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  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Social] What is B2B Marketing?
    Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. What exactly defines Business to Business (B2B) Marketing?
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 12, 2010
    [Social] STOP chasing Consumers. Collaborate with your Customers.
    The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. We asked Rick Liebling "What are key marketing trends and predictions for 2010? Simple.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Social] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Multiple paths to social. Social validation. Build our social networks. ll talk about the first two here, and the third in the next point (multiple paths to social). Multiple paths to social. We also had a clear goal to encourage social with the blog.  Social validation. The Old Design. Neat, huh?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Social] 14 B2B Blogging Best Practices from Creation to Promotion
    With social promotion in mind, making these key bits of information share-friendly is important. While promotion through social media isn’t a secret tactic ( 87% of B2B marketers use social media to distribute content), we took the time to discuss some key ingredients to successful sharing using social media and a few other outlets.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Social] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Make content shareable and social - According to social media marketing expert Jay Baer , "content is fire. Social media is gasoline." It''s what drives visitors to your site and.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Social] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • CONVERSIONATION  |  SUNDAY, JANUARY 22, 2012
    [Social] Ten Blogging Lessons from Chris Brogan
    On social media too. 2012 is the year of oversaturation. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely [.].
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Social] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. In general, social media is hard to measure. Most important measurement of social media for B2B marketers is conversion rate of visitors drawn to site.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [Social] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. hours per day socializing on their mobile device, which is over twice the amount of time they spend eating. Mobile & Social Media Revenue.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Social] Data-Driven Marketing: 10 Trends for 2013
    The Mobile/Social/Local Convergence Dominates New Investment and Priorities. The Maturation and Immaturity of Social Media. More than 50% of companies plan to increase social’s share of the marketing budget. Social media platforms, services – scale. Continuous innovation in digital media platforms and formats.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). How to Make Webinars Work (ReadWriteWeb).
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] Why content marketing will make your small business sexy
    You social media pros might call this horse and buggy stuff. And social media is the platform many small companies need to embrace, but also the medium so many get so wrong. Brand differentiation is now easier and a more enjoyable process than ever and our friend, social media, um, content marketing, is the ticket to the dance.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Social] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? Or are they coming to you via social media, search returns or peer recommendations or on their own?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Social] Why is Google Scared and What it means for B2B Marketing!
    Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. OK so what does this mean to B2B Marketers? perhaps there will be shortly.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. If it is not shared, it is not discovered.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Social] The Demand Generation Training Plan
    Inbound marketing and social networks. Here’s what we will cover: Building the Foundation: Ideal customer profiles. Value Propositions. Buyer Personas. Trigger Events. Universal Lead Definition. Think Like a Publisher. Your website and landing pages. Making it Work. Problem to Solution Story-Telling. Catch Factors. Lead Nurturing.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 11, 2013
    [Social] Make Way For The Agency of the Future [Infographic]
    With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. by Dayna Rothman The digital revolution has transformed marketing. And marketing automation has become the new must-have technology to help marketers increase their reach. So what does that mean for the marketing agency?
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Social] Accelerate Sales with Lead Nurturing [Video]
    You can try Nearstream for social lead generation  here. 'We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. To add LoopFuse to Salesforce.com, click  here.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Social] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Social] The Ultimate List: 100+ Twitter Statistics
    Twitter , while simple, is often a confusing social media platform for. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Social] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. Pre-call planning and social selling. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: The Critical Interplay Between Social and Search.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
  • LOOPFUSE  |  TUESDAY, AUGUST 27, 2013
    [Social] Being a great CMO
    Stop doing “one size fits all” marketing and make use of list segmentation for email campaigns or targeted engagement for social media. ”  Look instead for those who are interested in experimentation, have a large social footprint, and are quick learners. You can try Nearstream for social lead generation  here.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Social] Should B2B Marketing Be More Visual?
    One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Social] How B2B Businesses Can Use Instagram
    How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. 'I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. Instagram
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Social] Boards with Benefits: 5 Stand Out Brands on Pinterest
    Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Social] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    Social Studies: Jeff predicts a “return to social” in coming years for B2B product marketing, where more sophisticated methods will be used to “understand who the true influencers are in the buying unit, how to surround those influencers with content and then how to measure the activities that those influencers take part in.”.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Social] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Social] The Future of Marketing Automation « Loopfuse Marketing Automation.
    As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. Today you need more diversity in your mobile mix that equally represents web, search, email, display, social syndication, social engagement, and some cases mobile. LoopFuse ,Inc.
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Social] How Digital Marketing is Reshaping Financial Services
    Social Media is here to Stay. Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. 'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] 27 More Remarkable SEO Guides, Tips and Tactics
    Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. Have Content, Be Social by BroadSuite. What techniques still work in the new world of SEO? Which need to be discarded? Expert SEO Guides and Tips.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Social] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Social] Start With Relevant, Aspire To Remarkable
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
    For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Social] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    b)  We consider what types of content will have the biggest visual impact to generate social shares. c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) a)  After a post has gone live, we inform everyone responsible for communication (PR, social teams, etc.) Have fun! Glitchska.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Social] How to Close an Online Community Without Hurting Your Brand
    There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Social] Who Is Your B2B Customer & How Do They Find You?
    This question, which helps drive your content marketing strategy and your social media efforts, should routinely get asked as part of monthly and weekly status updates since the technology and access points continually evolve. Keep in mind that “ 87 percent  of B2B marketers are using social channels to distribute content.”
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 7, 2010
    [Social] LinkedIn: 5 Ways to Make the Most out of Your Connections
    recently read a post by Stephanie Sammons on Social Media Examiner entitled, 5 Ways to Develop a Meaningful LinkedIn Connection where she’s highlighted and given examples of how to take the connection phase to the relationship phase. How Do You Measure Social Media Success? Ask a question or give a compliment.
  • READYPULSE  |  THURSDAY, APRIL 18, 2013
    [Social] The Story of a Short-Lived Testimonial
    However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • SYNECORE  |  FRIDAY, JANUARY 18, 2013
    [Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
    Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Social] Is New Google like the New Coke?
    Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. Every.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • SAZBEAN  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 6 Ways to Use Embedded Tweets to Help Your Business
    In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. -  6 Ways to Use Embedded Tweets to Help Your Business   by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean. B2B Marketing
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 16, 2012
    [Social] Taking it half mast
    At the top of this blog it says Marketing, Social Media, Humanity. Related Stories The results are in: An experiment in social influence The kid who wanted a door for Christmas Losing control of your brand? grow} has never been a blog that is just about business. wrote a post for today but my heart isn’t it. Peace on Earth.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. We are rooting for you!
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Social] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Simply posting the same clip across social media doesn’t count. When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. The answer is simple.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Social] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Social] What Will Future Marketers Learn in School This Year?
    “ The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Social] Klout to Launch Brand Pages: Should Marketers Care?
    And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. These are the people who most frequently talk about that brand on their own social networks. 2) Social Media Buttons. 1) Brand Influencers. 4) Brand Perks.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 2, 2011
    [Social] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
    The second way reps can sense customers’ boundaries is gauging the contact’s personality and social style. The “Social Styles Matrix” clusters people into four quadrants representing broad personality types – Amiables, Expressives, Drivers and Analytics.  Have you ever used any of the above techniques in customer interactions?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Social] 7 Digital marketing trends to embrace NOW
    Social influence marketing. The big money in social media is not in marketing applications that we see now. Social influence marketing I was researching and writing Return On Influence this time two years ago because I saw influence marketing as an inevitable and powerful trend. Content marketing or content advertising? Agree?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social] 5 Future-proof Ideas For Your Website
    Make it human People crave human interaction We’ve heard the  statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels. P redicting the future of the web is nearly impossible.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
  • MEASURABLE MARKETING  |  TUESDAY, MAY 22, 2012
    [Social] Happy 7th Birthday, YouTube!
    YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Social] 5 B2B Marketing Trends for 2012
    As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Social] 5 Fight Club Quotes to Transform Your Marketing Approach
    On the contrary, it helped me connect them to different social realities, including the universe of marketing. Social media has proven that readers, followers and fans are not "single-serving." Fight Club remains one of my favorite movies even after I read the book it was based on. — Tyler Durden (Brad Pitt).
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Social] Top 10 B2B Tele-Sales Trends for 2011
    new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Social] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For B2B marketers, the last weeks and months of the year can also mean opportunity.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Social] Thesis vs Genesis – Comparing Premium WordPress Themes
    For example, to add my social sharing buttons without a plugin, I have the following code in my custom_functions.php: add_action('thesis_hook_byline_item','custom_byline'); function custom_byline() {. class="social-single"><div. Read more about adding social sharing buttons in single post template pages here.). Enjoy!
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Email is built for business.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Predictions for B2B digital marketing in 2013
    Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Photo credit: Wikipedia.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Social] March Mi6 Chart Toppers
    m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
  • NUSPARK  |  SATURDAY, APRIL 30, 2011
    [Social] How to Get Started with a Content Marketing Plan
    Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. 'Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are. great example of awesomeness.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 2, 2012
    [Social] How to Rouse Your Facebook Fans to Action - 5 Tips
    Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Focus on Your Fans in Your Updates.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Social] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. Takk Takk Puts Icelandic Tourism on the Map With Social Media. Which means they had to have a brand people actually wanted to be friends with on social media. 'Rocky Balboa.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Social] More leads for your ebook or whitepaper
    Social Sign-in. Social Sign-in. Unlike other landing page creators we create more downloads than others by the use of Social Sign-in. What this is in plain english is the ability for a person to download your content using their social media accounts. So if you already know we do then please disregard this post. Events
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