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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users. Employees.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Address Your Addiction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Social] Only 55% of Marketers Using Insights from Social Data
    It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. It’s encouraging to see that so many brands are now utilizing social for customer service and customer loyalty as well. Surprise.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Social] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Another organization in the company.  Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. ” 2) “We embed social media inside our processes. That is just crazy.”
  • SOCIAL MARKETING FORUM  |  MONDAY, JANUARY 7, 2013
    [Social] Social Business and Big Data: the Business Intelligence Goldmine
    Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! And [.].
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Social] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Social] Social media is a physical extension of your brain
    In many ways, the social web is the closest thing we have, thus far, to a smart drug with guarantees of making increasing your IQ well above the horsepower that genetics and God intended. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. Habits That Are Sabotaging The Social Movement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Social] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Social media and regulated industries: A love story. We’re regulated.”. Figure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Social] Social media sewage … and hope
    Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I am a positive person.  I want to lift people up. Sure the social web can be a strange place. I’ve started and trashed this article at least six times.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Social] Traffic from Social Referrals Is Doubling [CHART]
    by Jesse Noyes | Tweet this With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the  last time  we reported on this topic. Perhaps not surprising given it is less than 2 years old.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. New CEOs are quicker to take up social. CEOs and social media.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&# Smart. Unique.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Social] How Do B2B and B2C Marketers Use Social Media? [CHART]
    by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Little wonder. hate that.
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Social] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Social] Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
    Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Social Media Albert Ribera Jay Baer Jeff Rozner LinkedIn Mark Schaefer Rand Fishkin sharing social media sleuthing t.co
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 15, 2015
    [Social] Social Selling is a Hot Topic, But Even Savvy Reps Have Questions
    On October 8th, we hosted a webinar with Barbara Giamanco, a social selling expert and a pioneering thought leader and consultant on social selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. Most tasks within social media cannot be automated but there are some that make sense. Social Media is not free. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often.  Hilarious! Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Social] Using Klout and social scoring for sales and marketing teams
    One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. You mean they are representing our company?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Social] Social Media Marketing: It's Complicated.
    The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. When thinking about social media marketing for our clients, I always start with values and goals. If so, how can we leverage specific social channels (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist).
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social] A process to connect social media, content marketing and sales
    You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do? Who should be on the team?
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Social] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. By Matt Ridings, {grow} Community Member.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] B2B buyers and professional social networks in the purchase decision
    In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. The company also recognized the potential value in social media to connect with our customers. Case in point: Caterpillar.  Credibility is key.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy!  1) Be there first. Here are three ways to use social media for business intelligence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Social] A surprising insight on social media measurement: Activity does matter
    In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Number of social mentions. Traffic to social sites. Did we attend social media training? Did we have an executive social media workshops , etc. Did we attend social media training?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited. 98 comments.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Social] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. 1. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Sort of like a Social Media love-in. Could social media be that powerful?  Will I see you at Social Slam?
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 17, 2011
    [Social] The Social Buyer Engagement Index
    In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new.    My mention of a Social Buyer Engagement Index is coming from a different direction. 
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Social] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Here are three simple questions to start with: - What is social business anyway? What is social business anyway? The social technology dimension.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Social] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation, and I posted these frustrations on Facebook. Social media and parenting. The same is true for our teens on social media. sociology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Social] The Myth of Business vs. Personal Profiles in Social Media
    Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [Social] The Research Methods of Social Buyerology
    In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Social Buyerography: Multiple Qualitative Approaches.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Social] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Social Marketers Embrace Video 1. Exposure is Top Benefit of Social Media.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Social] 7 Social Media Mistakes Bloggers Should Avoid
    A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Social] How Do You Find The Time For Social Media?
    How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. realize there are a lot of  reasons why people don’t spend the time on social media even though they know they should. Are you an active social media contributor? Social Media
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing. Earnest Agency ). 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. humor sniglets social media cartoon social media humor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. By Stanford Smith, {grow} Contributing Columnist.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Social] Is Social Advertising Subverting Social Media Marketing?
    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] A social media hoarder intervention
    Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional In Are you a social media polymath?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Social] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. Learning from competitors.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. No one can go social overnight. But no technology is.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Social] The State of Social Media Engagement and 3 Proven Ways to Boost It
    Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. Pay attention to your social media reports. First, some clarification.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Social] 7 Ways a small business can use social media resources wisely
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. For nearly every organization, establishing a foothold on the social web is essential. All opinions are 100% mine. Where are they spending their time?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. Link up to 20 social accounts, managed by up to three team members.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Social] How Social Sign-On Increases Conversions [CHART]
    And that way is Social Sign On. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They link social profiles to contacts, allowing marketers to understand the buyers social persona.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. would not say that social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. We are dramatically reducing the cost of social sharing at scale. Examples?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Social] Will the social web fuel international cooperation or catastrophe?
    Related Stories Three amazing ways social media is changing the world A Multidisciplinary Approach to Breathtaking Content. Social media and government sociology Writing best practices Malcolm Gladwell Outliers social media and cross-cultural communications social media and culture social media for social good Social media risks
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Read the terms of use for each social network carefully before jumping in, and if you choose to share content, be sure to link, as opposed to copying and pasting, or even embedding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 12, 2013
    [Social] “You’re Creeping Me Out!” The Dark Side of Social Networking
    Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. Texting me at 10 p.m.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Social] What is the Social Enterprise?
    Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Social] The Need for Personality in Customer-Centric Social Media Marketing
    Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! Populate Slideshare. Do it. 2. Spice up a blog post. Embed in LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Social] Case study: IKEA launches social offer to drive sales
    If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. social offer is a win-win proposition that you make to your audience. Lo and behold, as I was reading I discovered that they used a social offer! IKEA’s marketers probably didn’t call it a social offer, but it is. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere! BINGO. Cliché.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Social] Inventing Social Business
    We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.  Photo credit: Wikipedia.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Social] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social Are you a social media forager? The vertical’s catnip, if you will. Punji trapping pit? Steel jaw legholds?
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. Finally, a response!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Social] Everyone is Talking about Social CRM. Few are Doing It.
    by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. This is the current state of social CRM adoption – at least according to Awareness Inc.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. Is this the future of social media metrics?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Social] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! Social Media
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreCheck out the complete infographic for more ideas.
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