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FEARLESS COMPETITOR How to Create Truly Useful Content Maps in BtoB demand generation
| MONDAY, FEBRUARY 18, 2013
We love to read your comments and appreciate those who share on social media. 'Buffer How to Create Truly Useful Content Maps. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers. The best way to create relevant content is via buyer personas and a content map. It looked like this: Awareness. Evaluation.
FEARLESS COMPETITOR Job Descriptions and Resumes – A Badly Broken System in Need of Repair
| THURSDAY, MARCH 21, 2013
Love to read your comments and appreciate those who share on social media. 'Buffer Job Descriptions matched to Resumes is a broken and dysfunctional process that’s badly in need of change. Why companies can’t hire the best BtoB demand generation manager? My belief was confirmed recently by a top expert. who confirmed my thoughts.
MODERN B2B MARKETING Lessons Learned: Crowdsourcing the Best of Mastering Lead Management
| TUESDAY, JULY 6, 2010
Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media. He explained how social networks are often misinterpreted as playgrounds for B2C organizations. His presentation focused on how social networks can improve B2B marketing efforts. ardath421 : Only 12.5%
ENGAGE How to Kill Creativity With One Simple Phrase: They Already Have That
| THURSDAY, MAY 26, 2011
If you liked this, try: Creativity: The Cure-All SEO Killed the Analog Star Social Media Monitoring Made Simple. E very day, this four-word phrase murders innocent ideas before they had a chance to grow up. It suffocates its victims with a blanket of negativity. It is the leading killer of creativity. Because it’s a cop out.
ENGAGE The Importance of Branding
| TUESDAY, JUNE 7, 2011
B randing has come a long way from its cattle-marking origins. What used to be a way for ranchers to label what belonged to them (in case it wandered away) now means so much more. Brands are the reason caffeine fanatics pay more for coffee. Brands are the reason people with colds ask for a Kleenex instead of a tissue.
LOOPFUSE Marketing Automation Buyer's Guide to Email Deliverability.
| WEDNESDAY, SEPTEMBER 15, 2010
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
IT'S ALL ABOUT REVENUE Who Goes to SXSW, Anyway? [CHART]
| SUNDAY, MARCH 11, 2012
If you are looking for some Eloqua content while there, check out Joe Chernov talking about the “ State of Social Marketing ” tomorrow, or Jesse Noyes on “ Brand Journalism in the Real World ” on Monday. Just how influential is it? Also setting up mega-camps are agencies Digitas and Energy BBDO.
SAZBEAN Get More Comments: Write Unfinished Blog Posts
| WEDNESDAY, MARCH 21, 2012
That’s the magic of social media: we aren’t just consumers of content, anymore. Most bloggers want to know their words are leaving an impact. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but many do. Comments are a blogger’s best friend.
CONNECT THE DOCS ClickPredictions: Learn to Listen and Engage
| MONDAY, FEBRUARY 8, 2010
Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. We asked Ian Lurie "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ian Lurie. Recommended Resources.
HUBSPOT 4 Ways to Keep Your Marketing Database Fresh and Flourishing
| MONDAY, AUGUST 1, 2011
Attract net new leads to the top of your funnel with stellar content , SEO, and social engagement. Earn your audience's trust and the right to request various forms of contact info, including social profiles, email addresses, and mobile phone numbers to form a complete profile that might still exist after your contact changes jobs.
B2B MARKETING SAVVY Twitter Experimenting w/New Feature: “Lists”; Marketing Implications Could be Large
| THURSDAY, OCTOBER 1, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. . To this point, beyond brute strength, there’s been little easy way to attack the issue. Now, all that may be changing. From the Twitter blog: Soon to Launch: Lists. Welcome!
MODERN B2B MARKETING 4 Tips to Succeed With Marketing Automation
| FRIDAY, DECEMBER 14, 2012
But you want to take your marketing to the next level by exploring areas such as social marketing, segmentation with dynamic content, or improving the way you work with sales to get the highest returns on your marketing efforts. Comprehensive On-Boarding and Enablement. Let’s face it, with all new software there will be a learning curve.
INSIGHTIQ BLOG Damage Control: The Marketing Metric You Forgot About
| WEDNESDAY, MAY 9, 2012
Social virality is just one aspect of how quickly the damage can snowball. With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. But here’s a metric you likely haven’t established: how much are you willing to pay for the damage control of a single customer?
B2BBLOGGERS Measuring the Value of Digital Marketing – #B2BChat
| THURSDAY, APRIL 29, 2010
E.g. Search, Email, Display Advertising, Social Media? As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web.
CK'S B2B BLOG Must-Have Road Map For B2Bs: The Mobile Revolution & B2B
| SATURDAY, APRIL 9, 2011
B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. 5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos. "B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences. " www.B2BMobileRevolution.com. B2B Mobile Marketin
SALES LEAD INSIGHTS Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
| FRIDAY, APRIL 16, 2010
Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116.
WORKFACE Pre-CRM: The Relationship before the Relationship
| MONDAY, AUGUST 1, 2011
You have a social media presence so the "customer you don’t know" can discover you. For the last few years our company has been using the term Pre-CRM and we’ve seen it take hold in the marketplace lately. Let’s run through a familiar scenario. You’ve integrated a CRM system within your organization.
SALES PROSPECTING PERSPECTIVES 3 Skills That Transcend Sales Titles
| WEDNESDAY, NOVEMBER 28, 2012
Whether it’s cold calling (and yes, it’s still very much alive), emailing, or utilizing social media outlets, the ability to successfully prospect into your accounts is needed at every level of sales. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com.
HUBSPOT A Simple Guide for Setting Up Your First Google AdWords Campaign
| MONDAY, JUNE 18, 2012
Social: This will connect your Google+ account to your ad, useful is you have a large Google+ presence. In 'Social Settings,' you can include the +1 button on your ads within the display network. Google is the most used search engine on the web. If it's because you're intimidated by Google's AdWords interface, we get it. Right. Ready?
- Content Marketing Made Simple
Today’s information-rich environment means customers have more options of how to get smart, such as your information, your competitors’ content, third-party blogs, and social media. Content marketing is big right now, and still growing. But this focus on content marketing is increasing the amount of noise in the B2B marketing world.
MARKETING INTERACTIONS What Questions Will You Answer for Prospects in 2012?
| WEDNESDAY, DECEMBER 28, 2011
Social Media listening posts can also help to pinpoint interests. I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. That story will be fleshed out by the content you create and share over the next 52 weeks. So how do you find the questions? Customer interviews. They would already care.
HUBSPOT 7 Ways to Improve Your Marketing in 60 Seconds or Less
| WEDNESDAY, NOVEMBER 2, 2011
big part of inbound marketing is engaging with your fans, followers, and customers, especially through social media. If you’re not using social media to share your content, well, you’re just crazy. We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Follow these tips.
HUBSPOT 5 Real Life Examples of Fantastic Calls-to-Action
| THURSDAY, JANUARY 12, 2012
Zynga is a developer of browser-based games intended for social networking sites. And finally, notice how small the social media follow buttons are underneath this banner. But before visitors even get to your landing page, they're usually beckoned by a call-to-action. And it better be pretty awesome to get them to click. GoDaddy.
LEADSLOTH LeadSloth Marketing Automation Blog – Survey Results
| THURSDAY, SEPTEMBER 24, 2009
Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). will focus on Marketing Automation and Social media, with an emphasis on mid-size to large marketing teams. Social Media.
CONNECT THE DOCS 2011 #Nifty50 Top Twitter Women
| FRIDAY, MAY 20, 2011
They are B2B marketers, social media experts, journalists, PR professionals and just plain fascinating personalities that you can learn from. Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 2 year old son Arya was getting on a flight from India to come see mom. Reviews
CONNECT THE DOCS Weekly Contest - Win a high-level website SEO review!
| SATURDAY, FEBRUARY 20, 2010
Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win 1/2 hour consult with Gordon Graham. Over to you.
CONNECT THE DOCS Micro-fragmentation in Online Consumption
| TUESDAY, FEBRUARY 16, 2010
Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Marketers are forced to explore smaller, more niche-focused online communities in order to empower passionate digital influencers to drive revenue and reduce costs.
HUBSPOT How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing
| THURSDAY, APRIL 11, 2013
'I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. That''s a pretty stellar way to leave a 45-minute session about social media reputation management. It was also located in San Diego, which didn’t hurt.
HUBSPOT New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
| THURSDAY, OCTOBER 4, 2012
That whole element of social proof is pretty darn strong! A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up. Problem was, the new layout and design wasn't available to everyone yet. So you may have learned what you'd have to do eventually.
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of September 27, 2010
| TUESDAY, OCTOBER 5, 2010
Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. Chart: Social media spending by #b2b companies in 2009 (Source: Visible/Sirius via/@eMarketer). RT @GeorgeKrautzel: 6 Lessons Learned From the Demise of MySpace | Social Media Today. Monday.
IT'S ALL ABOUT REVENUE 6 Brilliant Uses of Video
| MONDAY, MAY 16, 2011
It’s the social media version of the film Wall-E, a concept that you don’t think can be pulled off … until you watch. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. Everything changed after this video came out. Really.
HUBSPOT 5 Tips for Launching a Successful Rankings List
| TUESDAY, APRIL 12, 2011
At StudentAdvisor, we noticed a serious void in the world of college rankings: there wasn't any list that represented the colleges who best used social media. Since it's becoming increasingly important for colleges to maintain an effective social media presence to connect with students and alumni, we saw an incredible opportunity.
SMASHMOUTH MARKETING 5 Things My Father Taught Me About Selling
| MONDAY, JUNE 22, 2009
Always be networking - work your social networks, be it sports, college, the neighborhood, charities, the country club or church -- (Bonus Point) 6. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. Dad, here's to you.(see, see, I was listening): 1.
SAVVY B2B MARKETING Save Time & Stress – Blog Editorial Calendar Template
| THURSDAY, MARCH 18, 2010
Her specialties include brand development, social media strategy, and content marketing. Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. The Editorial Calendar - what is it? How do I create one? Sweet. Painful.
HUBSPOT How to Use Guest Blogging for Effective Link Building
| WEDNESDAY, OCTOBER 12, 2011
You can (and should) also offer to share the post via your own social networks when it gets published to help it reach maximum exposure. Make sure you're sharing your guest posts on your own social networks as well, and track your website's activity as your guest posts get published. Step 1: Research Guest Blogging Opportunities.
B2BBLOGGERS Dec 2 #B2BChat Joins Forces with #ARchat for Continued Discussion.
| THURSDAY, DECEMBER 2, 2010
tagged in #B2Bchat B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? We are joined today by participants of #ARchat.
HUBSPOT How to Run Marketing Team Meetings That Don't Suck
| THURSDAY, JULY 26, 2012
These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Meetings suck. Set an Agenda. Speaking of agendas, set one.
CUSTOMER EXPERIENCE MATRIX MindMatrix Adds Sales Support to Marketing Automation
| TUESDAY, DECEMBER 4, 2012
Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. This is happening to some extent, but not as quickly as I had expected.
MODERN B2B MARKETING New Study Quantifies Dramatic Growth From Revenue Performance Management
| TUESDAY, MAY 24, 2011
RPM not only gives business leaders an ideal roadmap to navigate and capitalize on the historic changes taking place in today’s social, mobile, and web-driven marketplace. My oft-repeated message is two-pronged. First, businesses today need to transform how they create, manage, and accelerate revenue. That is trillion with a “t”!
SAZBEAN Are You Listening?
| FRIDAY, MAY 3, 2013
If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature. 'It’s admittedly a tired stereotype. Are you really listening? – Are You Listening? News & Notes
LEADER NETWORKS Why Eva Perón Is a Community Builder
| WEDNESDAY, APRIL 24, 2013
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. 'As I sit at my desk thinking about a new blog post topic, I struggle to write. Not because of a lack of topics, but because this is my first day back from a glorious vacation.
FIFTH GEAR ANALYTICS Sales Enablement 101 – Getting Started.
| MONDAY, SEPTEMBER 20, 2010
To me, this sings social media and multichannel messaging. Going back to the social media evolution I spoke of above, with the increase of information availability comes consumer knowledge, and with consumer knowledge comes consumer empowerment. Kyle Milko. Obviously much easier said than done. Establish a Leadership Platform. Mobile.
CK'S B2B BLOG Mobile Marketing: Featured In Print Professional Magazine
| WEDNESDAY, FEBRUARY 22, 2012
B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. In the recent edition of Print Professional—through the article Mobile Marketing and You —I give insights and advice on mobile-marketing best practices across QR codes and SMS campaigns. B2B Mobile Marketing
HUBSPOT 10 Consumer Behavior Secrets to Grow Your Sales
| FRIDAY, JULY 15, 2011
This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Social media is a terrific way to do this, but you have to understand social media before you can use social media.
- Hooked! 7 Tips for Capturing Your Prospect's Attention
I really like this ebook that was co-written by social selling expert Nigel Edelshain and Anne Miller, the guru of using metaphors to get more business. In the spirit of the holiday season, in the upcoming days I'll be sharing some great sales resources. Enjoy! HOOKED! In Hooked!, How to describe your past projects. now.
INBOUND SALES NETWORK Why All Marketing Executives Should Be “FIRED”
| TUESDAY, APRIL 10, 2012
Trust now comes through recommendations of friends, reviews on social networking sites as well as the sharing of engaging content and thought leadership. If you are a marketing executive, be prepared to hear the most famous two words of the legendary Donald Trump, “You’re Fired!” Rising in its place is revenue generation.
JUNTA 42 5 Reasons Why Content Marketing Is No Buzzword
| THURSDAY, JUNE 14, 2012
Today (as we speak), we are all coming together under one united banner, very similar to what happened in the past with email marketing, social media, word-of-mouth and other marketing disciplines. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. The Content Marketing Manifesto.
HUBSPOT 8 Ways to EARN Media Attention Instead of Buying It
| TUESDAY, JULY 17, 2012
With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. to try out.
HUBSPOT How to Achieve Stellar Alignment Between Marketing & Customer Support
| WEDNESDAY, SEPTEMBER 5, 2012
That idea has been weaved through every social network in existence. The problem is, your social media manager isn't necessarily the know-it-all for all product and service issues! The person responsible for the brand's social media account responded and asked me if she wanted to get me in touch with a support rep to resolve my issue.
B2B IDEAS @ WORK In B2B Inbound Marketing, Don't Be a Jerk
| THURSDAY, DECEMBER 2, 2010
Share your story on the social web. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Johnson, in the classic comedy movie “The Jerk” as he declared, “I’m somebody now! Millions of people look at this book every day!” Things are happening to us now! Listen to your community.
MARKETING INTERACTIONS Match Content to Buyer Value Perceptions
| WEDNESDAY, JUNE 1, 2011
For those of you finding it difficult to engage buyers, pay attention to search which is one of the top methods, word of mouth through industry peers also ranks high and 11% across the board say they use social media as a research technique. We all know the B2B buying process for IT products priced at $50k or higher is complex.
MARKETING INTERACTIONS B2B Marketing Stocking Stuffers & Holiday Cheer
| TUESDAY, DECEMBER 21, 2010
It even discusses how to make scores useful for sales and it even takes a stab at helping you integrate social media activities into lead scoring. Pour yourself a glass of egg nog and settle in with this: The Top 10 B2B Marketing Mistakes - created by Dianna Huff. Not Marketing the Website (Being invisible is not the goal). DRUM ROLL.
HUBSPOT 10 Popular Memes Masquerading as Marketing Campaigns
| THURSDAY, JUNE 7, 2012
That makes it a little bit more obvious why a marketer might want to leverage these already viral pieces of creative for their own marketing -- especially in social media -- doesn't it? You've probably heard us talk about the benefits of newsjacking for marketing by now. But what about meme-jacking? It's true -- it exists! the honey badger.
BIZNOLOGY 2 Huge Search Marketing Risks in 2012—And What To Do About Them
| FRIDAY, DECEMBER 16, 2011
Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Sample social. Image via Wikipedia.
SALES INTELLIGENCE VIEW The Secrets Behind Successful Company Blogs
| MONDAY, OCTOBER 15, 2012
Use Sales Intelligence to unearth the topics your existing and prospective customers discuss via social media, and add them to your blog to capture new leads. According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not.
DIANNA HUFF - B2B MARCOM Making Your Customers Feel Special: Examples of Nice Touches
| WEDNESDAY, JANUARY 9, 2013
In her book, Engagement Marketing, How Small Business Wins in a Socially Connected World , Constant Contact CEO Gail Goodman talks about how to create special ways of “WOWing” your customers. For example, one WOW! I’m always on the lookout for how companies can WOW! Calphalon Cookware. Lord & Taylor department store.
DIANNA HUFF - B2B MARCOM The Best Books I Read in 2012
| WEDNESDAY, JANUARY 2, 2013
Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain — This book is what got me to seriously think about the power of memes and group think that’s so prevalent on social media and the Internet. As a consequence, I cut way back on my social media consumption. I inhale books. Book Reviews
HUBSPOT 5 Steps to Using Twitter for Ecommerce Marketing
| MONDAY, OCTOBER 3, 2011
Then you can expand these same tactics to other sites, using Twitter to promote your other social networks just as you would market a product. Are you using Twitter and other social networks to effectively market your ecommerce website? Transform your Ecommerce Marketing Strategy with Social Media. But don't stop there.
HUBSPOT How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
| WEDNESDAY, JULY 6, 2011
Purchase : Get your coupons and discounts out there, whether it’s through your PPC ad text, a pre-sales email, or social media. Repurchase : Keep in contact with your customers via scheduled emails, social media, and personal outreach. Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET!
HUBSPOT 5 Ways to Improve the Timing of Marketing Tactics
| WEDNESDAY, MARCH 30, 2011
Then, about 2 weeks before the event, continue with promotion: publish blog posts, use email marketing and finish up with some social media engagement. Yesterday, HubSpot’s biggest webinar, the Science of Timing , shook up the Twittershpere and provoked curious discussions among marketers. Here are the top 5 that stood out: 1.
BLUE FOCUS MARKETING The Important (and lucrative) Midsize Companies by @Midmarket Institute
| TUESDAY, APRIL 30, 2013
When it comes to social media, you need to target many different segments within the midmarket distinctly. You can follow the Midmarket Institute on twitter @midmarket and find us on Facebook, LinkedIn and other social media. Does that sound like a pipe dream? – about 197,000 of them. For one thing, there is no one-midmarket.
MODERN B2B MARKETING Time for a Pitstop: Fine-tuning Your Automated Lead Scoring
| TUESDAY, OCTOBER 30, 2012
Negative social media comment. by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. Pit crews have a limited amount of tires and fuel. You have a limited amount of budget and resources. Both are always looking for any slight enhancement to get an advantage.
SALES INTELLIGENCE VIEW Being Politely Persistent in Sales
| WEDNESDAY, JUNE 13, 2012
The rep must engage the prospect in a variety of ways, whether it’s through social media or customer referrals, and through several contacts and interactions. Don’t be afraid to use social customer relationship management (CRM) applications. In sales, money is made when a salesperson goes beyond the initial cold call. Be personable.
HUBSPOT How to Tackle Your 5 Toughest Email Marketing Challenges
| FRIDAY, FEBRUARY 3, 2012
Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. Solution: Integrate Your Data Systems. No wonder! Wrong.
CHRIS KOCH 6 ideas for sifting the mobility chaos
| MONDAY, MARCH 12, 2012
of data overload from social media and mobile phones, businesses are looking for a way out. Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data. In this increasingly global and interconnected world [hey, we can't deny the past, right?] Hire us.]“
- Did Mashable cross a line?
Yesterday, something happened on Mashable which illustrates one of the biggest threats to the social web, to business, and maybe even democracy. So here are the questions I have for you: Mashable has become the journal of record for the social web. I’m really interested to see what you have to say about this incident.
MARKETING INTERACTIONS Tech Buyers Use Collateral for Purchase Decisions
| MONDAY, JUNE 22, 2009
videos only hit 39%, but it's interesting to note that studio quality was considered important by 93% - casting doubt on that do-it-yourself idea being touted by social media folks. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
TOM PISELLO Content Marketing and the Forgotten Sales Professional
| MONDAY, NOVEMBER 29, 2010
View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Basic Content Marketing Trumps Social Media and Bl.
BIZNOLOGY Why Marketers Should Fear Mobile Marketing
| FRIDAY, JANUARY 11, 2013
Oh sure, you can guess and you could float this in front of some executive at your company who “knows” that everything on the Internet is measurable with a “We believe that there are X% more people seeing this because they are not sharing through social media but they are showing others with their device.” “What?”
EARNEST ABOUT B2B Lessons to be learnt
| FRIDAY, FEBRUARY 8, 2013
Develop your internal social network. Whether it’s a simple intranet system or the more socially focused yammer site – online is the ideal way for individuals across the business to share what they have learned, what’s on their customers minds at the moment and hot topics to look out for. How we giggled. But marketing? What is it?
BLOG MY CALLS The 7 Top Ways Marketers Annoy Their Boss
| TUESDAY, APRIL 16, 2013
2) Failure to understand social media. favorite topic for these experts lately has been social SEO. Nothing will annoy your boss faster than a failure to understand the new world of social SEO. Today marketers have to actually engage via social media. The best way to target these groups is online via social media.
MODERN B2B MARKETING 5 Ways Your Email Platform is Holding You Back
| THURSDAY, JANUARY 10, 2013
So you can’t merge a prospect’s email activities with his or her website visits, content downloads, social media engagements and offline interactions. When a prospect does something meaningful – on your website, in social channels or via email– you need to be able to respond with a relevant, timely email. It’s your technology.
HUBSPOT 6 Ways To Turn Facebook "Likes" Into Loyal Fans
| TUESDAY, JUNE 14, 2011
Since then, the "like" has become a recognized metric of social media marketing success. With all the changes going on with regards to social media, it can be overwhelming to jump in head first. Make sure that you take a step back and come up with a long term social media marketing strategy before you get started. Stay Current.
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions
| THURSDAY, JULY 13, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Simply put, engage early and often.
FEARLESS COMPETITOR The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
| MONDAY, APRIL 1, 2013
We love comments and those who share on social media. 'Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She was looking to hire a Senior Vice President to help restructure a major division. Think about that for a moment.
IT'S ALL ABOUT REVENUE 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
| MONDAY, APRIL 8, 2013
Last week we talked about how titles like Content Curator, Social Media Expert and Data Scientist are emerging in the Modern Marketing landscape. Today’s B2B marketers are encouraged to think like agencies to be more collaborative and agile to enhance marketing creativity. You want someone like Don to lean on for consistently creative ideas.
MODERN B2B MARKETING 7 Can’t Miss B2B Marketing Webinars
| MONDAY, JANUARY 11, 2010
Discover how to make the most of marketing tools such as marketing automation and CRM, as well as how to use social media to maximize demand generation. Learn how social media tools can be leveraged in lead generation efforts, enterprise sales support, competitive intelligence, recruitment, branding, awareness and more. Small B2B Team?
HUBSPOT 7 Ways to Write Super Catchy Headlines
| FRIDAY, JULY 29, 2011
Social Media Use Cases: Arcade Fire. Social Media Marketing Lessons from Justin Bieber. This is a guest post by Marissa Lowman. Headlines are the lifeblood of web and landing pages. Ever since the tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated.
INBOUND SALES NETWORK 5 Books You Must Read if you’re Want to Improve Your B2B Demand Generation Programs
| WEDNESDAY, JULY 4, 2012
Stelzner, Founder of Social Media Examiner, shares his secrets that help propel your marketing to new heights. Over the years I have read many sales and marketing book. While some had some interesting points, most bored me. It seemed like most where writing a book just to gain some form of creditability. Michael A. Selling to Big Companies.
IT'S ALL ABOUT REVENUE Chart: How Many Streaming Videos Do We Watch?
| SUNDAY, JANUARY 29, 2012
Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. by Egan Cheung | Tweet this How much streaming video do we watch? The following trends really astounded me: Click to be taken to an interactive chart!
HUBSPOT Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
| FRIDAY, MAY 17, 2013
Google+ users will also notice that a lot of features are animated now, boosting the interactivity of the social network. It''s no surprise either, given the effectiveness of visual content in social media. 'You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days.
HUBSPOT 13 Free Design Tools for Visual Marketers on a Budget
| WEDNESDAY, DECEMBER 5, 2012
That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. Oh, another problem? Now what?
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
| MONDAY, MAY 24, 2010
B2Bs can benefit from the social media channel as well. The Benefits of Social Media in the B2B Workplace Author: Dana Larson on Social Media B2B We've heard stories about it left and right -- businesses banning social media sites at their workplaces with the justification that it's wasting their employees' time.
KOMARKETING ASSOCIATES Team Building in Full Swing at KoMarketing
| FRIDAY, JULY 6, 2012
Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole. You can catch Casie in the following social media communities: Twitter , LinkedIn , Google+ , etc.
DIANNA HUFF - B2B MARCOM For Freelancers: The Benefits of Working as a Solo Consultant
| SUNDAY, APRIL 14, 2013
The things I’ve done over the years, and still do, to ensure I have a social life include: Asking business colleagues and friends out to lunch or dinner. 'I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. well, tacky.
DIANNA HUFF - B2B MARCOM For Freelancers / Consultants: Under What Name Should You Do Business?
| WEDNESDAY, OCTOBER 17, 2012
Claim your social media profiles – Open profiles on all the major platforms under your name in order to claim your vanity URLs – i.e. Pinterest.com/diannahuff or Twitter.com/diannahuff. I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” Are you James’ mom?
BIZNOLOGY NoFollow Links Are Still Valuable to an Online Marketing Program
| WEDNESDAY, JULY 25, 2012
Some web properties where links are typically “nofollowed” are blog comments, article submission sites, forum signatures, and social media. Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website.
HUBSPOT 11 Great Ways to 'Get Personal' in Your Email Marketing
| MONDAY, JUNE 11, 2012
In addition to what you gather from your lead-capture forms, it's also important to collect additional information from sources like social media and your CRM. Let's be real: no one really enjoys feeling like they're being marketed to. When it comes to email marketing , the best way to make this possible is through personalization.
FEARLESS COMPETITOR What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers
| MONDAY, JULY 18, 2011
Kenny Madden works in market development at Austin based Spiceworks , the fastest growing IT social business network. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. More to come. We hope you enjoy it.
HUBSPOT 5 Simple Steps to an Awesome LinkedIn Company Page
| MONDAY, NOVEMBER 7, 2011
LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here. With that in mind, here are 5 steps to complete your company page.
HUBSPOT 9 Questions You Need to Ask When Developing Buyer Personas
| THURSDAY, JANUARY 19, 2012
If they're online learners, do they visit social networks ? Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Are they married?
- Let’s not have a Quor-gasm
But at the end of the day, any social platform has to connect with people in a consistent, meaningful way and on a personal level — even an emotional level. I don’t like Quora. As far as I can tell I stand alone in this sentiment. am an unabashed fan of The Scobelizer. He is usually right, and much smarter than me. Long answers.
HUBSPOT How to Center Align Your Embedded Tweets [Quick Tip]
| SATURDAY, MARCH 16, 2013
The full embed code will look something like this: <blockquote class="twitter-tweet"><p>These 101 companies are totally ROCKING social media: <a href="[link] title="[link] Wouldn't you say?</p>— These 101 companies are totally ROCKING social media: hub.am/YZZGgu We love us some embedded tweets.
MI6 MARKETING AGENCY Our Fav Posts, Week of October 10
| FRIDAY, OCTOBER 14, 2011
He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. How to Build a Social Business. Helping Unlock the Marketing Puzzle. What Drives Brand Sociablity? INFOGRAPHIC].
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of August 16, 2010
| MONDAY, AUGUST 23, 2010
Users Trust on Social Media (Source: Invoke via/@eMarketer). Chart: What’s Important to Inspiring Trust in Social Media sites, June 2010 U.S. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Europe (Source: McKinsey via @jcousineau). Tuesday. Friday.
WRITING ON THE WEB Print Consumer Magazines Score Big in Europe
| THURSDAY, NOVEMBER 18, 2010
Provide opportunities for social interaction. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty.
WRITING ON THE WEB Neuromarketing Books for Marketing to Brains
| SUNDAY, OCTOBER 24, 2010
They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Well, of course it would. Do not miss this book! Digg this!
THE POINT Marketing Automation: What Is It & Why Do I Care? (Webinar)
| TUESDAY, AUGUST 23, 2011
and more, including the role marketing automation can play in lead management, customer marketing, channel marketing, social media, and more. Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
CONTENT MARKETING EXPERIENCE Deserving attention: what story have you really listened to lately?
| WEDNESDAY, MARCH 13, 2013
Is your newsletter, social channel, blog or any other way of communication worthy of attention? Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. We don’t always understand the stories we are ourselves. John Simmons.
B2B MARKETING UNPLUGGED Seven Steps to Becoming a Corporate Charity Rock Star
| THURSDAY, NOVEMBER 8, 2012
Step Three: Give one third to your local charity teams (HR can help you set these up; or just recycle the social committee; they clearly have time on their hands). I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. They come after the marketers first. “You guys always have such creative ideas!”
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