HUBSPOT | SUNDAY, FEBRUARY 3, 2013
[Social] The Top 5 Super Bowl-Themed Marketing Stories of the Week
From historic ads in the 1980s to today's successful inbound marketing strategies like newsjacking and social media marketing, let's all enjoy a little Super Bowl marketing-related entertainment before the big game. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. "Sunday! Sunday! Sunday!".
MI6 MARKETING AGENCY | SUNDAY, AUGUST 7, 2011
[Social] Our Favourite Posts, Week of July 18th
He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Tim Pawlenty: Social Media “Breaks the Stronghold” of Mainstream Media. Social Media ROI: You’re Popular?
MODERN B2B MARKETING | THURSDAY, JULY 25, 2013
[Social] Email Marketing: What to Test and How to Test
Social sharing icons. Social connecting icons. Social proof. Social test. 'Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Testing is your biggest ally. You should always ‘test for the best’ in your email campaigns. What to Test. From name. Opt-down.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Social] Fulfill your resolution to blog in 11 steps
If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
B2B IDEAS @ WORK | WEDNESDAY, OCTOBER 19, 2011
[Social] Why Educating Your B2B Audience Isn’t Enough
However, social and behavioral science has taught us that often, education isn’t enough. Social Influence : What are those around them doing? There are many other variables that affect people’s behavior. Examples include: Cost vs. Rewards : Don’t assume you know their personal costs versus their personal rewards.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 7, 2014
[Social] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. Read it today!
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
[Social] B2B Marketing & Lead Generation predictions for 2011!
The year also saw, B2B marketers taking to social media with a vengeance, according to a research by Biz Report , 86% of B2B firms today are using social media, compared to 82% of B2C outfits. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 19, 2012
[Social] 4 Ways B2Bs Can Integrate Digital
Digital media can help introduce doubt around current assumptions, disseminate new ideas broadly, and add social proof/credible support to those new ideas. Get social proof behind the disruptive idea. Pioneering companies also use social networks to communicate their ideas as broadly possible. Cisco is a great example here.
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
[Social] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. They feel it’s too much.
MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
[Social] 4 Rules for Being Your Own CMO/CIO
That’s the everyday reality for CMO’s today as technologies including marketing automation and social media engagement/measurement platforms often fall in the realm of the CMO. SaaS solutions should, in theory, make it quick and easy to get up and running with your first email, social, and ad campaigns. Sound familiar? Digg this!
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Social] Get More out of your Marketing Automation with Interactive Content
Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Social sharing rates of 20%. 'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat?
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Social] Why Every Business Blog Needs Evergreen Content
36 Awesome Social Media Blogs Everyone Should Read ). How Path is Making 'Small' the New 'Big' in Social Media ). The FIFA World Cup: The Biggest Event in Social Media Yet? ). Promote Evergreen Blog Content in Social Media: Evergreen content can be a great pool of content to fuel your social media promotion.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 21, 2011
[Social] 5 Important Things Japan Taught the World about Twitter in 2011
When disaster struck and electricity went out, social media became an emergency broadcasting channel. Social Media in Itself is NOT an Authority. It’s been several months since the incredible misfortune and tragic events that have struck my beloved 2nd home of Japan. Thank you. We all know that Twitter is much more than that.
HUBSPOT | WEDNESDAY, APRIL 17, 2013
[Social] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. Takk Takk Puts Icelandic Tourism on the Map With Social Media. Which means they had to have a brand people actually wanted to be friends with on social media. 'Rocky Balboa.
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Social] B2B Marketing Events Around The World - May 2011
Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. The changing nature of our industry propels us to stay on top of the latest trends. and mobile applications.
MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012
[Social] What to Consider When Putting Together a Gamification Strategy
Debbie Hemley, from Social Media Examiner , published a useful guide to the 26 elements of a good gamification marketing strategy, or 26 things marketers need to keep in mind when building a strategy. Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games. Flow Theory.
BIZNOLOGY | THURSDAY, FEBRUARY 14, 2013
[Social] An Entire Organization Should be On Board with SEO
If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
[Social] How to Cultivate a Data-Driven Marketing Team
For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.
MEASURABLE MARKETING | MONDAY, FEBRUARY 13, 2012
[Social] Michael Kors Valentine's Day Campaign is Multichannel at its Best
Luxury lifestyle brand Michael Kors has recently launched a conversation-starting campaign via social media, email, mobile and e-commerce. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
CLIENT BRIDGE | THURSDAY, JULY 21, 2011
[Social] The Four C's of Content Marketing
Conversation Goal : Support conversation on multiple social networks, and manage each interaction across multiple platforms. Questions : Have you (with IT and Legal) developed and deployed policies for protecting your company's reputation and private information on social networks? Are you using multiple tools? View Original Article
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Social] How to Use "Pay With a Tweet" to Generate Leads
3) Choose which social networks people can "pay" with. You’ll be asked to pick different social networks that you would like to allow on your button. In order to get this bonus item, leads had to share the content with their social networks first. How to Create a Pay With a Tweet Button. Click "Create Your Free Campaign.".
HUBSPOT | TUESDAY, DECEMBER 17, 2013
[Social] Could Your Content Go Further? How Paid Distribution Can Help
But with changes to Google''s algorithms and the continual rise of social comes massive opportunity for those businesses that realign spend to where it matters most. social media marketing (organic and paid), email , and every other inbound channel. Paid Content Distribution. You have to connect the two together. Confused? Facebook.
MARKETING INTERACTIONS | TUESDAY, FEBRUARY 8, 2011
[Social] How to Win the Content Marketing Marathon
With buying now facilitated more often by online self-education and social exchanges, buyers are controlling when they engage, how often and to what extent. This means that B2B marketers need to continuously and consistently fuel online content marketing programs in parallel with their prospects. Date: February 9th, 2011. Register Now.
HUBSPOT | TUESDAY, FEBRUARY 28, 2012
[Social] Inbound Leads Cost 61% Less Than Outbound [New Data]
Inbound marketing techniques include SEO, blogging, and social media. The results of the survey showed: Blogs, social media and organic search maintained the top slots as least expensive. The average cost per lead for outbound-dominated businesses was $346. Take a look at the data in more detail below. Connect with HubSpot
HUBSPOT | TUESDAY, APRIL 12, 2011
[Social] How to Encourage Engagement on Facebook
With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. Recently, AT&T released the results of its Small Business Technology Poll. eMarketer found a 20.0%
MODERN B2B MARKETING | TUESDAY, NOVEMBER 13, 2012
[Social] Swag Marketing: Get Your Swagger in Check
The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name?
PUZZLE MARKETER | MONDAY, MARCH 19, 2012
[Social] Recommended Books to Read
You read about business, leadership, productivity, negotiation, marketing, social media, etc. This book is a strong advocate for using social media to scale your 1-on-1 interactions with customers and creating a relationship with them. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Social] 2010 Will Bring New Features to Demand Generation Systems
We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. do expect vendors to converge on more standard social media features. business-to-business marketing automation. What will 2010 bring?
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Social] Who says B2B is boring!
The 60’s with all its amazing fashion and brewing social revolution. I love Mad Men. An agency on the cusp of the mass marketing revolution and the dawn of television advertising. What is not to love! imagine myself a sassier version of Peggy Olsen. There is no doubt that new media has changed both B2C and B2B marketing.
HUBSPOT | FRIDAY, JULY 19, 2013
[Social] Which Format Is Right for Your Next Blog Post?
For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. Examples: 30 Terrible Pieces of Social Media Advice You Should Ignore. How Social Media Capitalism Will Affect Your Future Marketing Strategy. 'Choices are hard. Users.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 30, 2013
[Social] The Rules of Inbound Marketing Rewritten for Outbound Marketers
Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Social] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
Lesson 4: Introduction to Social Media. Make sure you''re using social media in the most effective way possible. We’ve gone through and curated our best resources on “how-to” for each different social media platform so you can become a pro at using Facebook , Twitter , LinkedIn , Pinterest , and Google+. Lesson 1: SEO 101.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, MARCH 14, 2013
[Social] FREE eBook: Cracking the LinkedIn Sales Code
Social selling strategies that lead to more sales. Discover what social selling is all about Recently I surveyed 3000+ salespeople. of them were blowing it out on LinkedIn. And, what they're doing with it is fundamentally different from what most sellers were doing. Action steps to better leverage LinkedIn for prospecting.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Social] 5 Deadly Twitter Sins to Avoid
This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite , the free social media marketing dashboard. You need to keep your social profiles sounding organic and sounding real. Remember that social media implies that there is a human behind each tweet -- a real person you can interact and engage with.
HUBSPOT | MONDAY, NOVEMBER 21, 2011
[Social] Facebook Ticker, Now With 100% More Sponsored Stories
Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. Leveraging the Power of Social Advertising. Understanding Sponsored Stories and the Ticker. Image Credit: Steven Depolo. Connect with HubSpot
MEASURABLE MARKETING | WEDNESDAY, NOVEMBER 23, 2011
[Social] Webinar Recap - 7 Tips to Get More Leads from Your Website
As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. Essentially, the best way to determine if a social network will be effective for your business is to experiment and test its level of success. We had a great group in attendance!
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 10, 2010
[Social] K’s Top Five for the Week – December 10
Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. How to Develop a Social Media Content Strategy by @therichbrooks via @smexaminer. Social media strategy has its foundation in content strategy.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 9, 2013
[Social] Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey
Social media was predicted to be the next email killer (it’s not). Like Robin needs Ben Affleck…err…Batman, social media needs email marketing. started my own company two years ago (Waldow Social), where I “help make email marketing go from boring to WOW.” 'Author: DJ Waldow I love email marketing. You could say I’m “all in.”.
MODERN B2B MARKETING | THURSDAY, JUNE 28, 2012
[Social] Where to Find a Marketing Automation Expert
Network, and ask for Referrals (including social media). The Post the jobs on your social networks. At Marketo we use a recruiting platform called Jobvite that helps automate and track job referrals generated from social media. Though Why is it so hard to find someone with the skills I’m looking for? . The problem? cooler?)
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Social] 9 Must-Haves for the Perfect Landing Page
Today, we now use email marketing , social media, pay-per-click (PPC) advertising and other online channels that empower marketers to send traffic to specific locations (landing pages) containing the right messages for each audience. You can download the complete, free ebook here. That’s insanely above the average! Reduce Friction.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Social] 3 Ways to Improve Internal Content Sharing
You've created an awesome new ebook that will help your business generate tons of leads, and you've readied your social media accounts to promote your new offer. Try making social media promotion a game. HootSuite and CoTweet are a couple of third-party tools that allow you to consolidate your various social media accounts (e.g.
HUBSPOT | MONDAY, MAY 7, 2012
[Social] 11 Apps Every Marketer Should Download
HootSuite provides a social media dashboard that helps marketers post, monitor, and measure their social media tools. There are some social media tools, such as Instagram, that do not natively offer reporting. But as a marketer, it's crucial to have analytics in place to measure your social media marketing performance.
INBLURBS | TUESDAY, NOVEMBER 22, 2011
[Social] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
First of all, claim your business in the appropriate social media platforms and location-based applications. Participate in Social Media! There are 6.8 billion people on the planet. billion Own a mobile phone. Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.
SAZBEAN | MONDAY, AUGUST 6, 2012
[Social] 5 Tips for Pinterest Pin-to-Win Contests
Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales. News & Notes
SAZBEAN | MONDAY, JULY 16, 2012
[Social] Why Analytics Matter to Small Businesses
Small businesses are past the fact that they need to use social media. Customers are using social tools to communicate, shop, research and discover — most of which are rapidly becoming a mobile experience. And so, entrepreneurs are shifting how they run their business around that fact. The question now becomes “how?” News & Notes
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 28, 2012
[Social] 8 ways blog writing is unique
Will the social web fuel international cooperation or catastrophe? There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference. Here are eight ways that blog writing differs from how you might write in school or at work. Descriptive.
HUBSPOT | MONDAY, JUNE 25, 2012
[Social] Why Inbound Marketing Is Perfect for Your Niche Business
2) You Can Connect With Your Specific Audience in Social Media. Getting found by a narrow audience is not confined to search engines -- it expands to many online channels, including social media. And the more narrow your audience, the easier it is to identify the specific contacts engaging on these social networks. It's true!
MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 12, 2014
[Social] Are You Pandering to the B2B Lead Slave Trade?
The same is likely true for email, social media, SEO and word of mouth - ranked 3 - 6. 'I just read the State of B2B Lead Generation report from Buyer Zone and I have to say that my heart sunk a bit. That nearly 50% are sending inquiries directly to sales as "leads" was disheartening enough. Fair warning. Have we learned nothing?
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Social] What if Your Marketing Shut Down for a Month?
And it''s not just search that can create inroads to your website time after time -- it''s social shares, too. If your content is optimized with social sharing buttons , people are probably also still sharing your older content with their social networks, continuing to generate traffic to your website from social, too.
SALES INTELLIGENCE VIEW | THURSDAY, OCTOBER 4, 2012
[Social] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
Social Media. Rather than using social media just to listen to your prospects and engage with them on their posts and tweets, take an offensive social media approach. Email is still an important marketing medium, but save email for all your best targeted leads, and use social media to qualify the rest. Trigger Events.
FIFTH GEAR ANALYTICS | TUESDAY, JUNE 19, 2012
[Social] Frogs or Princes, Whom Are You Trying to Kiss?
Even in today’s world of social media relationships and referrals, there are a lot of cold and just barely warm calls being made, and too many to the wrong people. At this writing, wedding season is in full swing. Even Brangelina have finally announced their intentions to wed. What’s that got to do with marketing and sales? But which third?
HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
[Social] 4 Things Experts Can Teach You About SEO [New Ebook!]
For SEO, some of these more recent developments include search engine algorithm updates like Panda and the increasing importance of social search. Links from some popular sites such as Wikipedia and many social media sites like Twitter, for example, are all nofollow. Social Search Is Important But Still Young. Look around you.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Social] Lead Gen 101: How to Create an Intuitive Website Conversion Path
You should place CTAs throughout your website, especially on your homepage and blog, to make sure that people that enter your website via search engines or social media see the offers you have available. Let your new leads share your offer with their friends via email or social media. Include a verb (e.g. Stand out on your page.
NUSPARK | SATURDAY, SEPTEMBER 10, 2011
[Social] Sales Best Practices include Marketing-Sales Alignment
Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality. Keeping existing customers. Qualified opportunities.
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Social] 7 Ways Even Smart Marketers Can Mess Up Their SEO
Are you posting regular and relevant content to your social channels that people will want to share? 5) Not Sharing Regularly on Social. True or false: Developing a solid off-page plan can be pretty hard if you''re not active on your social accounts. Well, it''s no different with social shares. And hey, don''t worry.
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Social] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
We love comments and those who share on social media. '“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 1, 2010
[Social] How’s Your LinkedIn Profile?
( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Time-Saving Tips for Social Media Marketing. This is excellent advice you need to know and act on.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Social] 9 Content Marketing Articles You Shouldn’t Miss
And 6 Social Media and Search articles you missed when life was too hectic. So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing. It’s a big week here in the world of content marketing.
GREAT B2B MARKETING | FRIDAY, MARCH 25, 2011
[Social] How to Expand Your Circle of Marketing Influence by Christopher Ryan
By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Social] Facebook Launches Revamped Insights Tool for Business Pages
This information does not direct our social media marketing efforts in any significant way. You can then post offers catering to that to more efficiently earn social media leads. Marketing Takeaway: Be sure to include these reports in presentations revolving around your social media efforts. Here's how. Important Metrics.
WEBMARKETCENTRAL | MONDAY, JULY 30, 2007
[Social] Viral Marketing for B2B Lead Generation, Part 1: Viral Media
social media functionality on a company's website or a microsite. This can be as simple as starting a blog or incorporating a wiki using free or commercial tools , or as complex as implementing a social media platform from a vendor such as BeeTooBee.com or Awareness. Themed variations of common game types (e.g.,
SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 29, 2009
[Social] B2B Marketing Predictions for 2010 - Reflections
Are you adapting to new areas that need adapting, such as Social Media? I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Do your bonuses share quota? Too bad.
SAZBEAN | WEDNESDAY, DECEMBER 26, 2012
[Social] How Authorship can take your blog to the next level in 2013
If you haven’t heard of Google Plus, Google’s new social network, then perhaps you’ve been living under a stone for the last year. Taking on the might of Facebook is a huge challenge for Google and having learned many lessons from their previous attempt with social networking called Orkut, this time they’re out to really push G+.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 25, 2013
[Social] Email Marketing: How to maintain low opt-out rates
Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 11, 2013
[Social] How to Blog without Boring Readers in the Holiday Season
Share via social media – While you should always share your blog posts on social media networks if you want them to be seen by more people, it’s even more important to do so during the holidays. 'How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! Several things!
B2B MARKETING INSIDER | THURSDAY, APRIL 18, 2013
[Social] Marketing Transformation: 3 Leadership Skills You Need To Succeed
'Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. As a result, CMOs need new skills. Strateg
CK'S B2B BLOG | TUESDAY, MAY 10, 2011
[Social] Video Q&A: The Mobile Revolution & B2B
B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. At an event where I was speaking last week, we taped a video Q&A on my most recent paper, The Mobile Revolution & B2B ( get it here ), and I wanted to share some of the key insights with you through the video below (run time is 4:23).
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 30, 2010
[Social] Beating Marketing Overwhelm
Schaefer recently posted, social marketing is a practice that doesn't stand still for long. He posits that social is one of the few emerging technologies that won't be absorbed into existing business structures because the ever-present learning curve makes it more cost effective to outsource to specialists.) As Mark W. It isn't.
MEASURABLE MARKETING | FRIDAY, APRIL 8, 2011
[Social] Web Marketing Digest - April 8 2011
especially liked the real world examples of the effects of social marketing technology. This week's post has a presentation on trends in digital marketing and advertising and a report on the state of the twittersphere. Trending The Future - space150 v27. View more presentations from space150.
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 27, 2011
[Social] K’s Top Five for the Week – February 27
Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy! Post on Google Buzz.
EB2BLEADS | WEDNESDAY, JUNE 22, 2011
[Social] Integrated Marketing Makes Your Website Even More Important
We get exposed to a lot of predictions and amongst some of those we’ve seen in recent times is the terminal demise of the “ website ” left behind in the wake of the unstoppable rise of social media and applications or “websites” like twitter and facebook. There is a catch though.
HUBSPOT | TUESDAY, MARCH 13, 2012
[Social] How to Excel With the Most Underused Marketing Automation Features
Social Media Monitoring. Social media monitoring can help make the wide world of social media digestible for marketers. However, only 50% of marketers indicated they use social media monitoring to help sift through the mess. The first step is to figure out where your prospects and customers hang out in social media.
SAZBEAN | FRIDAY, NOVEMBER 23, 2012
[Social] How to identify and retain your most valuable customers
customer database, web analytics, social media monitoring tools, etc) to find customer segments in the following areas… – How to identify and retain your most valuable customers by Chris Lake. Net-A-Porter is one firm that does a great job of looking after its key customers. Like VIPs, only with an E instead of a V.
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Social] Lead Generation Effectiveness – What Works and What Doesn’t?
Social media is no savior. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. But as the chart shows, relying on social in B2B is not a great strategy. We love comments and those who share our posts on social media. The answer to this question can be found in the chart below.
VIEWPOINT | TUESDAY, DECEMBER 10, 2013
[Social] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
That kind of video can be shared on social media, generating buzz about your company. 'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Here is the full video of our discussions and below are some highlights. Twitter: @velocity_sales.
MI6 MARKETING AGENCY | TUESDAY, JUNE 29, 2010
[Social] The Mi6 Tweekly: Week of June 21, 2010
RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. Is Social a Source for B2B Leads? Monday. Tuesday.
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Social] 9 Tips From the Greatest Viral Content Genius on the Planet
He just got poached away from Gawker by Whisper, a hot social networking startup in Los Angeles, where he will be editor-in-chief. For another, while he''s a master at creating content that spreads like wildfire on social networks, he never goes on Facebook or Twitter to promote his own stuff directly. I get paid to have fun.".
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 24, 2012
[Social] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. The question is, Why ? For one, there is a “modern marketing” element to the terms. We can’t help ourselves.
HUBSPOT | THURSDAY, JANUARY 31, 2013
[Social] The Sales Professional's Guide to Building Rapport With Leads
You know, engaging copy, beautiful designs, helpful emails, witty and useful social media updates -- that sort of thing. Use Social Media to Find Common Points of Interest. Social media hasn't just changed the way marketers do their jobs; it's opened things up for sales professionals, too. once they get into Sales' hands.
SAVVY B2B MARKETING | MONDAY, JULY 16, 2012
[Social] Quality Content Isn’t Everything
The Savvy Sisters are pleased to have Brad Shorr , Director of Content & Social Media for Straight North as our Guest Poster this week. Do serious social syndication. Build relevant social media communities. Based in Chicago he is a writer, blogger and content guru with extensive B2B experience. How to Cut Back on Creative.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 15, 2014
[Social] How to Marry Digital and Human-Touch B2B Marketing
According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.
HUBSPOT | TUESDAY, OCTOBER 8, 2013
[Social] Personalized Calls-to-Action Convert 42% Better [New Data]
For example, on a blog post about social media, it''d be helpful to point our customers to social media workshops they can attend with our customer consultants. Below you''ll see how these different CTAs look for one of our smart social media CTAs. 'Whenever I go to Amazon, I see Harry Potter products all over the page.
B2B VOICES | WEDNESDAY, SEPTEMBER 1, 2010
[Social] Should Investor Relations Teams Use Twitter?
If you want to brush up on these issues the fourth annual Financial Markets World conference on social media disclosure is taking place this September. Review your current communications plan and how you are integrating social media as a communication tool. Another validation for the use of social media in the business world.
SAZBEAN | THURSDAY, APRIL 26, 2012
[Social] A Marketer’s Guide to Optimizing Images for Google Search
There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right?
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 15, 2011
[Social] The Power Of Mobile To Transform B2B Marketing and Sales
here come geo-location social-aware services for businesses. The enterprise collaboration space was stagnant for ages until the large social networks took hold with consumers, and business tools like SocialText entered the scene. The Lateral Evolution of Business Apps. business apps adopt it. Check-ins are en vogue? it’s reactive.
BLUE FOCUS MARKETING | MONDAY, JULY 18, 2011
[Social] Getting Your Small Business Ready for Google+
Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere. Trust is Social Media’s Sweet Spot. Building Your Circle of Trust. Yeah.”.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 5, 2013
[Social] How to Make the Zero Moment of Truth Work for You
Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
[Social] Why Blogging Makes Sense for Small B2B Companies
Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? We need to write about it.”
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Social] Is it even possible to destroy your reputation today?
Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. He committed a social faux pas so egregious that one had to wonder if he would ever be able to show his face in public again. 'Photo credit: Wikipedia. Or can it? If Hey, why not.
B2BMARKETINGSMARTS | TUESDAY, AUGUST 14, 2012
[Social] B2B marketing: How B2B marketers can maximize open rates.
“I was attending a social media presentation in which the [.] My colleague, James Pennington of Anderson Direct Marketing, a full-service direct marketing agency, was recently helping a B2B marketing client build their marketing strategy for a new product. In the process, he related this story, which some readers may not find amusing.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 31, 2013
[Social] 10 Content Marketing Resources for the B2B Marketer
TopRank’s posts are oftentimes social media friendly, including many list style posts and “how to’s.” Marketers looking for quality, social-friendly blog posts and content to share should make it a point to visit this page on a weekly or daily basis. Content Marketing and Social Media Google+ Community.
HUBSPOT | THURSDAY, JULY 25, 2013
[Social] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
Social: Messages from any sort of social site you use. Expect emails from social networks, dating websites, and gaming platforms to appear here. Plus, you’re not trying to compete for attention with emails from your subscriber’s best friends, family, and social networks. 'When I use my email, I’m a control freak. No good.
PAUL GILLIN | FRIDAY, APRIL 13, 2012
[Social] More Influence Hocus-Pocus
From this we can discover that the Bellagio Las Vegas was the most “socially engaged” hospitality brand in March, or that IMDB was twice as engaged as Yahoo! A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Great, so now what?
CONNECT THE DOCS | WEDNESDAY, FEBRUARY 10, 2010
[Social] Get Great at Content Marketing - NOW!
The whole social thing will calm down a bit - Still valuable -- just not the whole enchilada. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Incorporate web video in your B2B Marketing. Doug Kessler. For free.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Social] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. But how?
HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
[Social] 5 Essential Tactics to Jumpstart Your Google+ Business Page
Because of the weight of the Google brand, the impact activity on Google+ has on search engine optimization , and the large user base that's joining at a record rate, it is important for marketers to claim their brand and represent themselves on this new social network. In what other ways are you leveraging the new social network?
HUBSPOT | WEDNESDAY, JANUARY 22, 2014
[Social] What People Get Wrong About Marketing Campaigns
They may discover you one day because of a piece of content you''ve created, then get distracted, hear about you on social media, then come back months later because of a second piece of unrelated content. In 2013, we noticed a problem with the way social media marketing had evolved. His colleague, Jennifer Beck, vehemently disagreed.
HUBSPOT | THURSDAY, NOVEMBER 15, 2012
[Social] How to Add Pinterest's Buttons & Widgets to Your Website
The Pinterest ‘Follow’ button enables you to promote your overall business presence on Pinterest by encouraging and allowing site visitors to easily follow your business on Pinterest, thus helping you grow your social reach. Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh!
SYNECORE | MONDAY, FEBRUARY 4, 2013
[Social] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
It is within this framework that Facebook CEO Mark “Zuck” Zuckerberg implores businesses to try and grasp the possibilities of the social network’s new Graph Search social search engine. Charity Deals are a great way for brands to show off their social community activism. GRAPH SEARCH. FACEBOOK DEALS.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Social] Top 37 B2B Marketing Posts and Hot Topics August 2010
So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Social Information. Usage : 86% of B2B firms are using social, compared to 82% of B2C.