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  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 13, 2013
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of December 13, 2013
    B2B Marketing offers 6 ways, such as social media, surveys and usability tests to get that feedback. Wednesday: On Wednesday, Jamie Shanks from Sales for Life wrote What Did I Learn About Social Selling to Prepare for 2014? Social selling is now a major force in the sales industry. The reward? Check it out!
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Social] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Social] The 4 Things Digital Marketers are Missing
    You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave. The fact is, you may not need to be on that hot new social network all of the middle schoolers use.
  • SYNECORE  |  SATURDAY, JUNE 7, 2014
    [Social] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
    Learn why it''s critical to develop and leverage digital content to efficiently convey your brand message, expertise, and creativity throughout your website, social, and mobile channels. After the development of a defined content strategy, social channels are utilized to effectively promote your brand message and content.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Social] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Already, Generation Z has distinguished itself from Millennials in very significant ways — from their deepest aspirations to their preferences on social networks. ” But time marches on, and there’s a new generation in town. And like all new generations, their behaviors will soon be shaping the status quo.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Social] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Answering the ROI Question: Connecting Social to Business Impact. After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Social data is everywhere—but how do you transform it from a siloed data set into something that can help you run your business? East 6 th St.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Social] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Set up and optimize your social media accounts. Now that you have your bearings with keywords, blogging, and CTAs, it''s time to focus some more on your social media marketing efforts. Make your social media profiles look good. Are you using the proper image dimensions for social media profiles and posts? Woohoo! Timely.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Social] How to Get Existing Leads to Do Your Email Marketing for You
    Email is a form of social proof -- the concept that "if other people are doing it, and I trust those people, that''s validation that I should also be doing it.". While most marketers speak of social proof in the context of social media, email can be more effective at driving new lead gen than social media.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Social] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Social] 7 Questions to Help Create Healthy Employee Engagement
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Questions to Help Create Healthy Employee Engagement by Joe Ruiz - Maximize Social Business. In a recent post, I wrote about employee engagement and offered five ways to engage employees. decided to pursue the topic […]. Author information.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Social] 7 Factors To Consider Before You Follow Someone On Twitter
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. and “What should I look for when doing so?” Right?
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Social] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
    For the sake of time (our mission is to create an infographic in under an hour after all!), for my infographic, I''m going to choose a compilation of stats we''ve already aggregated in a previous blog post: " 18 Fresh Stats About the Current State of Social Media Marketing.". Usually. Seriously -- don''t throw in the towel just yet. quickly!
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Social] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    This year look for one on Marketing Analytics and an update on social media lead generation. Social Media. Social media is social networking. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing. Get to it! . Be helpful and compelling.  
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Social] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    News/Commentary: Social Media B2B. Pushing Social. Social Nerdia. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. Not bad for a piece of content. No sales pitch necessary.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Social] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. In fact, I can’t think of any aspect of marketing that doesn’t benefit from deep buyer insights.”
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Social] Content Marketing ROI Starts With A Strong Business Case
    Most people start by talking about pageviews and social shares and clicks to something. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing. We know our customers are tuning out advertising. Utilization. Performance.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Social] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
    Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data. Marketing Technology Podcasts churn rate data analytics
  • LEADER NETWORKS  |  MONDAY, JANUARY 23, 2012
    [Social] Community Managers, Unite!
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Happy Community Manager Appreciation Day (#CMAD)! Left-brain, right-brain, artist, scientist, pioneer, organizational change agent - the job is all that, and more. Community Manager Appreciation Day #CMAD
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 11, 2010
    [Social] B2B Marketing Automation gathers steam
    Share and Enjoy: Tags: B2B and social media Content Marketing Internet marketing Monitoring strategies marketing strategy Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Here are a few trends driving this growth: Buyers want content of real value.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Social] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    You’ll also find trending sales data that reveals how salespeople’s pressing challenges and priorities have shifted since last year, in addition to attitudes toward buzz worthy sales practices such as social selling.". Social selling is still more hype than reality. Get lucky with HubSpot's State of Inbound Report. Marketing. Never!
  • MARKETRI  |  FRIDAY, JUNE 29, 2012
    [Social] Uncovering the Mysteries of Google and Off-Page SEO (Part 2 of 2)
    Narrow link diversity -- if all your links came from either social bookmarking or e-zine articles, they now need to be diversified or these links will be devalued a bit. Social signals are the final part -- this means how many Facebook likes did your article or blog post get. Content is the like the bullet in the SEO gun. Chad: Sure.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Social] An Exhaustive List of Google's Ranking Factors [Infographic]
    There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors. More than 1.1 billion people use Google search each month to make 114 billion searches. search engine market share.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Social] B2C, B2B and What They Can Learn From Each Other
    “ As a lifelong B2B marketer, and co-author of The B2B Social Media Book, B2B marketing makes sense to me. Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Social] How To Choose Amazing Images And Create Stunning Visual Content
    My job is to select the primary image for each post that will be used across our social media platforms, on our homepage, and at the top of the post, so it should be relevant to the story and compel someone to click on the link. How do you maintain a consistent visual identity across platforms and social channels? Context.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Social] 5 New Year’s Resolutions for Marketers
    Become (a Lot) More Social. To succeed, you need to promote it, and social media is a great way to do just that. And while we have a team dedicated to social media here at Act-On, it’s also the job of individual writers to get the word out about their blog posts as well as any other content we create. Hope springs eternal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2010
    [Social] LinkedIn: A goldmine of business opportunity
    This is the third and final (for now) personal case study on how the social web delivers unexpected business benefits. In a casual response to one of my answers in a forum, he mentioned that he was documenting his company’s progress on social media marketing month by month. Can you take on a new account?&#. Don’t you agree?
  • NNC SERVICES  |  THURSDAY, DECEMBER 13, 2012
    [Social] Inbound vs. Outbound Marketing: Which Is Right For Your B2B?
    The term, credited to HubSpot’s Brian Halligan, has gained traction and prominence as the Internet and social media have become a bigger.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need. Focus your content.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 13, 2015
    [Social] 2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
    social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 10, 2012
    [Social] Laugh and Learn with Find New Customers | Episode 59 – Obsolete TV’s
    We love comments and those who share on social networks. In his weekly B2B marketing show, Jeff Ogden of Find New Customers  and the host of Mad Marketing TV   shares an important marketing lesson using wit and humor. We also invite you to check out our superb marketing show, Mad Marketing TV. What do you think of the show?
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Social] Tips & Tricks for Searching Google Like a Pro [Infographic]
    usually have this thought after trying variation after variation of pretty specific search terms, like "recent social media statistics," without finding what I''m looking for. Sometimes, I wish Google would just read my mind. You just have to know what those tricks are and how to use them. Productivity Office Life Daily
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Social] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Social Media.  Well, as you know, everywhere you look there’s a new social media tool to help post, monitor and track social media efforts.  Here’s a link to our favorite social media management dashboards. In the old days, we had a phone.  Rate cards were actual cards.  Then computers came.  Wordperfect and Lotus123.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Social] 7 Simple Ways to Attract More People to Your Blog
    Find out what people want to read Social media is a blogger’s best friend. Not only can you use social to  share  your latest blog post, you can use it to source upcoming blog material too. Not only should you have social widgets at the bottom of each blog post, you should be posting your work on every site you’re active on.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Social] Reduce, Re-use, Recycle - a marketing philosophy
    Messaging Social media content marketingThe three Rs of the green movement can just as easily apply to effective business-to-business marketing. Keeping these three things in mind can help your precious marketing budget go further. Reduce: find your key messages and stick to them Saying less, more often, is the key to being heard.
  • JUNTA 42  |  THURSDAY, FEBRUARY 23, 2012
    [Social] The Best Content Marketing Infographics on the Planet
    Especially ones for content marketing and social media. Okay…I get it. Infographics are in. hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments. The History of Content Marketing. Like this infographic? Get more. content marketing information from the.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Social] Thank You Marketing Made Simple TV syndication sites!
    Social Media Today. Yaris of Social Ribbit , who is our Producer and Director, and who has worked tirelessly on the show. We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. In fact, the broad syndication of the show gives us a potential audience of 2.5
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social] The Essential Marketing & Sales Metrics Your Team Should Track
    In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Open Rate. Visits.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Social] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    This entry was posted on Wednesday, March 10th, 2010 at 9:00 am and is filed under Marketing Tips , Marketing Tools , Social Marketing. How Do You Measure Social Media Success? Manufacturers are missing the boat if they are not incorporating videos into their Web sites. You heard me right, 53 times more likely. take my survey [link].
  • MODERN B2B MARKETING  |  MONDAY, JULY 12, 2010
    [Social] Email Marketing Best Practices from MarketingProfs Virtual Event
    As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Loyalty. Capture.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 4, 2012
    [Social] Content Marketing New Year’s Resolutions
    In my last article I said that combining content marketing with social media can generate impressive results; that it can turn content into a work horse, one that generates real returns for the business. Success means overcoming differences between the worlds of marketing and social media.  That is the good news.  among others.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Social] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    The sidebar to the right is perfect for showing off thumbnails that draw readers into a new article, and the social icons at the top right are a pleasant addition to the overall look and feel of the site. 3) Webdesigner Depot. also love the subtle social icons that grab your eye without being distracting. 81% of U.S.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Social] Five Signs Your Content Marketing is an Illusion
    Your social media pilot is about making your email more social. Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Ideally, your content is easily discovered, naturally making you and your content a resource. But how do people find your content? Your Turn.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Social] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How B2B Marketers are Scoring Big with Social Media – We teamed up with the fine folks over at Social Media Examiner for this one.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Social] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Social] How to Write a Blog Post: A Simple Formula to Follow
    million people blog on blogging sites, and 12 million people blog via social networks. For instance, if your readers are Millennials looking to start their own business, you probably don''t need to give them information on getting started on social media -- most of them already have that down. Blogging is clearly here to stay. Bonus!
  • NNC SERVICES  |  THURSDAY, FEBRUARY 23, 2012
    [Social] 5 Tips on How to Sell More Services to Your Customers and Increase Sales by 100%!
    Concepts such as SEO, website development, online content, social media, community building and online marketing are just some of the services that clients consider integrating in their strategies. Agencies in the PR, marketing or advertising industries are going through challenging and intriguing times. Market.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Knowledge Worker 2.0 - Power to the people
    Social Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? file/244008/, steve: the art museum social tagging [link] project unmanaging-unleashing-the-creative- [link] beast/ â?£ Slideshare.net (beta). My Slidespace.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Social] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Social] When best practice isn’t always the best practice
    Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Social] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Likeable Local, a social media software product for small businesses and Likeable Media is an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Keynote speaker and best-selling author @davekerpen on Marketing Made Simple TV. Hop right over and watch Dave now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 22, 2015
    [Social] Should the CMO Oversee the Whole Customer Experience?
    says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." " Authored by Natalie L. Alignment at the top to drive priority focus. 2. Lack of organizational readiness. 3.
  • VIDYARD  |  TUESDAY, OCTOBER 13, 2015
    [Social] The Best of the Best: 2015 Video Marketing Awards
    BenefitMall produced a commercial for their new product, EmployerFocus, that was market specific and pushed it through email, social media, and their website. The next stage of the buyer’s cycle and BenefitMall’s video production was a short product demo and a testimonial video to show social proof and build trust. Winner: Ceridian.
  • E-LIGN  |  WEDNESDAY, AUGUST 7, 2013
    [Social] 10 KPIs to Prove Your Inbound Marketing is Working
    Social Interactions. This metric provides you with a measure of how effective your social media marketing efforts are at engaging your audience. Calculation – (# of valuable social interaction summarized over X period). 5. Avoid Vanity Metrics. Vanity metrics are registered users, downloads, and raw page views, etc.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Social] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    They want businesses to create valuable content and earn brand signals (links and social shares). Social channels that are used to communicate with customers to help them and make them happy. People will share it with their social networks; they will bookmark it and refer friends to it. So What is SEO Today?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Social] Find New Customers interview of content marketing expert, Jim Burns of Avitage
    strongly urge you to watch the two short clips below and share your thoughts in comments or share on social networks. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Jim Burns.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Social] Three Ways to Use a Personal Google+ Profile to Build Your Business
    Social media has brought about the return of these values. recent post by Jason Falls even declared that we can learn about social business from America’s small towns. The most effective social media marketing embraces these values. Mark is Director of Social Media Marketing for Virante. My Google Profile+. Google
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Social] 7 Steps to Becoming a World-Class Real-Time Marketer
    On the other hand, while real-time marketing (RTM) is also about aligning your brand messaging with breaking news, trends, and memes, the goal is to do so in a manner that encourages people , not necessarily journalists, to identify with and share your message across social networks. Know which social media neighborhoods they frequent.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Social] The Need for an Internet Marketing Strategy
    Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 3, 2015
    [Social] Dr. Ed Zuckerberg (Even a Dentist Can Be Likeable)
    This great story is about a dentist and social media comes from the book by the Founder and CEO of Likeable Local , @davekerpen. Known as “Painless Dr. Z” by his patients, Dr. Zuckerberg is proof that anyone’s business can benefit from using social media. Congratulations, Dave! Edward Zuckerburg, D.D.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Social] Whose Likeness is it Anyway? Event Photos and You
    Here’s a question I hear frequently: “Can someone take my picture at a conference, then post it on social media or on their website?” I get this question from people who attend events, people who speak at events, and people who organize events, so it seems worth tackling here. But privacy remains a concern. Probably. Planning an event?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Social] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. While admittedly it has been a slow climb for the newest social network, things appear to be changing with the introduction of brand pages. based apparel giant H&M. Google
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Social] All Online Digital Roads Lead to Google Plus
    When Google finally gets us all locked in their sights, they’ll be able to finally identify each and every one of us all the way down to as close to our social security, passport, and drivers license numbers as possible. 11 Easy Social Media Tips and Tricks. And they’re pushing hard. square meters around you). Rejoice!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Social] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . Other Social Channels. 21) Include social sharing buttons on the thank-you page of the content. So you just created a piece of content for lead generation  -- congrats! .
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Social] 8 Ways to Improve Your Online Content Marketing
    Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Amplify Reach with Paid Search and Social. The key to success with paid search and social is the relentless consistency of process.
  • VISUALLY  |  WEDNESDAY, JANUARY 13, 2016
    [Social] Marketing to Generation X [Infographic]
    Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. America has four living generations that marketers may be called upon to address. According to MetLife’s Demographic Profile of America’s Gen X, creating familial stability is very important to Gen Xers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Social] 3 Steps To Creating Content Like A Journalist
    Research on Google and social media with caution. The first place you would start your research is Google, or perhaps a social media site. “ I feel that to gain familiarity and comfortability with a subject Google is not just fine, it’s great,” said Honigman. Content marketers are not journalists. Step One: Finding Your Content.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Social] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    The future of business is emerging from the technological disruption of digital, social and mobile technologies. And it is forcing all businesses to re-think how we manage resources and take advantage of new  business and social networks. This is impacting how customers buy, how we hire and manage talent. Where do you see that going?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Social] Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
    What’s more, she shares how customized content is being broadcast according to the individuals viewing the display and how viewers are encouraged to engage further with social and mobile campaigns. marketing is one of the flippers and sales is the other.”. Planar provides premier solutions for the world’s most demanding environments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 23, 2011
    [Social] The Corporate Battle of the Facebook Likes
    The company has two success metrics for this social media initiative:  1) Did the brand have more Likes than the leading competitor and 2) What was the “cost per Like?”  The brand equity is roughly equivalent to something like “Mr. household given. What is the possible value? 
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Social] What B2B Marketers can Learn About Blogging From the U.S. Army
    Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner. The soldiers must only notify their chain of command of their intent to blog, and adhere to the Army's social media guidelines. The U.S. Blogging Basics from ARTILLERY.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2012
    [Social] Facebook’s Frictionless Sharing Creates Real Friction
    She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. Simply put, it’s a mechanism to share information (like what you are reading, watching etc) with others in your social network without the repeated bother of app requests.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 13, 2015
    [Social] Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission
    • A dynamic social media footer, for English and Chinese readers. Editor's Note : Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. The Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Social] What You Need to Know This Morning: June 4, 2013
    Google+ is now the second most popular social network among U.S. Women remain more active users of social sites than men. Xanga, a social website that you probably never paid attention to anyway, is close to shutting down, Valleywag reports. Good morning, marketers. Sort of an Egg McMuffin, but made out of content.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Social] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Tools like Buzzsumo , Sharetally , Followerwonk , Social Crawlytics and HubSpot''s Social Inbox can help guide overall creation and placement strategy. Will success be measured by impressions, qualified traffic, social shares, on-site conversions, or some combination of the above? Step 1: Know Your Promotion Options.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social] Top Blogging Statistics: 45 Reasons to Blog
    Blogging. 1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. Tweet (Source: InsideView ). 8) 23% of total Internet usage time is devoted to social networks or blogs. small businesses use social media to promote their businesses. Social Media and Blogging.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Social] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. ” while Managing Partner, Derek Edmond , will be on the “ Social Media Clinic ” panel Thursday, discussing social media best practices and taking questions from the audience. Social Media Clinic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Social] 100+ Quick Ways to Find Blog Post Inspiration
    Social Media. Follow key influencers on social media. Build out a post that highlights key influencers on social media. Create a round-up post of the most shared posts socially. Collaborate with internal (SEO, social, etc.) Consider an image-based post to drive social shares to your site. That’s 1,025,109.8
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 4, 2009
    [Social] SOCIAL MEDIA FOR SMALL BUSINESSES & SOLO ENTREPRENEURS: How to Level the Playing Field
    Every person reading this blog is now a participant in social media. As we become users of social media, whether through finding old friends on Facebook or connecting [.] Related posts: Social Media Marketing for Business: Understanding the Five S’s I developed the concept of Windmill Networking to help.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Social] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 1, 2011
    [Social] Like It or Not, Mobile Connectivity Is the New Imperative
    didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Second, though, I discovered how much of my daily life is nonetheless built around social media.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Social] What Is Earned Media? [FAQs]
    These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. To make sure you''re caught up on this "Web 2.0"
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Social] Be Inspired: The Best B2B Content Of 2015
    Another good example is Top Rank’s Social Media Marketing Management Tools List. Another good example is Ian Cleary’s Social Media Monitoring Tools Reference Guide. Below is an excerpt from Peg Fitzpatrick’s post on How to Scale Your Social Media Strategies for Growth. What did we miss? eBooks and Guides.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 24, 2012
    [Social] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
    by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. The question is, Why ? For one, there is a “modern marketing” element to the terms. We can’t help ourselves.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 7, 2010
    [Social] The email marketing classic FAIL
    Tags: Social Media best practices Traditional media and advertising eMail marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Social] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media. In fact, brands are projected to spend upwards of $75 million on official sponsorships, advertising, and social media campaigns around the World Cup. Social Media. sports fans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Social] The 5 hottest marketing jobs in a digital age
    Survey after survey shows CMOs can’t find the right people to lead programs in social media, content and omnichannel marketing. Straight talk on social media consulting. Survey after survey shows CMOs can''t find the right people to lead programs in social media, content and omnichannel marketing. Rates should be going up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Social] 5 Game Changers Content Marketers Can Steal from House of Cards
    From ideation all the way to social promotion, content marketers must devote hours of research and meticulous writing and editing to determine what kinds of posts will do well – and when. know what you’re going to say: Content marketing + social media = happily ever after. The stretch of winter after the holidays can be long and hard.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Social] 9 Tools to Help Fix the Customer Experience Gap
    Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. My wife and I decided it was time to replace our washer and dryer.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Search Engine Marketing is Legion
    Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book,  Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. Like this post?
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Social] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Social Network, Ghost Town Or Key Driver Of Local Search? Jeremy Walker writes that regardless if its shortcomings as a social network, “Google+ sits at the center of local search.” Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Social] 11 Testimonial Page Examples You'll Want to Copy
    Short quotes from happy customers can do wonders for social proof. Social media is a great source of social proof, and many customers turn to places like Twitter and Facebook to informally review businesses they buy from. Click here for a step-by-step guide on embedding social media posts from all the major platforms.).
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Social] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Social] Five Expert Guides to the Best Blogging Tools
    Sharing your content socially? Business Blogging Cool Web Tools Social Media Marketing Adam Connell Adrian Cordiner best business blogging tools blogging for business Marsha Stopa Pauline Cabrera Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. Building your opt-in email list?
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. Remember when Michael J.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Social] 135 Icons For You to Use Whenever, Wherever [Free Download]
    With lots of different types -- social networks, general household items, health objects, shopping items, and manufacturing symbols -- these icons can be used in lots of places you wouldn''t think. 10 Creative Ways You Can Use These Icons. 1) Social Sharing Buttons in an Ebook. We''ve alllll been there before. nothing. icony.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Social] B2B Websites: How To Generate More Leads
    In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Landing Pages - Landing pages are customized pages that your leads are directed to from CTAs, a social media page, an email send, an event invitation, a paid ad, or a search engine result. Don''t be.
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