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APRIL 11, 2011 [Social] The B2B Sales Role in the New Buying Process
Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. the sales person).
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FEBRUARY 9, 2012 [Social] Interview with Ardath Albee, CEO of Marketing Interactions
For example, I use the term content marketing, but in every project I do the components of SEO, Social Media and Content are integral to its success – and that combination is usually now referred to as Inbound. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. Albee: 1.
OCTOBER 22, 2013 | ANNUITAS GROUP
[Social] 10+10 Most Retweetable Words – Check It Out
JULY 16, 2013 | ANNUITAS GROUP
[Social] Simple Social Selling Secrets
JULY 10, 2013 | ANNUITAS GROUP
[Social] Power Opinions – Experts Select Top Three Social Media Tools
JUNE 18, 2013 | ANNUITAS GROUP
[Social] Q&A with Matt Heinz – Content Generation, Social Selling and Beyond
MAY 14, 2013 | ANNUITAS GROUP
[Social] Secrets to Running Stellar B2B Events
APRIL 9, 2013 | ANNUITAS GROUP
[Social] The State of Marketing Down Under – Q&A with Jodie Sangster, CEO, ADMA
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MARCH 19, 2013 [Social] You Don’t Know the Buyer, JACK!
What social networks are they leveraging? If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What does the buyer look like?
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JULY 17, 2012 [Social] The Sales Perspective – An Interview with Jill Rowley of Eloqua
You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them. Statistics show that buyers are using social media to self educate. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. or maybe, “Why Eloqua?”
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NOVEMBER 6, 2012 [Social] Responding to the Buyers Purchase Path
Throughout the next six months while I continued to have conversations with my influencer, he also continued to engage with us via our nurturing campaigns, socially through our blog and website and face-to-face meetings. A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. Decision.
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JUNE 18, 2013 [Social] Q&A with Matt Heinz – Content Generation, Social Selling and Beyond
Blog B2B Marketing content marketing Content strategy Demand Generation Social selling 'The majority of my content comes from conversations with customers and partners. It comes from listening and learning from the market.
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ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011 [Social] An Interview with Jonathan Block from SiriusDecisions
While at SiriusDecisions, he has helped many B2B organizations expand their traditional reputation management initiatives with the integration of social media strategies and tactics into the communications mix, as well as advised clients on evaluating and choosing appropriate marketing technology and services providers. And this isn’t just integration with CRM systems, but the ability of marketing automation platforms to share and receive data with other applications, such as social media monitoring tools, ERP systems or business intelligence solutions. The reason? MORE >>
ANNUITAS GROUP | TUESDAY, OCTOBER 2, 2012 [Social] We Know You… Or Do We?
Attend the regional user groups, interact with them via social media, and join your field reps on sales calls. The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. Throughout the commercial, the narrator discusses all the things they know about their drivers – you are tired, frustrated, need to work, have relationships, need to let loose, etc. The commercial speaks to us. No matter what our frame of mind, Honda knows us and can relate to us. Genius! What challenges do they face on a daily basis? MORE >>
ANNUITAS GROUP | THURSDAY, JANUARY 31, 2013 [Social] Content: Fueling Your B2B Marketing Strategy
Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals. Most often, this content comes in the form of short videos, blog posts, articles and social media promotions. The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. Enter content marketing. . Content then fuels lead nurturing. MORE >>
ANNUITAS GROUP | TUESDAY, MARCH 22, 2011 [Social] What’s Your ROI?
have written enough on Social Media ROI. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. You can follow Michael on Twitter: @BrennerMichael. Metrics MORE >>
ANNUITAS GROUP | WEDNESDAY, MARCH 21, 2012 [Social] Don’t Blame Me!
Here are just a few recent data points to support this: More than 50% of customers are engaged socially – this allows them to gather information on products and services they are looking to buy without connecting with any vendor or sales rep. I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. This is a good thing! The real disruption is the customer. MORE >>
- [Social] Simple Social Selling Secrets ANNUITAS GROUP | TUESDAY, JULY 16, 2013
- [Social] Upon Further Diagnosis… ANNUITAS GROUP | THURSDAY, APRIL 12, 2012
- [Social] An Interview with Jon Miller, Co-Founder of Marketo ANNUITAS GROUP | TUESDAY, MAY 24, 2011
- [Social] Five New Year’s Resolutions for the CMO ANNUITAS GROUP | THURSDAY, DECEMBER 22, 2011
- [Social] Interview with Adam Blitzer, Co-founder and COO, Pardot ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
- [Social] We Know You… Or Do We? ANNUITAS GROUP | TUESDAY, OCTOBER 2, 2012
- [Social] Secrets to Running Stellar B2B Events ANNUITAS GROUP | TUESDAY, MAY 14, 2013
- [Social] Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising ANNUITAS GROUP | MONDAY, APRIL 8, 2013
- [Social] Marketers…We Still Have Work to Do ANNUITAS GROUP | WEDNESDAY, JANUARY 23, 2013
- [Social] 10+10 Most Retweetable Words – Check It Out ANNUITAS GROUP | TUESDAY, OCTOBER 22, 2013
- [Social] A B2B Perspective of Dreamforce ANNUITAS GROUP | FRIDAY, SEPTEMBER 9, 2011
- [Social] Marketing Profs Blog – Ditch B2B and Think B2P ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 21, 2011
- [Social] Four Reasons to be Thankful You’re a B2B Marketer ANNUITAS GROUP | MONDAY, NOVEMBER 22, 2010
- [Social] The State of Marketing Down Under – Q&A with Jodie Sangster, CEO, ADMA ANNUITAS GROUP | TUESDAY, APRIL 9, 2013
- [Social] Marketing Profs Blog – Five Ways B2B Marketers Can Think (and Act) Different ANNUITAS GROUP | TUESDAY, NOVEMBER 8, 2011
- [Social] Click Z – Taking the First Steps Towards B2B Marketing Automation ANNUITAS GROUP | MONDAY, NOVEMBER 7, 2011
- [Social] Power Opinions – Experts Select Top Three Social Media Tools ANNUITAS GROUP | WEDNESDAY, JULY 10, 2013
- [Social] The Sales Perspective – An Interview with Jill Rowley of Eloqua ANNUITAS GROUP | TUESDAY, JULY 17, 2012
- [Social] MarketingProfs Blog – Lessons from Bono ANNUITAS GROUP | FRIDAY, AUGUST 26, 2011
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