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  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Social] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale. 4. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • CLIENT BRIDGE  |  MONDAY, JULY 9, 2012
    [Social] INFOGRAPHIC: ROI for Twitter and Facebook
    From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook. View Original Article
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 21, 2011
    [Social] Savvy Week in Review - January 21
    My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites? Let us know in the comments! Happy Friday, everyone! They're short and punchy.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    But there is a wider need for organizations to build engagement with community stakeholders wherever they are on the social channel. Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities.
  • PWB MARKETING BLOG  |  THURSDAY, MARCH 28, 2013
    [Social] Some Basic Branding “Don’ts”
    Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Don’t #2: Commenting Excessively on Social Topics. While we appreciate socially aware companies, this needs to be part of a larger, well thought-out strategy. Be your brand. Not something you saw on TMZ.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 17, 2014
    [Social] Getting the Most Out of Google Plus Authorship for Your Blog
    This means that it isn’t just about the markup anymore – your author reputation must be high quality to … Continue Reading Getting the Most Out of Google Plus Authorship for Your Blog by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 6, 2012
    [Social] Buttbook. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Finally, we have an answer. A {growtoon}. Black Friday Deals on Groupon Stock! A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Mergers that should have never happened. A {growtoon}.
  • SAZBEAN  |  SATURDAY, NOVEMBER 23, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of November 18, 2013
    Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Social] Check out the Linkedin Profile in the book Get Back to Work Faster
    Also, we are teaching the American Enterprise Association how to engage target executives with social media, and I’m finding even top experts at huge companies like Medtronic have bad Linkedin profiles. We love to read your comments and appreciate when you share on social media. Linkedin is THE business network.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Social] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Social] Do “Green” Companies Grow Faster? [CHART]
    higher growth for those companies deemed best in class for social responsibility. How important to you is a company’s social responsibility track record? by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Do “Green” Companies Grow Faster?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Social] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    The focus is to help our customers build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources. by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle   Marketing Cloud with Data Management.
  • MARKETING EDGE  |  MONDAY, JANUARY 30, 2012
    [Social] Marketers Need Your Digital Habits, Now!
    Hitting on a single topic in marketing, social media and business communications. Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Quick and to the point.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Social] Blog Design for Businesses – Do’s and Don’ts
    Here are some of the … Continue Reading Blog Design for Businesses – Do’s and Don’ts by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. One of the things that will determine the success of your blog is its design.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Social] 3 Ways to Mine a Marketing Pot of Gold
    Dig through social media data- Use data to figure out the sentiment of the conversations happening on social media around your brand. As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Social] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success? take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby. Bravo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Social] A Checklist for a Good Blog
    Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter. compelling image with each post.
  • BIZNOLOGY  |  MONDAY, APRIL 13, 2015
    [Social] Employee engagement impacts brand experience
    In a world where a single negative experience can be shared by customers at the speed of social, brands must go beyond collecting feedback internally and externally from customers. How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? References.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] Cloud Marketing Triggering an Application Land Rush
    One great example is HootSuite Media , a social media SaaS company founded in 2008 and based in Vancouver, Canada. And HootSuite combines every major social network into a single, uniform interface, including Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace and Foursquare, not to mention general RSS integration. Simon Stanlake.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 11) U.S.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Now what?   How do you promote it? Company Blog.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Social] Five Keys to Successful B2B Marketing in 2015
    Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. Social media will dominate marketing plans. Social media will continue to be the best way to reach broad swaths of your target markets with your content. The rule of thumb is the.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 10 Reasons why B2B cannot ignore mobile
    Mobile is rapidly changing the way all audiences interact with brands and communications, across social networks and throughout the buying cycle. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point. These boundaries are not traditional marketing channels.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Social] Collaborate for the Internet of Customers with 7 Ideas for 2014
    But the “Internet of Customers” idea is, perhaps, a better point of view for marketers to embrace how cloud, social and mobile can help them create and manage more desirable customer experiences. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Social] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    With all of this in mind, I came across the article, 5 Ways to Maximize Attendance at Your Next Event where Eric Mintz provides some great tips on how to maximize registration and increase attendance through email and social media marketing. This is intelligence that would probably not be discovered through email or social media.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social] The Top-10 B2B Marketing Trends for 2011
    Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. Fred the consultant has been Tweeting, Friending, Linking in, and blogging.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Social] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., a social software company. For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Social] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Social] The 19 Best Content Marketing Blogs From 2014
    In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. 53+ Free Image Sources For Your  Blog And Social Media Posts  – by Courtney Seiter on The Buffer Blog. I am always looking for “creative commons” images I can use without registration. Email subject line?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Social] Sales and Marketing: The technology behind CRM
    With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data. Marketing, Sales (and IT) alignment.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Social] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm  Avitage , the brand-telling company  Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence.
  • MARKETING EDGE  |  TUESDAY, APRIL 26, 2011
    [Social] HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry
    Hitting on a single topic in marketing, social media and business communications. I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Social] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. People are piling on to the social web in record numbers and are also spending an enormous amount of time there. Is Twitter for everybody? Here’s an example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Social] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Social] Drive Leads, Qualify, Nurture with Personality Tests
    by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Case Studies:  73% form completion, 20% social sharing, 3000 Facebook likes.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Social] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Email : The email system is closely integrated with the contacts database, workflows social media, dynamic content and a company’s CRM system. That's a relief. Until now.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 16, 2013
    [Social] 5 Mobile Apps That Will Maximize your Marketing Prowess
    Apps that will help you analyze data, increase productivity, reach your followers on social channels, and edit photos to create sharable content are all touched upon. It is difficult to track all your social media accounts for different apps. With HootSuite you are able to have all of your social accounts in one app. Analytiks.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: 5 Risks of Becoming a Social Business.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Social] 5 Major Challenges Marketers Face (And How to Solve Them)
    Are you on the right social networks ? Check 'em out! 3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Social media (6.3%). Social media (17.9%). Social media (6.3%).
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Social] Weekly Wrap Up - April 15
    Check out our favorite posts on social media, blogging and inbound marketing. This post includes 7 tips to "help create advocates and build relationships in the social web" and a quick and painless daily schedule to get you started engaging on the social web. So much bloggy goodness! This week is no exception.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Social] 10 Requirements to Deploy Successful Online Content Marketing
    In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] B2B Marketers Must Be Transparent to Build Trust
    The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social] Please Update Your RSS Feed
    WITI Summit: Summary of Social Media, Cloud and Mobility Sessions. Using Social Media to Drive Virtual Tradeshow Leads. It’s been a couple of weeks since I’ve moved my blog and wrote about changes in the air. To To continue receiving updated posts, please update your RSS feed to: [link]. Posts that you’ve missed?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Social] Why Facebook is more important than your house
    love debating the implications of social media trends with my students and this question comes up a lot.   . Facebook going to be entrenched as the king of social networking sites because the cost of switching to something else — for most people — will be too high. . “What’s going to be the next Facebook?&#.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Social] Memejacking: The Complete Guide to Creating Memes for Marketing
    They're funny, clever, and great for social sharing. Rather than creating something from scratch and crossing your fingers that it ' goes viral ,' you're leveraging an idea that is already successful. 2) They Make Great Social Media Fodder. Plain and simple, plant your meme in prime sharing environments -- social networks.
  • CONNECT THE DOCS  |  THURSDAY, JUNE 30, 2011
    [Social] Content Marketing World 2011
    and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers. Conferences
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Social] The Top 200 Content Marketing Brands And Influencers
    Social Media Today. Social Business. Coimbatore Social. One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. This is true in just about any major decision, including who we buy from. Twitter Handle. jeffbullas.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 17, 2012
    [Social] "Salesy" Email Subject Lines Will Get You Free Admission To Your Prospects Spam Filter
    The problem is that the average marketing team thinks they can apply the same subject line or messaging as they would within their social media/blog posts. Prospecting emails and social media messaging are not interchangeable. Point is, leave the fluffy sales/marketing subject lines and content to your social media team.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Social] Online Customer Communities Change Companies
    All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. When launching an online community it is important that companies take a hard look at what the social footprint will do to their operations. Online communities are not neutral. Be Proactive.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Social] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 23, 2011
    [Social] The Corporate Battle of the Facebook Likes
    The company has two success metrics for this social media initiative:  1) Did the brand have more Likes than the leading competitor and 2) What was the “cost per Like?”  The brand equity is roughly equivalent to something like “Mr. household given. What is the possible value? 
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 22, 2012
    [Social] B2B Marketers Need Every-Click Attribution
    Take the example that Adobe uncovered in their recent report, Why Marketers Aren't Giving Social the Recognition it Deserves. One of the beautiful things about digital B2B marketing is the ability to attribute behavior and engagement for prospects across a variety of channels that may be included in our marketing mix. Webinars.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Social] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. Size Doesn’t Matter. B2B Can Still Be Localized.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Social] Blogging Success Metrics You Should Analyze
    In this post, we’re going to look at popular metrics you … Continue Reading Blogging Success Metrics You Should Analyze by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Social] 11 B2B Website Mistakes and How to Avoid Them
    You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?
  • ENGAGE  |  FRIDAY, DECEMBER 6, 2013
    [Social] #MeetVelocity: This Social Media Journalist Believes the Future of Content Marketing Is In Space
    years Client site: JCK Marketplace Vertical expertise:  Jewelry Retail, Social Media and Small Business Website Experience .  .  . 1. What Is it possible to sign up for too many social media accounts? Brittany Siminitz, JCK Marketplace Manager. How long have you been with the company? Team Android? Team iPhone? Or Team BlackBerry?
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Social] Inbound Marketing: Beyond the Obvious
    Aside from the spectrum of PPC and SEO, many small businesses today are leaning on the popularity of social media sites like Facebook and Twitter. But they are not the only social media networks - read on to learn about the others you could be adding to your marketing effort. This is a very wise and (should be) obvious choice.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 27, 2010
    [Social] Critical Tactics to Consider When Sending Out E-mails
    Other posts you might find interesting: Will E-mail Be Replaced by Social Media? How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Thanks! take my survey [link].
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Social] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • MARKETING EDGE  |  SUNDAY, JANUARY 2, 2011
    [Social] 2011 The Year of The Groupon
    Hitting on a single topic in marketing, social media and business communications. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. As a local business, you may have come across the term SoLoMo. Think Local.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 6, 2013
    [Social] Defining Engagement in B2B Marketing
    The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JULY 8, 2013
    [Social] The Facebook Hashtag
    The biggest change though was something many social media gurus have been waiting on: the Facebook hashtag! This past month Facebook launched new updates yet again. Like the update for replies and threaded comments, most were pretty subtle and didn’t cause any massive uproar. practice. No related posts. Blog Posts
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Social] Make Your Blog and Email Marketing Work Together
    There’s been plenty written about integrating email and social media (I [.]. Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Remember that social media as a source could include more than just Facebook and Twitter, too.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Social] Work Literacy
    and how social media tools can be used by learning professionals. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. If you have specific questions about social networks that we should address as part of this module, please leave them for us here. Week 2-- Social Bookmarking and Tagging.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Social] Hispanic Contractors: What Are You Doing to Reach Them Online?
    Social media lets them identify themselves to you. This entry was posted on Thursday, June 24th, 2010 at 9:00 am and is filed under Marketing Tools , Marketing Trends , Social Marketing. How Do You Measure Social Media Success? According to a study by eMarketer 70% of Hispanic population will be online by 2014.
  • CK'S B2B BLOG  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Rutgers Keynote (Slideshow): Mobile Is Changing The World, Are Your Brands Changing With It?
    but for now, you can access previous video clips across mobile marketing and social media here. View more presentations from Christina "CK" Kerley. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Also, I'll have video clips of the speech within a week. B2B Mobile Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Social] Sales and Marketing Collaboration – Selling Power TV featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. Buffer. Jeff Ogden, TV Talk Show Host of Marketing Made Simple TV addresses the typical complaints sales leaders have with marketing such as. not enough qualified sales leads. content that lacks clarity and punch. lack of collaboration between sales and marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too? Your Turn.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Social] Sales & Marketing Rap: G-Ice #sm20
    Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  But the new social conversations are generating a different data stream of unformatted data. 
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 28, 2012
    [Social] Looking Back on a 30 year career. What a long, strange trip it’s been.
    And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet  marketing show, Marketing Made Simple TV  (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Could I have met Scott without social media?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Social] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, APRIL 15, 2013
    [Social] 3 Minutes to Increased Profitability: a Gossamar Process
    Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. Our video introduction explains our approach to increasing profits in your organization. Design [.] No related posts. Resources Videos
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 18, 2011
    [Social] VIDEO: Facebook vs. Google+
    From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. your blog  and social media e.) Everybody does list-format blog posts this time of year. 
  • CLIENT BRIDGE  |  FRIDAY, JULY 22, 2011
    [Social] INFOGRAPHIC: Building Online Trust
    From Social Media Explorer, here's an infographic that shows how an organization or brand builds and sustains trust with its audience. View Original Article
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Social] 5 Ways to Optimize Your Business for Local Search
    In addition, you may want to experiment with social local search/review/check-in sites like Yelp and Foursquare. As we dive deeper into the mobile era, businesses of all types and sizes need to adopt a Social Local Mobile mindset. We are living in the days of wine and roses-for mobile devices, anyway. The numbers don’t lie.
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    [Social] PowerViews with Michael Brenner: The Battle for Customer Attention
    At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Social Selling & Personal Branding. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. The Battle for Customer Attention. Sales is Still Important.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not. The Stats. Lead Nurturing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. This entry was posted on Wednesday, October 20th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 13, 2013
    [Social] Topic of Interest Based Nurturing
    For instance,  in one nurture track some marketers may be interested in social marketing, while others are  more interested in event marketing. We created nurture tracks based on four different topics that we thought our customers were interested in: email marketing , social marketing, marketing automation, and Microsoft Dynamics for example.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Demand Gen Cloud: Funnels and Pipelines are Old School
    took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] Hottest new app? Skwert! A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Social] Why SEO is Really Dead This Time and What to Do About It.
    Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google includes items from individual social streams into every user’s distinct search results. Listen to what your customers say about you on social channels. Photo credit: Wikipedia. Google+.
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