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  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Social] 10 Reasons why you should have an active business blog
    Your blog can be a tie in between other social channels. Oftentimes social posts need a landing page to go to for more details or information. Your blog is a perfect landing page for social media posts. then a blog is the perfect vehicle to be linked to social content. Blogs have been around for quite some time now.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Social] Marketing Automation does not make you smarter, better looking or a better marketer
    We love comments and those who share on social media. Happy Cinco De Mayo from Find New Customers ! Find New Customers is working with a software firm in CT. They suffer from a few problems: Little to no engaging content. No lead scoring. No marketing calendar, budget, etc. What do you think?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 9, 2010
    [Social] Blog Best Practices: 8 Writing Tips to Generate Leads From.
    This entry was posted on Tuesday, March 9th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 21, 2010
    [Social] The Rise of Content in B2B Marketing
    Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ". Over to you.
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 18, 2010
    [Social] B2B Marketers Need Big-Picture Thinking
    B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of attracting buyers through digital marketing. I'm all for it. Here's a scenario that's not at all uncommon: One of the tenants of social media is recency. applaud your intentions.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Social] Why User-Generated Content Is More Important Than You Think
    65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer). So if you haven't already, get your brand visibility in the social sphere and in search engines , and get control over your online reputation. Encourage social discussion. Create case studies.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. Research from 1,396 B2B marketers.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? million  respectively. Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.  LinkedIn
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Social] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Social] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    The web and social media have forever changed the tactics of marketing. Social Media. Gather audience insights from social channels. Sending more promotional messages through traditional push-based tactics doesn’t work any more. But simply “telling stories” about your products is not enough either.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup. You’re Not eBay.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Social] Defining the Modern Marketer: Why Grit Matters Most
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social] 17 Compelling and Highly Usable B2B Marketing Statistics
    Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Social] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Email : The email system is closely integrated with the contacts database, workflows social media, dynamic content and a company’s CRM system. That's a relief. Until now.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 3, 2014
    [Social] Lead Generation: Balancing lead quality and lead quantity
    B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. When the rope breaks, you get the Wild West.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Social] Posting Video Content Online: 5 Essential Considerations
    Does my video encourage social sharing? The one everyone is sharing on social media and has been picked up on by both national and international press as it grips the entire nation? If your video does not effectively encourage social sharing then its chances are slim. Is this video part of our lead generation strategy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 12, 2011
    [Social] Lee Rainie
    How is the Internet and social media affecting our lives, our families, our careers? Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Social] Split personality. A {growtoon}.
    by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. Television 2.0 A {growtoon}. Tweet de France. A {growtoon}.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social] Report: Blogs Are An Important Part Of The Marketing Mix
    BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 13, 2015
    [Social] Landing Page Tips
    Marketing Tips Marketing Tools Social Marketing Traditional Marketing copyblogger John Sonnhalter tips for landing pages tips on creating good landing pages why use landing pages Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 3, 2013
    [Social] The “Be-Attitudes:” Creating influence on Facebook
    ” This was a fun project that involved 35 of my absolute social media heroes like Mitch Joel , Gini Dietrich , Liz Strauss , C.C. Does everybody need a social media strategy? The Be-Attitudes. How to Become Powerful On Facebook from Mark Schaefer. Chapman , Shelly Kramer , Jay Baer , Tom Webster , and Jessica Northey.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 24, 2010
    [Social] BtoB 2010 Lead Generation Guide
    BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. recommend you check it out. BtoB: 2010 Lead Generation Guide
  • INBLURBS  |  MONDAY, NOVEMBER 29, 2010
    [Social] How not to use Facebook for you business
    Facebook is one of the most important social networking sites or social media that people use today. Generally people who are new to use this social media find it hard to get maximum benefits from it. Marketing take away tip: Business online needs a planned usage of social media marketing. Do not make friends blindly.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 16, 2010
    [Social] LinkedIn Webinar: Best Practices to Get the Most out of this.
    The webinar shows manufacturers and marketers how to harness the power of this social media tool by teaching how to grow contacts, join groups and use it to promote your thought leadership and ultimately generate leads. This entry was posted on Wednesday, June 16th, 2010 at 8:38 am and is filed under Marketing Tips , Social Marketing.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Social] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner. No problem!
  • SAZBEAN  |  MONDAY, JUNE 25, 2012
    [Social] Customer Relationships – Online Consumers Favor Public Feedback From Brands
    Online consumers tend to be far more positive about brands that respond  to their comments or complaints via public forums or social media channels  rather than direct feedback methods such as email or phone calls, according  to a report by Maritz Research. News & Notes
  • ONPATH  |  TUESDAY, FEBRUARY 15, 2011
    [Social] B2B Cold Calling - Is it Dead? Not according to MarketingSherpa
    ” On the other hand, only 16% said that social media was effective. 935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Social] HubSpot's Strategy for Winning the Marketing Automation Horserace
    In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. Here goes. What Does It Mean? Well, sure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Social] 3 essential steps to build a powerful personal online brand
    But generally a blog, video, or podcast will provide the fuel for your social media rocket. ” It is easier to build a brand in a targeted, un-crowded market than to breakthrough in an overwhelmed area like “life coaches” or “social media consultants.” We live in such an amazing time! Ignite the brand.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Social] Top Trends in Technology Marketing for 2015
    The firms that provide these answers through educational content stand to build credibility among their audiences, take a leading role in the fast-moving industry conversation, attract new visitors, and shape the way prospects conceptualize their challenges. 2) Social media matures – while new risks and policies emerge. ” Voice.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Social] 9 Questions On Content Marketing [Q & A]
    It is no longer enough to count how many tactics or campaigns you launched or how many visitors or social shares you achieved. With social and content marketing programs, we have to demand that these results will be achieved. How do you use your social and content efforts to acquire market intelligence? But they take time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Social] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. It’s been proven that high income earners read more books than other demographics. Cohen.
  • LEADER NETWORKS  |  MONDAY, JANUARY 23, 2012
    [Social] Community Managers, Unite!
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Happy Community Manager Appreciation Day (#CMAD)! Left-brain, right-brain, artist, scientist, pioneer, organizational change agent - the job is all that, and more. Community Manager Appreciation Day #CMAD
  • CLIENT BRIDGE  |  FRIDAY, JUNE 8, 2012
    [Social] INFOGRAPHIC: Effective B2B Marketing Dashboards
    From Marketo, here's an infographic on how to optimize your social media dashboard. A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. View Original Article
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Social] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] 4 Editorial Tools to Manage Your Blog
    Of course, there are lots of … Continue Reading 4 Editorial Tools to Manage Your Blog by Kristi Hines - Maximize Social Business. Guest Posting for Backlinks is Dead, Do This Instead with Social Media Native Advertising: How to Promote Your Brand While Wearing a Disguise. Related Stories What are subreddits and Why Should I Care?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 25, 2012
    [Social] Digital Developments in Event Marketing
    Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. private social network for attendees. Getty Images via @daylife. Harnessing attendee word of mouth.
  • MEASURABLE MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social] Web Marketing Digest - October 15
    Today’s web marketing digest post is all about slideshare presentations, with one presentation on UI, one on design and one on social media. This presentation by Freddie Laker gives a good perspective on the state of social media today and what it will look like in coming years. Social Media 2012 Master.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] 7 Things Content Marketers Can Learn from Standup Comedians
    For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • SAZBEAN  |  TUESDAY, OCTOBER 8, 2013
    [Social] 12 Ways to Make, and Keep, Your Blog Awesome
    When creating social media accounts, think about the future – will the account names be relevant down the road? Awesome doodle (Photo credit: EvanHahn) Envision where your blog will be in five, 10, and 20 years. When I decided I wanted to be self-hosted, itsakeeper.com wasn’t available. Content Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Social] Deliver Results With A Search-Driven Marketing Plan
    You know, we’ll add in some social strategery and what not. Earlier this week I wrote about  search engine marketing  and SEO (Search Engine Optimization) as one of the keys to  effective inbound marketing  along with  social media  and  content strategy. Why should any marketer consider a search-driven marketing plan?
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Social] 3 Real-Life Examples of Incredibly Successful A/B Tests
    Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. Goal: Boost Engagement or Social Shares. The Upworthy team knew this, but worried recommended content modules would detract from the site’s primary goal of social sharing. Upworthy.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Social] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking. Let it be known [.].
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Social] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social] 17 Eye-Opening Examples of Content Visualization
    Restaurant Social Media & Word of Mouth by Spork Media. 2. Social Media Strategy Transit Map by Intersection Consulting. 4. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. There's a very reasonable explanation: people love visual content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Social] Shut up and blog: How to create endless ideas for content!
    Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. ” (At last count, this little post had received more than 1,800 social shares!). It’s an idea that seems so obvious … but I don’t think I have ever seen it discussed before.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 25, 2010
    [Social] Content Marketing: Anytime, Anywhere, Any Device
    Finally, Content Strategy will drive Social Media and Social Networking strategy. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Social] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How B2B Marketers are Scoring Big with Social Media – We teamed up with the fine folks over at Social Media Examiner for this one.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Social] Creative Marketing in a Data-Driven Culture
    One of the greatest social scientists of the age, Jon Elster, remarked that it is impossible to understand most human behaviour without understanding game theory. by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. That is why we need marketing.
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Social] 5 Ways to Optimize Your Business for Local Search
    In addition, you may want to experiment with social local search/review/check-in sites like Yelp and Foursquare. As we dive deeper into the mobile era, businesses of all types and sizes need to adopt a Social Local Mobile mindset. We are living in the days of wine and roses-for mobile devices, anyway. The numbers don’t lie.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). Pinterest for Business Growing in Popularity  (Social Harbor). How to Become “The Social Enterprise”  (The Strategy Web). Making the Most of Social Media Analytics  (ReadWriteWeb).
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Social] Marketing Made Simple TV premiers Thursday at noon ET
    Jon Ferrara of Nimble.com  - the world’s first truly social CRM. We love to read your comments and appreciate those show share on social media. Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. DBMEI and YouTube.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Social] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    So, why are we now seeing reports popping up that state the exact same thing, albeit with a social and conversational  dimension and integrating technologies such as mobile? Younger generations that grew up with social media, Web 2.0 Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Social] How to Capture and Keep Your Video Audience ’s Attention
    Something else to […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | How to Capture and Keep Your Video Audience ’s Attention by Jayson Duncan - Maximize Social Business. Getting people to watch your video is only half the battle. Vide
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 21, 2011
    [Social] Free Excel Marketing Calendar Template
    The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations. Brandeo's popular, free marketing calendar template has been updated for 2011 and is available for download. View Original Article for Download
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Social] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner.
  • SAZBEAN  |  MONDAY, OCTOBER 15, 2012
    [Social] B2B Blogging: Three Steps to Getting Noticed
    In a recent post at Daily Blog Tips, Gregory Ciotti offers three practical  tips for boosting B2B blog readership and reader response: Remove poor-performing social  buttons. It may seem self-defeating to limit your blog’s social outreach,  but social media buttons “are awful for page-load speed,” Ciotti says.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 23, 2012
    [Social] Journalism is Dead: Welcome to the Era of Content Marketing
    The internet , apps , social media and blogs have dramatically changed the way in which we search for, access and interact with information. Social media is a wonderful way to spread your message and you're not restricted to the big hitters like Twitter and Facebook. The tide has turned though. Journalism is dead! Really? Who needs it?
  • SAZBEAN  |  WEDNESDAY, JUNE 20, 2012
    [Social] Why the Interest Graph Is a Marketer’s Best Friend
    Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? Enable Opportunities for Social Discovery. The company Step2 is changing that and enhancing the shopping experience by promoting social discovery through their Facebook page. News & Notes
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Corporate Marketing Meets The Real World
    The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Chinese whispers. Does this sound familiar?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 23, 2012
    [Social] The Awesome Power of B2B Lead Nurturing
    We love your comments and those who share on social networks. Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. Notice that it has an embedded audio file? Power of lead nurturing in B2B.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] A Guide to Creating a Thought Leadership Campaign
    Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. 8. Social Sharing and Participation. Identify Jamie.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Social] The Ultimate Cheat Sheet for Awesome Marketing Emails
    Social Sharing Buttons/Links: Include social sharing links on every email you send to further expand the reach of your email content. If readers find the content within your email valuable and feel compelled to share it with their social media connections, now they can easily do so! So, why not break it down? Include your logo!
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Social] B2B Blogging Gets Publishing Discipline
    I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 10, 2013
    [Social] Entrepreneurship, innovation and your will.
    It’s fashionable on the social web to talk about following your interest, your passion, or creating your art, but having the will to drive significant change … isn’t that the realm of something deeper? Social Media, SEO, Mobile, Digital Marketing | Scoop.it Somebody had to make it happen. The vision is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Social] New insights into online radio, podcasting and Google +
    In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 28, 2012
    [Social] How To Build Your Personal Brand and Advance Your Career
    While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should marketers keep separate social profiles for personal and business use? Should we bother? Of course not. Strategy
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 15, 2010
    [Social] Creative is King, Queen, and Everything in Between
    " Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. Email marketing goes social. Offer monetization and virtual goods platforms, as well as social games providers clean up their act.
  • CONNECT THE DOCS  |  FRIDAY, JANUARY 7, 2011
    [Social] Content Marketing Predictions for 2011 - Content Snacking will be the Vogue
    Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. The result is just AWESOME. What is my content marketing prediction for 2011? Information overload is an understatement.
  • MARKETRI  |  MONDAY, NOVEMBER 26, 2012
    [Social] 2013's Top Three Priorities for Accounting Marketing
    SOCIAL ENGAGEMENT. With Content Marketing gaining traction in accounting marketing, social media is reported to be the most popular tactic for B2B marketers, with an adoption rate of 87%. What is the most popular social media channel in B2B right now? Content Marketing Institute ). It is non-interruption marketing.”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Social] How to Make Marketing That People Love [Gapingvoid Cartoons]
    Now that we're all caught up, let's take a look at gapingvoid's take on inbound marketing via the following 6 social objects. Tweet This Social Object). Tweet This Social Object). Tweet This Social Object). Tweet This Social Object). Tweet This Social Object). Tweet This Social Object). Hands down.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 24, 2013
    [Social] 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience
    One of the outcomes of any successful Social Local Mobile #SoLoMo campaign will be a relevant customer experience. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 14, 2015
    [Social] #ProspectingChat: Perfecting Response Rates with Donato Diorio
    Today we''ll be discussing best practices for perfecting your response rate over email, voicemail and social platforms. Q8: What defines a good sales outreach, on email, social or voicemail? After a long hiatus, #ProspectingChat on AG Saleswork''s Twitter account is back this week! Date: Wednesday, January 14, 2014. Explain.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Social] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Simply posting the same clip across social media doesn’t count. When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. The answer is simple.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 16, 2011
    [Social] Planned Behavior in B2B: How What People Think Affects What They Buy
    And though much of that learning may occur on the job, there are also social and behavioral scientific theories we use to guide our strategies and help us develop successful campaigns. The Theory of Reasoned Action posits that people often make decisions based on their personal attitudes, as well as social attitudes, related to that behavior.
  • CK'S B2B BLOG  |  FRIDAY, APRIL 27, 2012
    [Social] B2B Mobile Marketing Speech: DemandGen C2C Conference
    And remember, my B2B Mobile-Marketing guide is here and a 5-minute video on B2B Mobile Marketing success factors is here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. If you're interested in watching the segment, it's featured below (run time: 45 minutes as it's the full speech). B2B Mobile Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Social] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will it be defined by the implications of the social business ? Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. What is the Future of Marketing ? Time to mix it up!
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 2, 2012
    [Social] Human Behavior and Multiple Identities in B2B Marketing
    Social and behavioral research suggests we all have multiple identities that are called forth in the appropriate social context. With smartphones, those aforementioned identities can be called forth at any time, via phone call or email or text, or through a myriad number of social networks. Multiple Identities. Fragmentation.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Social] The 20 Best Marketing Conferences In 2013
    With that in mind, I asked my social media connections “what are the best marketing conferences?”. There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Social] What is the most effective SEO Tactic? Creating Content!
    Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content. A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. Corporate Blogging. Video Content Creation.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Social] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Social] Launch a Twitter Account From Scratch With These 8 Tips
    Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. Growing a presence on social media organically can be time-consuming and take regular and calculated effort. We’re glass-half-full people, let’s be honest. Use them.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 19, 2012
    [Social] 3 Steps to Better Content Marketing
    Cisco knew it needed to shift this perception, so it first listened to existing conversations on social media for about a month to establish a strong baseline knowledge of current trends and customer language.  These marketers are using an average of eight content tactics, including everything from blogs to whitepapers to infographics.
  • REVENUE JOURNAL  |  SATURDAY, SEPTEMBER 17, 2011
    [Social] Mastering curation: Sam Decker, King of Curation, lays it out
    Before founding Mass Relevance, Sam was the founding CMO for Bazaarvoice , the leading social commerce & reviews platform company which recently filed for an IPO. Sam Decker is a brilliant marketer who is now the CEO of a company called Mass Relevance. read more. Content management
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Social] Content Sharing: the What and Why
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Thus context.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Social] Google Bought a Zoo [Infographic]
    Another important part of this update is that Google is increasingly looking at social signals as a sign of content quality and relevance. The more social shares and interactions that a piece of content has, the more likely it will show up in search results. Time to pay attention to Google+). Infographic Modern Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • HUBSPOT  |  MONDAY, NOVEMBER 26, 2012
    [Social] New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC]
    Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. By asking questions, the social media managers behind those pages are hoping to generate responses, thereby increasing engagement rates. But we got to wondering -- what about posing questions in your Facebook posts?
  • MEASURABLE MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Social] Gap's Re-Branding Misfire
    Here’s another story about a big company and a big social media disaster. The new logo, which is quite a dramatic change from Gap’s previous branding, was met with less than optimistic customer opinion throughout the social sphere. Many big companies make this mistake when they get involved with social media.
  • CLIENT BRIDGE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social] INFOGRAPHIC: The Psychology of Converting Customers
    From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers. View Original Article
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign and boosting marketing ROI. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • VIEWPOINT  |  WEDNESDAY, JULY 17, 2013
    [Social] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
    The hybrid salesperson will emerge, and they will be technically, culturally, socially, and skillfully diverse and astute. It is expected that 85% of buyer-seller interactions will happen online through social media and video. To read an excerpt from her latest book, Smart Sales Manager , click here. Or just go with inside sales?
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Image credit: Statista. Here we go! SEO Book.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 14, 2013
    [Social] FREE eBook: Cracking the LinkedIn Sales Code
    Social selling strategies that lead to more sales. Discover what social selling is all about Recently I surveyed 3000+ salespeople. 4.9% of them were blowing it out on LinkedIn. And, what they're doing with it is fundamentally different from what most sellers were doing. Action steps to better leverage LinkedIn for prospecting.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Social] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?
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