| | | B-to-B Labs | |  Social | 14 articles |
| Page 1 of 1 | Previous | Next | B-TO-B LABS MAY 25, 2011 Creating a Social Content Audit CMO Strategy Content Marketing Digital Planning Social Media StrategySo how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. While it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic? Do we really get the subtleties of the [.]. | B-TO-B LABS FEBRUARY 11, 2011 “Healthy” Social Media Metrics In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on social media this year… and most are planning on massive shifts away from measuring social media efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy Social Media Analytics Strategy Twitter | | | | | |
| B-TO-B LABS FEBRUARY 11, 2011 “Healthy” Social Media Metrics In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on social media this year… and most are planning on massive shifts away from measuring social media efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy Social Media Analytics Strategy Twitter | B-TO-B LABS DECEMBER 30, 2009 Finding Social Influencers in B2B Over the past few weeks, I’ve had several chances to dig into the B2B social graph to uncover social influencers as part of a larger social campaign strategy. Tags: Digital Social Media Analytics Linkedin Twitter I’ve found this exercise to be extremely time consuming and not without it’s share of large amounts of data to pour through. In the end, however… with [.]. | B-TO-B LABS FEBRUARY 24, 2010 Framing up Social Media Measurement So how can we measure the effectivness of our social media efforts? Tags: Planning Social Media Analytics Digital Lead Generation Strategy Twitter That’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.]. | B-TO-B LABS FEBRUARY 24, 2010 Framing up Social Media Measurement So how can we measure the effectivness of our social media efforts? Planning Social Media Analytics Digital Lead Generation Strategy TwitterThat’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.]. | | | | | | | |
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B-TO-B LABS | WEDNESDAY, DECEMBER 7, 2011 4 Useful Social Media Tracking Tips
If you’re using social media as part of your inbound marketing toolkit… great! One thing I like to think about as the social calendar and content planning is under way is “How are we going to consistently capture data from social to our.com in a way that gains us some valuable insight and/or captures [.]. Content Marketing Lead Management Marketing Automation Social Media Analytics Lead Generation MORE >> -
B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010 Assessing the Business Value of Social Media
I guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. Digital Planning Social Media Uncategorized Analytics CMO Strategy MORE >> -
B-TO-B LABS | MONDAY, MARCH 1, 2010 Content Marketing takes Center Stage
CMO Strategy Digital Social Media High Tech Lead Generation Lead Qualification StrategyContent marketing in B2B has always been important. However, it seems that in the last few months, content has become the most critical component of any good lead generation program among B2B marketers (creative directors are cringing here…). I believe it’s for two primary reasons: 1. Measurement – In lead generation programs, content became [.]. MORE >> -
B-TO-B LABS | TUESDAY, MARCH 30, 2010 IBM’s view of Social Media in B2B
Great blog post and video on IBM’s use of social media in B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas. Nice work Social Media B2B. MORE >> -
B-TO-B LABS | FRIDAY, JANUARY 22, 2010 Things I really need (the social media version)
A growing list I’m keeping of things that every integrated marketer needs when moving into social media. Tags: Social Media Caution… not meant to be comprehensive. Here are some thoughts. Add to the list!… … Content – This is really what it’s all about… Smart, honest linkable content to drive followers from micro-blog to a deeper experience inside and [.]. MORE >>
- Content Marketing takes Center Stage B-TO-B LABS | MONDAY, MARCH 1, 2010
- IBM’s view of Social Media in B2B B-TO-B LABS | TUESDAY, MARCH 30, 2010
- Assessing the Business Value of Social Media B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010
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