B2B MARKETING INSIDER | TUESDAY, OCTOBER 5, 2010
[Social] The New Marketing Accountability
Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
TOMORROW PEOPLE | MONDAY, JULY 16, 2012
[Social] No Such Thing As a Free Burger?
With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
HUBSPOT | MONDAY, MAY 7, 2012
[Social] The 10 Best Marketing Infographics of 2012 (So Far)
From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding.
BLUE FOCUS MARKETING | SUNDAY, OCTOBER 31, 2010
[Social] The Oscar of B2BTOTY Awards Needs Your Vote
Award Epitomizes B2B Marketing & Social Media. The result is not just a trophy but what they believe is a symbol that epitomizes B2B marketing and social media. believe that characteristic to be symbolic of social media, and Twitter in general.”. Creativity Social Media Community Social Media Marketing
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Social] Why Budgets are Shifting to Digital Marketing
The shift to digital marketing is largely consumer driven, as technologies such as the Internet, social media, and mobile devices empower them to demand more out of brands and marketers. Allocation in social media and email marketing, for both engagement/retention and acquisition remain strong, as does spending on mobile marketing.
AVITAGE | WEDNESDAY, JUNE 4, 2014
[Social] 6 Competencies for Enterprise Content Strategy
Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 13, 2014
[Social] Your Content Is Not As Good As You Think
really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 14, 2010
[Social] How to Take Advantage of a Negative Review from an Authority
This blog post goes beyond the scope of my “traditional social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. Alas, I am not. So please read on and enjoy.
SAZBEAN | SATURDAY, FEBRUARY 18, 2012
[Social] Top Internet strategy, marketing and technology links for the week of February 18, 2012
Why It’s Not Too Late to Start Using Social Media For Business (IdentityPR). The Most Important Thing In Your Marketing (Social Media Explorer). The Daily Digest – The Social Media Stories You Need To Know (Simply Zesty). 9 In 10 Event Marketers Prefer Facebook: SURVEY (All Facebook). Is Your Blog Doing Okay? ProBlogger).
CONVERSIONATION | TUESDAY, APRIL 3, 2012
[Social] Is Touchpoint Marketing the Only Marketing Left?
In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content is obviously crucial in marketing. It has always been.
MARKETING GENIUS BLOG | FRIDAY, JULY 9, 2010
[Social] 60 Seconds with Ardath Albee: Tracking Beyond the First Click
Tags: Lead Scoring_EG best practices Ardath Albee Lead Scoring marketing best practices social media
SYNECORE | FRIDAY, JANUARY 18, 2013
[Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
MI6 MARKETING AGENCY | MONDAY, JANUARY 16, 2012
[Social] Peter Drucker and Jack Trout on marketing
This weeks Fave Five picks includes words of marketing wisdom from Jack Trout and Peter Drucker, the impact that social media is having on referral and buying intention, some predictions of where the U.S. Blog Fave Five Posts Featured ROI Social Media Social Media MarketingSave Some Time on Us.
MARKETING GENIUS BLOG | THURSDAY, NOVEMBER 19, 2009
[Social] This Year’s Ultimate “Chat” Up - Dreamforce #DF09
At Genius.com , we totally share his vision for Social Computing. gURLs make it as easy for marketers to track a Twitter, Facebook or LinkedIn social media campaign as using Bitly or BudURL in Twitter today. technology, we call this Social Marketing Automation. Dreamforce has been INCREDIBLE this year. The energy is amazing.
B2B MARKETING INSIDER | THURSDAY, JULY 19, 2012
[Social] 4 Steps To Succeed In The Digital Age [Slides]
” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. Step One: Design and build online assets (website, blogs, social accounts). Connect an online store, social account and mobile platform to your website. And then I like to review them here. Strategy
LEADSLOTH | TUESDAY, OCTOBER 20, 2009
[Social] Is Content Marketing the New PR?
You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. The NEW Situation. Black and White.
SAZBEAN | THURSDAY, OCTOBER 13, 2011
[Social] Innovative Uses of iPad in Business
View more presentations from Enterprise Social Technology (Book). Tablet PCs have been around for quite awhile, but none have been as elegant as the iPad. The device is so easy to use, that many businesses are looking at ways they can improve their processes using the device. News & Notes Tech
WINDMILL NETWORKING | FRIDAY, FEBRUARY 13, 2015
[Social] How Brand Builders Can Prep For Content Creators
This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. This is especially important with people who develop brands. Author information.
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 27, 2013
[Social] 10 Trends for Financial Services Marketing
However, the explosion of web analytics , social media and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content. But the new social conversations are generating a different data stream of unformatted data.
B2B MARKETING INSIDER | THURSDAY, MARCH 20, 2014
[Social] What Is Content Marketing? It’s Starts With Culture!
You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers. Learn.
B2B MARKETING SAVVY | TUESDAY, JULY 14, 2009
[Social] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
First, understand that I don’t really do PR – yeah, in another life I owned a PR Agency but today… I’m a Marcom guy with a self-assigned social media exploration agenda. My morning routine includes a Twitter dose along with my cup o’Joe. Twitter recently provided an unexpected 140-character, Public Relations gem. Tweet….
DIGITAL BODY LANGUAGE | MONDAY, JANUARY 25, 2010
[Social] Dynamics of Influencers
One of the most important uses of social media in a B2B environment is to build and maintain relationships with influencers in your space. There is much agreement with that, but there is also the sense that this is somehow new within the world of social media. Tags: Influencers Social media
WEBBIQUITY | MONDAY, JANUARY 18, 2016
[Social] A Winter Wonderland of Marketing Stats and Facts
Social media is rising, print is declining. Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. Content is in, ads are out.
SAZBEAN | TUESDAY, JUNE 3, 2014
[Social] Five Tactics to Build a Strong Brand Presence Online
Strengthen Your Social Media Accounts. People see social media as the face of a company. If you don’t present a good face, you won’t make a favorable impression, so it’s important to keep your social media accounts up to date and address any and all problems brought to your attention by customers. . Photo credit: Wikipedia).
CHRIS KOCH | FRIDAY, MAY 21, 2010
[Social] How Facebook’s privacy disasters will change B2B marketing
Social media is beginning to teach us that long qual forms are going the way of the dodo. I’m still looking to pin down incontrovertible evidence of this, but anecdotally I hear from people that when they get rid of qual forms for their content the amount of engagement increases exponentially. come at a price. What do you think?
SALES INTELLIGENCE VIEW | TUESDAY, SEPTEMBER 9, 2014
[Social] Completing Customer Profiles
Sales Intelligence Sales Management Sales Strategy Sales-Marketing Alignment Social CRM Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Marketing Marketing Intelligence Sales 2.0
CLIENT BRIDGE | TUESDAY, JANUARY 8, 2013
[Social] VIDEO: Twitter and Facebook Primer for Business Owners
Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article
KOMARKETING ASSOCIATES | FRIDAY, SEPTEMBER 11, 2015
[Social] 5 Essential Disciplines For The B2B Marketing Professional
If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Social Media Scheduling. Website Analytics. Screenshot of scheduled posts in Buffer. URL Campaign Tracking. Conclusion.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 21, 2015
[Social] The Anatomy Of A Great SlideShare Deck
She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. Creating the perfect SlideShare slide is more than a skill, it is an art. Comments Wow, there''s a lot here Ann.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 23, 2015
[Social] Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
Do they know I follow their social media channels? Do they know that I sometimes share their news on my social media channels? Again, I was very engaged in their emails and social channels, and they knew that. With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 19, 2010
[Social] Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake
Social media is a fascinating and new medium for business es. If done right, social media can be an incredibly viral way of spreading the word about your company , brand, or product. So what can companies and professionals learn from UCC Coffee’s Twitter mistake? 1) Listen and Understand Social Media Before You Implement.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 23, 2010
[Social] 12 Days of Holiday Reading for Exhausted Marketers
By the time I clear out the drummers, partridges, ladies and those damn swans, all I’m fit to do for those twelve days is curl up in the front of the fire with a single malt and a stack of stuff to read. Here are some things to read that will banish the sugar plums and get you ready for another year in the B2B trenches. Happy Holidays, everyone.
SYNECORE | TUESDAY, MARCH 12, 2013
[Social] Pinterest Banks on Web Analytics
Today, social pinboarding phoneme Pinterest will announce the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform. This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network.
MI6 MARKETING AGENCY | FRIDAY, NOVEMBER 19, 2010
[Social] The Mi6 Chart Toppers, October 2010
Tags: Mi6 Chart Toppers Top 10 List b2b marketing blogging budgetting email marketing facebook internet tv metrics social media adoption social media marketing twitter
MI6 MARKETING AGENCY | WEDNESDAY, AUGUST 25, 2010
[Social] Groundswell Blook Report, Chapter Seven: Energizing the Groundswell
Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. Slides 42-47: Widgets and Open Social. If your customer base’s Social Technographics Profile over-indexes in the critics segment then you have a base of people who are high potential energizers. Author: Chris Herbert.
REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010
[Social] TL in 4D: Four dimensions for thought leadership success
If we can produce interesting and useful content, and use social media and other platforms to spread the good word, we at least have a chance of getting into the conversations that our customers and prospects actually want to have. B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
PR MEETS MARKETING | WEDNESDAY, SEPTEMBER 12, 2007
[Social] Sincerity: Paul Dunay's Response
Here is a response from Paul Dunay, author of Buzz Marketing for Technology : Web 2.0 is all about creating transparency in your organization blogs, podcasts, videocasts, wikis, participating in social networks all give you a new view into a company and its employees. Technorati Tags: Blogging Paul Dunay PR Public Relations Social Media
DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
[Social] Interview with The Funnelholic
Our conversation ranged across a number of topics, from the evolution of social media and its B2B marketing applicability, to measurement and the challenges of today's CMO. I got a lot out of our conversation, and I hope you will too. From my conversation with Craig Rosenberg, the Funnelholic: Steve: Will social media scale?
BIZNOLOGY | TUESDAY, MARCH 1, 2011
[Social] Money alone can't buy digital marketing success
I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets. Image by dolphinsdock via Flickr. This would seem, on the surface, to be a simple question. who's right?
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
[Social] 5 Ways B2B Marketing Professionals Can Leverage Social Media
As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Attract leads at scale once your brand 'tips' in the social web.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Social] Why B2B Email Marketing Is Sexy (And It Knows It)
And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 20, 2012
[Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
BIZNOLOGY | WEDNESDAY, JANUARY 5, 2011
[Social] American Express Manufactures a Holiday
Thirdly, this campaign was really amenable to social media tactics. If AmEx can use social media this effectively, you probably can, too. Social Media Marketing americanexpress business facebook smallbusiness twitterImage via CrunchBase. by Eva Lyford. Why, though, would AmEx want to create a holiday? That's pretty neat.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 2, 2015
[Social] A strategy to keep up with marketing change
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Post on Gray Social Media. Social Media Marketing World. His price was right and he did not eat much.
B2B LEAD BLOG | FRIDAY, MARCH 11, 2011
[Social] Friday Wrap-Up: This Week in B2B Marketing Tips
The social minutes from February To catch you up with recent social media activity, Mike Wilt (@GodfreyB2B) and Anna Gerz (@acg021) of the Godfrey B2B Insights blog bring us a social media highlight reel Welcome to our weekly wrap-up. Here's some of our favorite insight from around the blogosphere this week: 1.
INBLURBS | WEDNESDAY, DECEMBER 8, 2010
[Social] How to get found from Customers online
Use social media networking and social bookmarking sites. There are new ways for internet marketing that includes social book marking, article marketing, directory submissions, etc. Getting found by customers online helps in increasing revenue for business online. Write Compelling Content. Don’t stuff your blog with Ads.
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 23, 2010
[Social] Getting the Most From Your Mobile Marketing Campaign.
These are just a few of the many examples of mobile marketing and social media becoming the “up and coming” additions to the traditional marketing mix. Megan Jasinski. When the games began, a scrolling ticker streamed live scores, in-game stats, play-by-play information and video clips – all integrated with Facebook. Mashable). Tweet This!
MARKETING EDGE | SATURDAY, APRIL 3, 2010
[Social] 3 Qualities of a Community Catalyst – Part 3
Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest. Paul food shelter.
PR MEETS MARKETING | FRIDAY, FEBRUARY 13, 2009
[Social] What Mistakes Have I Made
Recent Stats for Free eBook Post. . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. Balancing my participation on the different social networks. Tags: social media mistakes Social media Why is this a drawback?
CRIMSON MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Social] Infographic: Mobile Market Domination and How to Adapt
Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
WEBBIQUITY | TUESDAY, MARCH 10, 2015
[Social] In B2B Marketing, Don’t Forget the Basics
Social media and content marketing are now mainstream. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Just 17% want to use live chat and 9% social media.” Wearables?
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 30, 2015
[Social] 10 Top Trends Driving The Future Of Marketing
From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. Social will become the next Internet. Social will become an integral part of the “broader marketing discipline.” Everyone wants to the answers.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 6, 2011
[Social] Why Guest Posts are Important to Your Blog
Social Marketing contnet creation guest posts to your blogIf you do a blog, you know what kind of time commitment you have in order to keep those posts coming out on a regular basis. There’s no reason you have to be the originator of all the content. So why not ask the experts to contribute their thoughts. What are your reasons?
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Social] 21 Unbelievable B2B Content Marketing Statistics
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. Here are some key statistics from the study.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 29, 2012
[Social] 16 Slides On The Future Of Digital
” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
BIZNOLOGY | MONDAY, JULY 29, 2013
[Social] 10 Ways to Convert Your Colleagues into Champion Content Creators
Blogging Content Marketing Blog Business Content marketing marketing social media Image credit: StockImages/freedigitalphotos.net. If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest challenge.
FEARLESS COMPETITOR | TUESDAY, APRIL 9, 2013
[Social] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 5, 2012
[Social] Is your marketing still getting attention instead of paying attention?
Monthly Newsletter Offline Marketing Social Media Marketing Bayer CC Sabathia Television YankeeI have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than to some identity-less announcer, so that makes sense. ” Really, CC?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 29, 2014
[Social] Google Pants and 10 Hilarious Highlights from The Marketing Companion
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Find the podcast on Stitcher.
PR MEETS MARKETING | WEDNESDAY, NOVEMBER 28, 2007
[Social] PR Pitch Review: Advantaâ€™s Ideablob.com
Only after reading the pitch a few times, I finally realized that Ideablob.com is a social network for entrepreneurs and small business owners and extension of Advanta's main business. I'm unsure what efforts Advanta is undertaking to 1) publicize Ideablob and 2) highlight Advanta's connection to the social network.
WINDMILL NETWORKING | FRIDAY, JANUARY 17, 2014
[Social] Getting the Most Out of Google Plus Authorship for Your Blog
This means that it isn’t just about the markup anymore – your author reputation must be high quality to … Continue Reading Getting the Most Out of Google Plus Authorship for Your Blog by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
HUBSPOT | MONDAY, FEBRUARY 29, 2016
[Social] How Internet Behavior is Changing Around the World [Infographic]
What do social sharing behaviors look like by device? What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. But these changes aren't happening at the same rate everywhere in the world. Check it out.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 15, 2014
[Social] What Marketers Lost Sight of Over the Summer
“Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this. It happens.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 1, 2013
[Social] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
WEBBIQUITY | MONDAY, FEBRUARY 14, 2011
[Social] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.
B2B LEAD BLOG | MONDAY, JUNE 25, 2012
[Social] The New Marketing Trifecta
Be sure to check out the stats around social media – this info is a tad dated, but I still found them fairly intriguing. Found this infographic this morning on visual.ly and thought you might enjoy if you haven’t seen it before.
BIZNOLOGY | THURSDAY, JULY 28, 2011
[Social] How you can break into digital marketing
Internet Marketing Business Digital Digital marketing employment Job interview marketing Résumé Social networkImage by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They are unemployed, or [.].
FEARLESS COMPETITOR | THURSDAY, MARCH 14, 2013
[Social] Minimize Technology Mistakes (& save a fortune!) @digitalwoman on Marketing Made Simple TV
Marketing Made Simple TV “TV on the Web” is a production of Find New Customers and it is produced and directed by Craig Yaris of Social Ribbit. Buffer. This show is just for software entrepreneurs. Nelly Yusupova @digitalwoman , CTO of Webgrrls and Founder of DigitalWoman.com share tips for leaders of software firms.
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Social] How Google+ Is Changing the Web, Even Though No One Wants It To
Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.
B2B LEAD BLOG | FRIDAY, JUNE 15, 2012
[Social] Friday Wrap-up: This Week in B2B Marketing Tips
Although the debate rages on about ROI and meaningful metrics for social media – with no end in sight, really – the idea that these tools help us engage, foster relationships, and build trust and brand equity with prospects and customers is fairly well established. 2012 Social Media Marketing Industry Report. Enjoy! 1.
WINDMILL NETWORKING | MONDAY, NOVEMBER 25, 2013
[Social] 7 Examples of Successful Reddit Marketing
This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Reddit Business Christian Marin Facebook HBO Lucid dream marketing reddit for business reddit marketing YouTube
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 11, 2014
[Social] How Big Data is Driving Business Growth
In today’s social driven world, if you wanted to quickly build a community around your brand what would be more powerful than being able to quickly parse through all of the social data being created by social users? In the technology community, data has become likened to oil as the next great natural resource.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 26, 2010
[Social] Marketing, Death and Taxes
Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up.
SYNECORE | FRIDAY, SEPTEMBER 11, 2015
[Social] Why Buyer Personas are Crucial to Inbound Marketing Success
You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. What is a buyer persona? Messaging.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 26, 2014
[Social] 5 Tips For Maximizing Your Video Marketing
You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
VERTICAL RESPONSE | MONDAY, MAY 26, 2014
[Social] Small Business Owners: Time to up Your Digital Game [Infographic]
The Definitive Guide to Getting Started with Social Media Marketing. Copywriting Cheat Sheet: How to Write for Email, Social & the Web. Webinars: Social Media – Tips & Inspiration for Small Businesses. Cross-Channel Copywriting: How to Write for Email, Social & the Web. The conclusion?
MODERN B2B MARKETING | MONDAY, DECEMBER 15, 2014
[Social] The Life of a Content Asset: Tracking Real ROI
Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
EMAGINE B2B BLOG | MONDAY, DECEMBER 7, 2009
[Social] Why can’t your B2B website be more like a social network?
We’ve all seen them… the static B2B website that looks more than anything like a 10-page brochure (hopefully, yours isn’t one of them!). And we’ve heard all the excuses for why they tend to stay that way: we don’t have budget to redo our site all we really need to do is put forth an attractive [.].
SALES INTELLIGENCE VIEW | WEDNESDAY, SEPTEMBER 5, 2012
[Social] 10 Helpful Dreamforce Blog Posts #DF12
Dreamforce 2012 – A List of Great Resources #DF12 [Link] - Social Media Today. 4. Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] - Radian 6. 5. Today marks the 2 week countdown until Dreamforce 2012. However, it can also be a little overwhelming. Attack of the #DF12 Meme [Link] - Salesforce. 2.
B2B MARKETING SAVVY | THURSDAY, AUGUST 6, 2009
[Social] Can Your Brand Survive a Soccer Mom’s Purse?
What’s different as social networks go digital is the scale and speed. No longer can companies push messages with reasonable assurance that the company itself will shape and control product perceptions and brand image. . Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. Welcome!
HUBSPOT | MONDAY, MARCH 17, 2014
[Social] How to Integrate Email Campaigns With the Rest of Your Marketing
Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010
[Social] Marketo’s new Definitive Guide to Lead Scoring
small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper.
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Social] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are. great example of awesomeness.
SYNECORE | FRIDAY, JUNE 28, 2013
[Social] Facebook News Feed Ads Dominate, Vindicate Exchange Model
The move sent shockwaves through Wall Street and helped contribute to the social network’s underwhelming performance in the weeks and months that followed. Ads can be liked, shared, or commented on – in other words, they conform to the conventional mores that govern the organic ecosystem that makes up the Facebook social graph.
MARKETING CRAFTMANSHIP | THURSDAY, APRIL 19, 2012
[Social] Should Companies Manage Their Employees’ LinkedIn Profiles?
LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” There are (at least) two fundamental issues involving LinkedIn: The employees’ right to describe themselves any way they see fit on social media sites, and.
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
[Social] Fall Trends: Location, Mobile and Group-buying
But the location-based trend in social networking isn’t going away. For commercial store-fronts, the benefits of a social check-in to notify friends of location and awesomeness can be endless. Huge Trends in Social Media Right Now (mashable.com). trends that will shape the next few years of social media (thenextweb.com).
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 2, 2011
[Social] Introduction to B2B Blogging.
A presentation on B2B Blogging given at a recent Social Media Conference. The main take-aways from the presentation: - Why you should blog. What you should think about before you blog (content strategy development with regards to SEO). What you might blog about. What to do once you've published content. High level blog measurement.
SAZBEAN | SATURDAY, JULY 13, 2013
[Social] Top Internet strategy, marketing and technology links for the week of July 13, 2013
Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
SAZBEAN | SATURDAY, JULY 6, 2013
[Social] Top Internet strategy, marketing and technology links for the week of July 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of July 6, 2013… DO PUSH NOTIFICATIONS INCREASE SOCIAL MEDIA ENGAGEMENT? Nate Riggs) Happy Social Media Day! News & Notes
B2B IDEAS @ WORK | THURSDAY, APRIL 4, 2013
[Social] New Twitter Tools for B2B Marketing
With 200 million active users, Twitter has become the premier social network for. If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 21, 2015
[Social] Here's Why Only 1 in 3 CMOs Comes from Marketing
Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. How has social changed? Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 25, 2014
[Social] 4 Ways to Use Data to Determine the Best Time to Cold Call
However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. Call when there’s a fit.
SYNECORE | MONDAY, FEBRUARY 4, 2013
[Social] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
It is within this framework that Facebook CEO Mark “Zuck” Zuckerberg implores businesses to try and grasp the possibilities of the social network’s new Graph Search social search engine. Charity Deals are a great way for brands to show off their social community activism. GRAPH SEARCH. FACEBOOK DEALS.
SAZBEAN | MONDAY, NOVEMBER 28, 2011
[Social] Sazcast Episode 34 – Mobile Websites with Dave Peckens
Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
MODERN B2B MARKETING | THURSDAY, MARCH 26, 2015
[Social] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
Social Management. Social marketing is an integral part of any marketing strategy. And it is getting even more complex as companies try and streamline their efforts, distribute highly targeted messages, and integrate social into each and every campaign. Author: Dayna Rothman There is a ton of marketing technology out there!
VISUALLY | THURSDAY, OCTOBER 8, 2015
[Social] 5 Of the Best Data Visualization Examples from Content Marketers
Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. In the world of business professionals, few social media platforms rival LinkedIn. Speculate away!
SAZBEAN | TUESDAY, JUNE 29, 2010
[Social] 9 Reasons Why You Need to Have a Business Blog
Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 It really isn’t a question anymore.
PR MEETS MARKETING | SUNDAY, DECEMBER 2, 2007
[Social] PR Pitch Review: Advantaâ€™s Ideablob Part 2
Like m ost social networks now, Ideablob has user profiles. technorati tags: Advanta Entrepreneur Ideablob.com Marketing Pitch Review SMB Social Media. tags: Advanta Entrepreneur Ideablob.com Marketing Pitch Review SMB Social Media. icerocket tags: Advanta Entrepreneur Ideablob.com Marketing Pitch Review SMB Social Media
BIZNOLOGY | WEDNESDAY, JANUARY 20, 2016
[Social] How long should your online business video production be?
So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. Starting with B2B promotional videos that are meant to generate awareness at the top of the funnel, like social media videos and thought leadership videos. Will people watch more than 30 seconds?
FEARLESS COMPETITOR | MONDAY, DECEMBER 26, 2011
[Social] Stop Selling, Start Serving
A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. Let me know if you want to chat in the new year about Socks Social.” But this is not about that guest post – it’s about a blown opportunity by using self-serving language. ” Excuse me?