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| | ACQUIRING MINDS
SEPTEMBER 2, 2010 The Moment of Truth for Sales
For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. Related Posts.
| | ACQUIRING MINDS
JUNE 17, 2010 Savvy Buying of B2B Data
Now email and social media have been added to the mix. An Interview with Ruth P. Stevens and Bernice Grossman. am pleased to welcome Ruth P. Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . The user generated, i.e,
| | ACQUIRING MINDS
OCTOBER 26, 2012 Be Social or Be Fit?
For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. blogs social media blogging Triathlonhave plunged in and taken up triathlon.
| | ACQUIRING MINDS
JULY 15, 2009 Use Outbound Marketing to target these 5 Buyer Types
Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing For some types of buyers, outbound marketing is the only way to engage (e.g. Photo Credit: henrybloomfield.
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ACQUIRING MINDS What to make of the new Oracle.
| SUNDAY, JUNE 22, 2008
Judith Sim also discussed Oracle's use of social
news releases that has helped cut Oracle's PR budget in half and the posting of videos, blogs and forums on the Oracle website. Tags: podcasts blogs social
media Web 2.0 You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% media. media wikis MORE >>
ACQUIRING MINDS Top 10 Reasons Small Businesses Excel at Social Media
| WEDNESDAY, JULY 30, 2008
Today I attended Forrester' s Webinar "Defining Your B2B Social
Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social
media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social
media is considered a second tier marketing medium. Another attendee and I leveraged the WebEx chat to ask questions on how the usage of social
media varied by the size of the organization. MORE >>
ACQUIRING MINDS More Reasons that Small Businesses Excel at Social Media
| TUESDAY, AUGUST 5, 2008
After my last posting on small business and social
media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. Q: Robert Lesser: It appears that smaller B2B companies are more successful with their social
media marketing than large B2B marketers. Anecdotally, we have seen social
media and online tactics favor smaller companies in general because small companies are more agile, less constrained by legacy, and able to "look bigger" than they are in the digital realm (emphasis provided). Is this showing up in the data? If yes, why? MORE >>
ACQUIRING MINDS Lead Generation through Social Media?
| TUESDAY, AUGUST 26, 2008
You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social
media. The premise of this blog, Acquiring Minds , is that social
media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. It almost seems heretical to sabotage social
media by attempting to generate leads. The discourse on social
media or Web 2.0 Tell me - how are you using social
media for lead generation? MORE >>
ACQUIRING MINDS Delivering ROI on Social Media
| FRIDAY, SEPTEMBER 5, 2008
My last post discussed why the nature of social
media need not be compromised by pursuing lead generation through these new media. Today, let's turn to some examples of how B2B marketers are embracing social
media for this purpose. few weeks ago, McKinsey & Company released the results of their latest survey on social
media: Building the Web 2.0 The buzz on this report included a post from Peter Kim, a fellow Social
Media Today blogger. So if organizations are using social
media to acquire customers, then how can we measure ROI? Bingo! MORE >>
- Crowdsourcing: Wikipedia vs. The Economist ACQUIRING MINDS | THURSDAY, SEPTEMBER 18, 2008
- A Community Turns One Year Old ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008
- HubSpot's Social Media Delivers on ROI ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008
- Speech today at Chicago B2B Event ACQUIRING MINDS | WEDNESDAY, NOVEMBER 12, 2008
- Lead Generation Takes Precedence in the Downturn ACQUIRING MINDS | THURSDAY, FEBRUARY 19, 2009
- Lead Nurture through Social Networks ACQUIRING MINDS | THURSDAY, MARCH 5, 2009
- Networking & Photos from the Sales 2.0 Conference ACQUIRING MINDS | MONDAY, MARCH 9, 2009
- Sales 2.0 Techniques for the Job Search ACQUIRING MINDS | THURSDAY, APRIL 9, 2009
- Sales 2.0 fuels PTC's SMB Expansion ACQUIRING MINDS | WEDNESDAY, MAY 27, 2009
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