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  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • BUYEROLOGY  |  SUNDAY, JUNE 26, 2011
    [Social] The Influence of the Social Buyer on B2B Business
    In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   Social Buyer Cycle. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Social] Turn B2B Buying Into a Social Experience
      It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Social] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Social] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Not only teenagers are surfing on social networks through their mobile devices.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Social] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Social] Are Content Curators the power behind social media influence?
    Are you overlooking some of the most powerful influencers on the social web?  comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter. Within social media, there is no well-established Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Social] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Social] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Tweet this on Twitter ! ==.
  • DIGITAL VOICES  |  MONDAY, MAY 7, 2012
    [Social] Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
    When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. Social Media Plugins For LikedIn. Maybe it's LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Social] Gary Vee and the Empire of Favors
    In case you missed it, there was a feature story in the New York Times this week about Gary Vaynerchuk, our own poster boy for social media savvy and hustle. So, the expectations of reciprocity are amplified on the social web. Is there room for that on the social web too? profound power. Sending a pie overnight. community?
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Social] Book Review: The Social Employee
    One of the most powerful impacts of social media is the way has democratized brands. Asking employees to use social platforms on a brand’s behalf can easily feel awkward, or forced. In today’s social online world, the linear model of brand engagement (awareness, interest, desire, action) is obsolete.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users. Employees.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Social] Paul Dunay joins Networked Insights as the CMO
    Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Social] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing. Keep doing it.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Social] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media? million in stock.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Social] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.  But is Facebook the only important social medium in the world to a modern marketer?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Social] How to Get Started with Social CRM
    by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Here are a few to help wrap your head around social CRM. 1. Research Tools.
  • INBLURBS  |  THURSDAY, FEBRUARY 24, 2011
    [Social] Inbound marketing is not for you if you are not committed
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Inbound marketing can help a business to get seen, get found and to get leads!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 9, 2014
    [Social] Re-thinking social media engagement
    In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Media best practices ebooks slideshare social media engagement
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social] Social Media Marketing and Darwin: Evolution or Irrelevance
    Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 5, 2013
    [Social] Do you have to cheat to be successful on the social web?
    They cheat, bump themselves on to The New York Times list for a day, and then claim that badge of social proof for their career forever. An addiction to social proof. I’ve written extensively about this idea of “ social proof.” In a social media world that barks “Authenticity! He was a cheat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Social] Social Media ROI — Not just for the big companies
     . I don’t think I’ve ever given a speech, conducted a workshop, or taught a class where the “social media and ROI” question has not come up. So it was not entirely surprising when many of the suggestions to the Social Habit Research Project focused on measuring the value and relevance of social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Social] Case study: IKEA launches social offer to drive sales
    If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. social offer is a win-win proposition that you make to your audience. Lo and behold, as I was reading I discovered that they used a social offer! IKEA’s marketers probably didn’t call it a social offer, but it is. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. By Stanford Smith, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. Habits That Are Sabotaging The Social Movement.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Social] You can only win search by winning social
    Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. Use a tool like GaggleAMP to activate your community, use a service like Audienti to show you how your SEO results are directly related to how real and human your relationship with the social web is. Nothing’s helping.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. Smart marketers measure the value of social media channels as well.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Social] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Social media is cheap or free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. So how did you do on our little social media quiz? Italian.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2011
    [Social] How to save your butt when the social media bubble bursts
    Here’s another one that drives me nuts: “The ROI of social media is that your company exists in five years&#  … again implying that you need to do social media, just because you need to do social media. Even something as seemingly mundane as social media. Social media is NOT FREE. Bullshit.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Social] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Social] Buyerology Trend: Think BIG Insights vs. BIG Data
      This article looks at how understanding today’s conventional and social buyers takes BIG Insights versus BIG Data.   There have been generational differences noted between the rise of the younger social buyer as well as hybrid behaviors of traditional buyers.    We know, to a degree, what buyers are doing. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. Social Media Strategy Traditional media and advertising explaining social media social media basics understanding social media
  • INBLURBS  |  MONDAY, FEBRUARY 21, 2011
    [Social] Mobile Marketing Goes Online?
    Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce. Think of the millions of consumers who are using traditionally “online only&# social networking sites such as Facebook and Twitter from their mobile phones. By Alexander Gregori.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Social] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product? Blenders.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Innovation ROI Social Media monitize Monitize social media social media roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Social] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.
  • INBLURBS  |  MONDAY, MARCH 7, 2011
    [Social] Easy Inbound Marketing for Real Estate Agents
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis. Connect your website and blog with the above social media sites. Facebook. LinkedIn. Flickr.
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] B2B buyers and professional social networks in the purchase decision
    In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Social] Social media is a physical extension of your brain
    In many ways, the social web is the closest thing we have, thus far, to a smart drug with guarantees of making increasing your IQ well above the horsepower that genetics and God intended. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • BUYEROLOGY  |  WEDNESDAY, AUGUST 31, 2011
    [Social] Is It Reach and Engage or Listen and Engage?
      To me at least, it seems that in the social age the terms Reach and Engage cancel each other out.  Brian Solis  published an article entitled The End of Social Media 1.0.    While the focus is on social media and consumers, some points apply to buyer behavior and this question. 
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Social] 20 Ways to Generate ROI from a Corporate Blog
    The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social] The key to social media success rests with HR?
    Implementing a sophisticated technology like social analytics is the easy part. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way. Implementing a sophisticated technology like social analytics is the easy part.
  • INBLURBS  |  THURSDAY, MARCH 22, 2012
    [Social] How to Master Your Lead Generation Challenge with Social Media
    Social Media has proven to be a source of targeted high quality leads for B2C and B2B. Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels. Start a social media presence. How can you profit from this trend? 1.
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Social] 10 reasons social media has peaked. 8 reasons that’s a relief
    After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Social] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? Ignore massive corporations! That’s pretty ironic!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Social] Should you make the leap into sponsored content?
    have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
  • INBLURBS  |  SATURDAY, SEPTEMBER 17, 2011
    [Social] Bloggers, Stop Thinking… “Just Do It”
    De-corporatizing your blog and encouraging informational, fun posts will improve your social influence and will help you build a community faster. About the author: Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at Business.com.  Blogging Is Raw, Organic. Don’t Plan…Write.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ”  What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. It doesn’t happen.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Social] The business case for cheating your way to social media superstardom
    On a recent post examining the bribery that is going on over at Empire Avenue , reader Shawn Manaher asks: “Do you feel paying for any kind of traffic to a website or social media post is appropriate at any time or any level? Several years ago, a social media celebrity confessed to me that he was a fake. Numbers matter. Agree?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Social] Use Social Media to set Smart Media strategies
    Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Check out this webinar to learn how to infuse your media plan with social data in order to make smart media decisions! Now what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! social proof “badge” can bestow authority whether it is deserved or not.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Social] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
    Image by J. McPherskesen via Flickr As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a perspective on how to implement a scorecard approach. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Social] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner. 4.What are the best social management tools?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Social] 10 Strategies to Battle Content Shock
    Content as social currency. posted about my progress with the show as a type of social currency to demonstrate that I am part of the cult around this television series. Related Stories Six Arguments Against Content Shock Social Media Explained. Think about that for a moment. But what? The strategy is: Find an unsaturated niche.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Social] How Do B2B and B2C Marketers Use Social Media? [CHART]
    by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 19, 2012
    [Social] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. If the data confirms anything, it’s the immense value of email and social.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 3, 2013
    [Social] 9 Stellar Social Media Infographics You Simply Gotta See
    And, one of the most popular topics when it comes to small businesses and infographics is social media. So, we’ve scoured the Internet and collected the latest stellar social media infographics you simply gotta see: A Simple Checklist to Help You Evaluate Your Facebook Page ; Shortstack. Infographics, oh, sweet infographics.
  • SAZBEAN  |  MONDAY, AUGUST 2, 2010
    [Social] The Wrong Way to Social Network
    Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Social] Social media success: Do you have the right people on the bus?
    Can people be re-trained to adopt a “social business” perspective?  In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. The post Social media success: Do you have the right people on the bus?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Social] The making of a social media slut
    I crossed the line.  I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  These experiences occurred in the span of 72 hours. Filthy. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. What Is Social Selling? .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. The company also recognized the potential value in social media to connect with our customers. Case in point: Caterpillar.  Credibility is key.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Social] What Google+ Needs to Offer Businesses
    With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. For those using social media for b2b, this could be a boon. Obviously, size matters. Eric Swayne. Facebook.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Social] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?”
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Social] Redefining Success as Social
    How important is it to one’s career to be involved in social networks and to keep a high profile?  There is a lot of experimentation going on with social technologies in organizations.  Performance management has also gone social.  Being social, networked and  out there is  important just on its own! 
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Social] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    10 Things About Social Media Every C-Suite Executive MUST Know   . It doesn’t matter whether you pulled an all-nighter to celebrate the Patriots’ victory at the Super Bowl or slept in to avoid the messy commute in Toronto’s snowstorm—it’s time to wake up and say, “Yup, I get social and I know what it takes.”. Social is a team effort.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Social] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. 1. billion undirected edges, creating the largest social network every constructed and analyzed. steps).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Social] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. About half of them died. ” This is not a post bitching about Home Depot. Tweet.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Social] What exactly is a social graph?
    My latest favorite term is the social graph. The social graph is the latest techie term for the labyrinth of connections in a social network. If you think about how social networks operate, you realize that you have a network of Facebook friends, and each of your friends has his or her own network, too. People.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social] 6 Burning Questions about Social Media for B2B
    Is this tactic effective or should we stick to outside social media communities? A: There’s a balancing act between maintaining an “owned” community versus taking advantage of existing public communities. But can you imagine going to your CFO asking for a bigger social budget based on the number of “Likes” you have?
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Social] The web marketing value of Facebook like Button
    Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing. Advantage of Social Media Buttons for sharing. Businesses display the number of times articles in their blog are shared in major social media communities. Facebook Widgets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Social] Finding social media success in regulated industries like banking and healthcare
    Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. Still, I think they are missing a bigger opportunity by not exploring how social media can be used on a very personal and human level. There are many ways to use social that avoids privacy issues. “No.&#.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Social] Is social media making you a lazy communicator?
    Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. This isn’t necessarily a good thing.  We’ve reduced our communication to the shortest possible route from point A to B.  It isn’t exactly a smart intimacy strategy for social media.  Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Social] Will the social web fuel international cooperation or catastrophe?
    Related Stories Three amazing ways social media is changing the world A Multidisciplinary Approach to Breathtaking Content. Social media and government sociology Writing best practices Malcolm Gladwell Outliers social media and cross-cultural communications social media and culture social media for social good Social media risks
  • INBLURBS  |  MONDAY, MARCH 28, 2011
    [Social] 6 Smart ways for local inbound marketing for restaurants
    Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog. Social Media. Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Restaurants are mostly dependent on local clients. Video. Corporate Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet.  In fact, as I explain in Return On Influence , as people look for short-cuts to truth in our information-dense digital world, these numbers may be even more important than what we actually accomplish in our lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 10, 2013
    [Social] Social media and the forgotten business opportunity
    I was lucky to start my social media journey when people were still trying to figure things out. It The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand. Social media used to be an extraordinary opportunity to build those relationships. The pitch. The opt-in. Yes, it is.
  • BUYEROLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Social] Buyerology: Understanding Buyer Choice
      In today’s social world, buyers are confronted with making choices in more areas than ever that directly influence the ultimate purchase or renewal decision.  Image by Will Lion via Flickr.   Oftentimes, strategies are crafted with a singular focus on the purchase decision.  Buyer Experience.   Values.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Social] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Social] Case study: Is the Procurement Department finally ready for social media?
     . Over the past five months I have been fortunate to be immersed in a fascinating customer research project to determine how social media technologies can be applied to the supply chain. The Enterprise Social Network. When I mention the term Enterprise Social Network, I’m not talking about blogs or Twitter. by Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Social] Social Media Good Samaritan donates tweets to save businesses
    The headline read, “Social media saves beloved East Village candy store.” ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? In fact, since his foray into social media, Ray has had his best year of business. Ray Alvarez. Matt Rosen. Tweet.
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Social] The Difference Between Doing Social Vs. Being Social
    There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative part of the equation. doing social being social social business
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