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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Social] Marketing, Journalism, and Truth as Competitive Advantage
    Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. For both fields, content that moves virally through the social web represents success and power.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). Karen J.
  • JUNTA 42  |  MONDAY, FEBRUARY 1, 2010
    [Social] David Meerman Scott on content marketing, social media & what's next
      I had a chance to catch up with David recently and got his quick take on the book, social media and content marketing. So I have added extensive new information and examples on Facebook, Twitter, and other social media sites.  There will always be a bright, shiny, new social media service.  Enjoy!  
  • B2B LEAD BLOG  |  SUNDAY, MAY 31, 2015
    [Social] Expert Interview with Robyn Tippins Of Mariposa Interactive On Creating The Best Data-Driven Content Marketing Campaigns
    When it comes to data-driven marketing, there is a certain disconnect, with many marketers utilizing social media’s ability to mine data but failing to leverage the opportunities that a data-driven content marketing campaign can yield. Marketing Tips marketing marketing insight
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Social] Top Reasons Why People Follow Brands on Facebook [Infographic]
    A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter's power, but it also led to some new insights around marketing online through social channels. Connect with HubSpot
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Social] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    The move sent shockwaves through Wall Street and helped contribute to the social network’s underwhelming performance in the weeks and months that followed. Ads can be liked, shared, or commented on – in other words, they conform to the conventional mores that govern the organic ecosystem that makes up the Facebook social graph.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 11, 2012
    [Social] Why Facebook’s New Timeline for Brands Should Be Embraced – Guest Post
    Caeden M MacGregor is a staff writer for SEO in Vancouver who specializes in blogging on viral marketing, social media, and internet marketing tips and techniques. Self Education marketing-campaigns sales-challenges social mediaBio follows the post. Agile business owners can make the recent changes work for them. About The Author.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Social] LinkedIn by the Numbers [Infographic]
    LinkedIn is a social networking site that has rapidly gained popularity among professionals looking to connect with contacts, colleagues, and potential employers. Recently passing 70 million members , LinkedIn has become one of the most popular social media tools along with Facebook and Twitter. How do you use LinkedIn?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Social] How to Use Location Targeting in reddit Advertising
    How to Use Location Targeting in reddit Advertising by Jesse Aaron - Maximize Social Business. Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Advertising on reddit, while … Continue Reading. Reddit
  • CONVERSIONATION  |  FRIDAY, AUGUST 6, 2010
    [Social] Relevant and customer-centric email marketing: recipient engagement requires data
    When we talk about email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral marketing through email, email as a conversation, Click title to read more
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2010
    [Social] Twitter’s Biggest Scams Part 2: The Teeth Whiteners
    Tags: economics of social media ethics
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 4, 2013
    [Social] New Twitter Tools for B2B Marketing
    With 200 million active users, Twitter has become the premier social network for. If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Social] Software Tools for Inbound Marketing
    Social Media Monitoring - in the digital economy, it is important to listen in on the conversations going on in your market. Social Media Publishing - it's hard enough to find time to do all of the things that we need to do. Then social media comes along and requires even more time and effort. This means using website analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social] A 13-step crash course in digital marketing
    SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Who owns social media?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 15, 2010
    [Social] Questions on? Come Join Me on Twitter on #JobChat!
    JobChat was created by Perri Gorman ( @BeTheButterfly ) and Neal Schaffer ( @NealSchaffer ) to serve the need of professionals and job seekers looking for advice on professional networking as well as how professionals can better utilize social media as part of their career management, personal branding and job search. What is #JobChat?
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 23, 2011
    [Social] INFOGRAPHIC: Blog Makeover Guide
    From Pushing Social, here's an infographic about how to tweak a blog to improve a blog. View Original Article
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Social] Learn How to Maximize Lead Generation
    You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box? Social can be put to good use in lead generation, but its best applications are misunderstood today.  If you’re lucky, you meet Ruth P. Budget? Technique? Ruth P.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Social] Fighting Obesity Is Good for Business
    Some 80% of conference attendees believe that online methods, especially social networking , are critical to corporate wellness success. Encouraging members to post their progress online and promote it via their social networks creates a culture of healthy living. Healthcare Industry Social Media obesity Rick Warren Saddleback Church
  • VOLACCI  |  FRIDAY, APRIL 4, 2014
    [Social] Sneak Preview of Our New #DrupalConAustin T-Shirts
    Let us know here or via social media what you think of them. We''re super excited that DrupalCon is in Austin this year so we decided to make our own original Austin-themed shirts for the occasion. We think they''re pretty neat and plan on making many more! Don''t Worry, You''ll be Able to Get One Too drupalcon
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers. Learn.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social] White Paper: Overview of the Electrical Market
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? We recently completed an overview of the Electrical market. The free copy for download is available.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Digital marketing shifts coming out of AdTech 2014
    Each one is inextricably linked to the others, and if they are not aligned and working towards the same end then marketers are not maximizing their investments in content, social engagement, and paid efforts. Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [Social] How to set up a Successful Ad Campaign on LinkedIn
    The new-ish player to this platform is the business-centric social media outlet, LinkedIn. Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 3, 2013
    [Social] The “Be-Attitudes:” Creating influence on Facebook
    ” This was a fun project that involved 35 of my absolute social media heroes like Mitch Joel , Gini Dietrich , Liz Strauss , C.C. Does everybody need a social media strategy? The Be-Attitudes. How to Become Powerful On Facebook from Mark Schaefer. Chapman , Shelly Kramer , Jay Baer , Tom Webster , and Jessica Northey.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Social] The Future Of Online Community
    Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 15, 2012
    [Social] How to Implement a Pull Marketing Strategy
    Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. More and more people are using the web and social networking to make decisions about the products or services they want to buy. What every business needs to know about pull marketing. Pull marketing directly taps into this.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 21, 2013
    [Social] How the World Has Changed – @guykawasaki on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of Social Ribbit  and it is edited by Kevin Ogden. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 The case for building your personal brand.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 30, 2010
    [Social] When Web Ads Hurt Brands
    It’s the kind of thing that can reflect poorly on the advertiser, Hitting on a single topic in marketing, social media and business communications. Don’t you hate it when rollover ads on websites become an “in your face&# mosquito that’s hard to shake? Quick and to the point.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Social] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Social] How To Build Your Online Community and Then Keep It
    It is especially easy to do this on social media, where you can directly interact with people, rather than waiting for them to come to you. These are people who I talk to, both on the blog and outside of it as well on social media. Social Media Marketing Guest post from Elissa Smith. How to build your community. 1.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Social] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Social] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. But Twitter is dying, and it’s all because of you. But it’s not.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Social] HubSpot's Strategy for Winning the Marketing Automation Horserace
    In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. Here goes. What Does It Mean? Well, sure.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
  • LOOPFUSE  |  MONDAY, JANUARY 24, 2011
    [Social] Marketing Automation With Content Relevance
    This content syndicates on the internet through search and social media.  It is the building block for getting found and driving the automation processes which your Loopfuse system supports. Marketing automation effectiveness with Loopfuse will largely depend on your ability to create remarkable content. 
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Social] Why Virally is great for authors
    Social media has given everyone a voice and a platform. With Virally you can easily and quickly create a page to host your free chapter and then give prospective readers the chance to download the content using their social details or complete the manual form. Social Sharing. The Launch! Free Chapter. Virally. Influencers.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. .
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 28, 2010
    [Social] BlackBerry Challenges B2B Marketing Manager to Succeed
    At first, not having social media apps or location-based social gaming available for the BlackBerry drove me to read everything I could and absorb as much as possible. Without any available apps, I had to explore creative ways to monitor social media, get involved and stay with the goings-on in the evolving electronic marketing world.
  • HINGE MARKETING  |  FRIDAY, MAY 2, 2014
    [Social] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
    Google+ is one of Google’s social media platforms and was designed to compete with Facebook. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. Social SEO Amplifies Content. Curious about Google+? What is Google+? Why should firms and individuals use Google+?
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Social] Microsoft Dynamics CRM and InsideView
    Social CRM is changing the way our customers succeed. “ Microsoft says it will add social customer care and free integrated InsideView access to Dynamics CRM in a release later this year. “ Celebrating the @insideview’s social alliance partnership with Microsoft at the after party at Venue Houston. !!!
  • CLIENT BRIDGE  |  MONDAY, JULY 9, 2012
    [Social] INFOGRAPHIC: ROI for Twitter and Facebook
    From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook. View Original Article
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 21, 2011
    [Social] Savvy Week in Review - January 21
    My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites? Let us know in the comments! Happy Friday, everyone! They're short and punchy.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    But there is a wider need for organizations to build engagement with community stakeholders wherever they are on the social channel. Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Social] How Are Infographics Beneficial to SEO and Digital Marketing [Infographic]
    Infographics provide good social currency. Infographics are growing in popularity and becoming a go-to content asset for many B2B marketers. Infographics aren’t just visually pleasing, easy to digest content for your buyers, but they’re also a useful and effective tool when it comes to converting prospects into customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Social] My five biggest blogging mistakes
    The new book was an ambitious project because it covers an entirely new subject — social influence as a commodity — and it took a lot of research. The other contributing factor is that my social media presence has just kind of gone whacko. ” What a waste of time. There are no shortcuts. trying to be somebody else.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Social] Evolving From #SoLoMo to Customer Experience Marketing
    Moving forward, my blog posts will focus on the integration of social into the marketing mix. SoLoMo is an abbreviation for social, mobile and local marketing. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club , Social Ribbit. (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy.
  • PWB MARKETING BLOG  |  THURSDAY, MARCH 28, 2013
    [Social] Some Basic Branding “Don’ts”
    Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Don’t #2: Commenting Excessively on Social Topics. While we appreciate socially aware companies, this needs to be part of a larger, well thought-out strategy. Be your brand. Not something you saw on TMZ.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Social] All Hail the King!
    We love comments and those who share on social media.  Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? Self Education blogging content marketing management-best-practices marketing-campaigns
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Social] Is Touchpoint Marketing the Only Marketing Left?
    In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content is obviously crucial in marketing. It has always been.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. Simple ideas for integrating social and email by iMedia Connection.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] B2B Marketers Must Be Transparent to Build Trust
    The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Social] Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]
    Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you. Aware that their users are crunched for time, Adobe has implemented a ton of keyword shortcuts designed to help speed up the process so you can get your infographics, social images, videos, or ebooks out faster.
  • SAZBEAN  |  SATURDAY, NOVEMBER 23, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of November 18, 2013
    Marketing
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Social] 5 Successful Marketing Automation Best Practices
    I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. Our topic dealt with the challenges of integrating social into marketing automation platforms. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Here is a complete list of the speakers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Social] 10 Things You Probably Don’t Know About Google+
    Google+ is not just another social media platform. It’s the social hard drive that’s wired to all Google products. your social fingerprint is filed and matched to your online persona. As much as I’m hooked on Google+, the social web stretches across the whole internet. Google+ is not just another social media platform.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Social] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] Why content marketing will make your small business sexy
    You social media pros might call this horse and buggy stuff. And social media is the platform many small companies need to embrace, but also the medium so many get so wrong.  In fact they are royally blowing an opportunity to be the cool, black sheep that breaks from the flock. By {grow} Community Member Craig McBreen. Be human. 3.
  • MARKETING EDGE  |  MONDAY, JANUARY 30, 2012
    [Social] Marketers Need Your Digital Habits, Now!
    Hitting on a single topic in marketing, social media and business communications. Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Quick and to the point.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Social] DMFB Preview: Building Your Online Brand Through Customers
    That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 28, 2012
    [Social] Looking Back on a 30 year career. What a long, strange trip it’s been.
    And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet  marketing show, Marketing Made Simple TV  (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Could I have met Scott without social media?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social] White Paper: Overview of Plumbing Market
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? We recently completed an overview of the Plumbing market. The free copy for download is available.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Social] The 4 Stages of the B2B Lead Generation Lifecycle
    In these days of digital marketing and social media optimization, we engage more time and resources studying and analyzing buyer behaviour through the sales lifecycle. Nurturing through Every Stage Until the Magic Happens. So what’s the solution? In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Social] Expert Interview: How to Get Started with Marketing Automation
    Chris joined Buckner to discuss marketing automation and social media engagement. Over time, those automation platforms added social media management , social monitoring and listening, social engagement tools, and blogging. And then select your social channels. Image Source: HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 26, 2012
    [Social] It’s easy to buy attention but can you earn it?
    As the social web gets flooded with content creators, the supply of attention is decreasing while the demand is increasing. Attention is a form a of currency on the social web. I’ve always said that attention is a form of currency on the social web. Embrace the nature of social conversations. It must be earned. 2.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] Cloud Marketing Triggering an Application Land Rush
    One great example is HootSuite Media , a social media SaaS company founded in 2008 and based in Vancouver, Canada. And HootSuite combines every major social network into a single, uniform interface, including Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace and Foursquare, not to mention general RSS integration. Simon Stanlake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social] The World's First "Authenticity Policy?"
    wrote: After studying your post and the thoughtful, informed comments that followed, I created a “Social Media Authenticity Policy” for my company and its sites. Tags: best practices branding ethics social media blogging marketing strategy This is a story about vision, values, and the power of the {grow} community. Here it is: LINK.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Social] How to Improve Your Email Marketing With an Integrated Approach
    When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level. Email & Social Media Integration. Leverage Social Media Insights for Email Sends.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Social] Check out the Linkedin Profile in the book Get Back to Work Faster
    Also, we are teaching the American Enterprise Association how to engage target executives with social media, and I’m finding even top experts at huge companies like Medtronic have bad Linkedin profiles. We love to read your comments and appreciate when you share on social media. Linkedin is THE business network.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Social] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    The focus is to help our customers build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources. by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle   Marketing Cloud with Data Management.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Social] A Checklist for a Good Blog
    Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter. compelling image with each post.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Social] Focus On Your Customer’s Brand In The Future of Marketing
    My game  won 20+ awards globally and has been translated into 12 languages, giving me awesome exposure to consumer marketing, crowdsourcing and social media. Lists posts outperform just about all other forms of content (30% of posts are lists), yet we believe lists are lagging the social web. For a great example of a List.ly Product.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Social] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    With all of this in mind, I came across the article, 5 Ways to Maximize Attendance at Your Next Event where Eric Mintz provides some great tips on how to maximize registration and increase attendance through email and social media marketing. This is intelligence that would probably not be discovered through email or social media.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social] The Top-10 B2B Marketing Trends for 2011
    Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby. Bravo.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 24, 2009
    [Social] If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom
    Read time = XXX minutes) To all of you  energetic, enthusiastic marketing, communications and social media  mavens… to the consultants, the wanna-be’s and the interns in-the-making… Whether you’re on the client side or agency side, here’s a piece of career advice from a seasoned, savvy, and oft-scared veteran. Explore Social Media.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. Fred the consultant has been Tweeting, Friending, Linking in, and blogging.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Social] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., a social software company. For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Social] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Social] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Social] Sales and Marketing: The technology behind CRM
    With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data. Marketing, Sales (and IT) alignment.
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 24, 2013
    [Social] 1-Minute Quiz May Reveal Your Best B2B Marketing Tool
    In the early days of this B2B marketing blog I wrote a post about social media called “Getting over our own marketing bias.” ” In the post I clearly stated that I didn’t “get” social media. couldn’t see what benefits it brings to B2B marketing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence.
  • MARKETING EDGE  |  TUESDAY, APRIL 26, 2011
    [Social] HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry
    Hitting on a single topic in marketing, social media and business communications. I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Quick and to the point.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Social] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 21, 2012
    [Social] Get the Inside Edge with InsideView
    InsideView analyzes data from social media, news, and company sources and alerts sales professionals when opportunities for relevant engagement arise. Conferences Product Updates Sales Intelligence Social Selling Microsoft Dynamics sales productivity Social CRM social intelligence social selling
  • DIGITAL VOICES  |  FRIDAY, AUGUST 16, 2013
    [Social] 5 Mobile Apps That Will Maximize your Marketing Prowess
    Apps that will help you analyze data, increase productivity, reach your followers on social channels, and edit photos to create sharable content are all touched upon. It is difficult to track all your social media accounts for different apps. With HootSuite you are able to have all of your social accounts in one app. Analytiks.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Social] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success? take my survey [link].
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Social] Weekly Wrap Up - April 15
    Check out our favorite posts on social media, blogging and inbound marketing. This post includes 7 tips to "help create advocates and build relationships in the social web" and a quick and painless daily schedule to get you started engaging on the social web. So much bloggy goodness! This week is no exception.
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