Note: moving forward, I'll continue to use Facebook pages as the example based on the original article, however this can really be applied to all outposts and overall social media structure. I’ll write more on this later… social mediaThe other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. with a solid strategy of course!]. Decentralized Federations. MORE >>

Key takeaways: The CR definition of community is “ a group of people with unique shared values, behaviors and artifacts”  (they “share unique characteristics, shared goals and have a relationship density much higher than you would see for a general group of people using a common social network). CMM1 organizations are described as either new to the social media space, or in a state of “chaotic jumble of different teams using different technologies with an inconsistent understanding of the opportunity, risks, challenges, needs or interests of the organizations.” MORE >>

Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA. Developing a Content Strategy for Your Institution from Other Side Group. MORE >>

Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add? MORE >>

I took a few minutes to layout initial thoughts to @ garyvee’s suggestion that there’s no such thing as social media, and that social media was the same thing as the internet. Yes, social media has gotten to be a very broad word, maybe too big for it’s britches, and applied to a lot of different things. agree that the term “social media” has lost meaning since we started using it years ago. No, social media is not the same as the internet. Discussion gary vanerchuck garyvee internet social media what is social media MORE >>