Page 3 of 271 Previous | Next 
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Social] Turn B2B Buying Into a Social Experience
      It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Social] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Social] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. Guess not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Little wonder. hate that.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. New CEOs are quicker to take up social. CEOs and social media.
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] B2B buyers and professional social networks in the purchase decision
    In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! social proof “badge” can bestow authority whether it is deserved or not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Social] Using Klout and social scoring for sales and marketing teams
    One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. You mean they are representing our company?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Social] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. That project goes live now. Right now. How many can you name?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Social] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Social media and regulated industries: A love story. We’re regulated.”. Figure.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Social] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  He states that “consumer interactions with companies are jumbled together like a real-time gumbo&# and to be heard and recognized, we have to be mindful of the quality of each email and status update.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. Most tasks within social media cannot be automated but there are some that make sense. Social Media is not free. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Social] Will the social web fuel international cooperation or catastrophe?
    Related Stories Three amazing ways social media is changing the world A Multidisciplinary Approach to Breathtaking Content. Social media and government sociology Writing best practices Malcolm Gladwell Outliers social media and cross-cultural communications social media and culture social media for social good Social media risks
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Social] Social media is a physical extension of your brain
    In many ways, the social web is the closest thing we have, thus far, to a smart drug with guarantees of making increasing your IQ well above the horsepower that genetics and God intended. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Social] How your personality aligns with social media content types
    have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer. However I do think there is something to this idea. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. 1. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. What is a Social Business? The post What Is A Social Business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy!  1) Be there first. Here are three ways to use social media for business intelligence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. We are dramatically reducing the cost of social sharing at scale. Examples?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Social] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. Let''s go back 1,000 years to find out what is really going on with social media marketing today …. “Where do I start?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often.  Hilarious! Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Social] Why “rich content” is central to your social media strategy
    This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. But first, I need to tell a story. Twitter? LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist).
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Social] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Infographic brought to you by Seriously Social and G2 Crowd.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Social] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Social] How Social Selling Changes Everything for Marketing
    They’re socially empowered to gather and share information from numerous sources. Meanwhile, social media networks underlying this change have made personal and professional relationships richer, broader, and more easily accessible. That’s where social selling comes in. Social selling isn’t just a sales phenomenon.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Social] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Oh yeah.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Social] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. What is Social Selling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Social] A surprising insight on social media measurement: Activity does matter
    In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Number of social mentions. Traffic to social sites. Did we attend social media training? Did we have an executive social media workshops , etc. Did we attend social media training?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • TONY ZAMBITO  |  WEDNESDAY, JULY 6, 2011
    [Social] The Future of Buyer Personas is Social - Part 1
      Just as personas needed to change from a process aimed squarely at software design to incorporate the Web, buyer personas as a process must now undergo reinvention to be applicable to the Social Age.    Next: The Future of Buyer Personas is Social - Part 2. Engage the Social Buyer Persona (customerthink.com).
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. By Stanford Smith, {grow} Contributing Columnist.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Social] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Facebook dominates the social ad world. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. What if we could apply a new layer of private social technologies that everyone can use to communicate and collaborate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Sort of like a Social Media love-in. Could social media be that powerful?  Will I see you at Social Slam?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere! BINGO. Cliché.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Social] 7 Ways a small business can use social media resources wisely
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. For nearly every organization, establishing a foothold on the social web is essential. All opinions are 100% mine. Where are they spending their time?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Social] Case study: IKEA launches social offer to drive sales
    If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. social offer is a win-win proposition that you make to your audience. Lo and behold, as I was reading I discovered that they used a social offer! IKEA’s marketers probably didn’t call it a social offer, but it is. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Social] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. Learning from competitors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. Link up to 20 social accounts, managed by up to three team members.
  • TONY ZAMBITO  |  SUNDAY, JULY 10, 2011
    [Social] The Future of Buyer Personas is Social - Part 2
      In part 2, I would like to offer perspectives on why the practice and process of buyer personas, as we’ve known them for the past decade, must undergo significant change to be relevant in the social age.    These being areas related to new social buyer ecosystems, social business models, and new social buying cycles. 
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Social] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Read the terms of use for each social network carefully before jumping in, and if you choose to share content, be sure to link, as opposed to copying and pasting, or even embedding.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Social] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. would not say that social.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. humor sniglets social media cartoon social media humor
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2016
    [Social] How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1
    The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! Populate Slideshare. Do it. 2. Spice up a blog post. Embed in LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 12, 2013
    [Social] “You’re Creeping Me Out!” The Dark Side of Social Networking
    Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. Texting me at 10 p.m.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing. Earnest Agency ). 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social] Social Media, Conflicting Data, and the Search for Truth
    This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. This is irresponsible.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] A social media hoarder intervention
    Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional In Are you a social media polymath?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? We are finally selling social media services easier than we ever have before.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Social] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Like it or not, the world is changing how we do business, and in his new book Socialized! In essence, Socialized ! is an enterprise playbook for capturing the full power of social.  It is the essential thread that holds the tapestry of your social business strategy together. Socialized! Socialized!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. They know it’s effective.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. The company also recognized the potential value in social media to connect with our customers. Case in point: Caterpillar.  Credibility is key.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Social] Is your social strategy effective?
    Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! As I was planning the 2012 Social Slam event, I knew I needed to have Stan on the stage.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Share this on Bebo.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. Let’s be clear. 
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited. 98 comments.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Social] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Remember, social selling is less selling and more social.Think of yourself as a marketer as well as a salesperson. The result? It’s a common occurrence. LinkedIn.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Social] B2B Social Media Marketing: Focus on leads, not likes
    Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Social MediaShare Links.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Social] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. Is this the future of social media metrics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. My friend Justin Levy just had brain surgery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Social] 12 Social Media Tips for B2B Marketers
    Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Social] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social Are you a social media forager? The vertical’s catnip, if you will. Punji trapping pit? Steel jaw legholds?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Social] 5 Effective Options For B2B Advertising on Social Media
    Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Social Media Strategies
<< 1 2 3 4 5 ... 270 271 >>