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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Social] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Typically it might be stuff like this: How do find the time to do this? I’m afraid of negative comments on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. Let''s go back 1,000 years to find out what is really going on with social media marketing today …. “Where do I start?”
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 10, 2014
    [Social] How to Use Social Selling for Pre-Call Research in B2B Inside Sales
    What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. To me, social selling for B2B inside sales is using your resources to your advantage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Social] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. What is Social Selling?
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Social] What is Social Demand Generation?
    But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. Even so, creating a social media strategy allows marketing to focus on organizational goals rather than new gimmicks and stay on message. Social media is about conversation.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Social] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2016
    [Social] How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1
    The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Social] How Smart People Do Social Selling
    Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. Social selling is no different.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Social] Effective Social Selling = Mindset over Tactics
    What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Social] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Social] 7 Ways a small business can use social media resources wisely
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. For nearly every organization, establishing a foothold on the social web is essential. All opinions are 100% mine. Where are they spending their time?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Social] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. At least I hope so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. By Brooke B. SINGLE.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. By Stanford Smith, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Social] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Sort of like a Social Media love-in. Could social media be that powerful?  Will I see you at Social Slam?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. What if we could apply a new layer of private social technologies that everyone can use to communicate and collaborate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere! BINGO. Cliché.
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Social] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Oh yeah.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Social] Case study: IKEA launches social offer to drive sales
    If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. social offer is a win-win proposition that you make to your audience. Lo and behold, as I was reading I discovered that they used a social offer! IKEA’s marketers probably didn’t call it a social offer, but it is. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Read the terms of use for each social network carefully before jumping in, and if you choose to share content, be sure to link, as opposed to copying and pasting, or even embedding.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. Link up to 20 social accounts, managed by up to three team members.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
  • TONY ZAMBITO  |  WEDNESDAY, JULY 6, 2011
    [Social] The Future of Buyer Personas is Social - Part 1
      Just as personas needed to change from a process aimed squarely at software design to incorporate the Web, buyer personas as a process must now undergo reinvention to be applicable to the Social Age.    Next: The Future of Buyer Personas is Social - Part 2. Engage the Social Buyer Persona (customerthink.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! Populate Slideshare. Do it. 2. Spice up a blog post. Embed in LinkedIn.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Social] How Social Selling Changes Everything for Marketing
    They’re socially empowered to gather and share information from numerous sources. Meanwhile, social media networks underlying this change have made personal and professional relationships richer, broader, and more easily accessible. That’s where social selling comes in. Social selling isn’t just a sales phenomenon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 12, 2013
    [Social] “You’re Creeping Me Out!” The Dark Side of Social Networking
    Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. Texting me at 10 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Social] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Social media and regulated industries: A love story. We’re regulated.”. Figure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. would not say that social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. humor sniglets social media cartoon social media humor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Social] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Like it or not, the world is changing how we do business, and in his new book Socialized! In essence, Socialized ! is an enterprise playbook for capturing the full power of social.  It is the essential thread that holds the tapestry of your social business strategy together. Socialized! Socialized!
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Social] Three Types of Goals and KPIs Needed for Social Media Analytics
    Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. By Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social] Social Media, Conflicting Data, and the Search for Truth
    This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. This is irresponsible.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. Let’s be clear. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. The company also recognized the potential value in social media to connect with our customers. Case in point: Caterpillar.  Credibility is key.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? We are finally selling social media services easier than we ever have before.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! As I was planning the 2012 Social Slam event, I knew I needed to have Stan on the stage.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing. Earnest Agency ). 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Share this on Bebo.
  • TONY ZAMBITO  |  SUNDAY, JULY 10, 2011
    [Social] The Future of Buyer Personas is Social - Part 2
      In part 2, I would like to offer perspectives on why the practice and process of buyer personas, as we’ve known them for the past decade, must undergo significant change to be relevant in the social age.    These being areas related to new social buyer ecosystems, social business models, and new social buying cycles. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. They know it’s effective.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Social] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Social] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Facebook dominates the social ad world. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. Is this the future of social media metrics?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited. 98 comments.
  • CONVERSIONATION  |  THURSDAY, NOVEMBER 15, 2012
    [Social] Social Business: Four Real-Life Truths about Collaboration
    Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Social business is business. and collaboration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. My friend Justin Levy just had brain surgery.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Social] Social Business Intelligence: Wisdom from the Outside-In
    Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Related posts: There is NO Passive Marketing with Social!
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Social] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Social] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Social] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. What’s interesting on the Internet is the social proof aspect of this. 
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Social] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Social] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. Learning from competitors.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how? There was a lot of talk. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 15, 2013
    [Social] Why I stopped thanking people on the social web
    It was cool at first and I think it was a good way to reinforce the idea that I noticed and I appreciated the social share. hate it that the more popular you become on the social web, the less engaging you can be. Authentic social media engagement is not scalable. Can social brands provide meaning to your life? Right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 31, 2014
    [Social] Three foundations of social selling (free eBook)
    I’ve developed a brief eBook for you on three important aspects of social selling. ” you might ask … “Selling on the social web? The post Three foundations of social selling (free eBook) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. you might ask … “Selling on the social web?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. Smartphones, tablets, heck, any kind of new technological device arrives with years of delay in social acceptance.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Social] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Social] Social media success also breeds risk
    I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event. You see, success on the social web also breeds increasing risk. Gini Dietrich kicks off Social Slam. During Social Slam the halls were empty.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreCheck out the complete infographic for more ideas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Revenue Performance Management Social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now. Another view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers. Follow up.
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