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  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Social] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Follow Nikki on Twitter  @nikkiserapio.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 6, 2011
    [Social] The 20 Minute Social Media Professional
    “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. Let’s be clear. 
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Social] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Here are three simple questions to start with: - What is social business anyway? What is social business anyway? The social technology dimension.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Social] Inventing Social Business
    We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.  Photo credit: Wikipedia.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 7, 2011
    [Social] How To Map Out Your Social Business Strategy
    A month ago, I had the pleasure of doing an interview on the Social Business Strategy Map with Neil Davey, Editor of MyCustomer.com in the UK, which is one of Sift Media's business publications. Neil and I spoke at length about how companies can use the Social Business Strategy Map to create their own strategy and stepped through the process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? This applies to any channel, even social.
  • MARKETING EDGE  |  FRIDAY, MAY 14, 2010
    [Social] Social Media Overwhelming? Take a Deep Breath with Shel Holtz
    Time 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Social] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. Read or download the full report: [link].
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Social] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My leg began to twitch.  My lips quivered.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Social] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? What are the best ways to leverage existing blog content with social channels? Questions will include: Q.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Social] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Absolutely. It’s very fluid.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [Social] Want proof that the C-suite is into social media? Here it is.
    We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?
  • SOCIAL MARKETING FORUM  |  SATURDAY, JANUARY 5, 2013
    [Social] Social Customer Service: Why You Must Offer it Right Now
    Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Social] The Art of Opening Social Conversations
    Successful social media engagement is about more than content. That’s a shame, because it’s the art of communication that can make your social media engagement ultimately flourish or flounder. In social media, your audience can’t see that you’re actually still standing there waiting for the next engagement volley. Too true!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Social] Ideal Customer Persona – made with Social Data
    What if there was a way to build the ideal customer persona by using social data? Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Social] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media changes: The quality of interaction reps can have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 6, 2010
    [Social] Social Media, CRM & Marketing Automation
    After my in-depth article on integration between CRM and Marketing Automation , I’d like to write about something a little lighter: Social Media. Clearly, Social Media is one of the big revolutions in marketing today. But how do you make Social Media work for you? Social, CRM & Marketing Automation. Social CRM.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Social] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . No matter what you read, who you follow, or what you hear, you and your management team still need to be convinced that social media activity does indeed have a contribution to business growth.  How are you measuring social media?  Twitter.  .
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Social] 8 Steps To Effective Content For Social Media
    To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions. Social Media 'Source: Faceook.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Social] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Social] Are Content Curators the power behind social media influence?
    Are you overlooking some of the most powerful influencers on the social web?  comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter. Within social media, there is no well-established Search.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Social] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? Social Media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsTraffic . Do you need traffic?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Social] How to Get Started with Social CRM
    by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Here are a few to help wrap your head around social CRM. So how to get started?
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Social] Social Media Strategy 101: Setting Expectations
    think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior.
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Social] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. Here’s to better judgment in social media for the rest of 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Social] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. alone from these technologies: Social networks. Social commerce. Social gaming.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Social] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Related posts: Social Media for Busy Business Bloggers.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [Social] Content Is The Top Priority For The Social Business
    They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Social] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Address Your Addiction.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Social] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist. love experts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Social] Why Google Social Search Means You’ll Probably Want a Google+ Page
    by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” That green arrow – it’s important.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MAY 22, 2011
    [Social] What My Coffee Grinder Taught Me About Social Media Hype
    While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Pick up any publication and you’ll find at least one article on why you and your company should be using social media. bought it while in college. early 1980s.
  • MARKETING EDGE  |  MONDAY, APRIL 26, 2010
    [Social] The Topics Social Media Marketers Don’t Like to Talk About
    Time 25:36 The topic of social media among marketers and PR professionals is awash with business and non profit examples, case studies, and the ever available blog post on the latest shinny new. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 6, 2012
    [Social] Stop the “Effortless” Bull About Social Content
    I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social MediaIt’s.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. The social web is simply bringing us back to our marketplace roots where personal connection, immediacy, and word of mouth validation are the most important marketing considerations.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn. Blogging. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet. Little wonder that a subculture has arisen on the web determined to achieve this social proof by any means necessary. Want to REALLY increase your social influence? Is Klout more important than life?
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Social] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Social] Dear social web, Let’s try keeping it real.
    Apparently some companies believe it is a sign that you are adept at using the social web. Accomplishment doesn’t matter on the social web. Social proof in the way of Twitter followers or a Klout score matter more than success on your job or the great charities you support. Power on the social web. Who cares? Funny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? do no such thing. Agree?
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Social] Most Employees Have No Idea if Their Company Has a Social Media Policy
    Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? A [.].
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Social] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is. million reps.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Social] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). You know what?
  • MARKETING EDGE  |  TUESDAY, JANUARY 10, 2012
    [Social] Dealing With Non Profit Proliferation in Social Media
    Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Hitting on a single topic in marketing, social media and business communications. marketing non-profit social media fundraising social change TweetsgivingQuick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • MARKETING EDGE  |  WEDNESDAY, AUGUST 17, 2011
    [Social] Social Marketers: Is It the Seven Year Itch?
    There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Hitting on a single topic in marketing, social media and business communications. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Social] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Social] 3 Key Ingredients for Business Social Media Success
    There are three critical success factors business owners should think about when considering investing in social media marketing. presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Social] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Social] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. Altruism.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Social] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Bring structure to your social efforts. Integrating social media into the sales pipe. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Social] The State of Social Marketing
    by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing. That’s nice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. By  Srinivas  Rao, Contributing {grow} Columnist. ” .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. By Matt Ridings, {grow} Community Member.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Social] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Social] How Social Selling Changes Everything for Marketing
    They’re socially empowered to gather and share information from numerous sources. Meanwhile, social media networks underlying this change have made personal and professional relationships richer, broader, and more easily accessible. That’s where social selling comes in. Social selling isn’t just a sales phenomenon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • DIGITAL VOICES  |  MONDAY, MAY 7, 2012
    [Social] Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
    When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. Social Media Plugins For LikedIn. Maybe it's LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Social] 7 Ways social media has changed leadership
    The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. Her social media connections. Do we NEED to?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. m here to tell you it’s not magic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social] My social media marketing posts from 2011
    Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Social is a very handy way of dominating search.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Social] Applying the Scientific Method to Proving Social Media Results
    'There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. kpi social media Social Media
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 17, 2011
    [Social] 6 ways social media is transforming the B2B buying experience
    It’s pretty clear that social media achieved takeoff last year, even for B2Bs.  Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out.  B2B Web Strategy Social Media
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Social] 23 Outstanding Social PR Guides
    This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Social PR Strategies and Tactics.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Social] 5 Social Media Tips to Enhance Engagement
    You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. It's pretty easy to screw up your social media strategy. This infographic does a great job of listing the best times to post content on the major social sites. Social Media Congrats! Then what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Social] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing. Digg this!
  • LOOPFUSE  |  MONDAY, APRIL 22, 2013
    [Social] 3 Keys to Successful Social Selling
    '“Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that.  Sales (and marketing for that matter) have always been social disciplines because they involve interacting with other people directly and in a meaningful way.  Social signals go stale fast. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Social] What to look for in a Social Media Marketer?
    Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! Tags: social media years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it. We come back.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) social media ads.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Social] Membership has its Privileges; Best Practices IP vs. Social CRM
    The intersection of theory and reality in the world of social media always spurs some interesting debates. Given the response to the last post, I wanted to share with you our thinking on transparency, social CRM, and best practice knowledge. Tags: Social media Best Practices Community Why do Marketers Upgrade?
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 14, 2013
    [Social] Optimizing the Digital and Social Customer Experience
    Customer service Relationship marketing Social business Social CRM Social media marketing Touchpoint marketing Bryan Eisenberg customer journey Dion Hinchcliffe McKinsey touchpoints W.H. Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social] When did social media lose its way? [Infographic]
    'In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [Social] Two B2B Social Marketing Initiatives Worth Checking
    One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. Linked In Overview, from Social Media Quickstarter from Social Media Quickstarter on Vimeo.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Social] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Social] Social Media Buttons For Facebook - Driving Social Engagement Series
    When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement Series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.
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