These days, social media can be not only a great marketing tactic, but a great sales tactic as well. Our sales reps make a habit of finding prospects via LinkedIn, Facebook, Twitter, etc. This way they can leverage relationships, gain prospect insight, and do pre-call research to maximize the 30 MORE >>

Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to sponsor the incredible Demand Generation presentations  February 12 – 13, 2013 at the Online Marketing Summit in San Diego. We’re also exhibiting our SmartForms real-time data append and lead enrichment for all inbound web leads, DataCleanse and Append for marketing automation and CRMs and perhaps a surprise or two. Creating Demand from the Outside In. MORE >>

Be sure to check out the stats around social media - I still found them particularly interesting. According the this chart, more than 40% of organizations report "Brand Awareness" as the primary goal for social Found this infographic from last year this morning on visual.ly and thought you might enjoy. MORE >>

And, while still cool, it’s not about seeing which social media B2B Marketers listen up.  If you haven’t already heard the finish line has moved. It’s not at large numbers of impressions anymore (and uh oh if you are). Double digit email open and click thru rates won’t get you there. MORE >>

With all of the new content outlets available to us as B2B Marketers it’s easy to get caught up in the excitement of the social web and We’ve been talking a lot about content marketing and content creation ideas and well anything and everything about content.  This got me thinking…. MORE >>