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  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Social] 12 Social Media Tips for B2B Marketers
    Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Social] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social Are you a social media forager? The vertical’s catnip, if you will. Punji trapping pit? Steel jaw legholds?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. Finally, a response!
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Social] Effective Social Selling = Mindset over Tactics
    What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. alone from these technologies: Social networks. Social commerce. Social gaming.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Social] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsThe Internet is nothing more than a [.].
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Social] Exploit the hours employees spend on social media
    According to  Putting Downtime to Work , a new report from  Bambu  by  Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. Well, as most of you know, I am not on Team Bambu; I’m on Team GaggleAMP.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Social] Social Business Intelligence: Wisdom from the Outside-In
    Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Related posts: There is NO Passive Marketing with Social!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Social] Best Social Media Management Tools for Small Business Owners
    Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Tweetdeck. Tweet.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Social] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. KABOOM!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 14, 2015
    [Social] 10 Ways to Drive More Social Proof
    10 Ways to Drive More Social Proof from Mark Schaefer. In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. If you can’t see the slide presentation above, you can access this directly on SlideShare: 10 Ways to Drive More Social Proof.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 30, 2015
    [Social] Five often-overlooked reasons senior executives should use social media
    hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology. Sound familiar?
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Social] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreCheck out the complete infographic for more ideas.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how? There was a lot of talk. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization. Are they able to react? Are they truly open to the idea of customer dialogue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. 3. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsAbsolutely.  Comments.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • CONVERSIONATION  |  FRIDAY, JULY 22, 2011
    [Social] Social CRM and Return on Marketing: Customer Life Cycle Value
    Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Social] Redefining Success as Social
    How important is it to one’s career to be involved in social networks and to keep a high profile?  There is a lot of experimentation going on with social technologies in organizations.  Performance management has also gone social.  Being social, networked and  out there is  important just on its own! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Social] 25 Nuggets of Essential Social Media Wisdom
    So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. How do you find the time for social media?  We all have the same amount of time. Just write.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Social] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. What Is Social Selling? .
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Social] Social Pro | A New Way for Staffing Firms to Use Social Media
    To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds. social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. Why We Created Social Pro.
  • TONY ZAMBITO  |  MONDAY, JULY 18, 2011
    [Social] Future of Buyer Personas is Social - Part 3
      In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age.    At the same time, offer perspectives on the future of buyer personas in the social age.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Revenue Performance Management Social media
  • AD YOUR COMMENT HERE  |  FRIDAY, JANUARY 27, 2012
    [Social] Infographic of the Week: Social Networking at Work
    A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Social] Social media monitoring: why it’s a must
    Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Southwest Airlines took to social media touting how they are now the only U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media. Guest post by Dave Landry. Blogs. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 4, 2013
    [Social] Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects
    Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. Tip #1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Social] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. Fowler.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Social] How does a small business move into social media marketing?
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. The transition to a social marketing mindset is difficult for companies of any size! How do you make this transition? Here is some good news.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.  Do these reasons convince you SEO and social media are inextricably linked?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Social] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Named appropriately, the website is HUB.OLYMPIC.ORG.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Social] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ”  What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. It doesn’t happen.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. 2. Source ) TWEET THIS. 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [Social] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Is your company using social media? B2B Social Media Media
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Social] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Each company received one tweet per weekday for four consecutive weeks.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Social] Inventing Social Business
    We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.  Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 16, 2014
    [Social] Why Instagram is becoming the dominant social network
    In this fast-paced talk he uses his research to make predictions on who is winning and losing in everything from social media and retail to brands and world economies. The post Why Instagram is becoming the dominant social network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Social] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is. Value.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Social] Showing Personalty on Social Media
    As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your social media strategy is to personify your company. Do it socially! Does your company have a blog?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? And neither do they.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Social] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. It’s a no-brainer, isn’t it? Why is that happening?
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Social] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • BIZNOLOGY  |  TUESDAY, MAY 14, 2013
    [Social] Your social campaign needs 1000x followers
    But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social] Social Media Marketing and Darwin: Evolution or Irrelevance
    Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Social] Case study: Social media engagement as a point of differentiation
    There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). In coming years, using social media and online publishing platforms without humanity and all that comes with it will put you at a distinct disadvantage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Social] Four ways social media impacts emotional branding
    Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. 1. Loyalty trumps everything.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. You know what?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Social] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. And if you’re speaking to yourself alone in your social media room, you’re doing something wrong.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Social] Social networking services should be facilitated not controlled
    and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. Before you start — before you create your own social networking site, your own social media — be sure to check to make sure that you actually need to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. Not easy.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Social] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Social] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether.
  • SAZBEAN  |  MONDAY, OCTOBER 7, 2013
    [Social] 10 Awesome Tips to Skyrocket Your Social Media ROI
    “Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. This is why it’s important to develop a strategic social media marketing plan and consistently follow the guidelines to build your audience and find brand ambassadors.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Social] Social Media is Lowering Our Content Standards
    Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Social media strategy leaders: Tory Starr
    Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH! ROLE OF SOCIAL MEDIA. IMPACT OF SOCIAL MEDIA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. No!  It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach and engagement is much more than social media. My expertise, however, is online community outreach and engagement.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare. Hope you are well….Take
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Social] 6 Social Media Publishing Best Practices
    It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Social] 7 Personalities of a Social Executive
    What exactly is a “Social Executive”? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate?  Successful social businesses rely on the collective brainpower of their employees.  That is how I learn the media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Social] Book Review: Social PR Secrets
    One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website. Lisa Buyer. times more visibility.”
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 16, 2011
    [Social] Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites
    Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. Remember the “social” in social media. Keep it fresh.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Social] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. source ).
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 26, 2016
    [Social] Social media strategy leaders: Hester Tinti-Kane
    So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Happy to!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Another organization in the company.  Email.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Social] When social media marketing doesn’t work
    Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth. And sometimes you need some good old advertising (gasp) to do that. I was recently consulting with a B2B company that is at the beginning of their social media journey. Your goal is not to create conversations. Figuratively, of course. Comments?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Agree?
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Social] 12 Reasons You Should Prioritize Social Selling in 2014
    The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Guest Blogger Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Social] Nine Things I Learned at Social Media Marketing World 2014
    The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
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