile 118

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. You may also like.

Definitive Guide to Planning a New Content Initiative

dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. In that time, we’ve. high-quality, relevant content? target.

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation Blog

We’ve moved from traditional advertising to social media,  content marketing and beyond. Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. We have more marketing channels than ever. Or are they shutting us out as we hurl more pitches at them from different angles?

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study. What were the results?

Lead Generation: How to establish a connection offline

B2B Lead Generation Blog

Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot. When’s the last time you got a personal letter at work?” The results weren’t ideal. It worked.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Stay specific to your social network, for instance, LinkedIn news does well on LinkedIn. Related Resources: Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation Blog

In keeping with our example, let’s take a deeper look at appeal and exclusivity of our highest-ranking example claim. “We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform.

Insert 109

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation Blog

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media: 4 simple steps to calculate social media ROI. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Invite them to subscribe to an online newsletter, attend online events, or connect via social media. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database. Trade Show ?

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it. Don’t talk about your company one way on your website, a different way in social media, and yet another way to the media,” says Marx. 7. Tom Becktold, Senior Vice President of Marketing, Business Wire.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

B2B Lead Generation Blog

Social: social network updates. Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Promotions: deals, offers.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Leverage social media before, during and after the event. If you’re holding an educational or social event, brainstorm with them to see how they can help you attract more and better attendees. Event Marketing Lead Generation Lead Management Lead Nurturing Lead Qualification ROI Measurement Sales Leads Social MediaFind out which attendees fit your Universal Lead Definition.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation Blog

Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Reason #1.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. She said Facebook collects much more personal data than most other social media sites. B2B Social Media Marketing: Focus on leads, not likes. And, consider the experience of Motorola Solutions.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Start with SEO and Email Marketing. “We have over 1,500 clients, and they concur with your research findings … a lot of people in the market over the last two years have been asking me about what they should be doing on social media,” said Tracey Voyce, Director, Bloomtools. Because the traffic and conversion rate from social channels really surprised me. Click to enlarge.