CONVERSIONATION | SATURDAY, MAY 28, 2011
[Social] Second Screen Engagement: the Social Dimension of the TV Experience
One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. This week I moderated IAB Belgium’s annual Think Digital congress.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 5, 2013
[Social] Social CRM By Numbers [INFOGRAPHIC]
'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
BIZNOLOGY | TUESDAY, DECEMBER 31, 2013
[Social] Are you a social media polymath?
Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? 'Photo credit: Wikipedia. Are you still?
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 9, 2014
[Social] How To Build Up Social Media Marketing Like LEGO
Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Oftentimes, passionate social media followers ‘raise hands’ for negative reasons.
MARKETING EDGE | WEDNESDAY, NOVEMBER 3, 2010
[Social] Restaurants are Social by Nature
Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” Hitting on a single topic in marketing, social media and business communications. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.”
SAZBEAN | FRIDAY, SEPTEMBER 10, 2010
[Social] Measuring Social Media Marketing Success
I’ll be speaking at Social Media Michigan’s September meeting with the topic: Measuring Social Media Marketing Success. Weather it’s traditional marketing or social media. marketing; as a marketer your responsiblity is to not only create comprehensive social media. Register Now! Thursday, Sept 20th.
MARKETING EDGE | MONDAY, MARCH 14, 2011
[Social] Jacob Tucker’s Social Media Slam Dunk
Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
B2B MEMES | THURSDAY, NOVEMBER 10, 2011
[Social] Social Media and the Clash of Brands
But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. Nine Keys to a Robust Editorial Career in Social Media.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Social] 25 ideas for your social media network strategy
'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7) Look through other social media accounts. But a network plan?
PR MEETS MARKETING | SUNDAY, AUGUST 26, 2012
[Social] The Four Stages of Social Media
Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 6, 2013
[Social] Social media “engagement” is not a strategy
Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. How do you budget for social media marketing?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 4, 2012
[Social] When employees go wild on social media
A good question from one of my students: During the lecture you touched on the topic of “control” in social media. Social media is an evolution in how we communicate. And yes, employee communications on social media can be subjective, unexpected and even unfair. ” : ). Is privacy over? ” The evolution.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 17, 2011
[Social] 7 Ideas for Advanced Social Media Education
For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 17, 2014
[Social] 5 Tips For Improving Your Social Media ROI
'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
SOCIAL MARKETING FORUM | THURSDAY, FEBRUARY 17, 2011
[Social] Why Women Own Social Networking
Social media marketing Word of mouth marketing social marketing social media word-of-mouth word-of-mouth marketingSoon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 3, 2010
[Social] Are kids Brains Different when it comes to Social Media?
find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Email this to a friend?
PR MEETS MARKETING | SUNDAY, MAY 23, 2010
[Social] Social Marketing Strategy 101: Are you ready?
Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. What are your objectives? Conclusion.
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 6, 2009
[Social] Social Media Buzz at a Live Event
One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing
BIZNOLOGY | THURSDAY, APRIL 12, 2012
[Social] Your social media faults are not in the tools but in ourselves
Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. am not sure that we should expect more out of social media. It’s not the social media tool. And up.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 26, 2011
[Social] B2B Social Networking Around the Globe
Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Germany.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 12, 2013
[Social] Content Is The Top Priority For The Social Business
They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.
PUZZLE MARKETER | TUESDAY, JULY 3, 2012
[Social] Social Media is Going Corporate [Infographic]
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 22, 2012
[Social] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
Social influence matters to businesses. After all, the promise of influencer marketing that engaging with those who have “influence” in social media can help to more effectively sell more products or quickly gain significantly more brand awareness is the holy grail that any business would want to chase. Nobody.
PAUL GILLIN | THURSDAY, OCTOBER 7, 2010
[Social] Social CRM: Curb Your Enthusiasm
And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. encourage you to restrain your enthusiasm.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 30, 2013
[Social] Can social media personalities “scale?”
Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! In 2005, I started my personal blog.
BUYEROLOGY | SUNDAY, JULY 24, 2011
[Social] The New Social Buyer Ecosystem
From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 6, 2011
[Social] The hidden costs of social media conversation
It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own? What What is the future of the social media “conversation?” Has the social web re-connected the consumer conversation?
CHRIS KOCH | FRIDAY, OCTOBER 7, 2011
[Social] 7 reasons why social media success has nothing to do with social media
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
SAZBEAN | TUESDAY, DECEMBER 14, 2010
[Social] The Importance of Blog Images to Social Sharing
Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
BIZNOLOGY | THURSDAY, JUNE 7, 2012
[Social] Social listening drives traditional market research
Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value. Photo credit: dmhoro.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 1, 2010
[Social] FOUND the ROI of Social Media for B2B Marketers!
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Email this to a friend?
B2B MARKETING INSIDER | THURSDAY, JUNE 13, 2013
[Social] 8 Steps To Effective Content For Social Media [Slides]
This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.
AD YOUR COMMENT HERE | TUESDAY, AUGUST 2, 2011
[Social] Think Social Business, Not Social Media.
An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. This month Oneforty came out with a great report on how to measure social media. I’ve summarized the most efficient tips to help you make the most out of your social media campaign.
WINDMILL NETWORKING | MONDAY, AUGUST 27, 2012
[Social] Three Cardinal Sins of Social Media Writing
What are the rules for social media writing? As a writing specialty, social media writing is just coming into its own. Social media writing is a bit of a hybrid – part copywriting , part communication tool – so the rules aren’t hard and fast. Social Media Writing Cardinal Sin #1: Doing too much sharing OR selling.
DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009
[Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[Social] The Thin Line Between Social Media Marketing and Spam
Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.
LEADER NETWORKS | TUESDAY, APRIL 13, 2010
[Social] Designing Social Media Engagement Programs
Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. In order to relate business goals to social media outcomes it is important to tie the anticipated results to the goals. engagement programs metrics Social Strategy social media
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
[Social] Social Media Budget Ratio in B2B Marketing
The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?
PUZZLE MARKETER | TUESDAY, SEPTEMBER 11, 2012
[Social] Social Media Image Sizing Guide [Infographic]
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 8, 2011
[Social] How to create social media metrics that matter
For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So use a social media monitoring tool.
WINDMILL NETWORKING | MONDAY, JUNE 11, 2012
[Social] How to Begin Outsourcing Social Media Writing
In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. While social media purists would decry the term “outsourcing” being used anywhere near the social web, managing social full time and in house isn’t always a good fit for companies. It can’t be faked.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 16, 2013
[Social] Case study: ROI of social influence
But they kept after me and several people from their marketing or social media group connected to me through Twitter. was aware that they have state-of-the-art social media efforts but who really cares when the stock price is slipping? 'What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
[Social] Tribes Rule the Hyper-Social Organization
I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 30, 2014
[Social] Why social media measurement efforts seem empty
'Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
AD YOUR COMMENT HERE | TUESDAY, JANUARY 22, 2013
[Social] Social Media ROI [Video]
This is a great little video by Ignite Social Media on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Social Media: 5.32 Social Media: $280.71.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
[Social] B2B Social Media: How to Leverage Your LinkedIn Profile
Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. In the B2B space, social media isn’t just about your content. Wendy Boyce. and Bing.
DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 18, 2014
[Social] Help Google Connect the Dots Between Your Social Profiles
Instantly, the light bulb went on — and I knew right then that for Google to show the “right” results for my name, I needed to “help” the search engine by connecting the dots across my social media profiles. The post Help Google Connect the Dots Between Your Social Profiles appeared first on Dianna Huff.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
[Social] Social Media Lead flow in B2B Marketing
Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
[Social] It pays to provide Support with Social Media
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers.
AD YOUR COMMENT HERE | MONDAY, OCTOBER 29, 2012
[Social] Using Social Media in a Crisis Situation [#SMinEDU Summary]
Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 21, 2010
[Social] Get ready. Social scoring will change your life.
There is an interesting, and perhaps alarming, trend brewing on the social media scene. Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. 1) Social influence is the new black. This CREEPS ME OUT.
DIGITAL B2B MARKETING | MONDAY, MAY 7, 2012
[Social] Social Media’s Missing Ingredient
View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.
B2B LEAD GENERATION BLOG | MONDAY, MAY 6, 2013
[Social] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
'Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
BIZNOLOGY | MONDAY, JULY 16, 2012
[Social] Inventing Social Business
We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media. Photo credit: Wikipedia.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 13, 2012
[Social] How does a small business move into social media marketing?
I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn.
B2B MARKETING INSIDER | THURSDAY, MAY 17, 2012
[Social] 9 UnMarketing Tips For Online Audience Engagement
He helped to teach me that social media is truly about having conversations and about engagement. also love Scott for his famous quote in a former speech that whenever someone asks “ what is the ROI of social media? Social media is maybe a new term but it is as old we are. Social MediaIt is not a department.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 12, 2012
[Social] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 29, 2011
[Social] American social media usage reaches milestone
Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. Read or download the full report: [link].
SOCIAL MARKETING FORUM | THURSDAY, JANUARY 2, 2014
[Social] This is Your Real Social Business Strategy Challenge
'A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 29, 2012
[Social] 4 Common Mistakes Companies Make When Mixing Social and Marketing
Are you making mistakes with your social marketing? Mixing Social & Marketing: Why highlight mistakes? Social business is a different way of doing business – it has the potential to affect the entire organization, from stakeholder to customer. Most of the time social is introduced into marketing as a tactic.
WEBBIQUITY | TUESDAY, AUGUST 27, 2013
[Social] What are the Best Social Networks for B2B Marketing? (Research)
'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
MARKETING EDGE | THURSDAY, APRIL 14, 2011
[Social] And the Social Media Marketing Survey Says…
This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011Quick and to the point.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 25, 2009
[Social] Social Media is better for the Consideration Phase
It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 18, 2012
[Social] Seven strategies to stay ahead of overwhelming social media change
Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Social Media Examiner?
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Social] 28 Awesome B2B Social Media Statistics
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 13, 2012
[Social] 8 Shocking New Social Media Facts
I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. One of you is a social media stalker. The news.
CONVERSIONATION | SATURDAY, JANUARY 28, 2012
[Social] Building Your Internal Social Media Expert Team
An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 10, 2014
[Social] 25 amazing social media quotes from #SXSW 2014
wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. We need to have.
BIZNOLOGY | TUESDAY, SEPTEMBER 10, 2013
[Social] My social media marketing posts from 2011
Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Social is a very handy way of dominating search.
B2B MARKETING INSIDER | THURSDAY, APRIL 26, 2012
[Social] The Most Important Words In Social Media
And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, DECEMBER 20, 2013
[Social] The State Of Social Business
In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 31, 2012
[Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 30, 2012
[Social] Social Data can Adds Years to a CMOs Tenure
In the social era, linearity gives way to seriality. With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it. Social data is a boon for marketers.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 25, 2013
[Social] 5 Social Media Truths, and How To Manage Them
'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? Authenticity creates loyalty.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 13, 2010
[Social] 11 Predictions for B2B Social Media in 2011
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it is happening. With 4.6
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 20, 2011
[Social] How social media amplifies competitive advantage
Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody. Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete.
LEADER NETWORKS | TUESDAY, DECEMBER 6, 2011
[Social] The 20 Minute Social Media Professional
“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Social] Nine Notable Uses for Social Bookmarking
Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. Social bookmarking sites excel at maintaining an online grouping of websites for many purposes (e.g. Im going to assume that you already know the basic functions of social bookmarking, like creating tags and folders, adding comments, and so on.
CONVERSIONATION | SUNDAY, FEBRUARY 3, 2013
[Social] Social Business Failure Is a Choice: Speaking a Common Language
Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Here are three simple questions to start with: - What is social business anyway? What is social business anyway? The social technology dimension.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 9, 2012
[Social] The Emotion found in Social Data
Most people who write on social media outlets don’t do so just for the sake of doing it. That is exactly why Social Media is so special, so different. Because with Social Media, people become “micro-authors” when and where it matters. Very likely that means you’ll find them on Social Media. Let’s be clear.
DIGITAL VOICES | TUESDAY, AUGUST 20, 2013
[Social] Applying the Scientific Method to Proving Social Media Results
'There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. kpi social media Social Media
SAZBEAN | TUESDAY, FEBRUARY 1, 2011
[Social] 12 Tips for Creating a Social Media Content Strategy
Having a content strategy is vital to the success of any social media strategy. What websites and social networks make the most sense for posting, sharing and curating content? This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 29, 2012
[Social] 6 Burning Questions about Social Media for B2B
by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? This applies to any channel, even social.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 20, 2011
[Social] The making of a social media slut
I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.. This isn’t what I want social media to be about. I crossed the line. friend in D.C My leg began to twitch. My lips quivered.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 3, 2013
[Social] A Look at the Future of Social Marketing Automation
His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Follow Nikki on Twitter @nikkiserapio.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 17, 2012
[Social] The Art of Opening Social Conversations
Successful social media engagement is about more than content. That’s a shame, because it’s the art of communication that can make your social media engagement ultimately flourish or flounder. In social media, your audience can’t see that you’re actually still standing there waiting for the next engagement volley. Too true!
MARKETING EDGE | FRIDAY, MAY 14, 2010
[Social] Social Media Overwhelming? Take a Deep Breath with Shel Holtz
Time 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
B2B MARKETING BLOG | MONDAY, MAY 9, 2011
[Social] Don’t be Anti-Social
Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 7, 2011
[Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
MARKETING FINGER | WEDNESDAY, JUNE 22, 2011
[Social] Blogging in the Social Media Ecosystem
But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? What are the best ways to leverage existing blog content with social channels? Questions will include: Q.
BIZNOLOGY | TUESDAY, MARCH 26, 2013
[Social] In praise of social media mediocrity
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
CROSS-CHANNEL CONVERSATION | FRIDAY, JULY 13, 2012
[Social] Exclusive Results: European Survey about Social Marketing ROI
In March 2012 Neolane surveyed more than 700 European marketers about their social media marketing practices. EMBED THE IMAGE ON YOUR SITE <a href=”[link] src=”[link] alt=”Marketing on Social Media” width=”600″ border=”0″ /></a><br />Via: <a href=”[link].
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 15, 2011
[Social] The Three Most Dangerous Social Media Metrics
Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income. ROI and measurement roi of social media social media metricsTraffic . Do you need traffic?
B2B MEMES | FRIDAY, MARCH 11, 2011
[Social] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Absolutely. It’s very fluid.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 29, 2013
[Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
'by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. 2) Identifying your prospects.
BIZNOLOGY | THURSDAY, AUGUST 9, 2012
[Social] Olympics, Diversity and Social Business Platforms
Social business platforms often fall in the same trap: instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
SOCIAL MARKETING FORUM | SATURDAY, JANUARY 5, 2013
[Social] Social Customer Service: Why You Must Offer it Right Now
Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 2, 2012
[Social] The New Market for Social Media Consultants
To date, most social media consultants have focused on helping organizations use social networks for marketing and customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 9, 2012
[Social] 10 Reasons Why B2B Companies Are Failing With Social Media
Too many B2B companies are flat out failing at social media marketing. Instead of placing blame, let’s diagnose the reasons B2B companies aren’t seeing success with social media. 10 Reasons Why B2B Companies Are Failing With Social Media. On the social web, space is unlimited. It isn’t their fault.