B2B Conversations Now

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2012 B2B Demand Generation Benchmark Survey Report

B2B Conversations Now

Oddly, social media was among the most popular and a top spending priority next year, despite receiving low marks for quality and volume. Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful. Perceived Quality of Leads by Content or Offer. 26 to Nov.

Inside Sales 2011 - It’s Inbound Time!

B2B Conversations Now

Over the past year I have had the pleasure to “meet&# many members via a variety of social media channels so it will be a pleasure to finally meet in person. B2B Sales EchoQuote Tips EqualLogic Pricing Lead Conversion Lead Generation Social Mediapersonally field a half dozen cold calls per day from companies I’ve never heard of. It’s true Marketing/Sales alignment.

Product Content is #2 for B2B Buyers

B2B Conversations Now

Are you creating blogs, producing webinars, recording podcasts and saturating social media channels with hopes of winning the content race? Do you believe as a marketer that “product content is king&# for B2B lead generation ? Well, according to MarketingSherpa and Enquiro , you can stop running now; product content is #2 on B2B buyer’s wish lists. How can that be true? Wrong.

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Do your Calls-To-Action meet these 5 criteria?

B2B Conversations Now

B2B Marketing Lead Conversion Lead Generation Social MediaAll marketers are familiar with B2B Calls-to-Action (offers) used to motivate a prospect to take action. In the pre-internet era this usually manifested itself as a “Double your order by calling our 800 number now.”. The 800 number is certainly still in use today but is gradually being replaced with the more modern “Visit our Website”. For many company’s, 100% of their marketing spend is focused on driving traffic to their website and good SEO/SEM processes can help with traffic. must have high value to the prospect. 2.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How LeadLifter was born on LinkedIn

B2B Conversations Now

Whether you are considering something major like rebranding or rolling out a new service, consider using social media channels to help guide you in the process. B2B Marketing Fun Lead Conversion Lead Generation Podcasts Social MediaWe are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. How we got to LeadLifter using LinkedIn.

How LeadLifter was born on LinkedIn

B2B Conversations Now

Whether you are considering something major like rebranding or rolling out a new service, consider using social media channels to help guide you in the process. B2B Marketing Fun Lead Conversion Lead Generation Podcasts Social MediaWe are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. How we got to LeadLifter using LinkedIn.

Stale Content at the Speed of Now

B2B Conversations Now

Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Warning: Watch Speaker Volume! Remember this scene?

Stale Content at the Speed of Now

B2B Conversations Now

Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Warning: Watch Speaker Volume! Remember this scene?

Stale Content at the Speed of Now

B2B Conversations Now

Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Warning: Watch Speaker Volume! Remember this scene?

Social Media T-Shirts Finalized

B2B Conversations Now

Thanks to everyone who gave us feedback on the design of our Social Media T-shirts that we will be giving away at the MarketingSherpa and Inbound Marketing Summit(s) in October (Boston only). After several honest (sometimes too honest!) opinions we are going to press with the following: “Convert the Conversations&#. hope you like it! … see you in Boston.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Social Media T-Shirt Design Feedback

B2B Conversations Now

Our theme for the conferences is “Convert the Conversations&# meaning we want to talk with folks that want to turn their Social Media efforts into Sales Funnel opportunities. We’re in the process of designing T-shirts for the upcoming Boston Demand Generation Summit (MarketingSherpa) and Inbound Marketing Summit (New Marketing Labs). But we have a problem.

Do your Calls-To-Action meet these 5 criteria?

B2B Conversations Now

B2B Marketing Lead Conversion Lead Generation Social MediaAll marketers are familiar with B2B Calls-to-Action (offers) used to motivate a prospect to take action. In the pre-internet era this usually manifested itself as a “Double your order by calling our 800 number now.”. The 800 number is certainly still in use today but is gradually being replaced with the more modern “Visit our Website”. For many company’s, 100% of their marketing spend is focused on driving traffic to their website and good SEO/SEM processes can help with traffic. must have high value to the prospect. 2.

Blogs without Calls to Action are like…

B2B Conversations Now

I found this cartoon and immediately thought of the fun side of social media marketing, you know, the part that is enjoyable as long as you’re not trying to catch any customers. If you utilize a blog as part of your social media marketing strategy then you may want to consider adding a call to action other than “sign up for our newsletter&#.

Price Papers vs. White Papers for B2B Lead Conversion

B2B Conversations Now

Tags: B2B Marketing Lead Conversion Lead Generation Social Media

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

How LeadLifter was born on LinkedIn

B2B Conversations Now

Whether you are considering something major like rebranding or rolling out a new service, consider using social media channels to help guide you in the process. B2B Marketing Fun Lead Conversion Lead Generation Podcasts Social MediaWe are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. EchoQuote is a good name for our lead capturing tool because it attracts our customer ’s customers when they visit our client’s websites. The name EchoQuote, however, did not resonate with OUR prospective clients; B2B marketers.

Handling “the” question about Social Media - ROI

B2B Conversations Now

I just read yet another blog post about how hard it is to justify efforts spent on social media. “There’s just no way to make the C-suite understand the value of the influence social media creates&# one responder said. must have heard a dozen prominent speakers at a recent Social Media Summit chime in with the same “poor us, we can’t quantify social media ROI…if only our bosses were smarter and could see how valuable it is.&#. Tags: B2B Marketing B2B Sales Lead Conversion Social Media It’s hogwash and I’m tired of it.

Crush Your 2011 Sales Objectives - Recorded Webinar

B2B Conversations Now

Enter Bernie Borges, founder of FindAndConvert and an inbound marketing and social media expert. In this exclusive pre-recorded webinar hosted by Bernie, you’ll see first hand how to capitalize on your Social Media activities. Isn’t that the whole reason you’ve convinced others in your company that you need to participate in Social Media? Forget the “you need to do Social Media&# pep talk. Bridging the Gap between Seller and Buyer through Social Media Marketing. Do you want to crush your 2011 sales or marketing objectives?

B2B 2

Converting [social media] Conversations

B2B Conversations Now

Below is a slideshare deck outlining a process to “ Convert the Conversations “ With Social Media becoming an increasingly potent generator of inbound web traffic, B2B marketers must find ways to filter the stream and motivate high-quality visitors to engage. The early word from MarketingSherpa West (San Fran) is that B2B lead conversion was a hot topic. As sponsors this year at both the MarketingSherpa B2B Marketing Summit and Inbound Marketing Summit, we thought we’d get a head start on the conversion discussion. First, how do you define a “strong offer&# ?

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Two Lead Generation Strategies That Work

B2B Conversations Now

Many B2B marketers fail to offer website visitors and social media encounters compelling reasons to engage. This article was originally published by Bernie Borges in his OptimizeThis blog. The original post can be found here: Two Lead Generation Strategies That Work. At the 2010 Inbound Marketing Summit in Boston, I was on a panel on October 7th on the topic of Driving More Qualified Leads into your Funnel. One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. And, I do mean always!

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Why Won’t Anyone Return My !*#@$% Call? (guest post)

B2B Conversations Now

You must build the trust by giving buyers what they want on your website, via email, on social media sites, etc. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Hint - the customer doesn’t feel they need a Sales person as early in the sales cycle as they used to.) Don gives a great description of why sales people are getting pushed out of the sales loop by the self-service nature of the Internet. Enjoy! This summer, that became my job.

Is Social Media a Water Cooler or Lemonade Stand?

B2B Conversations Now

I’ve been kicking around this concept while preparing for an upcoming Social Media presentation. often hear Social Media described as an “office water cooler&# where the free exchange of information benefits all those involved. As a frequent participant I have personally gained from lively exchanges with others and am a big supporter of Social Media outlets. Those whose make their living on the success of Social Media tout its ability, if not necessity, to reach new B2B customers, but does it? Somebody has to pay for the refreshments.

Job Description for B2B Marketers

B2B Conversations Now

The ideal candidate will be responsible for all marketing efforts including, but not limited to, industry direction, market share analysis, product vision, service offerings, corporate branding, community involvement, social media engagement, advertising placement, blog writing, video producing, podcast recording, campaign management, suspect capturing, prospect nurturing, sales hand-off, funnel tracking, case study development, closing material creation and, finally, ROI measurement. Tags: B2B Marketing B2B Sales Lead Conversion Social Media Put yourself in their shoes.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

75% of IT Pros Won’t Register for White Papers

B2B Conversations Now

Integrate social media and let your authors and product experts have a conversation with prospects. I just read an interesting post by Stephanie Tilton at Savvy B2B Marketing titled IT Pros Don’t Want to Register for Your White Paper. It dovetails into a recent post I wrote about the decreasing value of white papers as they become more ubiquitous. White papers still remain popular because they are a great source of information, they are just becoming less powerful as a lead conversion tool. Stephanie interviewed Jay Hallberg, VP of Marketing of Spiceworks. Show your expertise.

Embrace Trigger Event Selling to Win More B2B Deals

B2B Conversations Now

For example, the fact that a company might be planning a new IT project won’t necessarily hit the streets, or the social media “wires&#. I’ve been reading and hearing a lot recently about using sales triggers to find new customers. Until I really took the time to dig into Trigger Event Selling , I thought it was just a new sales fad that would lead to yet another sales training book. I was wrong. What is Trigger Event Selling? The best description of trigger event selling I’ve seen is from Craig Elias at Shift Selling. Triggers for Outbound Selling.

Before Nurturing a New B2B Lead, Ask the Golden Question

B2B Conversations Now

This is a follow-up post to Converting [social media] Conversations and addresses what to do when in fact you get that new lead. Having attended the recent Marketing Sherpa conference in Boston, my first thought is “push the new lead into the lead management system for nurturing&#. The process makes sense but what should the FIRST interaction with this new lead look like? Should it be a courtesy “thank you and here’s more about our products&# or should it be more hard hitting and response provoking. Therein lies the dilemma for the modern marketer. The Golden Question.

Trust Agents and Multiple Birds

B2B Conversations Now

checked out their calendar of events and saw at least 3 citing using Social Media to help associations. You can subscribe to several email-based listserv platforms based on a specific business category like technology or, in this case, [social] networking. Chris Brogan and Julien Smith are looking for a viral way to kill 2 birds with one stone; they want to sell more copies of their new book “ Trust Agents &# while at the same time do some good for society. Chris even posted How Do We Kill Birds? to ask for recommendations. Why not make a BIG difference? The Statistics.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Effective B2B Lead Generation Means Selling the Conversation

B2B Conversations Now

Let me clarify that I am not talking about social conversations created on various community platforms; those are very important. Are you looking to generate more sales ready leads on your B2B website? As B2B Marketers, we are all feeling the pressure to do something, anything , to generate more B2B leads. But have you ever stopped to think about what marketing’s role really is? Hint, it’s not selling products or services. Before the explosion of internet based marketing tools, marketing’s job was to generate customer interest and channel those prospects to the sales team.

B2B Website Conversion Strategies

B2B Conversations Now

I’ve always really liked the team over at FindandConvert, which offers first-class internet marketing services like SEO, PPC and Social Media development. The CEO, Bernie Borges publishes an excellent blog, “Web Marketing Strategies, SEO, Social Media Marketing and Podcasting&#. Bernie just published a podcast with me discussing B2B conversion strategies. This is especially prominent in B2B websites. Buyers have many options when they do their research on the web and therefore, they are harder to engage. Many marketers struggle with how to engage a website visitor.

Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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How Smart People Do Social Selling

Act-On

Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas, compared to 38% of other reps who don’t.

Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. And for most companies, becoming a “social enterprise” will take a significant cultural change. The social enterprise.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Does Paid Social Media Work?

It's All About Revenue

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

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