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  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Social] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Savvy Speaks: Facebook - Is It for Businesses?
    The social media debate continues. Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Of the top social networks, Facebook is the most personal platform. But as with any fashion, it's important to see if it fits before you head out the door. Jamie. Michele.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Social] Big Data For Marketing? It’s All About The Questions
    Which social conversations are spurring the actions that lead to deeper engagement with your brand? Finally in my own  Big Data Marketing rant  I talk about the need to understand the  questions that our customers are asking  when they do a Google search, visit a website or participate in a social media conversation. Content Marketin
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Social] Savvy Week in Review: November 11
    How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Happy Veteran's Day and 11/11/11! Are you sure?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Social] 13 Ways to Spice Up Your Marketing Content With Data
    8) Include Social Proof. Social proof , also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Social proof can take many different forms , and one of them is -- you guessed it -- data!
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. What's new with customer stories and where are we headed? With five offices in the U.S.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Social] 7 Steps to a Successful B2B Blog
    They do all the things I tell myself and ITSMA clients we should be doing in social media but we never seem to get around to doing. Almost everything they share is links to others’ stuff, which makes them MVPs to follow in Twitter or in other social media channels. Here’s to a lifetime of learning! Here’s why. Right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Social] Shut up and blog: How to create endless ideas for content!
    'Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. ” (At last count, this little post had received more than 1,800 social shares!). It’s an idea that seems so obvious … but I don’t think I have ever seen it discussed before.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Social] The Paradox of Choice – Barry Schwartz TED video
    We love comments and those who share on social media. 'Buffer. Why you should listen to him: 3,190,247 Views. Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite : He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social] My $900 Tweet…
    'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me … Continue reading → Share and Enjoy. Say what?!
  • EMAGAZINE B2B BLOG  |  THURSDAY, MAY 9, 2013
    [Social] 3 Reasons That An On-Site Blog Helps Your SEO
    Blog posts are easily shared and linked to via other blogs, other websites, and other social media utilities. 'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content. Where would they go?
  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Social] New Breed of Analysts
    Embrace of Social Media. The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Social] Who Took Home a 2013 Markie Award?
    Now in their seventh year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 19 categories, including marketing and sales alignment, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign: Twitter. Best Alignment of Marketing and Sales: ADP®.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Social] Optimize: a Holistic View of Content and Marketing Optimization
    Think about search engine optimization and social media optimization, for instance. Not optimization as improving SEO and keywords but optimization as a state of mind of doing better all the time in all touchpoints: search, social, content and more. The consumer is channel-agnostic, and empowerment is not a buzzword.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Social] Don’t Miss the London Growth Strategies Conference!
    Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? How to calculate the ROI of your social media programme. London Growth Strategies Conference.
  • B2B VOICES  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] Three Ways to Explore Big Ideas (Little Ones Too)
    My afternoon usually includes a walk to get a coffee and to take time to decompress from email and social media. 'One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this challenge (opportunity) and I’m often asked what fuels my ideas and what inspires me. Explore new ideas.
  • ONPATH  |  TUESDAY, FEBRUARY 1, 2011
    [Social] Is Telemarketing Dead?
    ” Public Relations was (31%), Tradeshows (25%), Paid Search (23%), Direct Mail (22%), Social Media (16%) and Print Advertising (10%). Did you catch that – social media is only 16%. Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 1, 2011
    [Social] Will Groupon Survive?
    Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. With some 40 million subscribers, Groupon has set the pace in using the social graph to distribute deals. The game will turn on the real or perceived value of social sharing either for consumers or merchants.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Social] Savvy Week in Review: October 28
    Examples of Social Media Gone Bad by @GiniDietrich on @SpinSucks. Gini pulls no punches with this look at how otherwise good companies royally screw up their social PR efforts. We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy!
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Social] The B2B Sales Role in the New Buying Process
    Social media has played a pivotal role in the shift of the B2B buying process.  Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media.  I recently had the opportunity to attend the Sales 2.0 the sales person). 
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Social] Marketing Is Personal – Emotion Beats Promotion By 2X
    “ Professional, social and emotional benefits ” marketing has a 42% lift (hence the 2x vs. business value). Buyers who engaged with your video and social media content were twice as likely to become customers. 'I have always believed that B2B Marketing is personal. Now we have the research to prove it. That’s right.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Social] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Learn from them.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Social] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. link audit is best done manually.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    Ooooh, visual and social web content?! Because the last thing you need is another social media presence to maintain. As we told you a few weeks back , 21% of people with a Pinterest account have purchased an item after seeing it on the social network. Vintage is so in right now. What a novel idea! Make sense?
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. 3) Social Media. You know how we're always on your case to measure your marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Social] The Bamboo Project Blog
    If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." The Bamboo Project Blog. Web 2.0
  • NNC SERVICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social] Targeted Online Communities: Where Less Selling=More ROI
    When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI.  How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Social] Facebook Helps Brands Succeed With Video
    Facebook Helps Brands Succeed With Video by Jayson Duncan - Maximize Social Business. 'YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As a result, it’s easy to overlook Facebook as a video platform. Facebook is a great … Continue Reading. Video
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Social] Calls to Action: The Importance of Soft or Complementary CTAs
    Think of the social aspects to your calls to action. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. On your blog, having a soft CTA to share the post is an excellent way to increase your social and brand reach.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Social] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. 'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Social] The Time for Twitter is NOW
    Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Related Stories The Twitter Book that changed everything 25 ideas for your social media network strategy The essential guide to building your business through Twitter search. It’s just one click away!
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Social] Why Every Company Is A Media Company
    What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together? The answer is lively discussions and debate about the impact of social media upon business. How can every company be a media company?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] 5 Points from the 2012 Buyersphere Report
    The survey found that social media use overall was in play with 21% of respondents. But it's interesting that when considering the type of purchase (new or replacement), 30% of those buying new used social media to source information. You can read his initial thoughts and download your copy here. Channel Consideration is Key.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Social] CMO Insight: Tips For Managing A Shifting Role
    While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily caught up with these emerging business needs. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Social] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. How have you been using each social network?
  • INSIGHTIQ BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social] Facebook: Corporate Page Ideas for the New Year
    Social media should certainly be one of your objectives. Of course staying social and engaged from a B2B perspective is a challenge all of its own. Social. You should also keep in mind that Facebook is a social network. Try sharing pictures of social events at work. Business. Let’s be honest. Engagement. Contests.
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, APRIL 2, 2013
    [Social] CMOs: With Your New Great Power Comes New Great ROI Responsibilities
    The socially connected and digitally informed consumer wields tremendous influence over purchase decisions.  [Posted by Francois Laxalt, Director of Product Marketing, Neolane, Inc.] Relevance and personalization is the new black in marketing.  Marketing Performance Management Francois Laxalt Posts
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. Participate in Social Media! There are 6.8 billion people on the planet. billion Own a mobile phone. Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 11, 2010
    [Social] Win the Battle for Attention By Creating Engaging Content
    It’s not that the writers used irreverent phrases you don’t normally see in B2B marketing literature — stuff like “naked, desirable drunk person&# and “social media ninjas&# (all of which I adore). Tweet. To get someone’s attention, you have to earn it.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. small businesses use social media to promote their businesses. Social Media and Blogging. Wondering if you need to set up a blog ?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 24, 2010
    [Social] 6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)
    Remember, Twitter is a flat society when compared to LinkedIn, so using the intelligence gleaned from Signal can provide you the information and data points to facilitate networking on both platforms: You decide which social media channel to use to engage with for any given person and/or situation. Don’t be confused about Signal. 
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 4, 2013
    [Social] Is link building hurting your marketing?
    If you think about what you need to do to get past the unnatural link building of the past, you need to create content that is of such high quality and such popularity that it naturally attracts links, as well as social shares. You’d probably look to see which ones are getting more social shares and links. Got it.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Social] Interview with Adam Blitzer, Co-founder and COO, Pardot
    Blitzer: I think social is inevitably becoming a bigger part of the buying process, so it’s going to make its way into marketing automation tools as well. We’re expecting to see growth in two areas of social. The first is the social as lead gen, or basically using social profiles to obtain more information on a prospect.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Social] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. So did I. As Captain Planet used to say, The Power Is Yours. Oh well.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Social Bookmarking Sites such StumbleUpon and Digg. Social Media sites – LinkedIn, Facebook, Twitter. He describes the new world as an “ecosystem” where the media, search engines, blogs and social networks feed one another. Once upon a time a press release was designed solely to get media attention. Things have changed. Award.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Social] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a link to your website, blog, and any other social channels. The traffic driver sources (social, email, display, PPC, etc.) ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Social] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
    Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff. Let us know!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Social] My Top 10 Quotes From Bad Sales Reps
    “I view Social Media as a Social Nuisance!” ” Whether you agree or not, Social Media has cemented it's place in the B2B environment. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. 'Good branding is essential for every business, no matter how big or small. Be Consistent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Social] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Social] Optimizing Brand Posture on Facebook
    It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands.    Brands need to take this to heart when framing their social media posting strategies.  
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    Before blogs and social media, Stan Lee transformed the way comic book fans connected with creators by crediting the creative team and publishing news about these Marvel characters and upcoming storylines on the Bullpen Bulletins page at the back of each issue.  Alliteration.  Jonah Jameson Jr., Content-Based Community. Marvel Method. 
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Social] Pick Up the Damn Phone — or Suffer the Consequences
    Technology can be a great tool; salespeople can begin their relationships and connections on social media. Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. Joanne Black: Social-selling tools are great for research, identifying trigger events, and finding mutual connections. JILL: Wow. Wrong!
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using. percent in U.S.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Social] 14 Content Marketing Quotes to Live By
      @mbloomstein   @ahaval   " Social media isn't cheap. Why do you trust employees to communicate with customers via phone/email but not blogs/social media.  chrisbrogan 's time spent using social media: 25% listening, 50% commenting/interacting, 25% publishing via @bemydog.  Enjoy!
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 13, 2014
    [Social] 5 Ways to Spice Up Your Blog Content
    Your infographic can be posted on across many social media platforms while linking back to your site. Social media updates give your readers a sense of what's buzzing on the web. 'Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think.
  • CROSS-CHANNEL CONVERSATION  |  FRIDAY, MAY 3, 2013
    [Social] Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email
    Given trends in social media, you can bet a significant portion of these interactions will move away from the inbox. '[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human.  Lead Management Ed Hadley Posts
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [Social] Top-3 B2B Content Marketing Formats & Channels
    Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. What Content Formats Are Most Effective?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Social] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. And how can you, as a brand, use this strategy?
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Social] Branding 2013: Embrace Pinterest and Show Your Personal Side
    However, the very fact that Pinterest is now so accommodating to accounts with commercial interests implies that the social networking platform may soon monetize. Though the hardcore pinners may shudder at the thought of Pinterest introducing advertising, I see great things happening in the future of this social networking site.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Social] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Build your email list and social connections.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Social] Bing vs. Google for Business Listings
    This article has more… If you haven’t yet, check out Bing Places for Business to claim, edit, and control your listing while also making it pop and making it social. 'Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? What are their advantages and disadvantages?
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Social] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 12, 2010
    [Social] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
    We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. Through a combination of web analytics , marketing automation , real-time identification , sales pipeline analytics , and social media monitoring , the tools are now available to become a real-time enterprise. Sign up.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 22, 2010
    [Social] Savvy Week in Review - January 22
    Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing Amy Howell provides suggestions on how you can use social media to enhance your PR efforts. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. Have a great weekend! The Savvy Sisters.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Social] How to Marry Digital and Human-Touch B2B Marketing
    According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Social] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Join Groups Pertinent to Your Industry.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content. Seriously.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Social] Answers To Your Top 7 Questions From the Science of Inbound Marketing
    Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Social] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Marketing Efficiency Bit.ly
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers. Qualified opportunities.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Social] How to Add HTML Embed Codes to Your Website [Quick Tip]
    'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. It''s often referenced with HTML to designate interactive content taken from social and content networks.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Or watch this Slideshare: _. You’re in for a treat! The best news?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Social] HOW TO: Manage Your Online Reputation Using SEO
    If someone posts your social security number, bank account number, credit card number or an image of your handwritten signature, Google will make efforts to remove it from search results. Remember all of those social media profiles that you created in step two? One easy way to create it is to post your social media feeds to your blog.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Social] 8 Surprisingly Simple B2B Sales Tips
    There are several ways to establish thought leadership including blogs, social media, newsletters, etc. If you’re working a lead for a while, follow him or her on social accounts like Twitter and LinkedIn. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. Let Leads Market to You.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 17, 2010
    [Social] Sales-exec-as-publisher-model taking shape
    ' For Greg Verdino , it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. 'The shift is not about b-to-b or b-to-c.' Take IBM. ’ “I’m not saying traditional sales goes away,” Verdino said. Subscribe to RSS.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Social] HubSpot Launches New Version to Deliver Better-Targeted Content
    Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Social] Content Marketing Metrics: What To Count, How To Count It
    Followers/friends/fans and sharing for social media. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. First, let’s discuss what metrics we’re talking about.
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, MAY 2, 2012
    [Social] 5 Digital Law Lessons Learned at Suffolk
    On April 13, I had the pleasure of attending a class at Suffolk Law School, “Social Networking Sites: Law, Policy & Practical Strategies.” [Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] Although it was a long day, it was an information-packed session which taught me innumerable lessons of value.
  • JUNTA 42  |  WEDNESDAY, AUGUST 25, 2010
    [Social] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
    This time the popular author, speaker and social media blogger earned a clear first place. 16 Social Media Explore r. 30 Social Media Examine r. This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. Congratulations Brian. We started with reviewing 81 content marketing related blogs in 2007. Brian Soli s.
  • ONPATH  |  MONDAY, MARCH 18, 2013
    [Social] OnPath Job Fair - Gloucester Mall (March 27, 2013)
    Check out these benefits: Cafeteria, Free Parking, Casual Dress, Fun Atmosphere, No Weekends, No Overnights, 30 Minute Lunch Breaks plus x4 Ten Minute Breaks, Advancement Opportunities, Coaching & Training, Competative Wages, Social committee, Free BBQs, Your Own Desk, Incentive Programs. So what is a Complex Sales Guru exactly?
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Social] Building Media Relationships & Maximizing Positive Coverage
    Share on social media channels. Nikki Little is a PR professional and the social media manager at Identity , an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. We have a big media interview coming up, but how do we best prepare for it? 11:45 a.m.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • LOOPFUSE  |  MONDAY, APRIL 1, 2013
    [Social] Great to be named a "Company to Watch" on the 2013 CRM Watchlist
    Nearstream is a demand generation focused social analytics platform that finds highly targeted possible leads from the social stream and Loopfuse is an small business focused marketing automation/demand generation set of products, a bit comparable to Infusionsoft.  That’s 18-24 months away, and on the right track.” Thanks Paul! 
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Social] How to Effectively Segment Your Database for Lead Nurturing
    Maybe you’re the social media manager of a mid-market company, or maybe you run the entire marketing team for a social media organization. In either of these cases, you would qualify for a Business Unit segment, and for one of our Topic of Interest segments – specifically, our Social Marketing track. Default Segmentations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Social] Facebook, You’ve Failed Us
    For example, when Facebook Social Actions came out, I thought it created some interesting business opportunities  for letting users express their individuality in a way that happens to also  increase the likelihood of click-throughs to the business website. By Neicole Crepeau, Contributing {grow}  Columnist. First, serve your users. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Social] Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders
    Find Big Growth in Big Data (The explosion of data on customer behavior and social media chatter opens a world of opportunity). Power Growth Through Digital Sales (Embrace social, mobile and integrate these with other channels). 4 and 1/2 stars out of 5. Like all reviews we do now, you can read the review or watch the video review.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Social] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company? Adele Revella.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 7, 2011
    [Social] Is Your B2B Campaign Average or Exceptional?
    ” Marketing Experiment: The example I saw tested whether an opt-in sign-up message with social proof (e.g. According to the Theory of Reasoned Action (TRA), people often make decisions based on their own personal attitudes, as well as the social attitudes related to that behavior. So always be learning and always be testing.
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