Page 116 of 249 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Social] [Chart] Does Klout Impact Conversions?
    by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. It’s obvious that having social media mentions can widen the audience of your content. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. What do those eyeballs get you?
  • MARKETRI  |  MONDAY, NOVEMBER 26, 2012
    [Social] 2013's Top Three Priorities for Accounting Marketing
    SOCIAL ENGAGEMENT. With Content Marketing gaining traction in accounting marketing, social media is reported to be the most popular tactic for B2B marketers, with an adoption rate of 87%. What is the most popular social media channel in B2B right now? Content Marketing Institute ). It is non-interruption marketing.”
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Social] My interview of the content marketing expert, Jim Burns of Avitage, Part 1
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Content marketing is a critical business imperative today. In this episode, Jim talks about what video is and how it should be used/thought of.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Social] In the B2B World, Market Awareness Trumps Sales Skills
    Social media. Similarly, a strong social media initiative can get your name and brand position disseminated to a wide audience.  For example, Fusion Marketing Partners and our clients, have both generated significant revenue (and great new clients) by making ourselves known through free social media sources. Press releases.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Social] Savvy Week in Review - January 8
    Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. The 7 Keys to Social Branding - via @conversationage I enjoyed these seven concepts Tamsen MaMahon shares to make brands stronger. Looking for ways to kick-start 2010? The posts below should get your brain humming. in corporate blogging.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social] 17 Compelling and Highly Usable B2B Marketing Statistics
    Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Social] The wrong place for a Twitter feed
    The only possible value there could be is some symbol of social validation, like “Hey everybody, look at us! If you provide value on your blog or website, why wouldn’t a person want to follow your social stream any way? think this is a mistake and I strongly caution my clients against doing it. Here’s why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Personalization versus privacy.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far? If you a.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Social] 4 Steps to Content Curation for Inside Sales Reps
    As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Social] How to overcome the “I’m not an expert” fear
    ” I call myself a specialist in Social Media, Online Presence & Internet Marketing, NOT an expert. Sarah Santacroce is a Social Media, Internet Marketing & Virtual Event specialist. by Pauline Baird Jones Indeed, Alessandro, Social Media changes everyday, so there. By {grow} Community Member Sarah Santacroce.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Social] Drive Leads, Qualify, Nurture with Personality Tests
    by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Case Studies:  73% form completion, 20% social sharing, 3000 Facebook likes.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Social] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    However, marketers who do not respect my rights and expectations for professional networking do me a great disservice, and reduce my incentive to use social media to connect with them. Our research data strongly suggest that professionals use social media tools with the express desire of connecting and collaborating with others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Digital marketing shifts coming out of AdTech 2014
    Each one is inextricably linked to the others, and if they are not aligned and working towards the same end then marketers are not maximizing their investments in content, social engagement, and paid efforts. Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels.
  • MEASURABLE MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Social] Balancing Corporate and Personal Branding
    In the social media sphere, there is a constant struggle between building personal and professional brands online. Many employees (unless their job revolves around social media) find it difficult to keep up both a personal and corporate brand effectively. Nobody has an unlimited amount of time to put towards social media.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Social] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri. Demand Generation Podcasts
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Social] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    Social Studies: Jeff predicts a “return to social” in coming years for B2B product marketing, where more sophisticated methods will be used to “understand who the true influencers are in the buying unit, how to surround those influencers with content and then how to measure the activities that those influencers take part in.”.
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Social] Two Heads are Better than One: When Science, Art, and Marketing Meet
    'Author: Dayna Rothman A few months ago, we asked our social media followers to  write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? Pretty cool, right? Modern B2B Marketing
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Social] Evaluating Content Marketing Channels
    In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. That’s actually good advice for just about any of the big social media services.).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Social] How to Convert Raw Leads into Best Friends Forever
    Our brains have evolved to be social and form relationships; digital just feeds that need. Some people love social media, some don’t “get” Twitter. Social media provides a digital way to show your human side, earn your audience’s trust, and make it clear that your company is the “real deal.” Good for you. Forget that. Leads.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 2, 2011
    [Social] Reducing Costs with Content Marketing
    Integrate content with your other branding initiatives, Expands Audience for Your Offering Your market reach will be extended whether it appears internally hosted, 3rd-party or social media sites. Social sharing extends the reach further. Americans spend over 10 hours a day consuming content (all types of media). View Original Articl
  • CLIENT BRIDGE  |  FRIDAY, MARCH 25, 2011
    [Social] IBM's Twitter Use for Marketing
    Our goal is not to have a couple of big IBM accounts; our goal is to have a couple of hundred thousand IBMers on Twitter," - Adam Christensen, manager of social business for IBM worldwide. IBM measures four categories in all social media: Influence - Are market influencers being reached? Best practices are shared company wide.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 28, 2012
    [Social] Content Marketing Showcase Series # 10 French Connection YouTube Channel
    Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Name : Youtique : French Connection’s Twitter Handle [link]. Description. In short, it’s every woman’s dream.
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Social] Five Reasons to Begin Podcasting Today
    It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. Here are just a few reasons why I love podcasting, and why you should love it too.
  • VIEWPOINT  |  TUESDAY, APRIL 9, 2013
    [Social] What I Learned Day 1 of Sales 2.0 2013 in Tweets #S20C
    Matt Heinz #s20c Matt''s social tips: "deliver it", "Contactually", "Tweetadder"- our prospects are telling us what interests them. Social, mobile, cloud and big data are the trends that matter #w20c. 'Day 1 of Sales 2.0 was full of great speakers and information. Dan McDade (@dandade) April 8, 2013. Translate insight into value.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Social] Savvy Toolkit: How to Grow Your Business with Content Marketing
    Ideas in how to get started in social media. Anyone who is involved with content marketing knows that there are a lot of steps. If you are looking to put all of the pieces together, check out this new ebook from Right Source Marketing called How to Grow Your Business with Content Marketing (Note: Registration is required.).
  • CLIENT BRIDGE  |  THURSDAY, JUNE 30, 2011
    [Social] Marketing Through the Downturn
    Over a third are moving more of their marketing mix online and toward social media. These channels are typically less expensive than TV and print advertising, thought the ROI on social media has proved difficult to track. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Social] Top Tactics in B2B Inbound Marketing
    Social Media Marketing Most effective tactic : Blogging. Blogging is the most effective B2B social marketing tactic, if you stick with it. Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. Vital to an inbound strategy. Ties directly to SEO.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 9, 2011
    [Social] Great Facebook Pages
    Four out of five US businesses will be using social media for their marketing efforts this year. Social media offers opportunities for getting found by prospects and interacting with prospective customers. One of the best ways to do that is through a Facebook Page. Hubspot shares a list of 20 companies that are doing Facebook right.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 15, 2011
    [Social] Content Marketing - Large vs. Small Companies
    Small businesses out-blog large companies (60% to 40%) and are more active in social media (84% to 71%). Small companies also tend to have more freedom with what they say in social channels. Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes.
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media. hour ago.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Social] 86,552 Views of a Single Case Study
    Make it easy to share your content on social networking sites like Twitter. Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] More Marketers Spend On Content, Fewer Know If it’s Working
    The average number of social platforms used for content is twice as high among the most effective compared to the least effective (6 vs. 3). by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on? Content Marketing
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 11, 2010
    [Social] The Sweet Spot: When ‘empire building’ gets in the way
    FTL: Do you think social media is a game-changer for b-to-b sales and marketing? We have regularly surveyed our buyers and our sellers to understand how important social media is to their decision-making and marketing process and we just don’t see it being used as much as the media would describe it. which merged with Mercer in 1997).
  • B2B IDEAS @ WORK  |  MONDAY, JULY 30, 2012
    [Social] How Gamification Satisfies Us
    Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • HUBSPOT  |  TUESDAY, MAY 4, 2010
    [Social] Twitter or Facebook: Which Is Right for Your Business?
    Since Facebook announced its new social pluggins designed to become the web's identity system, marketers have been buzzing about Facebook. Bad Excuse: My Industry Doesn't Use Social Media Another thing this data makes clear: It doesn't matter what industry you're in, you should be experimenting with social media.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Social] Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. In that section, add links to your website and at least one social media profile of yours. this blog post).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Social] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn remains my favorite social networking tool. Best Social Media Calendar.
  • SAZBEAN  |  FRIDAY, DECEMBER 13, 2013
    [Social] Remarkable Marketing for the Holidays
    Social networks are driving traffic to shopping sites. 'Doggie Ornament (Photo credit: sazbean) The holidays are an obvious time for marketing — spending is up, budgets need to be used, and there is a clear mindset of giving. Shopping online is big — as is using smartphones and tablets. Marketing News & Notes Strategy
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). Pinterest for Business Growing in Popularity  (Social Harbor). How to Become “The Social Enterprise”  (The Strategy Web). Making the Most of Social Media Analytics  (ReadWriteWeb).
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [Social] The Mi6 Tweekly: Week of July 12, 2010
    Chart: Will Social Relations Get Better Using the Internet? Infographic: Google’s Long History of Social Media Attempts. Interesting Presentation by @Padday from Google: The Real Life Social Network: RT @mi6agency: Blog Post: Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell. Monday. Tuesday.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Social] Thank You Marketing Made Simple TV syndication sites!
    Social Media Today. Yaris of Social Ribbit , who is our Producer and Director, and who has worked tirelessly on the show. 'We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. In fact, the broad syndication of the show gives us a potential audience of 2.5
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? New Tactics.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Social] How to build brand trust – 4 essential steps
    social media, word-of-mouth, recommendations from friends/family, etc.) There are practical models for listening to customer dialogues in social media, to identify trends, challenges and hence opportunities that allow companies to prioritize and address the key drivers for trust. 'What??  You’re kidding!!  source:  Webbed Feet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Social] Expert Advice for B2B Marketing: 5 Tips from Thought Leaders
    Relevant Social Networks. Social Bookmarking sites. Editor’s note: Integrate marketing database, email, landing page, call to action, nurturing messaging, social media approach, etc. ). B2B Demand Generation | 5 Tips from the Pros. This post shares that. It’s is our hope it gives you action items to work on today.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. Simple ideas for integrating social and email by iMedia Connection.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Social] What to Do if the Competition Stalks Your Customers Online
    I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. It’s sad for someone who has to follow and not lead. So what can you do when a competitor stalks your customers?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 31, 2014
    [Social] We’re Doing it LIVE! reddit LIVE!
    by Jesse Aaron - Maximize Social Business. Related Stories The New Influence of Points and Voting on reddit How to Use Location Targeting in reddit Advertising Brand Management and Social Media Monitoring Hacks for reddit. 'Real-time updates. What does that mean to you? Or keeping track of breaking news as it happens? reddit LIVE!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Social] Reputation management is not pig lipstick
    As we walked amongst the heirloom tomatoes, organic kale, and plump fuzzy peaches, we discussed online reputation management , both in the context of hyper-active social media customer support and in the context of more traditional ORM strategies when it comes to search results, review sites, and online discussion. Yikes. Am I a parrot?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Social] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. People are piling on to the social web in record numbers and are also spending an enormous amount of time there. Is Twitter for everybody? Here’s an example.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Social] The Mi6 Tweekly: Week of September 13, 2010
    Chart: Biz Pros spending more time on Social Media sites than Editorial & Vendor Sites, N. Chart: How people are using social media professionally, North America (Source: @ITToolbox) #b2b. Chart: 40% of mktrs surveyed believe social media creates new challenges to brand (Source: MiresBall/KRC via/@eMarketer). Monday.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too? Your Turn.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Social] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to humanize their brands. In essence, brands need to become social. Real people. 
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 28, 2013
    [Social] Is Mobile SEO Different from your Website’s SEO?
    Local SEO and Social Media. Since the Spring of 2012, Google has returned an increasing percentage of these “blended” results for local queries — meaning it’s important to optimize not only your website, but all your associated local and social media profiles. Responsive Web Design vs Mobile Websites.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 27, 2011
    [Social] Manufacturers: 5 Reasons Why Content is King
    Marketing Tips Social Marketing 5 types of content every business must employ contnet is king duct tape marketing john jantschSure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. How are you using content to meet your marketing goals?
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Social] Case Study: Using Integrated Digital Marketing to Sell Old Books
    With a vibrant eCommerce site and a solid presence on social media, Strand Bookstore is a great case study of a traditional brand using integrated digital marketing to prosper in a time of great change. LOCAL AND SOCIAL. The site also contains social share buttons linking to solid presences on Facebook and Twitter. Pretty slick.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 27, 2010
    [Social] 5 Things An E-Mail Marketer Should Avoid
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? How are you doing? List updates - When was the last time you updated your list? How about undeliverables?
  • CLIENT BRIDGE  |  FRIDAY, APRIL 27, 2012
    [Social] INFOGRAPHIC: Facebook 2012
    From Infographic Labs, here's an infographic that shows the current state of the largest player in social media, based on some of the data in the prospectus. Facebook filed the preliminary prospectus for its initial public offering earlier this year. Analysts predict the company will be valued between $75 and $100 billion.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 19, 2011
    [Social] Austin Hot Dog Restuarant Put on the "Google Map"
    Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] Email Marketing: How Are You Using it to Reach the Professional.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Email marketing should be a major part of your traditional marketing communications plan. Hope about you?
  • NNC SERVICES  |  FRIDAY, OCTOBER 26, 2012
    [Social] How Your B2B Marketing Team Can Leverage User-Generated Content
    In our last blog post, we discussed the important role that social proof can play in a purchasing decision.  In particular, explaining the significance of content such as testimonials and case studies. 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Read the post to see how she recommends we score leads based on social media. Enjoy! Now, on to our Weekly Recap.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Social] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Social] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. EST. ( Register Here!
  • WEBBIQUITY  |  TUESDAY, MARCH 23, 2010
    [Social] 44 (of the) Best Twitter Articles and Blog Posts of 2009
    It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. 10 Basic Rules Of Twitter (And How To Avoid Being A Twanker) by Social Media Today. Best Practices for Corporate Twittering by Social Media Today. How can you measure results? stars. Ben Parr.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Social] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner. No problem!
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Social] B2B Blogging Gets Publishing Discipline
    I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
  • HUBSPOT  |  FRIDAY, MAY 14, 2010
    [Social] Google's Biggest Competitor is You
    If you have a social graph then you threaten Google's dominance as the go-to source of information, as Nielsen research shows that consumers trust real friends and virtual strangers more than search engine algorithms. Actively participating in social media is becoming increasingly important. Think of social media as a cocktail party.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Social] The Ultimate Guide to Mastering Pinterest for Marketing
    Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 Not surprising. million. and, how?". The short answer?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Social] Top 35 B2B Marketing Posts for May 2010
    Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social Marketing Strategy 101: Are you ready?
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Social] Five Keys to Successful B2B Marketing in 2015
    Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. Social media will dominate marketing plans. Social media will continue to be the best way to reach broad swaths of your target markets with your content. The rule of thumb is the.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Social] 6 Compelling Reasons You Should Use Pinterest for Marketing
    It’s not “just another social media site.” What’s unique about Pinterest compared to most social media websites , is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Social] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. 'Does your company create content that does not have a direct sales pitch? Urban Outfitters: The Retailers of Good Cheer.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using. percent in U.S.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Social] How a Regular Dose of reddit Makes You a Better Marketer
    'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re constantly looking for better ways to research, create and promote. Reddi
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Social] The Marketer's Scoop on Instagram and How to Use It
    Oh good, another social network/website/app thingy. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 22, 2013
    [Social] Hey Girl, The Real Reason Ryan Gosling is Leaving Acting?
    We can’t say if we spent tons or a lot of quality time with the hunky social marketing sensation. 'Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    We love to read your comments and appreciate those who share on social media. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. Watch for it.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Social] Bing Adds 5x More Facebook Content to its Search Results
    In any event, let's take a closer look at the social changes Bing has made to its search engine results, and why, at least as a marketer , you should give a hoot. know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Big surprise, right?
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Social] Video: Find out how online publishing will evolve in the Future of Publishing
    From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving. Paul Edmonson, CEO of HubPages.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Social] 5 Hidden Tricks for Better B2B Lead Generation
    lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. Make Sure Your Social Media Presence Leverages Lead-Capture Forms. The result? More leads!
  • JUNTA 42  |  THURSDAY, SEPTEMBER 16, 2010
    [Social] Are My Customers Interested in What I Have to Say?
      Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. The biggest problem with the majority of marketers' social media programs we encounter is that what they have to say, well, really isn't all that important or engaging to customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Social] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Now big data is here to stay, and social media is only making it important. Even social is often relegated to interns. How do you sort the viable, long-term disruptions from the buzzwords? lot of marketers don’t have that skill set.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Social] More than TV: Reflections from NCTA - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits. It's not easy.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Social] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Lowest Cost Per Lead Channels.
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 24, 2009
    [Social] Online Reputation Management: Radian6
    Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. Photo courtesy of Radian6. General Capabilities. CRM Management.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social] How I Developed Business on LinkedIn – a LinkedIn Case Study
    In consulting with businesses on their social media strategy , I often use  success stories from LinkedIn’s own blog to illustrate  how business can be developed on LinkedIn.  I shortly thereafter received a reply that he was actually a marketing consultant and one of his clients was looking for someone with social media expertise. 
  • FEARLESS COMPETITOR  |  MONDAY, JULY 12, 2010
    [Social] Lighten up Mr/Ms BtoB Seller
    recently attended the B2B Social Media Breakfast in New York City.  The main speaker was Paul Gillin , B2B social media expert and author of The New Influencers and Secrets of Social Media Marketing. Paul Gillin. commented to Paul “ I think companies need to stop taking themselves so seriously. They need to lighten up.&#
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Social] Balihoo Offers "Local Marketing Automation" for Channel Partners
    It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses. social media support is hard to find. keep a distant eye on the space because it’s relevant but there are too many choices to track it closely.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Social] Introducing – Show Metrics on Marketing Made Simple TV!
    Since the show is carried by sites such as CMO.com, Social Media Today, Business2Community and DigitalEthos.org., Viewbix also tracks social sharing and clicking on apps in the show, like Twitter or ConstantContact. But we lacked show metrics. Sponsors wanted more. my thought was that this information was not available. was wrong.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Social] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    Video marketing places them online, and hopefully you are doing a social media program that encourages posting videos. recently read a post from Amy Porterfield in Social Media Examiner, 16 Tips for Successful Online Video Marketing , that outlined some helpful hints when doing online video marketing. Video works!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social] Tips To Build Engagements: Relationship Advice for Marketers
    Social - The channel for chatter, tagging, and teasing content. Tag your customers on social media to celebrate their successes. Valentine’s Day is right around the corner, so cue in the comparative content! • Email - The trusty channel for offering information to those who’ve opted in.
  • ENGAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Social] Just Another SEO Manifesto
    Gaming search engines, chasing algorithms and manipulating social media will provide short-term gain at best. The rise of the search engine and subsequent rise of social media has birthed snake-oil salesmen and silver-tongued, self-proclaimed gurus who set up shop to squeeze a quick dollar out of your organization.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [Social] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Marketers see distinction between social media popularity vs influence (Source: Vocus/Solis via/@eMarketer). New Calgary Mayor uses social media and wins tight race. How Social Media Is Changing Brand Marketing. Social media better for retention then getting new customers. Monday. Chart: 85% of U.S. NYTimes: I.B.M.
<< 1 2 ... 114 115 116 117 118 ... 248 249 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...