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Customer Experience Matrix

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes.

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New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

It's a do-it-yourself guide to picking social media marketing methods. Resources include ability to generate large volumes of content, ability to generate high quality content, existing social media traffic, available support staff, and budget. You can download the actual paper here. and TrustRadius. Finally, we have the situation.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The system ingests huge swaths of social media, virtually every TV and radio broadcast in the U.S.,

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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.

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CRM Evolution Conference: Social CRM Takes Center Stage

Customer Experience Matrix

I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Yet my final impression was that social CRM is a problem in search of a solution. Maybe it was because the speakers kept emphasizing the need to define strategy and goals for any social CRM project.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.