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  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ”  What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. It doesn’t happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 10, 2013
    [Social] Can social brands provide meaning to your life?
    So I decided to reach beyond my own parochial cringing and get a current take from an Ad Age columnist (and author Jonathan Baskin), two social media gurus (the aforementioned Gregory Pouy and Mark Schaefer ), plus Rabbi Michael Shevack, a former adman, creator of campaigns including “Gillette, The Best a Man Can Get,” and author ). No tone.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Social] What is the Social Enterprise?
    Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Social] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn. Blogging. Facebook.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Social] Social Media in 15 Minutes Per Day
    Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Thoughts? photo by Robert S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 16, 2009
    [Social] Personal Brands RULE on Social Networks
    Yet many companies limit the use of Social Media at work which I think is very short sighted. Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 12, 2013
    [Social] “You’re Creeping Me Out!” The Dark Side of Social Networking
    Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. Texting me at 10 p.m.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Social] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    He just published his latest free report, A Strategy for Managing Social Media Proliferation , which takes his previous analysis of the category to a new level entirely. The first half focuses on the state of the social strategist role; the second is a print-and-use resource – complete with vendor comparisons and project check-lists.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Social] What You Really Must Know To Succeed in Social Media Marketing
    Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2011
    [Social] Turning social media attention into income
    few months ago I was let go from my job heading up the social media efforts for Flightster.  Over the last two years I’d seen several people use their social media presence to help them find a job. Why the Social Media Job Campaign Failed. am finding that is not easy making it on your own in the social media space. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Social] Using Klout and social scoring for sales and marketing teams
    One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. You mean they are representing our company?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2011
    [Social] How to save your butt when the social media bubble bursts
    So when I hear another round of gurus pontificating last week about the unnecessary annoyance of measuring social media activities I want to shake somebody. Even something as seemingly mundane as social media. Social media is NOT FREE. Let’s look at how “un-free&# social media really is. Let’s Bullshit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] IBM Social Computing Guidelines
    IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. IBM Social Computing Guidelines: Executive Summary.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. If you want your social media marketing plan to bloom, you have to water it carefully. Get Organized.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 18, 2011
    [Social] The Social Media Audience: Ready To Impress Those Watching?
    According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectators
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Social] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  a fan. What Happened? The 3Cs. Your Turn.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • SOCIAL MARKETING FORUM  |  FRIDAY, MARCH 22, 2013
    [Social] From Social Media to Social Business: Moving Beyond Social Contacts
    Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Social] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [Social] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? Why is measuring Lead Gen in Social Media so hard?
  • PUZZLE MARKETER  |  THURSDAY, FEBRUARY 21, 2013
    [Social] Mobile vs. Social – Round 1: Ding! Ding! Ding!
    Mobile or Social? In the red corner we have Social! This also includes your social paid advertising and any other tools you’re using for listening and scheduling. Are you driving revenue for your business by generating social conversations? Debate-focused questions bring the social conversation onto your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 31, 2012
    [Social] This is the time to make the social web a better place
    I hear a lot of complaints about how mean, depressing, and disheartening the social web can be. The social web is simply a reflection of humanity. You see, the beauty of the social web is that we can choose to make the experience whatever we like by surrounding ourselves with great people and content that make our lives better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. What if we could apply a new layer of private social technologies that everyone can use to communicate and collaborate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Social] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising. Social media providers are under intense pressure to generate additional revenue through advertising. The Problem with Social Ad Spend. Where will come from?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Social] The Top 8 Social Networks For Business
    'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. covered both of these in my own review on the top 9 social networks for businesses  2 years ago. Social Media The Big 4: Twitter, Facebook, LinkedIn and YouTube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. IFTTT (If this then that) is a useful tool for automating some tasks related to social media.  Social Media is not free. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Social] What is Social Media’s Next Big Thing?
    I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Now what if we applied social software to those people working within a company?  What’s the next big thing in social media?  No, no.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  Improved Customer Support.
  • AD YOUR COMMENT HERE  |  MONDAY, FEBRUARY 13, 2012
    [Social] Social Media Week NYC: Top Trends that will Shape Social in 2012 #SMWJWT #SMWNYC [Summary]
    By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media Week
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 14, 2013
    [Social] Optimizing the Digital and Social Customer Experience
    Customer service Relationship marketing Social business Social CRM Social media marketing Touchpoint marketing Bryan Eisenberg customer journey Dion Hinchcliffe McKinsey touchpoints W.H. Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Here is how I went from social media coward to a full-fledged convert in less than six months! Why bother?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. Link up to 20 social accounts, managed by up to three team members.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Social] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 31, 2012
    [Social] Leapfrogging Social Media Stumbling Blocks
    With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?  Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Social] The Social Media Sick Day
    Not only do the doors close on your storefront, but all communications with customers, including social media marketing , goes down. Let’s examine what happens when your business takes a social media sick day. The top social networks for business are Twitter , LinkedIn and Facebook. Guest post by Megan Totka. The flu? Pneumonia?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Social] Case study: IKEA launches social offer to drive sales
    If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. social offer is a win-win proposition that you make to your audience. Lo and behold, as I was reading I discovered that they used a social offer! IKEA’s marketers probably didn’t call it a social offer, but it is. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Social] Has social media stalled? Literally.
    So when she said wanted to contribute one of her own blog posts on the origins of social media I jumped at the chance. Little did I realize that while away at college she has acquired quite a “potty mouth&# … For months I have heard lectures, read blogs, and attended seminars about the transformational impact of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Social] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. This is the story of one person who did it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 15, 2011
    [Social] A Crash Course in Social Advertising [Free eBook]
    by Joe Chernov | Tweet this Social advertising. We’ll tolerate your social media advertisements,” people seemed to say, “provided they respect our community.”. Smart marketers recognize that social advertising is a unique beast. Many of the practices that have worked in traditional media channels are verboten on the social Web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [Social] Research: Fastest-growing companies accelerated social media usage
    companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Social networking continues to lead the way. Forty-four percent say Facebook is the single most effective social networking platform they use. 500 reported social media was “very important” to their business/marketing strategy.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Social] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com). Me too! Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. By {grow} Community Member Ana Silva O’Reilly .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 25, 2013
    [Social] Grumpy Cat becomes cat-alyst for social good
    To describe this social media success story as anything other than genius would be a crime. My new friend Dustin Timbook took note of the huge buzz created by the Grumpy Cat meme starring the now world famous cat “Tarder Sauce” and started brainstorming how it might be used for social good. By Nathan Dube, {grow} community member.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Social] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” I locked down, and in several cases deleted, my social media presence.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Social] Social media’s Hallmark Moment: the Twitter Auto DM
    Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. hope you enjoy that.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Social] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Here is my theory — one reason the “social supply chain” is flagging is that there is still no iconic case study that companies can rally around. Where''s the beef?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Social] Three careers that will dominate social media (and it’s not what you think)
    But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. The social web’s need for content and storytellers is insatiable. I’m a marketing guy. And boy I love it.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Social] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary.
  • BIZNOLOGY  |  MONDAY, JANUARY 31, 2011
    [Social] Are colleges waking up to social media?
    As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. Social Media Marketing Business Facebook Marketing strategy Social media YouTube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. There will be no social media apocalypse Does everybody need a social media strategy?
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Social] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • BIZNOLOGY  |  FRIDAY, APRIL 26, 2013
    [Social] Be Careful What and Who You Listen To In Social Media
    Why even listen to the masses scream and pound their chests in the social space? The bottom line is that we need to make sure that when we listen, particularly in social media, that we do it with the most discerning of ears. Not every crazed social media user is nearly as important as you think. 'Image via CrunchBase. So do you.
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Social] Using Social Media to Enhance Trade Shows and Conferences
    One could argue, quite convincingly, that social networking and digital content actually motivates people to congregate and enhance online relationships. Identify prospective attendees based on the social content (e.g., Seek out registrants who are particularly active in social forums. In fact, the opposite seems to be true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Social] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Social scoring takes center stage  – A year ago when I made this prediction, nobody had heard of Klout. Social for the enterprise  – I wrote that internal uses of social media was the next big frontier for social media. Am I right?
  • BIZNOLOGY  |  TUESDAY, MAY 14, 2013
    [Social] Your social campaign needs 1000x followers
    But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 19, 2012
    [Social] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. If the data confirms anything, it’s the immense value of email and social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Social] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Social] Lessons on building a marketing and social media business
    This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore. The post Lessons on building a marketing and social media business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. was correct in this assessment. had to pivot.
  • B2B MEMES  |  SATURDAY, NOVEMBER 19, 2011
    [Social] Fear and Social Media Don’t Mix
    MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Fear and social media don’t mix. Be honorable. Have courage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Social] Do you need a massive audience to be huge in social media?
    In the online world the “social proof” of a large audience may be important because in our information-dense world, we’re starved for clues to help us determine leadership and authority. Communty-building Social Media Strategy building an online audience social media audience social media strategy ” Well then.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Social] Maybe using LESS social media is the path to online success
    What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour.  This approach to social media is the path of least resistance. Having an End Game.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2012
    [Social] Global Social Media Marketing
    My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Social] Case study: How 20 high school students ignited a social media success
    This is a story to inspire even the grumpiest social media naysayer. In the end, having spent a decade as a full-time university lecturer I decided to accept the school’s offer to run a Communications class this academic year with the brief to get students involved in the social media campaign. Now here is a neat trick. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Social] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Content Marketing Corruption on social web SEO Social scoring
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social] A different way to think about social media ROI
    'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. OK, here we go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Social] Adopting a Piggly Wiggly View of Social Media
    Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. With the right training and guidance, their use of social media will become a net positive and expand the company’s digital footprint. By {grow} Community Member Lou Hoffman. That’s the easy part.
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Social] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Not only teenagers are surfing on social networks through their mobile devices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! social proof “badge” can bestow authority whether it is deserved or not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social] A Very Social Media Christmas (video)
    The fact that it combines creativity, humor, social media, and Christmas is a bonus! If you love social media, this will get you in the holiday spirit and it is guaranteed to bring a smile to your face. humor YouTube and video funny social media christmas social media ChristmasENJOY!
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Social] Replacing “Authentic” in Social Media
    You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Social] Are businesses failing to find an ROI in social media? Another view.
    'There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. different way to think about social media ROI.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Social] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social] 47 Essential Social Media Tools for Content Marketers
    It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Social] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social marketing is about building relationships over time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] Case study: Using social influence to build a personal brand
    teach marketing and communication courses with an emphasis on social media, strategic planning and design. One of my favorite courses focuses on building personal brands with blogging and social media. Zivkovic is extremely active in social media. So Erin started following Bora on social channels. Would I like to? Tweet.
  • B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 23, 2011
    [Social] Ruminations on B2B Social Media Marketing
    While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. Furthermore, about 60 percent of B2B decision makers use social media. Marketing social media Web-centric marketing B2B B2B Marketing
  • B2B VOICES  |  MONDAY, JANUARY 16, 2012
    [Social] Around the World in Social Media
    A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. Even European MBA programs have embraced social media. Orkut ? Renren ?
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Social] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media really helps sell, if you do it right.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social] Social Media Marketing and Darwin: Evolution or Irrelevance
    Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  If you want to grab your free copy of the Social Media ProBook, you can download the Web version here or the print version here. Right now.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Social] How Social Affects Lead Generation [Slide Deck]
    'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Social] Finally! A B2B social media success story
    At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  Nathan’s challenge was to increase awareness for his company through social media initiatives. Money in the bank from a social media victory. That’s right.  New business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social] 10 Ideas: Standing out in the social media jungle
    The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. believe today’s most successful social media marketing candidates will have three key qualifications: 1) Demonstrated understanding of marketing fundamentals. Turns out, I didn’t know shit. Repeat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social] Four critical Social Media Lessons I learned from my 4 year old
    marvel at what we can learn about connecting on the social web from this little man … Thank you is just the beginning of the relationship. In social it is so easy to show gratitude but often can be time consuming when you have many followers/fans/comments. In social, success rarely happens over night. Stay centered.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Social] Six ideas to build social media momentum
    My bike ride started me thinking about the importance of building social media momentum. So the question today is, if you have great content, how do you develop validation — social momentum — for it? Many of the social media “purists&# will tell you numbers don’t matter.  Here’s what I mean. What??
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Social] Personal time versus social media time: Something has to give
    'The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications. The corollary is that as the economy improves, time on social networks should go down as well.
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Social] The Difference Between Doing Social Vs. Being Social
    There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative part of the equation. doing social being social social business
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Social] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Dave’s first book  Likeable Social Media  was one of the best-selling social media books of all-time. Social Media Commerce For Dummies. By C.C.
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