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  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Social] Why You Should Shift Your Content Marketing Focus to ROI
    Make sure your content reaches these locations, whether you’re marketing on news sites, blogs, social media, mobile, or email. Check the open rate on your emails, shares on social media and blogs, page views on your blog, and click-backs from any site you post material on. Measuring the Impact of Content. Engaging Buyers.
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Social] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    This week, Klout launched #NewKlout -- and the social influence scoring company took one large step into the content discovery space as they did it. Klout doesn’t want to simply score your influence on social media anymore, they also want to help you raise your influence by helping you locate shareable content. Inbound Marketin
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 30, 2011
    [Social] OK. 30,000 followers. Now what?
    Two years ago, I started a tradition of documenting my social media journey and at each major milestone , I write a post describing what it is like and how things are going. Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?”
  • READYPULSE  |  THURSDAY, APRIL 18, 2013
    [Social] The Story of a Short-Lived Testimonial
    However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] 13 Little Landing Page Experiments That Can Make a Big Difference
    11) Social Proof on Landing Pages. One of the key psychological principles you can take advantage of on your landing pages is social proof. Social proof basically taps into your need to do something because other people are doing it. 'When most people talk about experiments, it sounds like something overwhelming and complicated.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Social] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. I think the currency of social media is one of ' I want to do things.'".
  • SYNECORE  |  FRIDAY, JANUARY 18, 2013
    [Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
    Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Social] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Buyers are turning to the web to download whitepapers and case studies, reading company reviews, and reaching out via social media to gague the opinions and experiences of others. Many marketers are still evaluated based on the number of leads provided to sales. not ideal prospects who were ready to buy). Assign values based on recency.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social] 5 Helpful Hints to Attract New Business Using Your Blog
    There are also many social media sites where you can simply build links to your site. Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us Publish new blog content to your other social media accounts such as Facebook and LinkedIn.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Social] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. The "social media influence" measuring startup has announced that it will be launching a business portal design to attract big-name brands. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Increase Your Reach. so leverage it!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Social] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Social] The Seven Elements of Smart Content
    Meet them online using proactive contact on social media.  . By Robert Dempsey, Contributing {grow} Columnist. Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. Meet them in person. Meet them over the phone. That’s called inbound marketing. A
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Social] DIY: 5 Free Tools for Creating Killer Infographics
    'To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. Listed below are 5 free (!)
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Social] Industrial Marketing Company Celebrates 25 Years in Business
    Also a shout out to my many followers on various social networking channels. These are exciting times in industrial marketing with so much going on – inbound marketing, creating compelling content that engages and converts prospects into customers, social, mobile and video marketing. We are celebrating 25 years in business!
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Social] B2B Marketing Has a Perception Problem
    This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Social] Marketing Is Personal – Emotion Beats Promotion By 2X
    “ Professional, social and emotional benefits ” marketing has a 42% lift (hence the 2x vs. business value). Buyers who engaged with your video and social media content were twice as likely to become customers. 'I have always believed that B2B Marketing is personal. Now we have the research to prove it. That’s right.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Social] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
  • B2B IDEAS @ WORK  |  TUESDAY, APRIL 23, 2013
    [Social] Unlock the Power of B2B Content Marketing through Video
    'These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Get Social. This event is all about the  Social Enterprise , so get involved socially. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Social] 10 Examples of Check-The-Box Marketing
    And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” All your updates on social channels are promotional. ” You ignore the questions you receive on social networks. You have a blog with little or no content or copies of press releases.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Social] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    4) "Social". 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. but we inevitably come across the weirdest photos in the process. And then, we decided to start sharing them with each other.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Social] How to turn blog readers into brand advocates
    Go far down the social media rabbit hole. Add them as a friend on Facebook or other social network. By  Srinivas  Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators.
  • MEASURABLE MARKETING  |  TUESDAY, MAY 22, 2012
    [Social] Happy 7th Birthday, YouTube!
    YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social] 10 New Google Algorithm Changes Announced
    Social media will play a bigger role in uncovering trending topics that people are searching for. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly.
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Social] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    This plays to a very basic, pragmatic premise: people want to have something to know the conversational zeitgeists arising in their social circles. Content is social capital and that currency is spent among their existing human networks. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. People will pay for that).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Social] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    Optimizing Your Social Media Presence: Okay, we were admittedly a little bit sneaky with this one. Yes, many social media sites use 'nofollow' tags , meaning you don't get any SEO juice from links on your social media profiles or links you share through your social media updates. All set? Great! an inbound link. Win-win!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Social] Top 10 B2B Tele-Sales Trends for 2011
    new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Social] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For B2B marketers, the last weeks and months of the year can also mean opportunity.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Social] The seven R’s of thought leadership
    It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.  Resonant.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Social] Google+ Vs. Facebook [Cartoon]
    Google+ and Facebook are battling for social networking superiority. Isn't it ironic that the most popular user on Google+ is Facebook's Mark Zuckerberg? Free Download - Improving SEO: A Practical Guide. Use SEO to drive more visitors to your site. Connect with HubSpot
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Social] 5 Ways to Reignite Cold Sales Leads
    Connect socially. Yes, this is about social media. Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. You can try Nearstream for social lead generation  here. 'It happens to all of us. DO NOT hard sell.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Social] 15 Things People Absolutely Hate About Your Website
    Let people get in touch with you via email, the phone, and social media, and make that information available on your website. 8) Not Including Social Sharing Buttons on Your Content. Content that people want to share on social media, perhaps. button, only to realize there aren't any social sharing buttons on your website!
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Social] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    Social Media. Twitter, Facebook and other social media sites aren’t just for desktops, they’re more and more often being accessed with smart phones. Social media sharing opportunities and interactions can happen at any moment, especially when they’re used in conjunction with mobile devices. SMS and text messages. About 2.4
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Social] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    'There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Marketers everywhere, rejoice!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] How to Optimize Your Google+ Business Page [Free Ebook!]
    With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Social] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
    In looking at the top areas of investment -- social media monitoring , web analytics, and email marketing software -- it is clear to see that investment in inbound is even growing far beyond its 32 percent line item, given that those three category leaders are some of the key components to a successful inbound marketing strategy.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Social] How to Find Relevant Subreddits for Your Business
    How to Find Relevant Subreddits for Your Business by Jesse Aaron - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories 9 Ways To Grow Your Sales With Pinterest 6 Tips to Grow Your Instagram Audience Quickly. 'There are dozens of ways  to benefit from reddit.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Social] March Mi6 Chart Toppers
    m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 2, 2012
    [Social] How to Rouse Your Facebook Fans to Action - 5 Tips
    Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Focus on Your Fans in Your Updates.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Social] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Step Four: Promote Content & Participate in Social Media. Connect with HubSpot
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Social] Marketing Made Simple TV goes on hiatus
    We love to read your comments and appreciate those who share on social media too. 'Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” What do you think?
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Social] The Nonprofit Marketer's Guide to the Millennial Persona
    Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). They want to be able to share information socially. Your next prospective advocate/donor is very likely the social friend of a current constituent. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Social] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
    They find interesting content, improve the way that the content is framed, give it a provocative headline, and promote it on their website and social channels. 'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Social] The Real Challenge for B2B Content Marketers
    Content was part of SEO, social or a crazy skunkworks company blog experiment. 'B2B content marketers are hiding behind false excuses for their content marketing challenges. source ). Only 39% report a lack of budget. At the very bottom of the list are lack of buy-in/vision (22%) and finding trained content marketers (14%). Your Turn.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Social] Content Marketing Delivers Lead Insight to Sales
    To me, social media is a supplement not a substitute for real relationships. It is true that industrial buyers are more in charge of the buying process today than ever before. Content marketing has become indispensable for addressing this changed buyer behavior. Sales spend less time on prospecting and chasing down elusive leads.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Social] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! Once you are in the Social Media tool, search for a person or topic at the top. SEO SEM Social Media (Digital Search & Internet Marketing). 'Doesn''t it seem like every time you turn around there''s a new SEO update? Rand Fishkin.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Social] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Optimize your social accounts. Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Hire an expert or have a review. Author Markups. Multilingual SEO.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Social] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? They won’t stay.
  • AVITAGE  |  TUESDAY, OCTOBER 29, 2013
    [Social] Define Your Enterprise-wide Content Use Case Requirements
    So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. 'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. You can’t do it.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Social] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Social Media. When it comes to the usage of social media in email signatures, you have two options. Including links to your corporate social media profiles, on the other hand, will help you grow the reach of your organization and gain more followers. And I'm not talking about email marketing blasts here. Your Website (Homepage).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Social] What Web Analytics Don’t Tell You
    With tools like marketing automation and social monitoring, you can go deeper into exactly who is looking at your content and exploring your products, versus spending a lot of time on your careers page. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Social] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. mean, what's working? What's not?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Social] Be human. Your customers will thank you.
    We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. ” of a brand. Respond promptly.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Social] How To Create Killer Content: Speak To A Customer
    One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there. Talk to a customer!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
    There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Social] How To Get Started With B2B Content Marketing
    This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. And that change has lead to a revolution in marketing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Social] Recruiting the Best Inside Sales Rep Candidates for your Business
    Social Networking: Historically, sites such as Career Builder and Monster.com have been the popular online databases for job opportunities. In order to get a higher candidate response rate and bang for your buck, try social networking sites such as LinkedIn , Twitter and even Facebook. Too often, recruitment can fall by the wayside.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Social] 5 Ways to Create a Culture of Content Marketing at Your Company
    2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. The long story short is this: Josh James requires Domo employees to engage on social media.and the results have been staggering.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Then Guy Winch  gave us the formula for “Turning Unhappy Customers Into Fans.&#    Sandy Carter  compelled us all to become &# Social Businesses.&# Social media:  Make social media an integral part of your marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Social] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    But it gets more difficult when it comes to integrating email communications with direct mail, teleprospecting, social, and other channels. Today’s buyers spend time in a variety of places, whether your website, on their preferred social network, or even at an in-person event. In fact, social elements are interactive in nature.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Social] 81% of LinkedIn Users Belong to a LinkedIn Group [Data]
    When it comes to your participation in social media, are you spending most of your time on Facebook and Twitter? If so, you might be overlooking the marketing potential of a very important and valuable social network: LinkedIn. Furthermore, these LinkedIn users are also active in other social networks as well.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Social] Search: Moving Beyond Your Website in 2013
    They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. It makes sense. About Us.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Social] 13 Brands Using LinkedIn Company Page Features the Right Way
    was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Social] My Review of the book, Enchantment, by Guy Kawasaki
    We love your comments and sharing on social networks. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Everyone should read this. Sorry. What do you think?
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Social] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    There is no point in creating great content if you have no idea how people will find it -- whether through search, through social, through email sends, through co-marketing promotion , whatever it may be. 2) Always Relying Solely on Organic Social Media Promotion. Are you posting your new content to social media ? It sucks.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Social] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Learn from them.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social] Marketing automation services are the rocket, but content is the fuel
    The truth is that, in this day and age of social media, there are no short cuts. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., question. Distribution.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Social] Algebra, Analytics & Automation for Marketing ROI
    Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. The information gained through web analytics can be converted into similar algebraic relationships as listed above, as they apply to website usage, social media interaction and marketing ROI.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Social] Excuse Me, There's a Digital Hair in My Print Media Soup
    1) Social-Print Integration Fail. So as far as I can tell, the primary call-to-action in this piece of direct mail is to follow them on social media, and the secondary call-to-action is to call them to book a photo or video shoot. Why, then, are there no: URLs pointing to their social media accounts. now we have to wait. Hokay.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 16, 2011
    [Social] 21 Things to Know When Pricing a B2B Website
    Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Consider the following when determining how much a B2B website will cost.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • BLOG MY CALLS  |  MONDAY, JULY 22, 2013
    [Social] How to Create Content that Converts
    'This is a guest blog from Jeff Molander, the authority of making social media sell, adjunct faculty at Loyola University, and author of Off the Hook Marketing: How to Make Social Sell for You. He is also a social media trainer and speaker. --. Great right? Well, what you write doesn''t convert visitors to sales leads? Period.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Social] Content Marketing Checklist
    Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Social] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. link audit is best done manually.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Social] How to Be a Marketing Automation Master [INFOGRAPHIC]
    As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. Connect with HubSpot
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Social] B2B Marketing & Scientific Research: Why Online Relationships Matter
    That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social] Report: Blogs Are An Important Part Of The Marketing Mix
    BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.
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