social 
Marketing Interactions
SEPTEMBER 30, 2018
There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. There are four quadrants in the RMM; irrelevance, shifting relevance, social relevance, and radical relevance. Context: The Cornerstone of Relevance.
Marketing Interactions
OCTOBER 15, 2021
Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more.
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Marketing Interactions
APRIL 26, 2022
Today that’s like waving a red flag in front of a social media share button to rant about their poor experience and frustration, calling your brand out by name. What about when something goes wrong on a website and there’s no easy way to ask for help? I went through that last week. Not the kind of participation you want.
Marketing Interactions
APRIL 11, 2019
Then social media came along, and you could draw an audience to your company’s content outside of those you knew in your database. Email marketing was a thing, but back then we were all pretty much broadcasting about our products and how great our companies were. It didn’t take much to attract a crowd. The Evolution of Content.
Marketing Interactions
SEPTEMBER 26, 2022
Dark social is limiting your visibility and insights that used to flow from trackable data. I’m also talking about generational growth, pandemics, and changing customer preferences. All of these are causes for re-evaluation. The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok.
Marketing Interactions
OCTOBER 24, 2021
The other key point here is socialization to gain adoption. There are many ways to represent messaging guidelines, so I won’t get into that, but it’s important to document your messaging guidelines as part of your marketing strategy. And, as a part of strategy, don’t forget to update them as your product shifts and your buyers change.
Marketing Interactions
AUGUST 1, 2021
I’d argue that social media and search play a big role in fame, as do buyer-driven stories that fall more in the traditional realm of demand. Fame, defined as awareness at scale makes it easier and lends a sense of comfort for buyers in justifying buying decisions. Fame plays a role across the entire continuum, not just up front.
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