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  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Social] Selling Your Weaknesses in B2B Content Marketing
    The folks at marketing automation software vendor HubSpot seem to agree, judging from a recent blog post on “Seven Reasons Social Media is Bad for Marketing.”. But in this post HubSpot admits “ we have under-reported on the negative aspects” of social media and lists seven hidden downsides. Which they are. The implied solution?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Social] The Perfect Storm in Customer Service
    Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Tweet This! Share this on Facebook.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Social] The Ultimate Collection of Free Content Marketing Templates
    Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when. List-Based Post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Social] My five biggest blogging mistakes
    The new book was an ambitious project because it covers an entirely new subject — social influence as a commodity — and it took a lot of research. The other contributing factor is that my social media presence has just kind of gone whacko. ” What a waste of time. There are no shortcuts. trying to be somebody else.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 11, 2010
    [Social] The 7 Principles of Buyer Experience Journey Mapping
    Image by hyku via Flickr. A few years ago at the first mPlanet conference ever held, I had the opportunity to listen to  and speak with Dan Henson who was then GE’s Chief Marketing Officer for all of GE’s divisions.    This is a simple yet brilliantly profound concept that can be challenging to accomplish. Design Commitment.
  • CLIENT BRIDGE  |  WEDNESDAY, DECEMBER 7, 2011
    [Social] INFOGRAPHIC: Online Marketing for Offline Success
    From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Social] 10 Genius Ideas That Changed Marketing Forever
    For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Nearly 40% of U.S.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Social] Marketing, Death and Taxes
    Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 20, 2015
    [Social] 5 Companies That Are Doing Blogging RIGHT!
    They’re known for having epic blogs, and it’s not just about traffic or social shares – they do something different. by Dave Schneider - Maximize Social Business. Some companies just nail it. For example, some of the blogs we’ve featured build communities around their posts, others are extremely data driven. Author information.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! Eye opening and life affirming data!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social] The Internet killed the "One-Day Story"
    Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I did this yesterday with the Keith Olbermann story.) As each pundit chips in with their opinion, more and more people hear about the original story. Image via Wikipedia. First, it was Google.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Social] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    Most brands have used social influencers in one way or another. What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Customer segmentation and social engagement with your brand may influence the persona of the influencer. Social Buzz.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. What are Social Media's Mega-Trends?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Social] Eight Scintillating Lessons from SXSW
    But I would be remiss if I didn’t write about this significant experience with the community, so here are eight highlights: Social media evolution and revolution – I have long-admired Clay Shirky and was delighted to be able to see him live as one of the keynote speakers. The Frenchman said, “Sit on the curb and cry.&#.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Social] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. Some other points about Snapchat emphasized at Social Media Marketing World: “Snapchat makes you more human.” It is what social media was meant to be: raw, fun, personal, an expression of joy and creativity.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Social] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Social] 6 Time-Saving Business Tools to Help You Get Organized
    Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • THE CONTENT FACTOR  |  TUESDAY, DECEMBER 29, 2009
    [Social] Thought Leaders are Curators of Content
    There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 24, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of March 24, 2012
    Ethics and Social Media: Where Should You Draw the Line? Why Your Company is Screwed if You Don’t Go Social  (Business Insider). Social Media Helps Spread News but Doesn’t Drive It; Pew Research Finds  (Simply Zesty). More Facebook Changes Impacting Businesses  (Social Harbor). Mashable!). eConsultancy).
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    [Social] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft. Image credit: jbcurio
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 9, 2011
    [Social] [Video] @MayorEmanuel Creator On Twitter Fiction & Personal Branding
    caught up with Dan at Personal Democracy Forum in New York and he was kind of to talk about his story, what’s in store for him next, and what he learned about social media and personal branding from his experience. It’s that last title that brought him celebrity status. Dan is creator of the now famous @MayorEmanuel Twitter feed. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2011
    [Social] 1,600 SXSW Speakers, Three Twitter Lists
    Yes, we know the event took place over a month ago (which is an eternity on the social Web), but given that I manually researched the handles for all 1,600 speakers and manually entered them in Twitter, a month is breakneck speed.  (The glamorous life of a marketing coordinator!). Social Media Eloqua SxSW SxSW Interactive Twitter
  • I-SCOOP  |  TUESDAY, APRIL 15, 2014
    [Social] Digital transformation: hybrid models for flexible business
    Sure, phenomena such as consumerization, the cloud, social and the other elements of the third platform, have a huge impact on business and, yes, digital transformation is a given. Sometimes I get a bit fed up with the concept of digital disruption.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Social] 17 Ways to Promote Your White Paper for Lead Generation
    That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing. Not so fast.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. Read it today!
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Social] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. We can show how active social engagement contributes to rank. .  . Social Media Optimization. What is a search engine optimization tactician. We are Content Strategists. That being said, we are proof-readers. Mobile SEO.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. Fred the consultant has been Tweeting, Friending, Linking in, and blogging.
  • MARKETING EDGE  |  TUESDAY, JUNE 19, 2007
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 23, 2012
    [Social] Set Your #Sales Reps Up for Success with the 3 Elements of Successful Outbound Prospecting
    Build an ideal customer profile based on industry, size, location, and make sure to include elements of sales intelligence, including trigger events and social connections, so your reps aren’t casting a fishing net over the entire ocean. Before you build an outbound prospecting program, make sure you set your sales team up for success.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. So seeing this video from Ford was not only a welcome change, but a real shift in my understanding of how car companies market their products on social.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Social] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will it be defined by the implications of the social business ? Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. What is the Future of Marketing ? Time to mix it up!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 22, 2013
    [Social] Don’t Let this Linchpin Wreck your Content Marketing
    And, while it may not be as much fun as talking about pretty pictures and epic content, or the latest whiz bang tech, ignoring … Continue Reading Don’t Let this Linchpin Wreck your Content Marketing by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. YouTub
  • BIZNOLOGY  |  FRIDAY, MARCH 2, 2012
    [Social] The Schizophrenic Nature of Facebook Ads
    Whether it’s aggressively producing content to play the Google ranking game or looking to reach our customers with better engagement measures in social media or just plain buying advertising, it’s a tricky thing to balance. It’s staggering to think about the reach the social media giant has. Image via CrunchBase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social] In memory of Steven
    Personalities of the social webI’m sad to report that Steven H. Parker, one of the brightest, most passionate intellects on the {grow} community passed away unexpectedly July 13.  I just learned of this news today. very sad day.  Steven you will be so missed. NORTH ANDOVER — Mr. Steven H. From a young age, Steve loved music. Parker.
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Social] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. That’s social as well. Inbound marketing is not about being passive. must admit I haven’t read David’s book. And I’ll tell you why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social] Building Content Marketing Strategy – 10 Steps
    content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 13, 2014
    [Social] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
    In a sales world that’s becoming more social, it’s more important to target and personalize your messages to prospects, setting yourself apart from the rest and refusing to provide "another sales pitch." Let’s face it: Not every cold call campaign is created equal. Find people on LinkedIn that used to work for your current customer base.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Social] A strategy to keep up with marketing change
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Post on Gray Social Media. Social Media Marketing World. His price was right and he did not eat much.
  • SYNECORE  |  MONDAY, FEBRUARY 4, 2013
    [Social] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
    It is within this framework that Facebook CEO Mark “Zuck” Zuckerberg implores businesses to try and grasp the possibilities of the social network’s new Graph Search social search engine. Charity Deals are a great way for brands to show off their social community activism. GRAPH SEARCH. FACEBOOK DEALS.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Social] Stop Selling, Start Serving
    A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. Let me know if you want to chat in the new year about Socks Social.” But this is not about that guest post – it’s about a blown opportunity by using self-serving language. ” Excuse me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects. What about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Social] 10 Things You Probably Don’t Know About Google+
    Google+ is not just another social media platform. It’s the social hard drive that’s wired to all Google products. your social fingerprint is filed and matched to your online persona. As much as I’m hooked on Google+, the social web stretches across the whole internet. Google+ is not just another social media platform.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Social] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. Connect with HubSpot
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Social] Insights from the B2B Barometer
    Third, content creation and social media are the fastest growing areas of spend.  A net of 50% report greater investment in content, and 45% do the same for social media.  The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  The B2B Barometer is published by Circle Research , the BMC and the IDM. 
  • SAZBEAN  |  WEDNESDAY, MARCH 2, 2011
    [Social] Missing the Boat by Not Connecting Sales to Marketing
    Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. The disconnect between sales and marketing is probably as old as the two industrys/jobs. How to do this? photo by LancerE , on Flickr).
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 5 Data-Backed Twitter Tips You Should Know
    Data-Backed Twitter Tips to Try. 1) Tweet about social media -- specifically Twitter. If it makes sense for your account to tweet about social media -- do it. People who will be reading these tweets are already interested in social media because they''re using social media to find this information. My Methodology.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Social] Savvy Week in Review: January 6
    Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone! Common B2B SEO Mistakes by @NickStamoulis. Yes, please.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Social] 29 Signs Your Business Is Not Ready For Content Marketing
    Social listening and share of voice does not drive your marketing strategy. Your social channels are only used to promote and push your webinars, white papers and events. Your website gets less than 5% of traffic from social networks. How do you know your business is ready for content marketing? You’re not alone.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering. It''s finally the weekend.
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Social] Product reviews on your site are sparse. 3 things to do about it.
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. However, the scene on social networks is a completely different story. Sometimes your customers are sharing their photos/videos showcasing your brand/products on your social network pages. jewlery and fashion clothing).
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Social] Learn How to Maximize Lead Generation
    You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box? Social can be put to good use in lead generation, but its best applications are misunderstood today.  If you’re lucky, you meet Ruth P. Budget? Technique? Ruth P.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Social] SnapTags vs QR Codes
    Related posts: Can You Solve this Digital Marketing Puzzle? - #2207 Can You Solve this Digital Marketing Puzzle? - #3776 Digital, Social, Brands in 60 Seconds [Infographic]. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 29, 2009
    [Social] Why B2B marketers need to embrace deal marketing
    Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. The answer is we don’t. Deals.
  • PR MEETS MARKETING  |  TUESDAY, MARCH 11, 2008
    [Social] PRMeetsMarketing Weekly Articles: March 11, 2008
    The article provides a high-level view of widgets, social feeds, mash ups and more. The True Measurement of Social Media? - In this post, KD Paine highlights why trying to develop a standard way to social media is not possible. I'm a little late in posting my Weekly Articles. Disclosing Everything? In this post.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Social] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    What’s captured your attention lately using social media? In today’s digitally connected society, it’s pictures that have become the content that drives the most engagement and the most advocacy across social networks. At ReadyPulse we work with some of the most engaged brands in social media. Promote their posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2009
    [Social] Studying U.S. keeps East European marketer a step ahead
    Ever since I connected with Kimmo there have been two things on my mind:  How did he get such a cool name and what’s it like to work in social media in Estonia. Mark:  How has your career path led you to your interest in social media? Mark:  Sometimes I feel like the social media trend swamped marketers here in the U.S.
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 8, 2013
    [Social] VIDEO: Twitter and Facebook Primer for Business Owners
    Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article
  • ACQUIRING MINDS  |  THURSDAY, MARCH 31, 2011
    [Social] Top 5 Reasons to use Segmentation
    Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks.   There are now more reasons than ever to invest in segmentation. Here are the top five reasons for marketers to segment: Higher Conversion to Revenue. Photo Credit.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Social] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. Once you’ve set up shop on the relevant social media sites , it’s important to use each of them in their unique capacities.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PR MEETS MARKETING  |  FRIDAY, MAY 2, 2008
    [Social] PR Meets Marketing Weekly Articles: May 2, 2008
    technorati tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. icerocket tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media  . Enjoy.  . However, I side with Mark on this one. del.icio.us
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social] 7 Personal Branding Lessons You Learn by Falling in Love
    People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. by MaureenMonte Related Stories Can social media personalities “scale?” By  Dr. Amit Nagpal, {grow} Community Member. The Final Word.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social] 17 Compelling And Highly Usable B2B Marketing Statistics
    For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. B2B Social Participation. 86% of B2B firms are using social media, compared to 82% of B2C outfits. billion this year.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Social] Thesis vs Genesis – Comparing Premium WordPress Themes
    For example, to add my social sharing buttons without a plugin, I have the following code in my custom_functions.php: add_action('thesis_hook_byline_item','custom_byline'); function custom_byline() {. class="social-single"><div. Read more about adding social sharing buttons in single post template pages here.). Enjoy!
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Social] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    The move sent shockwaves through Wall Street and helped contribute to the social network’s underwhelming performance in the weeks and months that followed. Ads can be liked, shared, or commented on – in other words, they conform to the conventional mores that govern the organic ecosystem that makes up the Facebook social graph.
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Social] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    This completely digital campaign utilizes social and mobile technology to reach teens who are constantly on their smartphones. Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2011
    [Social] 15 ways to use Twitter to toast your competition
    Despite the social media hype, your website is usually the place where you ask for money… or registrations, downloads, or whatever you’re after. When you need to pull out some “social validation,” simply direct them to your Twitter page. Facebook, etc. Try a tweet or direct message. for 2 for-1 coffee cakes.”
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 22, 2010
    [Social] What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid
    There are many reasons to join one that could help you in meeting your social media objectives, including: To learn something new. There are many reasons why people use hashtags (#) on Twitter : categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees.
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 17, 2012
    [Social] Stop Thinking Leads and Lists.Start Thinking Networks
    mixture of articles and posts caught our eye last week with the most interesting one being building the social enterprise. Other favourites include how to connect with “movers and shakers”; easier ways to produce content and an update on the newest version of Nimble social CRM. Save Some Time on Us. See #5 below).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 27, 2011
    [Social] Twitter for Monkeys
    Mazarine is a social media teacher, author , and artist living in Austin Texas. We’re going to plow some new ground here. In fact, we’re going to go bananas as I proudly present “Twitter for Monkeys&# by Mazarine Treyz. She said she was inspired to write this by The Tao of Twitter , and drew the pictures at 2 a.m.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Social] How to Manage Multiple Social Media Marketing Contributors [Marketing Cast]
    How many people from your company should be involved in social media marketing ? In this episode of the Weekly Marketing Cast , we discuss a few things you need to consider when recruiting social media managers. Social Media Is About Individuals. Social media is about people communicating with other people, says David.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [Social] Web 2.0 Expo – cool stuff seen on the floor of the show
    Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Clearly I would think Ascentium is a model for agencies of the future.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Social] 5 Places B2B Marketers Can Find Blogging Inspiration
    One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Social Media Perspective. They want to make it interesting, without being cheesy or too pushy in the sales process. Customer Service Communication.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Social] Announcing The Inaugural B2B Web Usability Report
    Key Takeaway #3: Social media activity has less of an minimal impact in the buyer decisioning process. As heavy social media users ourselves, we were surprised to learn that social media’s impact on the buying process is minimal. What elements of the B2B vendor site were most valuable? We hope you find it as valuable as we did.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 9, 2015
    [Social] Is Marketing the new Sales?
    Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Cross-channel orchestration needs to sync online, mobile, social, advertising, call center and offline communication allover the customer journey.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 13, 2009
    [Social] Carrotmobs make my night
    What this means, in essence, is that Virgance is integrating social media tools and a save the world mentality into some really creative business opportunities. Tags: Community Corporate Social Responsibility Green Innovation Social Media activism2.0 And it sounds really fun! What do you think?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 23, 2012
    [Social] Clipper: A Faster Way to Post Great Content
    Social media is all about engaging your customers and fans. VerticalResponse Social to the rescue ! Simply drag the Clipper paperclip icon (also found under the social tab in your VerticalResponse account) onto your toolbar, and click “Clip It!” Say you’re cruising the web and you find a cool article or blog post.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Corporate Marketing Meets The Real World
    The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Chinese whispers. Does this sound familiar?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Social] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly. Posted in Innovation. And it’s often what keeps customers happy and coming back year and after.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Social] Five trends transforming content marketing
    Social Brand Forum. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Social Brand Forum. How is this shifting? What What is Inbound Marketing? Of course.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Social] 37 Fantastic SEO Guides, Tips and Tactics
    Optimize off-site content (for example, on YouTube and other social platforms). Use social signals to boost rankings. Sean Clark contends that “Keywords (are) a thing of the past,” and that social media signals (particularly from Google+) are the future of search engine ranking signals. Create link-worthy content.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Social] 14 Fortuitous SEO and SEM Stats and Facts
    About 26% of consumers use social media sites for this purpose. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills. Payfirma ). 4.
  • WEBBIQUITY  |  MONDAY, JANUARY 18, 2016
    [Social] A Winter Wonderland of Marketing Stats and Facts
    Social media is rising, print is declining. Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. Content is in, ads are out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Social] Why Chris Brogan is invincible
    I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  Taken only at face value, this might indicate the social web is not a meritocracy.  Chris is more than a blogger, he is a brand … a big brand in social media terms.  know how to read. Stop it. Okay?&#. tweets per word. 
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Social] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before.
  • KEO MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Social] Twitter Improves Harassment Reporting Process
    For assistance planning and managing your Twitter campaigns and your entire social media strategy , contact KEO Marketing. social media keo marketing social media strategy twitter Twitter has announced changes that will make it easier for users to report cases of harassment or abuse on the network.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Social] Upcoming Changes to YouTube You MUST Know
    This monthly Social Media and Video column is contributed by Jayson Duncan. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. Author information. Jayson Duncan. Video
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Social] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. Social Media Today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    In December, I had stumbled upon (bad pun intended!) a Social Media Management company called Squirrel Social , based here in the New England area. This morning I posted on Social Media and some of the trends I've been bothered by recently. Some of the social sites have become extremely spammy (?)
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