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2014 State of Digital Marketing Infographic

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2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Social Media Straight Marketing 2014 digital marketing infographic projections Well, it’s that time of year again… when you get 2013 summaries and 2014 projections. Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year.

When did social media lose its way? [Infographic]

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In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course. Infographics HubSpot infographic Internet marketing marketers Social Inbox social media marketing

Infographic of the Week: Social Networking at Work

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A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

Dennis Crowley discusses foursquare and social

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Dennis Crowley was interviewed while visiting Syracuse University in early November and chats about what’s happening at foursquare, some of the trends he’s seen in location-based services, and where social might be going. From the Field Interviews News Social Media Dennis Crowley foursquare SXSW

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Using RebelMouse to enhance your live events

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As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc). We even got Rebel of the Week ! Rebel Mouse.

How to make your visual content beautiful (and not just for Pinterest) #infographic

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While the infographic focused solely on a data set from Pinterest, many of these observations can be (directionally) applied to other social platforms as well. Any other observations you’ve made about image use on social networks? We came across this fantastic infographic from the Curalate blog  that discusses how brand can drive engagement using visual content and images – “marketing without words” if you will. In particular: Lightness of your photograph. Ever notice your eyes scan over dimly photos on Facebook?

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Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]

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Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week MarketingFor this week’s infographic by Flowtown, we take a look at the digital space of marketing.

A whole bunch of juicy social media stats [Infographic]

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Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Visibility, connecting with customers and self-promotion. Many more stats where that came from! Source:  University Of Florida Online MSM. 

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

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For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones. Check out the infographic to learn more!

[Infographic] The History of Social Media

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Infographics social media history of social media infographicThanks to Alltop and InspiredMag for this goodie!

Infographic of the Week: How marketers are using social media to promote their businesses

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Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012

Bernie Fine, Communications, and PR Crisis Management

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want to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. Also, Dan Klamm, our Assistant Director, worked very closely with our student social media team during the situation, and has a great write-up specifically on how the team itself behaved. Social Media Team.

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Some more thoughts on Gary Vanerchuck’s “there’s no such thing as social media”

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I took a few minutes to layout initial thoughts to @ garyvee’s suggestion that there’s no such thing as social media, and that social media was the same thing as the internet. Yes, social media has gotten to be a very broad word, maybe too big for it’s britches, and applied to a lot of different things. No, social media is not the same as the internet.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#. Social Media Number Chase and thereafter…?

Your Outposts: Going from centralized to a “decentralized federation”

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Note: moving forward, I'll continue to use Facebook pages as the example based on the original article, however this can really be applied to all outposts and overall social media structure. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.

Infographic of the Week: Word of Mouth Marketing Offline and Online

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Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association! Infographics Uncategorized infographic infographic of the week Marketing social media Word of mouthWe don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company.

Infographic of the Week: Recent Over-the-Top Valuations Explored [INFOGRAPHIC]

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This week we take a look at how much the top social media sites are valued at. Could this be the start of another tech bubble? While we’re waiting for their IPOs…we might as well see where they fall among the competition. Infographics infographic of the week Valuations

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Pinterest for Business – A non-profit example

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Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. So how does a nonprofit take advantage of a social market that can drive an audience to its brand?

3 Old and Basic Social Media Tenants to Remind Yourself of Today

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In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. Comments like “social media is an open forum” (yeah, but… ), “community is number one” (it may be, but…). While Sure, but why use it?

Wrap Up: Social Media Breakfast Syracuse 6 on geo-targeting #SMBSyr

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A summary of our Social Media Breakfast Syracuse discussion for June. From the Field destinyusa geo-targetting sara wallace smbsyr Social Media social media breakfast syracuse

Steve Nicholls on Social Media as a Crucial Component for Success

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<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda. Social media is materialized through its many applications.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

The Psychology of Social Networking: Talking about ourselves and loving it #infographic

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Did you know 1 of every 5 minutes spent online is on a social network? Infographics Statistics infographic psychology Social Media social media statistics social networkingThe folks over at Dreamgrow pointed this one out. And did you know that 80% of the posts are usually about the poster? Take a look below for more stats.

Social Media for Non-Profits Presentations #SMBSyr

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As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) Conferences & Events Alzheimer''s Association Downtown Syracuse joe piventi John Torello Liz poda Liz romeo Non-Profits Nonprofit organization Rescue Mission Social Media Breakfast Syracuse WCNY Rescue Mission of CNY.

Social media, journalism, personal branding and value. What does it all mean?

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How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? Branding Person-brand social media individual brand journalism opinion personal brand Voice BrandBut how far do those human feelings need to go? 

Social Media ROI [Video]

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This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Transcript: Social Media’s ROI is real and measureable at every stage of the sales funnel.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Social Media Week NYC: Top Trends that will Shape Social in 2012 #SMWJWT #SMWNYC [Summary]

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By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media WeekAnn Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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content production Infographics blogging content marketing infographic revenue ROI social media ROIWe do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. They also get up to 97% more inbound links (which search engines like!).

Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]

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Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking

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Person-brands + Social CRM = Personal Relationship Management

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I just came across an old post I had starred from last May, “ Macro Trends to Watch &# from Edelman Digital.  I had sent the post to myself with a note that said “Social CRM –> Personal CRM.&#. I’m so happy I came across this – it fits perfectly into what we’ve been talking about with the rise of the person-brands.  What is Social CRM?

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

How Marketers Are Using Social Media to Grow

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2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  How much time is being spent on social media? 34% for 11 or more hours per week.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. Conferences & Events Mobile Social Media #IUNY13 david karp Fast Company Innovation Uncensored robert safian Tumblr Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC.

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? What Is a Social Media Communicator’s Duty in a Crisis? Everything else we’ve placed on the back burner.

#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.