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  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Social] MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life
    I’ve not time for social media.”. ve struggled with these challenges too – especially fitting in social media. The more social media platforms and tools proliferated like mushrooms, the more stressed I became. even stopped posting on social media and my blog for a month. I can’t keep up with all of it.” The result?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Social] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Audience’s Interests, Needs, and Wants?" They won’t stay.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2011
    [Social] The problem with personas
    There has been a lot to consider … reactions from the social web … disbelief … new details of the suicide … grief … and my own relationship with Trey that was apparently disconnected from reality, at least as his problems escalated over the past few months. I haven’t been able to think about anything else.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social] 12 Essential LinkedIn Groups for B2B Marketers
    'With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 26, 2011
    [Social] What Did You Do When Twitter Was Down?
    Hitting on a single topic in marketing, social media and business communications. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Quick and to the point.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 31, 2011
    [Social] Happy Halloween! Only a few days to the premier of Mad Marketing TV
    Social Media with Paul Gillen, author of Social Marketing to the Business Customer and The New Influencers. Facebook Marketing with Paul Dunay, Social Media Darwinism and co-author of Facebook Marketing for Dummies. “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days. Happy Halloween!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  But the new social conversations are generating a different data stream of unformatted data. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Social] Twitter success stories: Explaining the ROI of Twitter
    Measurement and ROI are constant themes in the social media world.  But I can also see many companies stumbling around trying to calculate their return on investment while their competitors are establishing a social media foothold. Three reasons why the experts are wrong about social media measurement. Just show them. Balance. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Social] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    Any way you slice it, focusing on platform technology is much less exciting than last year''s vision of "social enterprise". The ExactTarget Marketing Cloud does now include Salesforce’s previously-purchased social marketing components, Radian6 social monitoring and Social.com social advertising. Here are my observations.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Social] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. 'The majority of companies are not using video in any way that provides any real ROI. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Social] Pardot Stays Focused on Small and Mid-Size Clients
    The biggest news in its latest release, announced August 31 , was using Qwerly to copy public social media profiles into the marketing database. The new release also included sending pre-scheduled social media messages from within the system and tracking social content consumption and resharing at the individual level.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 24, 2011
    [Social] LinkedIn Milestone
    LinkedIn should be included in any social media strategy. LinkedIn hit the 100 million member milestone this week. The professionals network is a source for finding a job, recruiting talent, finding clients and starting a business. LinkedIn provided this informative and entertaining infographic to illustrate their growth.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Social] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 30, 2008
    [Social] PR Blogs that I Read
    Chris Brogan - Chris has undertaken a project titled Social Media 100 to write 100 useful blog posts on using social media.  . Fleet Street PR - Written by Dave Fleet, I find his insights on PR, social media and the industry interesting.   . I have several PR blogs that I follow. In alpha here are the PR blogs that I follow.   .
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 15 Facebook Holiday Contests You Can Create in Minutes
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 15 Facebook Holiday Contests You Can Create in Minutes by Jim Belosic - Maximize Social Business. 'The holiday countdown has begun! Remember to offer a […]. Jim Belosic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Social] What to Know: SMX West 2014 Takeaways
    This is also the case with Bing, as they too are using social signals in addition to location data and search history. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. The Intersection of Search & Social. Links, content, social media, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Social] Almost any brand can be Pinteresting. Here’s how!
    This is an amazing opportunity for brands to increase brand recognition by way of social sharing or “pinning.” Like any social platform, Pinterest might not work equally well for all brands. Pinterest is social, so remember to interact and engage with others. Related Stories Social Media Explained. Absolutely.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 21 Unbelievable B2B Content Marketing Statistics
    'B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. Here are some key statistics from the study.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 20, 2011
    [Social] The Role of Context in Curation: B2B Marketers Take Note
    lot of Waldstein’s post refers to the role social voting is having on curation:  if a lot of people like something, some consider it more valuable.  Social (i.e., The point of view adds the value. He doesn’t.  Neither do I.  friendships) can’t provide the context that adds value.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Social] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. To build brand awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Social] The five elements of a perfect blog post
    He writes about how his life is going in the social media context. And to demonstrate a best practice, I’d like to introduce you to the sweetest writer on the social web: Stanford Smith of the Pushing Social blog. “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Content Marketing ROI Show and Tell [Infographic]
    The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the art/science of social media are both very difficult.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Social] B2B Marketing Events Around The World - Dec 2010
    December 1, Social Gaming Summit East New York, New York: This event focuses on strategies for building, monetizing and growing social games. December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. Sources: Mashable , BMA
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 4, 2013
    [Social] New Twitter Tools for B2B Marketing
    With 200 million active users, Twitter has become the premier social network for. 'If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 21, 2009
    [Social] Savvy Week in Review - August 21
    Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." Enjoy!
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 21, 2009
    [Social] Savvy Week in Review - August 21
    Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." Enjoy!
  • SAZBEAN  |  WEDNESDAY, APRIL 25, 2012
    [Social] Earth Day 2012 – Future of Engagement
    In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Social] 7 Ways Blogging Makes You a Better Leader
    'I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity. Feedback.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. You didn't read that wrong. Read on!
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Social] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. Additionally, you need to actually use the social network to.social network.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Social] Is This The Year Of Big Data For Marketing?
    Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. Which social conversations are spurring the actions that lead to deeper engagement with your brand? My Take. More about the insights than the technology.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Things Marketers Fear the Most
    Take a look at our guide to monitoring social media , a vendor selection guide from UBS , our database of social media vendor profiles , and, if you’re interested, dive into our Digital Media forum to network your peers in social and digital across the globe. Here are five we came up with, along with ways to fight back.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] 2011 B2B Marketing Trends
    Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. am admiring a stranger’s purse.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. at the base, with a healthy SEo program layering on smaller portions of content creation, promotion, UX, and social signals–topped off with (careful) link building. SEO is social media.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Social] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. Size Doesn’t Matter. B2B Can Still Be Localized.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering. It''s finally the weekend.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Social] Savvy Toolkit - CMI's 100 Content Marketing Examples
    Social Media. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Magazines. Events.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 1, 2012
    [Social] The Most Toxic Words In Marketing
    ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” ”  Because when you create great content, your readers will share it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 20, 2010
    [Social] OneSource Survey: Salespeople Accept Value of Leads from Marketing
    For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
  • SAZBEAN  |  TUESDAY, NOVEMBER 23, 2010
    [Social] Considerations for Using Facebook for Business
    Businesses get really excited about Facebook when they see news like: The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on  Facebook.com for the week ending November 13, 2010. People are there to post and play and read.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 11, 2010
    [Social] Do You Plan For The Content Experience?
    As the business environment becomes more interactive and "social," content must follow step and become more experiential. Do they share it with their peers, or on their social networks? was working on a project over the weekend and thinking about the entire experience we were building for prospects with content.  
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know
    For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [Social] The World’s Simplest Guide to Lead Nurturing and Scoring
    We love to read comments and appreciate those who share on social media. Lead Nurturing and Scoring – the world’s simplest guide. Enjoy! Personally, I think the world needs simplicity today. What do you think? Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] The Future of Online Advertising
    You can get more on the future of advertising in our Grande Guide to Social Advertising. by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? Wrong, says Eloqua’s Chief Technology Officer Steve Woods. Check it out in the video below. Click here to view the embedded video.
  • CK'S B2B BLOG  |  SATURDAY, JUNE 25, 2011
    [Social] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Earlier this month I had the tremendous honor of being a featured speaker at the MarketingProfs B2B Forum  where I spoke on the subject of The Mobile Revolution & B2B ( get the paper here , watch the videos here ). B2B Mobile Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Social] Thought Leadership: Repurpose, Repackage, Refine Messages
    Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. Ten ways to use your presentation content after the presentation This entry was posted on Wednesday, July 21st, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning. Online Display.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix. Not so.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club , Social Ribbit. '(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Social] Marketing Made Simple TV “Television on the Internet”
    We’re pleased to announce that Social Media Today is now syndicating the show. Social Media Today is a VERY popular site and will bring us many more viewers. We also wish to share the latest booked show talent – Scott Monty is the global social media leader for the Ford Motor Company. Have you seen it? Kelly Olexa.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Social] Great Slide by Marketo on how the world has changed
    Jon shared history in three eras, Before Google, Before Social and Now. Before Social. Companies need not only robust websites, but they also need lots of great content to share on social networks. B2B Lead Generation | A Great View of the Changed World. Jon Miller. It really sums up how the world has changed in B2B marketing.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 7, 2010
    [Social] Four Stages of Buying
    Ask on social networks. Ask on social networks. Ask on social networks. How can salespeople win more often, despite tight budgets and well-educated buyers? One of the best ways it to change your view of what you’re doing. “ But the prospective buyer sees the same transaction a different way. Actions. Content.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Social] The B2B Inbound State of Mind: Build Relationships
    Key components of B2B inbound marketing are promoting your message and building relationships through social media. ” Social media engagement is an excellent forum for engaging other like-minded professionals. tips to help create advocates and build relationships in the social web: Be honest, be yourself. Listen to others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Social] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Social] When best practice isn’t always the best practice
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    But there is a wider need for organizations to build engagement with community stakeholders wherever they are on the social channel. Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Social] 10 Things You Probably Don’t Know About Google+
    Google+ is not just another social media platform. It’s the social hard drive that’s wired to all Google products. your social fingerprint is filed and matched to your online persona. As much as I’m hooked on Google+, the social web stretches across the whole internet. Google+ is not just another social media platform.
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Social] Make Your Blog and Email Marketing Work Together
    There’s been plenty written about integrating email and social media (I [.]. Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Social] Memejacking: The Complete Guide to Creating Memes for Marketing
    They're funny, clever, and great for social sharing. 2) They Make Great Social Media Fodder. Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. Success Kid. Whoops!
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Social] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    How B2B Marketers Can Win with Facebook Contests and Sweepstakes by Jim Belosic - Maximize Social Business. Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. Facebook
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). Karen J.
  • SAZBEAN  |  FRIDAY, APRIL 8, 2011
    [Social] Why It’s Time to Transform Your Marketing
    Still thinking about whether it makes sense to change your marketing from traditional channels like print to digital and social channels? HubSpot has some great statistics, as well as tips for how to transform your marketing in this presentation: Transform Your Marketing View more presentations from HubSpot Internet Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 2, 2012
    [Social] Sales Prospecting Perspective Weekly Recap - Week of October 29, 2012
    With that said, I wanted to share a great piece written by Adi Gaskell entitled Why are senior managers not getting social media? In his post, Adi discusses some new research done at Stanford University suggesting that, while senior managers may be particpating more in social networking, they still fail to see the benefits.
  • SYNECORE  |  SATURDAY, JUNE 7, 2014
    [Social] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
    Learn why it''s critical to develop and leverage digital content to efficiently convey your brand message, expertise, and creativity throughout your website, social, and mobile channels. After the development of a defined content strategy, social channels are utilized to effectively promote your brand message and content.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Social] Inbound Marketing vs Outbound Marketing: The Real Difference
    We have all turned to Google or social media and discovered things that are completely useless or misleading. Creating content worth discovering and then ensuring it is found through search, social and other independent recommendations isn’t easy. Outbound marketing is about interruption. Inbound marketing is about discovery.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Social] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    All we need to do is pay attention and deliver." - Janet Fouts, Social Media Coach. 3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! 7) "Educate more people that the tools have almost nothing to do with the true power of social media. 'Life is busy. 20) "Stop selling.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Social] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. to marketing professionals. Chart #9: 2011 U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Social] The best advice I ever received for my business, and my blog
    ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom. But I think my blog posts do present the essential questions: Does every business need a social media strategy? What is the value of social media engagement? ” Pretty good question! But the answer was easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Social] Marketing, Journalism, and Truth as Competitive Advantage
    Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. For both fields, content that moves virally through the social web represents success and power.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Social] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Social] 86,552 Views of a Single Case Study
    Make it easy to share your content on social networking sites like Twitter. Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 21, 2013
    [Social] My Common Bond with Red from The Shawshank Redemption
    Here are three recent examples: When Basil Puglisi needed keynote speakers for the Social, Mobile and Content event in NYC this Fall, he contacted Jeff. We love comments and those who share on social media. 'The Man Who Gets Things Done | Jeff Ogden of the sales lead generation company Find New Customers is too. Interestingly.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Social] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Photo Credit: LGEPR via Compfight cc.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Social] Web 4.0: The Era of Online Customer Engagement
    You’ve been dabbling with social media for a few years now. You see, as quickly as social media got here, the times they are a changin’ We’re moving into the era of Web 4.0. Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. Web 2.0
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Social] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube is not only a video repository, it is also a social media platform. Youtube is a social media platform and has a very powerful mob rule. Most of marketers post their videos on social media platforms and forum sites. To measure the click rate of your social media headlines and post, you can use Bit.ly.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2012
    [Social] The Leadership Gap in B2B Marketing
    But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? We Need Social Leaders. recently covered these 3 great example of social media leadership coming from SAP and our User Group organization ASUG. Change is coming to B2B Marketing. Strateg
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Social] Best of 2010 – My Favorite WordPress Plugins
    PostRank PostRank provides some social network tracking as well as top posts. ShareThis ShareThis provides links so your readers can share your content on various social networks. Lets you control which social networks show up (and what order). 2010 in Review! Here are some of my favorite WordPress plugins… (for now).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Social] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 10, 2013
    [Social] Facebook EdgeRank and What It Means to B2B Marketing
    'The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • LEADER NETWORKS  |  MONDAY, JANUARY 23, 2012
    [Social] Community Managers, Unite!
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Happy Community Manager Appreciation Day (#CMAD)! Left-brain, right-brain, artist, scientist, pioneer, organizational change agent - the job is all that, and more. Community Manager Appreciation Day #CMAD
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Social] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. Predictions.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Social] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 3, 2012
    [Social] 7 Things Marketers Should Stop Doing Today
    Stop being anti-social. You can still be an introvert and yet be social. We live in an increasingly social and inter-connected world. And as a marketer and a business person, I think it’s an imperative for all marketers to get active on social platforms. There are easy ways to dip your toe in the social waters.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers. Learn.
  • LOOPFUSE  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] The Most Popular Blog Posts of 2012
    Forget about Instagram, take a look at the Social Enterprise [infographic]. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation.  The Ten Do’s and Don’ts of Email Marketing. simple lead nurturing example for every business.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 19, 2011
    [Social] Asking Prospects to Pay
    Following us on social media. How valuable is your marketing content? Do you think your prospects would pay for a subscription to continuously receive your latest and greatest publishing efforts? Well, that's precisely what we ask our prospects to do. We ask them to pay by: Giving us their attention. Taking us up on our calls to action.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Social] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Social Management. Social marketing is an integral part of any marketing strategy. And it is getting even more complex as companies try and streamline their efforts, distribute highly targeted messages, and integrate social into each and every campaign. 'Author: Dayna Rothman There is a ton of marketing technology out there!
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, APRIL 10, 2012
    [Social] Customer Satisfaction Is the New Mainstream
    Social Media tools are helping companies of every size increase customer satisfaction. Check out this article from Social Media Today. It also means you have no excuse for not making monitoring and listening to your customers’ feedback part of your marketing strategies. Interactive Other Interesting Topics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 27, 2011
    [Social] Twitter for Monkeys
    Mazarine is a social media teacher, author , and artist living in Austin Texas. We’re going to plow some new ground here. In fact, we’re going to go bananas as I proudly present “Twitter for Monkeys&# by Mazarine Treyz. She said she was inspired to write this by The Tao of Twitter , and drew the pictures at 2 a.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Social] Why Facebook is more important than your house
    love debating the implications of social media trends with my students and this question comes up a lot.   . Facebook going to be entrenched as the king of social networking sites because the cost of switching to something else — for most people — will be too high. . “What’s going to be the next Facebook?&#.
  • THE MARKETING OPTIONS  |  TUESDAY, JULY 20, 2010
    [Social] Five Top Tips for using Facebook for B2B Businesses
    Social media marketing has been responsible for a fundamental shift in the way we communicate.  B2B Brands need to stop controlling communication and instead engage in a constant dialogue with their target community.   Get it right and the rewards are immense get it wrong and the risk are even greater. We have created this article
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social] Most Engaging Twitterers in Minnesota
    'One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Social] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. The study also found that 61.2%
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 29, 2010
    [Social] Dreamforce Party Directory
    Sales Intelligence sales productivity Salesforce salesview Social CRM social media Web 2.0Dreamforce is the LARGEST event Salesforce hosts every year. People come from all over the US and even other countries to attend the Dreamforce 2010 event in San Francisco. Other than going to the keynotes, special sessions and [.].
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Social] Top 11 Ad Agency Predictions for 2011
    Clearly, digital will increase in importance as will social media.   More and more dollars will be spent in marketing and the digital/social media space in 2011. Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. squirrel fights ”).   Period.  
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