Crimson Marketing

MAY 6, 2013

Many of us already know that social media is the most crucial domain for continued communication and repeat interaction with our audience. I recently came across a fantastic article that lists off the 6 key rules we must follow when blending our content marketing solutions with our social media marketing plans: 1.

Social Media 100

Social Media Rules Social Marketing Planning 100

Crimson Marketing

FEBRUARY 13, 2014

Whether you love it or hate it, social media is embedded into our everyday lives. The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing'

Social Media 100

Social Media Trends Social Marketing Media 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

APRIL 24, 2013

I recently read several articles about why CEOs should personally be involved in social media. I am a strong believer that CEOs should support a company’s social media efforts. The CEO’s job is not to directly participate in social media. Tell me CEOs, do you think you should be spending time on social media?

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

AUGUST 28, 2014

8 in 10 CMOs “report that their organization has increased its spend on content marketing solutions and roughly the same figure say their spending on social media has increased from last year. In fact, almost 1 in 4 respondents said that at least 25% of their overall marketing budget this year goes towards social media.”

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Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

FEBRUARY 20, 2014

The post How To Implement and Measure Social Selling Success appeared first on. MarketingProfs recently invited me to share insights from Revenue and the CMO on their podcast series, Marketing Smarts. Here is one of my favorite takeaways from the interview: (08:58): “[Marketers] have to. Corporate Marketing Other Interesting Topics'

CMO 100

CMO Social Marketing Marketing 100

Crimson Marketing

OCTOBER 21, 2014

If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? Ivan Serrano is a social media, business and marketing journalist from San Jose, California.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

DECEMBER 4, 2013

Jeremy Waite, Chief Social Strategist at Adobe, says you need to stop worry about what everyone else is doing and focus on your self, the marketing strategy that works best for you. The post Adobe’s Chief Social Strategist Discusses Today’s Issue in Marketing [Video] appeared first on. Do you agree? Corporate Marketing'

Social Marketing 100

Social Marketing Video Marketing Conference Marketing & Strategy 100

Crimson Marketing

APRIL 26, 2013

Are social media calls to action part of your strategic marketing plan? We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. If not, they should be. . Determine What You Want Prospects to Do. Create a Great Hook.

Social Media 100

Social Media Media Landing Pages Act-On 100

Crimson Marketing

OCTOBER 2, 2014

Yes, Social Media Can Generate B2B Leads. The post How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads appeared first on. Here are six lead generating approaches to capture your prospects’ attention: 1. Bring Your Leads Inbound. Generate Better Relationships with CRM. Make It Easy With Visual Content.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. They say Google+ is irrelevant.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

DECEMBER 18, 2012

I recently came across an article that offers a good quick overview of social selling. While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Check out the full article here. Corporate Marketing'

Social Media 100

Social Media Media Social Marketing Paid Search Agency 100

Crimson Marketing

MAY 22, 2013

Corporate Marketing Product Marketing marketing concepts marketing message marketing solutions social media targeted marketing viral marketing' “Think about what it is that your customers find ‘cool’ about your product, then focus on how you can enable that coolness.” ” To learn more about this, read here.

Social Media 100

Social Media Social Marketing Product Viral Marketing 100

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

MAY 14, 2013

Learn more about why I disagree that CEOs should be directly involved in social media. Check out my podcast and let me know how you feel about CEOs direct participation in social media. As a CEO myself, I believe that we are one of the key voices of the company.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

AUGUST 12, 2013

The key to creating a real impact on revenue lies in leveraging Big Data and Social Selling. CMOs are experiencing unprecedented challenges and additional pressures to demonstrate ROI and drive pipeline and revenue growth. The step-by-step blueprint teaches you how to: Integrate sales and marketing for the joint effort.

CMO 100

CMO Marketing Mix Training ROI 100

Crimson Marketing

OCTOBER 15, 2015

Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. Social Can Only Work For A Few Select Industries.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 29, 2015

Social commerce: . Social media: . Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three. Almost all marketers (93%) are using Facebook as a marketing tool, the most of any social media network; Twitter is second (79%), followed by LinkedIn (71%).” ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

AUGUST 8, 2013

With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Or maybe your product would do well on a social platform you haven’t used yet, like Pinterest or Instagram, which are great for visuals. . Social Media Examiner ).

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Buzz Product Social Media Network Marketing 100

Crimson Marketing

AUGUST 15, 2013

BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' And that’s what we call #BADMarketing… . Image: Courtesy of HubSpot .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

JULY 26, 2013

The best marketing mix includes creating the right content for your varying social media networks. . Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

AUGUST 26, 2013

Use social media to tell people it’s available. Of particular importance are the use of social media and engaging with owners of other sites. Use Social Media. Create a posting cadence across all of your social channels to alert people as your content becomes available. Publish on Other Social Properties.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Social Media B2B ). Give them a reason to follow you on LinkedIn as well.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook. You might be asking yourself why? Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

AUGUST 30, 2013

BADMarketing branding create brand how to use social media marketing target market social media communications what is market strategy' Scribbling on your advertisement with what looks like Microsoft paint, will definitely get you hired these days: #BADMarketing .

Marketing & Strategy 100

Marketing & Strategy Social Media Marketing Social Marketing 100

Crimson Marketing

SEPTEMBER 13, 2013

BADMarketing create brand how to use social media it product marketing marketing mix marketing new products marketing product strategy social media communications to market strategy what is market strategy' A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

JULY 12, 2013

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . . BADMarketing Bad Marketing branding marketing fail social media'

Social Media 100

Social Media Marketing & Strategy Marketing Social Marketing 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. ” 2. .”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). Corporate Marketing Other Interesting Topics google+ social media targeted marketing YouTube b2b marketing' What should this say to you?

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

AUGUST 29, 2013

Social Media Today ). Corporate Marketing competition in marketing create brand how to use social media marketing mix marketing target market social media communications to market strategy what is market strategy' By following these content writing tips you are one step closer to creating the “Right Content” for your audience.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

JULY 30, 2013

Don’t forget to let your customers know you care and hear them – include their testimonials and engage with them via social media networks. . Once this happens, they’ll share your message on their social media networks and your reach will grow. Customers enjoy a sense of belonging. Forbes ). .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

MAY 2, 2013

Here are three areas to focus on when planning your marketing solutions: #1: Review social as part of assisted conversion strategy. #2 Corporate Marketing Other Interesting Topics channel marketing social media metrics targeted marketing' 2 Customize Multi-Channel Reporting. #3 3 Integrate for Advanced Attribution Modeling.

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