B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 29, 2011
[Social] 10 Examples of Check-The-Box Marketing
And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” All your updates on social channels are promotional. ” You ignore the questions you receive on social networks. You have a blog with little or no content or copies of press releases.
MI6 MARKETING AGENCY | FRIDAY, APRIL 22, 2011
[Social] March Mi6 Chart Toppers
m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Social] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
In looking at the top areas of investment -- social media monitoring , web analytics, and email marketing software -- it is clear to see that investment in inbound is even growing far beyond its 32 percent line item, given that those three category leaders are some of the key components to a successful inbound marketing strategy.
MEASURABLE MARKETING | FRIDAY, MARCH 2, 2012
[Social] How to Rouse Your Facebook Fans to Action - 5 Tips
Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Focus on Your Fans in Your Updates.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Social] Google+ to Lead to the Comeback of Google's Realtime Search
Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
FEARLESS COMPETITOR | FRIDAY, JUNE 14, 2013
[Social] Marketing Made Simple TV goes on hiatus
We love to read your comments and appreciate those who share on social media too. 'Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” What do you think?
INBLURBS | WEDNESDAY, DECEMBER 14, 2011
[Social] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Social] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Step Four: Promote Content & Participate in Social Media. Connect with HubSpot
HUBSPOT | TUESDAY, FEBRUARY 4, 2014
[Social] The Nonprofit Marketer's Guide to the Millennial Persona
Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). They want to be able to share information socially. Your next prospective advocate/donor is very likely the social friend of a current constituent. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser.
MODERN B2B MARKETING | WEDNESDAY, MARCH 5, 2014
[Social] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
They find interesting content, improve the way that the content is framed, give it a provocative headline, and promote it on their website and social channels. 'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable.
DIGITAL B2B MARKETING | THURSDAY, APRIL 11, 2013
[Social] The Real Challenge for B2B Content Marketers
Content was part of SEO, social or a crazy skunkworks company blog experiment. 'B2B content marketers are hiding behind false excuses for their content marketing challenges. source ). Only 39% report a lack of budget. At the very bottom of the list are lack of buy-in/vision (22%) and finding trained content marketers (14%). Your Turn.
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 10, 2011
[Social] Content Marketing Delivers Lead Insight to Sales
To me, social media is a supplement not a substitute for real relationships. It is true that industrial buyers are more in charge of the buying process today than ever before. Content marketing has become indispensable for addressing this changed buyer behavior. Sales spend less time on prospecting and chasing down elusive leads.
HUBSPOT | SUNDAY, MARCH 23, 2014
[Social] How to Work Less, the Modern CMO & More in HubSpot Content This Week
Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. While it''s now widely understood that all businesses need to dedicate some of their time to developing and managing a social media strategy, it seems everyone has a different perspective on how exactly that time should be spent. Lewis. All things take time.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 22, 2013
[Social] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
SAZBEAN | TUESDAY, OCTOBER 30, 2012
[Social] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
Optimize your social accounts. Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Hire an expert or have a review. Author Markups. Multilingual SEO.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 15, 2010
[Social] What Are Your Target Audience’s 5 Top Web Sites?
Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? They won’t stay.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 3, 2014
[Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
AVITAGE | TUESDAY, OCTOBER 29, 2013
[Social] Define Your Enterprise-wide Content Use Case Requirements
So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. 'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. You can’t do it.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 18, 2013
[Social] What Web Analytics Don’t Tell You
With tools like marketing automation and social monitoring, you can go deeper into exactly who is looking at your content and exploring your products, versus spending a lot of time on your careers page. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Social] 10 Clever Ways Your Email Signature Can Support Your Marketing
Social Media. When it comes to the usage of social media in email signatures, you have two options. Including links to your corporate social media profiles, on the other hand, will help you grow the reach of your organization and gain more followers. And I'm not talking about email marketing blasts here. Your Website (Homepage).
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Social] The Do's and Don'ts of Using Vine for Marketing
It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. mean, what's working? What's not?
SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012
[Social] Be human. Your customers will thank you.
We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. ” of a brand. Respond promptly.
THE FORWARD OBSERVER | TUESDAY, APRIL 2, 2013
[Social] How To Get Started With B2B Content Marketing
This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. And that change has lead to a revolution in marketing.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 24, 2011
[Social] Recruiting the Best Inside Sales Rep Candidates for your Business
Social Networking: Historically, sites such as Career Builder and Monster.com have been the popular online databases for job opportunities. In order to get a higher candidate response rate and bang for your buck, try social networking sites such as LinkedIn , Twitter and even Facebook. Too often, recruitment can fall by the wayside.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Social] 5 Ways to Create a Culture of Content Marketing at Your Company
2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. The long story short is this: Josh James requires Domo employees to engage on social media.and the results have been staggering.
MODERN B2B MARKETING | TUESDAY, JULY 30, 2013
[Social] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
But it gets more difficult when it comes to integrating email communications with direct mail, teleprospecting, social, and other channels. Today’s buyers spend time in a variety of places, whether your website, on their preferred social network, or even at an in-person event. In fact, social elements are interactive in nature.
KOMARKETING ASSOCIATES | TUESDAY, MAY 21, 2013
[Social] Search: Moving Beyond Your Website in 2013
They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. It makes sense. About Us.
B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
[Social] How To Create Killer Content: Speak To A Customer
One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there. Talk to a customer!
HUBSPOT | THURSDAY, AUGUST 11, 2011
[Social] 81% of LinkedIn Users Belong to a LinkedIn Group [Data]
When it comes to your participation in social media, are you spending most of your time on Facebook and Twitter? If so, you might be overlooking the marketing potential of a very important and valuable social network: LinkedIn. Furthermore, these LinkedIn users are also active in other social networks as well.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Social] 13 Brands Using LinkedIn Company Page Features the Right Way
was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact.
FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
[Social] My Review of the book, Enchantment, by Guy Kawasaki
We love your comments and sharing on social networks. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Everyone should read this. Sorry. What do you think?
WINDMILL NETWORKING | MONDAY, MARCH 31, 2014
[Social] How to Find Relevant Subreddits for Your Business
How to Find Relevant Subreddits for Your Business by Jesse Aaron - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories 9 Ways To Grow Your Sales With Pinterest 6 Tips to Grow Your Instagram Audience Quickly. 'There are dozens of ways to benefit from reddit.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Social] 6 Stupid Content Promotion Mistakes No Marketer Should Make
There is no point in creating great content if you have no idea how people will find it -- whether through search, through social, through email sends, through co-marketing promotion , whatever it may be. 2) Always Relying Solely on Organic Social Media Promotion. Are you posting your new content to social media ? It sucks.
KOMARKETING ASSOCIATES | FRIDAY, MAY 11, 2012
[Social] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Learn from them.
TOMORROW PEOPLE | MONDAY, JULY 16, 2012
[Social] No Such Thing As a Free Burger? #OlympicsBBQ
With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Social] Marketing automation services are the rocket, but content is the fuel
The truth is that, in this day and age of social media, there are no short cuts. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., question. Distribution.
HUBSPOT | FRIDAY, APRIL 11, 2014
[Social] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. You can host this content on landing pages and promote it via your social channels and on your website homepage. Share your content on social media. Offer information online that you would usually print.
MODERN B2B MARKETING | MONDAY, DECEMBER 12, 2011
[Social] Algebra, Analytics & Automation for Marketing ROI
Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. The information gained through web analytics can be converted into similar algebraic relationships as listed above, as they apply to website usage, social media interaction and marketing ROI.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 25, 2013
[Social] Who Took Home a 2013 Markie Award?
Now in their seventh year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 19 categories, including marketing and sales alignment, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign: Twitter. Best Alignment of Marketing and Sales: ADP®.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011
[Social] 21 Things to Know When Pricing a B2B Website
Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Consider the following when determining how much a B2B website will cost.
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Social] What Is Crowdfunding? [FAQs]
So instead of your fundraising coming just from within your organization through soliciting donors, with crowdfunding, you can leverage your already inspired supporters to fundraise for your mission through their own personal networks online, through social media, and through email. Crowdfunding leverages social media for fundraising.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Social] Excuse Me, There's a Digital Hair in My Print Media Soup
1) Social-Print Integration Fail. So as far as I can tell, the primary call-to-action in this piece of direct mail is to follow them on social media, and the secondary call-to-action is to call them to book a photo or video shoot. Why, then, are there no: URLs pointing to their social media accounts. now we have to wait. Hokay.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 6, 2013
[Social] How to Find Great Blogs for Better Business Blogging
Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on better business blogging. How do you find great blogs?
BLOG MY CALLS | MONDAY, JULY 22, 2013
[Social] How to Create Content that Converts
'This is a guest blog from Jeff Molander, the authority of making social media sell, adjunct faculty at Loyola University, and author of Off the Hook Marketing: How to Make Social Sell for You. He is also a social media trainer and speaker. --. Great right? Well, what you write doesn''t convert visitors to sales leads? Period.
CLIENT BRIDGE | THURSDAY, JUNE 28, 2012
[Social] Content Marketing Checklist
Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.
BIZNOLOGY | THURSDAY, APRIL 26, 2012
[Social] Perform a Link Audit to Monitor Link Building Efforts
Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. link audit is best done manually.
B2B IDEAS @ WORK | MONDAY, DECEMBER 5, 2011
[Social] B2B Marketing & Scientific Research: Why Online Relationships Matter
That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
THE EFFECTIVE MARKETER | TUESDAY, SEPTEMBER 25, 2012
[Social] 10 Do’s and Don’ts of Partner Marketing Programs
Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Don’t expect your partners to be social-media savvy or to understand how to use social channels, you may have to give them training or provide materials they can easily use on social media.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Social] How to Be a Marketing Automation Master [INFOGRAPHIC]
As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. Connect with HubSpot
B2B MARKETING INSIDER | FRIDAY, JUNE 17, 2011
[Social] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover. Then Guy Winch gave us the formula for “Turning Unhappy Customers Into Fans. Sandy Carter compelled us all to become Social Businesses. Social media: Make social media an integral part of your marketing.
PUZZLE MARKETER | SATURDAY, FEBRUARY 11, 2012
[Social] SnapTags vs QR Codes
Related posts: Can You Solve this Digital Marketing Puzzle? - #2207 Can You Solve this Digital Marketing Puzzle? - #3776 Digital, Social, Brands in 60 Seconds [Infographic]. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Social] Brand Storytelling: Why Your Employees Should Tell Your Story
New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power. Branding has become a process of engaging consumers by inviting them along for a social journey. Of course, the best journeys don’t simply stop at a single destination.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 20, 2012
[Social] Industrial Content Marketing is Not Just for SEO
good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies.
PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010
[Social] Five Lessons From the Web 2.0 Summit
Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Farmville is a mega-hit on Facebook and Zynga has nine other social gaming applications based on classic games like poker and Battleship. Social Is the Killer App. I had a chance to attend the recent Web 2.0
CK'S B2B BLOG | SUNDAY, MAY 20, 2012
[Social] Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
• B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. But where to start, and where to, from there? B2B Mobile Marketing
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 16, 2013
[Social] Creative Marketing in a Data-Driven Culture
One of the greatest social scientists of the age, Jon Elster, remarked that it is impossible to understand most human behaviour without understanding game theory. 'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. I’m a fan.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 25, 2013
[Social] The best digital business idea that just never worked
The Paradox of Social Media Popularity Does it pay to be honest on Twitter? A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Everybody still wears a paper name tag. But it never worked.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Social] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
PR MEETS MARKETING | THURSDAY, JULY 10, 2008
[Social] Brave New World of Media Pitching: LinkedIn
Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter." Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. del.icio.us
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Social] Optimize: a Holistic View of Content and Marketing Optimization
Think about search engine optimization and social media optimization, for instance. Not optimization as improving SEO and keywords but optimization as a state of mind of doing better all the time in all touchpoints: search, social, content and more. The consumer is channel-agnostic, and empowerment is not a buzzword.
SYNECORE | THURSDAY, JANUARY 30, 2014
[Social] The Inbound Marketing Circus: Delight and Astound Your Leads!
Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action. Blogging. Email.
SAZBEAN | SATURDAY, JANUARY 25, 2014
[Social] Top Internet Marketing Strategy Links for the Week of January 20, 2014
eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
B2BBLOGGERS | FRIDAY, OCTOBER 21, 2011
[Social] Evidence: Print Is Not Dead
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Is that true though? Not based on recent research conducted by Readex Research.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Social] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, and, of course, watching the discussion about Super Bowl ads on social media. 'I''ll admit it: I don''t really care about watching the Super Bowl. and I''m not alone. Advertising
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 2, 2011
[Social] Savvy Week in Review - September 2
Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Do you do any social bookmarking? Infographic of the Week: The Growth of Social Media - by @scottabel. Scott Abel shares a great infographic that highlights how social media is changing It seriously can't be September already, can it?!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 28, 2013
[Social] Why Human Competition is the Least You Have to Fear
Related Stories Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook The Native Advertising Trend: Hot or Hoax? The best advice I ever received for my business, and my blog The insider’s guide to social media consulting success. Impossible? Wait for it. Philip M. Noooo.
SAVVY B2B MARKETING | MONDAY, MARCH 21, 2011
[Social] 4 Reasons to Use More Numbers in Your Writing
We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 26, 2011
[Social] Savvy Speaks: Facebook - Is It for Businesses?
The social media debate continues. Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Of the top social networks, Facebook is the most personal platform. But as with any fashion, it's important to see if it fits before you head out the door. Jamie. Michele.
HUBSPOT | MONDAY, DECEMBER 12, 2011
[Social] 40 Essential SEO Terms Marketers Should Know [Glossary]
Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people. Social Media - Online media created by and shared among individuals. 40 SEO Terms You Must Know!
MARKETING INTERACTIONS | WEDNESDAY, JULY 18, 2012
[Social] 5 Points from the 2012 Buyersphere Report
The survey found that social media use overall was in play with 21% of respondents. But it's interesting that when considering the type of purchase (new or replacement), 30% of those buying new used social media to source information. You can read his initial thoughts and download your copy here. Channel Consideration is Key.
JUNTA 42 | THURSDAY, JANUARY 12, 2012
[Social] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
Social Media Conversation Calendar – Set the who and why, when and where for your social media governance. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Process and Constraint Drive Creativity.
E-LIGN | WEDNESDAY, JULY 31, 2013
[Social] 3 Solid Reasons Why Every Business Needs to Create Content
It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. Distributing content on social media has become expected by web users as another channel of delivery. The bottom line is that content marketing is the most efficient kind of marketing on the web.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 9, 2010
[Social] Report: Blogs Are An Important Part Of The Marketing Mix
BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.
HUBSPOT | WEDNESDAY, JULY 17, 2013
[Social] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
Millennials are taking to social media as a method of performing search queries almost as much as search engines. Nearly as many (52%), however, said they also use social media a.”. Supplementing your PPC campaign with social media advertising, however, has never been more essential. 'Let''s level. In short, no. Of course not.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 11, 2011
[Social] Savvy Week in Review: November 11
How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Happy Veteran's Day and 11/11/11! Are you sure?
SAVVY B2B MARKETING | MONDAY, AUGUST 30, 2010
[Social] 7 Steps to a Successful B2B Blog
They do all the things I tell myself and ITSMA clients we should be doing in social media but we never seem to get around to doing. Almost everything they share is links to others’ stuff, which makes them MVPs to follow in Twitter or in other social media channels. Here’s to a lifetime of learning! Here’s why. Right.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 28, 2011
[Social] 11 Features to Bring Salesforce Chatter to Life
More recently Chatter has been integrated into to the popular social media platform HootSuite and Seesmic. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 24, 2010
[Social] 6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)
Remember, Twitter is a flat society when compared to LinkedIn, so using the intelligence gleaned from Signal can provide you the information and data points to facilitate networking on both platforms: You decide which social media channel to use to engage with for any given person and/or situation. Don’t be confused about Signal.
FEARLESS COMPETITOR | SUNDAY, MARCH 24, 2013
[Social] The Paradox of Choice – Barry Schwartz TED video
We love comments and those who share on social media. 'Buffer. Why you should listen to him: 3,190,247 Views. Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite : He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.
PR MEETS MARKETING | SUNDAY, APRIL 18, 2010
[Social] New Breed of Analysts
Embrace of Social Media. The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years. Conclusion.
CHRIS KOCH | THURSDAY, APRIL 3, 2014
[Social] How Manchester United Revolutionized Sports Marketing
Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.
HUBSPOT | WEDNESDAY, JANUARY 1, 2014
[Social] 7 Marketing Resolutions to Start the New Year Right
5) Adjust your social and email strategies as needed. Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment). 'The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year. 1) Focus on mobile.
TOMORROW PEOPLE | TUESDAY, AUGUST 21, 2012
[Social] Don’t Miss the London Growth Strategies Conference!
Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? How to calculate the ROI of your social media programme. London Growth Strategies Conference.
NUSPARK | SATURDAY, APRIL 30, 2011
[Social] How to Get Started with a Content Marketing Plan
Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
HUBSPOT | TUESDAY, MARCH 13, 2012
[Social] What Marketers Should (And Shouldn't) Tweet [Research]
It can also give you valuable insight into your own business -- Twitter is an ideal social media network to gain real-time feedback from leads and customers. You can read more about how to use social medial for instant feedback in our blog post on the subject. The Tweets People Hate, and Why. Personal Conversations. Hi @PersonB! 9uInJ.
B2B VOICES | TUESDAY, SEPTEMBER 3, 2013
[Social] Three Ways to Explore Big Ideas (Little Ones Too)
My afternoon usually includes a walk to get a coffee and to take time to decompress from email and social media. 'One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this challenge (opportunity) and I’m often asked what fuels my ideas and what inspires me. Explore new ideas.
WINDMILL NETWORKING | TUESDAY, JULY 10, 2012
[Social] Top 3 Relationship Building WordPress Plugins That You’ve Never Heard Of
Yes, engagement is a buzzword that is thrown around a lot in social media marketing and is often misunderstood when it comes to sales and business. If they are coming from a specific social media channel you can tailor your message to have them “RT” your content more or follow other Twitter accounts that you might have.
ONPATH | TUESDAY, FEBRUARY 1, 2011
[Social] Is Telemarketing Dead?
” Public Relations was (31%), Tradeshows (25%), Paid Search (23%), Direct Mail (22%), Social Media (16%) and Print Advertising (10%). Did you catch that – social media is only 16%. Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report.
TOMORROW PEOPLE | FRIDAY, OCTOBER 7, 2011
[Social] How to Increase Your Revenue Performance in 2012?
Customers are people - so going social pays. Know your customers. Positioning yourself as the solution to your customer’s needs is central to effective revenue performance management. To achieve this you need to understand your particular customer-base completely. An understanding of that market's core values, wants, needs and desires.
B2BBLOGGERS | FRIDAY, JULY 9, 2010
[Social] 11 Ways To *Be* On Twitter
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 11, 2010
[Social] Top Takeaways From Blogwell Philly 2010
To review, Blogwell is an event sponsored by the Social Media Business Council , a community for social business leaders at large companies. The event titled “How Big Brands Use Social Media highlights 8 real-life social media case studies. Many brands are just getting started in social media.
MANHATTAN MARKETING MAVEN | SUNDAY, MAY 1, 2011
[Social] Will Groupon Survive?
Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. With some 40 million subscribers, Groupon has set the pace in using the social graph to distribute deals. The game will turn on the real or perceived value of social sharing either for consumers or merchants.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 28, 2011
[Social] Savvy Week in Review: October 28
Examples of Social Media Gone Bad by @GiniDietrich on @SpinSucks. Gini pulls no punches with this look at how otherwise good companies royally screw up their social PR efforts. We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy!
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 7, 2011
[Social] Making the Most of Your Webinars
Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. senior management when your results are being questioned.
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Social] Facebook Provides New Resource for Non-Profits
The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 3, 2013
[Social] CMO Insight: Tips For Managing A Shifting Role
While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily caught up with these emerging business needs. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
HUBSPOT | TUESDAY, JULY 3, 2012
[Social] 20 Marketing Tricks to Get Your Kids to Simmer Down
If you're boring them, do what you do with your social media following -- share someone else's content! That's why we keep talking about investing in visual content and visual social networks , like Pinterest and Instagram! You engage with your social media fans so they know you're listening, and that you care what they have to say.
NNC SERVICES | WEDNESDAY, SEPTEMBER 19, 2012
[Social] Targeted Online Communities: Where Less Selling=More ROI
When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI. How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about?
EMAGAZINE B2B BLOG | TUESDAY, APRIL 16, 2013
[Social] Calls to Action: The Importance of Soft or Complementary CTAs
Think of the social aspects to your calls to action. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. On your blog, having a soft CTA to share the post is an excellent way to increase your social and brand reach.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, AUGUST 30, 2010
[Social] Top Sales Resources: August 2010
The Social Customer By Attensity & Chess Media Group Edited by Comity Advisors The era of the passive customer is gone, replaced by the hyper-connected, creative and collaborative social customer. " She's absolutely right. ownload A-Game Selling __. Download 100 B2B Sales Interview Questions __. Understanding.