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  • HUBSPOT  |  TUESDAY, AUGUST 17, 2010
    [Social] Influential Presentation Attendees are Socially-Motivated
    When I asked people what motivated them to share presentation content, I found that people who had more followers tended to provide more "social" answers, like the desire to share with their followers, how relevant they thought their friends would find the content and the communities of people both present and not present at the talk.
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Social] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    This completely digital campaign utilizes social and mobile technology to reach teens who are constantly on their smartphones. Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Social] Marketing and the new Digital Mindset
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. ” Is your business digital?
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Social] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. According to the  U.S. million in 2000 to 50.5 by 2050.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    In December, I had stumbled upon (bad pun intended!) a Social Media Management company called Squirrel Social , based here in the New England area. This morning I posted on Social Media and some of the trends I've been bothered by recently. Some of the social sites have become extremely spammy (?)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Social] What Were the Biggest B2B Marketing Disruptions of 2011?
    Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The good news is that many marketers realized they can’t – and shouldn’t – blindly adopt every new social platform that comes along. Google.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. We look forward to hearing from you!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Best Lead Nurturing Program: FIS Global.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social] I Blog for Content, Not for Comments. Surprised?
    Anyone who follows me in social media knows that I am quite “engaging” on public platforms. My view of blogging, and of social media strategy, has undoubtedly been shaped by my primarily B2B experience in sales, business development, and marketing. You don’t have to comment with, “Thanks Neal!” Surprised?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 22, 2010
    [Social] Is your company built to blog?
    Remember, the beauty of the social web is an ability to react.  Tags: B2B and social media Blogging best practices Social Media best practices Every company is getting into blogging it seems but somany people seem to be struggling with it   What would you guess the biggest problem is? Not enough content? Poor writing skills?
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Social] Interesting Infographics: What You Need To Know About Twitter This Year
    Infographics Social Media infographic Twitter If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • VIDYARD  |  WEDNESDAY, OCTOBER 14, 2015
    [Social] User Generated Content: How to Use It, Share It, and Love It
    That makes people want to participate in UGC, which in turn, creates “social proof”: it makes audiences feel that if other people like a product, they probably will, too. Events are a social thing, so it’s likely a lot of UGC can be created at any of your events. User-Generated Content is perfect for more than social media.
  • SAZBEAN  |  WEDNESDAY, JULY 21, 2010
    [Social] What’s the Value of Twitter’s Ads?
    ClickZ , a website providing news and advice for digital marketers, recently put together some thoughts from marketers (including myself), in their story, Marketers Ponder the Worth of Twitter’s Ads : “I hope Twitter is doing research because I am definitely curious,&# said Ian Shafer, CEO of social media agency Deep Focus.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Social] Don’t Drop Your Drawers on the Web – by John Leavy
    Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. Tags: Marketing Strategy Online Marketing Social Media Social Media Marketing Uncategorized little vigilance is in order. For example: On Twitter. On Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [Social] Content And The Future Of B2B Marketing
    Social just turned 12. The commercial web is just 30 years old. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. As consumers, brands and marketers, we create, consume and share massive amounts of information. ”   [Tweet This!]. What do you think?
  • SAZBEAN  |  SATURDAY, JANUARY 5, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of January 5, 2013
    Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013  (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros  (Social Media Examiner) 3 Things Marketers Can Learn from the Media  (Mashable!) News & Notes
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 12, 2012
    [Social] 4 Ways for David Cameron to Succeed on Twitter
    How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media. study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Perhaps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Social] Submitting to Facebook and other content adjustments you need to make today
    The cataclysmic shift on social media channels that is changing the basic content marketing philosophy and strategy. Social media channels are becoming “cul-de-sacs.” Enjoy … Click here if you can’t see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. What's next?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [Social] Where Should B2B Bloggers set up the Corporate Blog?
    Tags: B2B Search Marketing b2b blogging b2b search engine optimization b2b seo B2B Social Media
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 13, 2011
    [Social] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social MediaRecently there have been several blogposts advancing the notion that organic search – and its faithful companion, search engine optimization (SEO) – have come to end of life. Now, I’m probably more skeptical (cynical?)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 15, 2012
    [Social] Are Sales and Marketing Chatting Enough? [CHART]
    Social tools within the enterprise are about more than just keeping up with your colleagues. Are you using social tools at your company?  by Egan Cheung | Tweet this Collaboration has been a big topic for us at Eloqua lately. Tell us your stories! Are Sales and Marketing Chatting Enough?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Social] Digital Marketing 2016: Top 100 Influencers and Brands
    They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. Top Dog Social Media. SOCIAL MEDIA.
  • CHRIS KOCH  |  FRIDAY, APRIL 9, 2010
    [Social] How to establish a voice of authority in a blog
    Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Social] The Disjointed Problem of Content Marketing
    As he said, Social media does one thing. We love comments and those who share on social media. Joe Pulizzi. There’s no common agreement on content. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them? Where do they turn for information?
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Social] 5 Stupid Things Smart Marketers Do
    Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. Now before you roll your eyes, I’m not saying it’s the end-all be-all of interactive marketing, because social media can’t stand alone and falls flat without a larger marketing and content strategy.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Social] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. That way if I don’t catch something notable on social media, I’m likely to catch it on email. The need for great content curators has never been more urgent. Scoop.it
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). Karen J.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Social] 2 Big Steps to Remove Friction During the Checkout Process
    Social Login. Many ecommerce businesses have made the switch from traditional registration forms to a social login option. Their social connection means you don’t need to require verification for comments. And those comments and reviews appearing in their social feeds give you social proof you just can’t buy.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Social] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Multiple paths to social. Social validation. Build our social networks. I’ll talk about the first two here, and the third in the next point (multiple paths to social). Multiple paths to social. This helps our content to spread with social amplification. Social validation. The Old Design. Neat, huh?
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 25, 2012
    [Social] Savvy Week in Review: May 25
    Five Step Process for Using the Social Web by @SpinSucks. Great breakdown that takes the crazy out of the social web. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. Forget those guys on TV.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Social] 4 Steps to Content Curation for Inside Sales Reps
    As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Social] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    At the same time, pressure increases on natural resources and social services. Second, more than one billion people are engaged in social networks today. Combined with social and device connectivity, we are now in an “always-on” era. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Social] The FTC and Influence Marketing: The crackdown begins
    Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. Just ask Cole Haan.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Social] The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]
    You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. After all, did you know that articles with images get 94% more total views than articles without images? Take a look!
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Social] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. 1. Social Media and the Sales Team. Risk and Reward of Social Sharing in B2B Email Marketing. Author: Adam Holden-Bache on Social Media B2B.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Social] Introducing – Show Metrics on Marketing Made Simple TV!
    Since the show is carried by sites such as CMO.com, Social Media Today, Business2Community and DigitalEthos.org., my thought was that this information was not available. Viewbix also tracks social sharing and clicking on apps in the show, like Twitter or ConstantContact. But we lacked show metrics. Sponsors wanted more.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Social] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Social] 18 Ways To Build Trust Within Your Online Network
    Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic. Over time, these little interactions establish the trust necessary to help someone achieve larger goals, in SEO, social media or life in general. Pressed for time?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Social] The Role of Marketing in B2B – What Should It Be?
    In “ Social Media And The Brand &# I talk about how today’s social customers are looking for an understanding of what a brand stands for. With the proliferation of social channels to meet just about every personality, interest and need, we must come to realize that everyone is in marketing. “Why?&# you ask.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Social] Marketing, Journalism, and Truth as Competitive Advantage
    Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. For both fields, content that moves virally through the social web represents success and power.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social] The Top-10 B2B Marketing Trends for 2011
    Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social] In memory of Steven
    Personalities of the social webI’m sad to report that Steven H. Parker, one of the brightest, most passionate intellects on the {grow} community passed away unexpectedly July 13.  I just learned of this news today. very sad day.  Steven you will be so missed. NORTH ANDOVER — Mr. Steven H. From a young age, Steve loved music. Parker.
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 15, 2016
    [Social] Why Salmon + Broccoli = The Secret Sauce To Growth
    And you’ve figured out that you need to do more than promoting your latest blog a few times on social media. Have you ever felt stuck? If you are like me, you know you should be producing great content. When it’s all said and done, you have a desire for more growth. Maybe it comes from the expectations […].
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Social] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to humanize their brands. For many brands, such an approach marks a major shift in mindset.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 25, 2013
    [Social] 6 Essentials Steps to Increase Lead Conversion
    Sales intelligence filters through news snippets, press releases and social insights to provide critical information to enrich your leads. Engage in social selling. In today’s social media world, it is essential to pay attention to your potential customers through  social networks such as LinkedIn, Twitter, Facebook, etc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    Before blogs and social media, Stan Lee transformed the way comic book fans connected with creators by crediting the creative team and publishing news about these Marvel characters and upcoming storylines on the Bullpen Bulletins page at the back of each issue.  Alliteration.  Jonah Jameson Jr., Content-Based Community. Marvel Method. 
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • B2B IDEAS @ WORK  |  MONDAY, MAY 6, 2013
    [Social] Defining Engagement in B2B Marketing
    The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Social] 25 High-impact blog posts from 2015
    What is the best social media platform for your business? I’m very proud this made the top of the charts because I loved this post. Why it takes so long to achieve social media success. 25 Nuggets of essential social media wisdom. Is there a place for social media in a boring business? Content Shock. Now what?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Social] Haley Marketing to Present at CSP
    On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!” Social is a Science – PART 1 (The Strategy!). Are your people using social media to drive sales, recruit talent, and fill more job orders?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Social] The 15 Best Content Marketing Videos Of 2015
    However, consumers prefer the “unpaid” content on the web that comes from social media, referrals, and organic finds. Social Media – Aiden Carroll”. This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. What is driving conversations on their social media pages?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Social] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. Some are a bit dated, but still funny. 9 of the craziest PR and social media requests by Ragan’s PR Daily. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at? The Most Epic Safety Video Ever Made by Air New Zealand. Really.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Social] The Anatomy of an Optimized Web Page [Infographic]
    That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build your brand and draw in repeat visitors. Optimizing your web pages shouldn''t just be a task on your to-do list. Plus, you''ll see greater returns on the content you publish across your marketing channels.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Social] Let the 2009 Trend Lists Grow
      One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. Scott Monty’s Social Media Predictions for 2009.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2011
    [Social] The ABCs of selling. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • TOMORROW PEOPLE  |  SATURDAY, JANUARY 28, 2012
    [Social] How to Increase Your Clickthroughs on Twitter
    The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Social] Content Is King Only When The Kingdom Is Interested
    Delivering content in the digital and social way that they want and expect will be your key to B2B marketing success and the customer kingdom. Social media’s one-to-many delivery strength will always be in the awareness and engagement phase of the buyer journey. You know, where content is king. If so, please share below.
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [Social] 10 Ways to Use Images for Memorable Marketing Results
    Second, the image you use becomes the default image people see after someone shares your post on social media. Because that header image will be used on social media sites, make sure it looks good at different sizes. These are the staples of many social media feeds. There’s no shortage of content on the Internet. Want proof?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Social] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity. Feedback.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • THE NEW STRATEGIST  |  FRIDAY, JANUARY 30, 2015
    [Social] Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey
    Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing digital marketing marketing marketing doubleshot mobile marketing personal branding podcast Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf. Mark Schaefer: twitter.com/markwschaefer.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Social] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. And how can you, as a brand, use this strategy?
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. They really do. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Social] Who Should Wear Your Corporate Speedo®?
    Last week we looked at the terrifying beachfront property known as social media. Stick your hewers of corporate happy up on those tall white chairs, hand them some binoculars, like a good social media tracker, and let them find both the flailing and the strong out there beyond the breakwater. But the skillset here is important.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 16, 2009
    [Social] Where should your corporate blogs live?
    Meanwhile, social media technology is changing constantly. Corporate-hosted blogs won’t be able to take advantage of the latest social tools that complement blogs without going to IT and getting some custom coding. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Onsite. Offsite. Brand respect.
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Social] Inbound Marketing & Marketing Automation
    It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media Conclusion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 11) U.S.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Social] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this? Build Relationships First.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 11, 2015
    [Social] Using Data in Holiday Planning and Other Data News
    For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Want more? Data Management
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Social] Getting Back to Basics In The Future of Marketing
    went to Princeton University to study molecular biology, but ended up being pulled more to the social sciences. That has always been the case but this challenge is amplified by social media, which has put more direct control of the brand in outside forces. We also cannot forget the importance of getting back to the basics of marketing.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Social] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    The following are the top items from featured sources based on social signals. Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  March  2010.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Social] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What Facebook’s Next Round of Algorithm Changes Means for Pages by Jim Belosic - Maximize Social Business. What’s behind the change? In their […]. Jim Belosic.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 23, 2010
    [Social] Information Will Find Me
    As the way that we find information becomes increasingly driven by social influence , it’s interesting to look at where this trend goes in the longer term. Tags: lead nurturing Social media Discovery search The question for marketers, of course, is how to have relevant content discovered by appropriately interested buyers in this way.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, MARCH 27, 2009
    [Social] Upcoming Challenges in Campaign Analysis
    I was in a good discussion the other day about how to define the end date of a campaign that had social media elements. It's an interesting challenge as social media campaigns can have many effects that keep going for a significant length of time. Tags: marketing analytics Social media campaign response
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Social] Does Transparency Mean An Open Kimono?
    misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 24, 2016
    [Social] [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    Whereas this year’s data showed that manufacturers are using more content marketing tactics this year than they did last year – and getting more effective with them (terrific news) – it revealed the opposite for social media platforms. Or maybe some organizations actually slid backward? Only 18% of our survey respondents do. What went wrong?
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not. The Stats. Lead Nurturing.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social] A 13-step crash course in digital marketing
    SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Who owns social media?
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Social] 15 Key Facts about Content Curation
    Curation Is Social. Communication between colleagues is critical to ensure that social media sharing matches the organization’s content strategy. 3. Social Sourcing. 79% of marketers use social media to find content for their curation strategy, whereas only 63% rely on company newsletters and subscriptions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Personalization versus privacy.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    This is exactly why social media, including LinkedIn, requires a strategic approach.  The fascinating thing about social media, of LinkedIn is definitely a part, is the social component.  It is what draws some people into having conversations and posting things on various social media channels that they might later regret. 
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 31, 2012
    [Social] Facebooks Ads – Tips to Improve Ad Performance
    With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 23, 2012
    [Social] The Awesome Power of B2B Lead Nurturing
    We love your comments and those who share on social networks. Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. Notice that it has an embedded audio file? Power of lead nurturing in B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 7, 2015
    [Social] Navigating the shifting sands of Facebook marketing
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Impossible you say? But wait!
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