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  • SAZBEAN  |  SATURDAY, NOVEMBER 23, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of November 18, 2013
    Marketing
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Social] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on  social media strategy  he created almost three years ago. Myth #3: We can just do social media, we don’t need content. Social media is gasoline.”
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Social] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    So, why are we now seeing reports popping up that state the exact same thing, albeit with a social and conversational  dimension and integrating technologies such as mobile? Younger generations that grew up with social media, Web 2.0 Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.
  • PAUL GILLIN  |  THURSDAY, MARCH 31, 2011
    [Social] We Like Readers Like This
    Bernie Gol dbach posted a nice comment in the For Immediate Release FriendFeed room about Social Marketing to the Business Customer. “I like Social Marketing (Gillin & Schwartzman) so much that I bought a copy for every day of the week,&# he wrote, along with the picture below. Music to our ears, Bernie! B2B Book Review
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Social] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social] A 13-step crash course in digital marketing
    SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Who owns social media?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [Social] Savvy Week in Review: April 27
    Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week!
  • BUYER INSIGHTS  |  TUESDAY, JUNE 25, 2013
    [Social] How To Influence The Buyer’s Choices
    Buyer Psychology Anchoring Buying Decisions Choice Theory Decision Variables Framing The Decision Nudge Sales Proposal Social Comparison Your customer will weigh up the alternatives and select the the best price-value mix, right? Well, perhaps not always. More importantly it shows how the seller can use this to sway the buyer''s decision.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Social] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Tags: B2B Social Media events innovation On Thursday, June 3, the Mass. Sign up here. Sign up here.
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Social] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Clearly Obama's campaign is honing its web and social networking skills. Now that's really reaching out to the other side. So the issue is does it really matter?
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Social] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly. Impressive statistics.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Social] Special Events: FreemanXP Report Highlights How Social Media Marketing Can Build Brands
    Special Events magazine shares FreemanXP insights on the viral impact of events
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Social] Hail Mary Marketing
    We let weird fringe stuff like blogging, social media, SEO and content come to the party because it’s cheap and we can do it ourselves, and in so doing, we make it mainstream and change the game a little more. How wonderful! The recession is over! But I admit I’m a little sad to see it go. Hail Mary marketing rules the day in tough times.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Social] The 15 Most Life-Changing Editorial Calendar Tools
    The software tracks the workflow of your content marketing from strategy to execution and social distribution. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. Google Docs. Sometimes the best tool isn’t the most expensive or complicated. Kapost.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 14, 2013
    [Social] Minimize Technology Mistakes (& save a fortune!) @digitalwoman on Marketing Made Simple TV
    Marketing Made Simple TV “TV on the Web” is a production of Find New Customers  and it is produced and directed by Craig Yaris of Social Ribbit. Buffer. This show is   just for software entrepreneurs.  Nelly Yusupova  @digitalwoman , CTO of Webgrrls and Founder of DigitalWoman.com share tips for leaders of software firms.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Social] From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)
    That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. Daina is an expert in social performance and digital marketing solutions, business turnaround, global expansion, digital martech, data and analytics, and company culture. 
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 19, 2010
    [Social] What TV’s Mad Men and Kodak Teach Us about Content Marketing
    Even though we now tell those stories on websites, blogs, and social media, our need to build a bond with the folks who buy our products remains the same. Share and Enjoy: Tags: Advertising Content Marketing Marketing Basics News Online Social Media Trends Video Blogging kodak kodak carousel Mad Men twitter Encourage word of mouth.
  • CLIENT BRIDGE  |  WEDNESDAY, DECEMBER 7, 2011
    [Social] INFOGRAPHIC: Online Marketing for Offline Success
    From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article
  • BIZIBLE  |  WEDNESDAY, JULY 13, 2016
    [Social] The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]
    We want to be where our audience is, and today, pretty much everyone is everywhere -- social, search, email, events, etc. Sales opportunities are 10x more likely to have engaged on both Paid Social and Organic Search compared to qualified leads -- 29% for sales opportunities vs. 2.9% for qualified leads. Key Findings. Customers are 1.4x
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    ” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. You may have “met” our friend, “Modern Mark.”
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] Brand Storytelling: Why Your Employees Should Tell Your Story
    New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power. Branding has become a process of engaging consumers by inviting them along for a social journey. Of course, the best journeys don’t simply stop at a single destination.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Social] Is it time for an anonymity movement to challenge Facebook?
    This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.  I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. Facebook uniquity. Big Brother?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Social] Marketing, Death and Taxes
    Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Social] 6 Underused CTAs to Include in Your Email Marketing
    Ideally this secondary CTA will either align with the subject matter of the email (if you''re sending an email about a social media ebook, you offer registration to a social media webinar), or be general enough to be interesting to anyone (like INBOUND registration). 3) Link your images to landing pages or blog posts. email marketing
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! Eye opening and life affirming data!
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. What are Social Media's Mega-Trends?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Social] Is This The Year Of Big Data For Marketing?
    Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. Which social conversations are spurring the actions that lead to deeper engagement with your brand? More about the insights than the technology. Strateg
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Social] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Be Social :   Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 19, 2014
    [Social] Pick Up the Damn Phone — or Suffer the Consequences
    Technology can be a great tool; salespeople can begin their relationships and connections on social media. Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. Joanne Black: Social-selling tools are great for research, identifying trigger events, and finding mutual connections. JILL: Wow. Wrong!
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 15, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 15, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 24, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of March 24, 2012
    Ethics and Social Media: Where Should You Draw the Line? Why Your Company is Screwed if You Don’t Go Social  (Business Insider). Social Media Helps Spread News but Doesn’t Drive It; Pew Research Finds  (Simply Zesty). More Facebook Changes Impacting Businesses  (Social Harbor). Mashable!). eConsultancy).
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are. great example of awesomeness.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 14, 2013
    [Social] Content Marketing – How Strategy Supports Success
    We love to hear clients talking about social media, SEO, blogging and email marketing, but too often  the conversations we hear center on “doing” social media, for example. Content Marketing Business Content marketing marketing Search engine optimization social media Photo credits: www.mysafetysign.com. No, wait.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Social] 10 Top Trends Driving The Future Of Marketing
    From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. Social will become the next Internet. Social will become an integral part of the “broader marketing discipline.” Everyone wants to the answers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is the Currency.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MAY 13, 2014
    [Social] Key Challenges Salespeople Are Facing Today
    Social Selling. Brad: What is your view on " social selling "? Recently, Brad Miller, Director of Business Development at Fathom, interviewed me about my new book, AGILE SELLING , and the key challenges salespeople are facing today. thought you might like to listen in. Dealing With Failure. What do you mean by that?
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Social] 17 Ways to Promote Your White Paper for Lead Generation
    That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing. Not so fast.
  • I-SCOOP  |  SUNDAY, MARCH 22, 2015
    [Social] Sameer Patel: four elements of a holistic digital transformation framework
    Just like last year, SAP’s Sameer Patel had a speaking slot in CeBIT’s Social Business Arena. Last week I was following a few events where the core theme was digital transformation. One of them was CeBIT 2015 in Hannover, Germany. noticed this tweet with a picture of Sameer and a quote from someone who […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Social] 7 Digital marketing trends to embrace NOW
    Social influence marketing. I was researching and writing  Return On Influence   this time two years ago because I saw influence marketing as an inevitable and powerful trend. think it makes sense to keep thinking about and studying these ideas because they are going to have a big impact on what we are doing in the next 12-24 months: 1.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Social] Is Content Curation an Easy Way for Content Marketers to Do More.
    Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. dbrazeal- The Old Spice Social Media Campaign by the Numbers http-tinyurlcom-2arm6m9 Achinta Mitra July 16, 2010 at 1:44 pm David, Thanks for sharing your thoughts. Heck, even MS Word kept flagging curation as a misspelled word.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby. Bravo.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Social] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    Compare these two tweets about a Pepperidge Farm social media story -- which tweet would you click? NOT THAT: 5 Brands That Surprised Their Social Media Fans | Digiday [link] via @digiday. When it comes to Twitter, social media data shows that simple calls to action are the most effective. By now, most marketers know the drill.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. Fred the consultant has been Tweeting, Friending, Linking in, and blogging.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2015
    [Social] Optimizing Facebook Images for Branding
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Optimizing Facebook Images for Branding by Mike Gingerich - Maximize Social Business. Facebook posts with beautiful, quality images get more engagement. Author information. Faceboo
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Social] Hinge’s Fab Five: October 2013
    What is the Right Social Media Policy for your Company? Social media has become a crucial element to marketing efforts of virtually every company. Don’t be stumped when trying to find the right social media policy for your firm. Infographic: 25 Awesome Social Media Tools. Enjoy! by Andrew Dymski, HubSpot.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Social] Kittens & Bacon: The Most Viral Infographic Ever
    See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Social] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Here’s a taste: Key Ingredient #1: Lead Distribution Management.
  • WINDMILL NETWORKING  |  MONDAY, JULY 28, 2014
    [Social] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    This Travel Company Knows) by Zsuzsa Kecsmar - Maximize Social Business. Related Stories The Future of Social Customer Service: Seamless Customer Experience Is Chinese Social Media Important For Growth? Would you cherish a company that sends you and your spouse on a romantic trip? iDBUS is … Continue Reading.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    In fact, in recent years, social elements have been increasingly important to search. We’ll touch upon that more below in the Social Search section. You may find that questions or humor work best for generating clicks and shares on social media. Learn About Social Search. Turn Keyword Research Into Blog Topics.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We receive 5,000 marketing messages a day.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Social] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Social] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
    basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) and the Social Media World Forum North America (@Synthesio). Basil C.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they? later.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Social] Navigating the Global Digital Ad Landscape [Infographic]
    If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Social] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information. Link-Specific Metrics. SEO-Specific Metrics.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Social] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    Utilize Social Media. Social media is fast, free and is an excellent way to engage with potential customers. Promote your content and encourage sharing by linking your social media to your online content. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. Marketing Strategy
  • CLIENT BRIDGE  |  THURSDAY, MARCH 7, 2013
    [Social] SLIDESHOW: Marketing That People Love
    Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Social] How Simple Is Your Strategy?
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Social] Stop Selling, Start Serving
    A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. Let me know if you want to chat in the new year about Socks Social.” But this is not about that guest post – it’s about a blown opportunity by using self-serving language. ” Excuse me?
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Social] Email Marketing ROI: Measure with Ease Using HubSpot
    Social Media – Find out which social media sites are generating visits to your site. Moreover, there may be many customers who are recorded under a source such as Direct Traffic or Social Media who received email communications that brought them closer to the bottom of the sales funnel. Don’t believe me? There you have it!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 22, 2013
    [Social] [Video] This Personality Trait Can Predict Your Sales Success
    Recently, two researchers were able to determine the winners of a business competition with 87% accuracy simply by observing their social cues at a pre-event gathering. When you''re in social gatherings or business meetings, you can focus intently on other people and get them talking. It''s true. They talked and listened more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 8, 2015
    [Social] How do I create a feast in an era of content snacking?
    At first, it we were preoccupied with “viral,” followed by “buzz,” then came “social networks,” and within the social networks, Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat. Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme? Voilà!
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Social] Why Marketers Should Go Rogue with Blogger Outreach
    Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. When I coach … Continue Reading.
  • MARKETING EDGE  |  THURSDAY, APRIL 8, 2010
    [Social] Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
    Mary Ann O’Brien A Social Media Innovator from the Midwest from Albert Maruggi on Vimeo. O’Brien weaves a marketing and advertising background with social media and mobile marketing to lead this transformation of the communications profession. It must also be noted that O’Brien gives of her time back to the community.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Social] Why You Won't Recognize SEO in Five Years
    We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. Something has been happening on our favorite social channels. After all, this is a social channel. More precisely, it's been linked directly to Google. Not anymore.
  • SAZBEAN  |  WEDNESDAY, MARCH 2, 2011
    [Social] Missing the Boat by Not Connecting Sales to Marketing
    Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. The disconnect between sales and marketing is probably as old as the two industrys/jobs. How to do this? photo by LancerE , on Flickr).
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded! Brand awareness. B.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 30, 2010
    [Social] Using Twitter to Increase Sales Productivity
    Sales insideview Sales Intelligence twitter social media sales productivity customer 2.0Tapping into the 145 Million people that are using Twitter and identifying a sales opportunity may sound like a daunting task. That's Sales 2.0! Sales 2.0
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Social] Savvy Week in Review: January 6
    Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone! Common B2B SEO Mistakes by @NickStamoulis. Yes, please.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Social] Haley Marketing to Present at CSP
    On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!” Social is a Science – PART 1 (The Strategy!). Are your people using social media to drive sales, recruit talent, and fill more job orders?
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Social] 3 Ways to Use Customer Behavior History to Predict the Future
    From Social Media to Website. It’s harder to pin down a visitor’s reason to stopping by when they come through social channels. You can assume that social proof is important to that buyer and react accordingly, but you won’t get much more information than that. Of course not. From Search to Landing Page. Of course not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Social] How Lowe’s is Sustaining Customer Relationships
    gave Lowe’s high marks for the way they … Continue Reading How Lowe’s is Sustaining Customer Relationships by Joe Ruiz - Maximize Social Business. Related Stories 3 Reasons ANY Company Can Benefit From Social Customer Service How Lowe’s Is Creating an Engaging Customer Experience Top Hospitality Social Media Trends for 2014.
  • AVITAGE  |  FRIDAY, OCTOBER 11, 2013
    [Social] Real-time Visualization of Online Conversations
    Keyhole, a provider of real-time tracking of social conversations, makes this possible. Content Marketing analytics online conversations social tracking visualization This is a dynamic visual representation of the online conversations being conducted in conjunction with today’s Marketing Profs B2B Forum in Boston #mpb2b.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, DECEMBER 28, 2011
    [Social] 10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012
    We’re diverging a little bit from the norm, since it’s almost the end of the year.  We decided to bring some of the best “Best of” lists in digital and social media to make sure you know what went down in 2011, and what’s to come. Brain Zap Infographics iphone apps journalism social mediaHappy to help.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Ideally, do both. Tweet This!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] 4 Editorial Tools to Manage Your Blog
    Of course, there are lots of … Continue Reading 4 Editorial Tools to Manage Your Blog by Kristi Hines - Maximize Social Business. Guest Posting for Backlinks is Dead, Do This Instead with Social Media Native Advertising: How to Promote Your Brand While Wearing a Disguise. Related Stories What are subreddits and Why Should I Care?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Social] For Real Marketing Success, Focus On Your Superfans
    Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.  Content Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 21, 2015
    [Social] Here's Why Only 1 in 3 CMOs Comes from Marketing
    Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. How has social changed? Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • ACQUIRING MINDS  |  THURSDAY, MARCH 31, 2011
    [Social] Top 5 Reasons to use Segmentation
    Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks.   There are now more reasons than ever to invest in segmentation. Here are the top five reasons for marketers to segment: Higher Conversion to Revenue. Photo Credit.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Social] How to Use Stock Photos Without Looking Lame [SlideShare]
    But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Chris "Kubby" Kubbernus.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Social] The Content Marketing A-Team
    It is someone who understands the nature of dynamic content – the kind of content that generates comments and social shares. It is also someone who increasingly has their own social influence and not just publishes content but also shares it and helps get the conversation going. Social Writer. Editor. Content Curator.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 23, 2009
    [Social] Blog as hub, site as spoke
    David Berkowitz  ( @dberkowitz) from the digital marketing agency 360i had a nice article today about building your brand with social media He used the example of launching the agency's new Social Marketing Playbook  earlier this month (which is well worth a look). The With the blog as a hub." blog makes perfect sense. Well, maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Social] How many Twitter accounts should you have?
    ” “Rutgers University is creating a graduate-level social media education curriculum. Even the seeds of the national Social Slam Conference I founded were planted with Twitter connections. The best practice is to have a social media policy that encourages your employees to tweet for themselves and your company.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Social] The End Game: How to Create Opportunities Early In Inside Sales
    LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Everyone has their own strategy to get through a month. Be resourceful!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Social] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., a social software company. For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JULY 30, 2010
    [Social] The Results: Is B2B Content "Likeable"
    Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. While many factors may explain this discrepancy, I suspect that the most reasonable explanation is the differences in social context between the two networks.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Social] How to Actually Get Found in Search in 2015 [Infographic]
    Do social signals carry any weight? SEO is constantly evolving , leaving marketers to either keep pace with the updates or run the risk of falling behind. While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. How much does mobile really matter?
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 17, 2012
    [Social] Stop Thinking Leads and Lists.Start Thinking Networks
    mixture of articles and posts caught our eye last week with the most interesting one being building the social enterprise. Other favourites include how to connect with “movers and shakers”; easier ways to produce content and an update on the newest version of Nimble social CRM. Save Some Time on Us. See #5 below).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
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