Page 3 of 254 Previous | Next 
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Social] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Social Media Social Media MarketingGifts. Ask your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social] The key to social media success rests with HR?
    'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Implementing a sophisticated technology like social analytics is the easy part. Social media and HR Think about it this way. Social media and HR.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Social] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Social Marketing Strategy 101: Are you ready?
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. People find stories compelling. Thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. We need to have.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Social] How Do You Find The Time For Social Media?
    'How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. realize there are a lot of  reasons why people don’t spend the time on social media even though they know they should. call this the Social Business Imperative. Social Media
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&# Smart. Unique.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Social] Social CRM: Curb Your Enthusiasm
    And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. encourage you to restrain your enthusiasm.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Email this to a friend?
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Social] Why Twitter just may be the better social marketing choice
    People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. The post Why Twitter just may be the better social marketing choice appeared first on Biznology. B2B Marketing Social Business Social Media Marketing Facebook reports 1.23
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Email this to a friend?
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Social] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [Social] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    'According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. mere 32% have at least one account on a social network. Twitter more than any other social network delivers on that.” Social Media I’m not sure why more CEOs aren’t on Twitter. Richard
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media? Proof.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Social] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  a fan. What Happened? The 3Cs. Your Turn.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. LinkedIn and Other Social Networks Help Me Do What I Call Social Selling. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” I locked down, and in several cases deleted, my social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] Case study: Using social influence to build a personal brand
    teach marketing and communication courses with an emphasis on social media, strategic planning and design. One of my favorite courses focuses on building personal brands with blogging and social media. Zivkovic is extremely active in social media. So Erin started following Bora on social channels. Would I like to? Tweet.
  • PR MEETS MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Social] The Four Stages of Social Media
    Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Social] Email bankruptcy and internal social networking
    Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Social Media Marketing Email client social mediaCredit: Wikipedia.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] Tribes Rule the Hyper-Social Organization
    I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Social] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Related posts: Social Media for Busy Business Bloggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Social] 7 Ideas to keep pace with the furious pace of social media change
    “I can’t keep up with all this social media change. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect and this is an issue on a lot of people’s minds. Why keeping up with social media change is difficult. Let’s be honest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Social] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. One of the themes of this blog over the years has been the importance of establishing a company culture that can support the openness and responsiveness required by the social web. They don’t go away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Social] Social media marketing is not a “project”
    If you are trying to adjust a long-term behavior like an approach to customer service, implementation of a content strategy, or beginning a social media plan, just do it, don’t name it. ” The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • LOOPFUSE  |  MONDAY, APRIL 22, 2013
    [Social] 3 Keys to Successful Social Selling
    '“Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that.  Sales (and marketing for that matter) have always been social disciplines because they involve interacting with other people directly and in a meaningful way.  Social signals go stale fast. 
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Social] A Social Media Strategy for B2B Marketers
    'Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. would not say that social.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 18, 2014
    [Social] Help Google Connect the Dots Between Your Social Profiles
    Instantly, the light bulb went on — and I knew right then that for Google to show the “right” results for my name, I needed to “help” the search engine by connecting the dots across my social media profiles. The post Help Google Connect the Dots Between Your Social Profiles appeared first on Dianna Huff.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 16, 2012
    [Social] Revolutionizing Social Selling the IBM Way
    In the months since our first blog post on IBM’s social selling strategy , there has been overwhelming interest in the process they use to support reps, while maintaining brand standards. For IBM the process was important; the growth in social among their customers and the shift in related buying behaviors necessitated the change.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Social] Best Social PR Guides and Tips of 2010 (So Far)
    Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? Like what? by MediaPost Marketing Daily Commentary.
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Social] How to Improve Social Networking for Your Business
    Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? Social media monitoring. Image via Wikipedia.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Social] What B2B Marketers Need To Know About Social Media Advertising in 2015
    'Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. It’s definitely an exciting time for advertising on social media. More Dollars to Advertising.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 12, 2014
    [Social] The 7 Challenges of Social Media Listening
    'My webinar yesterday was about the dangers of social media listening. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. The post The 7 Challenges of Social Media Listening appeared first on Biznology.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Social] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Are brands moving away from trying to quantify the ROI of social media marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Social] How to Learn Social Media Marketing: 41 Resources for Beginners
    'Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. 4) Social Media B2B.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Social] What the BlackBerry Twitter debacle taught us about social media
    Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. This is a well-observed social phenomenon known as the Streisand effect. Not Necessarily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers. Follow up.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Social] Redefining Success as Social
    How important is it to one’s career to be involved in social networks and to keep a high profile?  There is a lot of experimentation going on with social technologies in organizations.  Performance management has also gone social.  Being social, networked and  out there is  important just on its own! 
  • BIZNOLOGY  |  FRIDAY, JANUARY 2, 2015
    [Social] 2015: The year social media listening grows up
    am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. 'Happy New Year, everyone. It has to do with Boolean searches.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Social] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Social] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. Guess not.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Social] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social] Be a persistent social media parent
    don’t want to compare parenting to social media community development and management but I guess I just did. Folks Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Social] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising. Social media providers are under intense pressure to generate additional revenue through advertising. The Problem with Social Ad Spend. Where will come from?
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Social] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 10, 2014
    [Social] Is this the most powerful innovation in the history of social media?
    The most important single social media innovation of all time is the hashtag. It is social media’s most important way to organize information. The post Is this the most powerful innovation in the history of social media? The most important single social media innovation of all time is the hashtag.
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Social] Social Business Readiness: 5 Questions for Legal Executives
    The folks in legal are often the last ones invited to the social media party. But the time has come to set those pre-judgments aside, and offer a legal a seat at the social head table. Successful strategic social media programs depend on legal involvement from counsel who understand the medium, and who can add value in two key areas.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. What is a Social Business? The post What Is A Social Business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. humor sniglets social media cartoon social media humorCHEEDLE (che dul) n.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Social] Social Business And The Next Generation
    The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. If you want to stay competitive, you have to become a true  Social Business. First, let’s consider what defines a Social Enterprise. Social MediaPhoto Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Social] Five Mega-trends: How Social Media is Transforming Government
    I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Social] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. Social media and politics sociology social media and egypt social media and politics social media revolutio
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Social] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. But why? and more!
  • BIZNOLOGY  |  TUESDAY, JUNE 12, 2012
    [Social] You need to prune in order to grow your social followers
    Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweepsPhoto credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. Not everyone wants lots and lots, some want the right followers. I really like it for its versatility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Social] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Here is my theory — one reason the “social supply chain” is flagging is that there is still no iconic case study that companies can rally around. Where''s the beef?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Social] Why You Need an Editorial Calendar for Social
    'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to  post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Social] Best Social Media Management Tools for Small Business Owners
    Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Tweetdeck. Tweet.
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Why Women Own Social Networking
    Social media marketing Word of mouth marketing social marketing social media word-of-mouth word-of-mouth marketingSoon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Social] 4 Awesome Social Media Campaigns of 2014
    And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order): 1) The Project For Awesome Fundraiser.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Social] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social] 5 Social Media Enhancements That Benefit B2B Marketers
    'by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Social] Social Media meet-ups you won’t want to miss
    would love to meet you at some of the awesome social media meetings and conferences coming up! will be presenting a free webinar on social influence thanks to my friends at MLT Creative. April 27 Do not miss Social Slam  in  Knoxville, TN. Many people consider this the finest one-day social media event in the country.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Social] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Social] Predictive Analytics: The Next Piece of the Social Puzzle
    'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.
  • WEBBIQUITY  |  MONDAY, AUGUST 23, 2010
    [Social] The Social Media ROI Debate
    Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable? The Real Cost of Social Media by Danny Brown.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Social] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Social media is now used by almost a third of small businesses (31 percent), up from 24 percent a year ago and 12 percent two years ago.
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Social] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Social] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is. million reps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often.  Hilarious! Tweet.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    'by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. 2) Identifying your prospects.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Social] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? by Social Media Today.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, APRIL 27, 2011
    [Social] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers. So here are 3 reasons why ….
  • AD YOUR COMMENT HERE  |  TUESDAY, AUGUST 2, 2011
    [Social] Think Social Business, Not Social Media.
    An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. This month Oneforty came out with a great report on how to measure social media.  I’ve summarized the most efficient tips to help you make the most out of your social media campaign.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Social] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Bring structure to your social efforts. Integrating social media into the sales pipe. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social] What will be the next big thing in social media? Here are 7 clues.
    'In the past few months there have been some pretty breathtaking financial windfalls for social media properties. guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media? million in stock.
  • SAZBEAN  |  MONDAY, JANUARY 12, 2015
    [Social] How to Know if Social Media Efforts are Paying Off
    'Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. Some social media websites, like Facebook, include analytics functions built into the user experience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  Improved Customer Support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 20, 2014
    [Social] Jill Rowley on the hurdles and opportunities for social selling
    recently got to spend some quality time with Jill Rowley , a force to be reckoned with in the emerging field of social selling. It’s not the first questionable HR move Oracle has made and the world is better now that Jill is being unleashed as she starts her own social sales consulting business. Framework for social selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Social] Five Hidden Secrets of Social Media Failure
    2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? Rather than lack of planning, one common source of social media failure is OVER-PLANNING.
  • CONVERSIONATION  |  THURSDAY, NOVEMBER 15, 2012
    [Social] Social Business: Four Real-Life Truths about Collaboration
    Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Social business is business. and collaboration.
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Social] Designing Social Media Engagement Programs
    Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. In order to relate business goals to social media outcomes it is important to tie the anticipated results to the goals. engagement programs metrics Social Strategy social media
  • SAZBEAN  |  TUESDAY, DECEMBER 14, 2010
    [Social] The Importance of Blog Images to Social Sharing
    Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. We’re plugging into modern marketing and social business communities as well to learn from you.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Social] The 10 Traits of Successful Social Marketers
    What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. Without this, effective social strategies are simply impossible.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
  • DIGITAL VOICES  |  MONDAY, MAY 7, 2012
    [Social] Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
    When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. Social Media Plugins For LikedIn. Maybe it's LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 9, 2014
    [Social] How to succeed in the ego-ravaged drama queen world of social media
    Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard felt familiar again last week when I posted the list of 70 Rising Social Media Stars. but I remember that feeling of being left out of the social media scene. “Too many social media books.” hated that.
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
<< 1 2 3 4 5 ... 253 254 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...