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  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Social] How to create social media metrics that matter
    For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So use a social media monitoring tool.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Social] Help Google Connect the Dots Between Your Social Profiles
    Instantly, the light bulb went on — and I knew right then that for Google to show the “right” results for my name, I needed to “help” the search engine by connecting the dots across my social media profiles. The post Help Google Connect the Dots Between Your Social Profiles appeared first on Dianna Huff.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Social] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Social] How to Begin Outsourcing Social Media Writing
    In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. While social media purists would decry the term “outsourcing” being used anywhere near the social web, managing social full time and in house isn’t always a good fit for companies. It can’t be faked.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] Tribes Rule the Hyper-Social Organization
    I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social] Why social media measurement efforts seem empty
    'Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Social] Social Media ROI [Video]
    This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Social Media: 5.32 Social Media: $280.71.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Social] B2B Social Media: How to Leverage Your LinkedIn Profile
    Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. In the B2B space, social media isn’t just about your content. Wendy Boyce. and Bing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Social] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Social] Six hot trends in social influence marketing
    Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Where is the social scoring trend heading? Social scoring is rapidly moving beyond the Twitter-centric days of just a year ago. Tweet.
  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 29, 2012
    [Social] Using Social Media in a Crisis Situation [#SMinEDU Summary]
    Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Social] Get ready. Social scoring will change your life.
    There is an interesting, and perhaps alarming, trend brewing on the social media scene.  Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. 1) Social influence is the new black. This CREEPS ME OUT.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Social] Social Media’s Missing Ingredient
    View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Social] Inventing Social Business
    We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.  Photo credit: Wikipedia.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Social] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    'Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Social] How does a small business move into social media marketing?
    I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 13, 2012
    [Social] The Big Data Impact on Social Media Marketing
    Then add to that content from the vast array of social networks via blogs, status updates, forum discussions, video, audio and images.  Big Data is important for marketers because it adds an important new dimension to the Holy Grail quest for delivering measurable (and acceptable) social media ROI to the C-Suite. Gigabytes?  Hardly. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • SOCIAL MARKETING FORUM  |  THURSDAY, JANUARY 2, 2014
    [Social] This is Your Real Social Business Strategy Challenge
    'A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) social media ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Social] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. Read or download the full report: [link].
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Social] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Social] Social Media is better for the Consideration Phase
    It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work.
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Social] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Social Media Examiner?
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. One of you is a social media stalker. The news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. We need to have.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social] My social media marketing posts from 2011
    Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Social is a very handy way of dominating search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Social] Social Data can Adds Years to a CMOs Tenure
    In the social era, linearity gives way to seriality.  With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it.  Social data is a boon for marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [Social] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it is happening. With 4.6
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 6, 2011
    [Social] The 20 Minute Social Media Professional
    “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Social] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Here are three simple questions to start with: - What is social business anyway? What is social business anyway? The social technology dimension.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. Let’s be clear. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Social] 12 Tips for Creating a Social Media Content Strategy
    Having a content strategy is vital to the success of any social media strategy. What websites and social networks make the most sense for posting, sharing and curating content? This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? This applies to any channel, even social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Social] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My leg began to twitch.  My lips quivered.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Social] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Follow Nikki on Twitter  @nikkiserapio.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • MARKETING EDGE  |  FRIDAY, MAY 14, 2010
    [Social] Social Media Overwhelming? Take a Deep Breath with Shel Holtz
    Time 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • B2B MARKETING BLOG  |  MONDAY, MAY 9, 2011
    [Social] Don’t be Anti-Social
    Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Social] The Art of Opening Social Conversations
    Successful social media engagement is about more than content. That’s a shame, because it’s the art of communication that can make your social media engagement ultimately flourish or flounder. In social media, your audience can’t see that you’re actually still standing there waiting for the next engagement volley. Too true!
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Social] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? What are the best ways to leverage existing blog content with social channels? Questions will include: Q.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.
  • CROSS-CHANNEL CONVERSATION  |  FRIDAY, JULY 13, 2012
    [Social] Exclusive Results: European Survey about Social Marketing ROI
    In March 2012 Neolane surveyed more than 700 European marketers about their social media marketing practices. EMBED THE IMAGE ON YOUR SITE <a href=”[link] src=”[link] alt=”Marketing on Social Media” width=”600″ border=”0″ /></a><br />Via: <a href=”[link].
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Social] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Absolutely. It’s very fluid.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Social] The 12 Best Social Media Conferences to Attend in 2013
    Which social media conference will you attend in 2013? Just as I write blog posts to help simplify all things social media, I am hoping this list will provide you an accessible guide to assist you in your planning of attending social media conferences in 2013. Social Media MarketingThanks! Source: Google Trends.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    'by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. 2) Identifying your prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsTraffic . Do you need traffic?
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Social] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • SOCIAL MARKETING FORUM  |  SATURDAY, JANUARY 5, 2013
    [Social] Social Customer Service: Why You Must Offer it Right Now
    Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Social] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Social] 10 Reasons Why B2B Companies Are Failing With Social Media
    Too many B2B companies are flat out failing at social media marketing. Instead of placing blame, let’s diagnose the reasons B2B companies aren’t seeing success with social media. 10 Reasons Why B2B Companies Are Failing With Social Media. On the social web, space is unlimited. It isn’t their fault.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Social] Ideal Customer Persona – made with Social Data
    What if there was a way to build the ideal customer persona by using social data? Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Social] Are Content Curators the power behind social media influence?
    Are you overlooking some of the most powerful influencers on the social web?  comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter. Within social media, there is no well-established Search.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Social] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media changes: The quality of interaction reps can have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist. love experts.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 6, 2010
    [Social] Social Media, CRM & Marketing Automation
    After my in-depth article on integration between CRM and Marketing Automation , I’d like to write about something a little lighter: Social Media. Clearly, Social Media is one of the big revolutions in marketing today. But how do you make Social Media work for you? Social, CRM & Marketing Automation. Social CRM.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Social] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . No matter what you read, who you follow, or what you hear, you and your management team still need to be convinced that social media activity does indeed have a contribution to business growth.  How are you measuring social media?  Twitter.  .
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Social] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Social] How to Get Started with Social CRM
    by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Here are a few to help wrap your head around social CRM. So how to get started?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Social] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? Social Media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. The social web is simply bringing us back to our marketplace roots where personal connection, immediacy, and word of mouth validation are the most important marketing considerations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Social] Dear social web, Let’s try keeping it real.
    Apparently some companies believe it is a sign that you are adept at using the social web. Accomplishment doesn’t matter on the social web. Social proof in the way of Twitter followers or a Klout score matter more than success on your job or the great charities you support. Power on the social web. Who cares? Funny.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Social] Social Media Strategy 101: Setting Expectations
    think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Social] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Related posts: Social Media for Busy Business Bloggers.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Social] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Social Media Examiner. Check it Out:  Social Media Examiner. We Are Social.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Social] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? do no such thing. Agree?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet. Little wonder that a subculture has arisen on the web determined to achieve this social proof by any means necessary. Want to REALLY increase your social influence? Is Klout more important than life?
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 29, 2012
    [Social] Generate More Leads with B2B Social Media [Infographic]
    Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider: 61% of US Marketers Use Social Media to Increase Lead Gen.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Social] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is. million reps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. By Matt Ridings, {grow} Community Member.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Social] Why Google Social Search Means You’ll Probably Want a Google+ Page
    by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” That green arrow – it’s important.
  • MARKETING EDGE  |  MONDAY, APRIL 26, 2010
    [Social] The Topics Social Media Marketers Don’t Like to Talk About
    Time 25:36 The topic of social media among marketers and PR professionals is awash with business and non profit examples, case studies, and the ever available blog post on the latest shinny new. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MAY 22, 2011
    [Social] What My Coffee Grinder Taught Me About Social Media Hype
    While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Pick up any publication and you’ll find at least one article on why you and your company should be using social media. bought it while in college. early 1980s.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 6, 2012
    [Social] Stop the “Effortless” Bull About Social Content
    I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social MediaIt’s.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Social] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Social] Most Employees Have No Idea if Their Company Has a Social Media Policy
    Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? A [.].
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Social] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). You know what?
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • MARKETING EDGE  |  TUESDAY, JANUARY 10, 2012
    [Social] Dealing With Non Profit Proliferation in Social Media
    Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Hitting on a single topic in marketing, social media and business communications. marketing non-profit social media fundraising social change TweetsgivingQuick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Social] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. Altruism.
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