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  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    In December, I had stumbled upon (bad pun intended!) a Social Media Management company called Squirrel Social , based here in the New England area. This morning I posted on Social Media and some of the trends I've been bothered by recently. Some of the social sites have become extremely spammy (?)
  • CHRIS KOCH  |  FRIDAY, APRIL 9, 2010
    [Social] How to establish a voice of authority in a blog
    Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. We look forward to hearing from you!
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. Okay? 4) @Yuengling_Beer and @_Whittle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Social] The FTC and Influence Marketing: The crackdown begins
    Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. Just ask Cole Haan.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Completing Customer Profiles
    Sales Intelligence Sales Management Sales Strategy Sales-Marketing Alignment Social CRM Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Marketing Marketing Intelligence Sales 2.0
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Social] Digital Marketing 2016: Top 100 Influencers and Brands
    They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. Top Dog Social Media. SOCIAL MEDIA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Social] New insights into online radio, podcasting and Google +
    In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Social] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Erik started talking about social media while everyone else was talking about SEO. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. He created a video loaded with statistics that told the story of the importance of social media.
  • SAZBEAN  |  SATURDAY, JANUARY 5, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of January 5, 2013
    Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013  (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros  (Social Media Examiner) 3 Things Marketers Can Learn from the Media  (Mashable!) News & Notes
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 12, 2012
    [Social] 4 Ways for David Cameron to Succeed on Twitter
    How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media. study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Perhaps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 26, 2012
    [Social] It’s easy to buy attention but can you earn it?
    As the social web gets flooded with content creators, the supply of attention is decreasing while the demand is increasing. Attention is a form a of currency on the social web. I’ve always said that attention is a form of currency on the social web. Embrace the nature of social conversations. It must be earned. 2.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers. Learn.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Social] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. That way if I don’t catch something notable on social media, I’m likely to catch it on email. The need for great content curators has never been more urgent. Scoop.it
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
  • I-SCOOP  |  TUESDAY, APRIL 15, 2014
    [Social] Digital transformation: hybrid models for flexible business
    Sure, phenomena such as consumerization, the cloud, social and the other elements of the third platform, have a huge impact on business and, yes, digital transformation is a given. Sometimes I get a bit fed up with the concept of digital disruption.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Social] 9 Keys To Brand Publishing Success
    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Today’s consumer is active on the web, in social, on their mobile devices. “The audience has spoken.
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Social] 5 Stupid Things Smart Marketers Do
    Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. Now before you roll your eyes, I’m not saying it’s the end-all be-all of interactive marketing, because social media can’t stand alone and falls flat without a larger marketing and content strategy.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). Karen J.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Social] How Jeff Ogden of Find New Customers evaluates business investments
    Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. Likable Local offers a social media marketing  product I can white label and sell down here. Does it deliver a high potential return on investment?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Social] Google+ changed my life and it can change yours
    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Google+ is like the Swiss Army knife of social media. wasn't always in the social media makreting business.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 25, 2012
    [Social] Savvy Week in Review: May 25
    Five Step Process for Using the Social Web by @SpinSucks. Great breakdown that takes the crazy out of the social web. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. Forget those guys on TV.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Social] 4 Steps to Content Curation for Inside Sales Reps
    As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Social] What’s new in content marketing?
    We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. Automated Content. Niche Content. Blog Content.
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Social] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    From around the web: Leading the Lead Game on Social [Social Media Today]. Nurturing your leads through engagement on social media can bring your audience into your brands circle. On social media is in imperative for brands to realize, your audience doesn't want to be sold to. How to Harness the Power of Your Owned Media.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Social] Let the 2009 Trend Lists Grow
      One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. Scott Monty’s Social Media Predictions for 2009.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Social] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    But when you take that power and translate it to social media, it’s supercharged. With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. The company used social platforms, such as Facebook, to spread the word and share the design ideas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Social] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. As you'll see from the two charts below - which came from a CMO Council Report - way back in 2011, there was a disconnect between what a marketer thought was important to consumers when it came to social media vs. reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Social] Submitting to Facebook and other content adjustments you need to make today
    The cataclysmic shift on social media channels that is changing the basic content marketing philosophy and strategy. Social media channels are becoming “cul-de-sacs.” Enjoy … Click here if you can’t see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. What's next?
  • HINGE MARKETING  |  THURSDAY, JUNE 2, 2016
    [Social] 3 Huge Reasons Why You Should Care About Online Branding?
    Online branding is about far more than your firm’s website or your company’s social media presence. review your social media. website is the hub of your online presence as it unifies your online content (see step 2), social media channels (see step 3) and offline efforts. Engage customers through social media. Step 2.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Social] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social] The Top-10 B2B Marketing Trends for 2011
    Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. They really do. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Social] Who Should Wear Your Corporate Speedo®?
    Last week we looked at the terrifying beachfront property known as social media. Stick your hewers of corporate happy up on those tall white chairs, hand them some binoculars, like a good social media tracker, and let them find both the flailing and the strong out there beyond the breakwater. But the skillset here is important.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 16, 2009
    [Social] Where should your corporate blogs live?
    Meanwhile, social media technology is changing constantly. Corporate-hosted blogs won’t be able to take advantage of the latest social tools that complement blogs without going to IT and getting some custom coding. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Onsite. Offsite. Brand respect.
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Social] Inbound Marketing & Marketing Automation
    It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media Conclusion.
  • THE NEW STRATEGIST  |  FRIDAY, JANUARY 30, 2015
    [Social] Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey
    Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing digital marketing marketing marketing doubleshot mobile marketing personal branding podcast Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf. Mark Schaefer: twitter.com/markwschaefer.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Social] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to humanize their brands. For many brands, such an approach marks a major shift in mindset.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 19, 2012
    [Social] Should Companies Manage Their Employees’ LinkedIn Profiles?
    LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” There are (at least) two fundamental issues involving LinkedIn: The employees’ right to describe themselves any way they see fit on social media sites, and.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • B2B IDEAS @ WORK  |  MONDAY, MAY 6, 2013
    [Social] Defining Engagement in B2B Marketing
    The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Social] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. Some are a bit dated, but still funny. 9 of the craziest PR and social media requests by Ragan’s PR Daily. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at? The Most Epic Safety Video Ever Made by Air New Zealand. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 22, 2010
    [Social] Is your company built to blog?
    Remember, the beauty of the social web is an ability to react.  Tags: B2B and social media Blogging best practices Social Media best practices Every company is getting into blogging it seems but somany people seem to be struggling with it   What would you guess the biggest problem is? Not enough content? Poor writing skills?
  • HUBSPOT  |  TUESDAY, AUGUST 17, 2010
    [Social] Influential Presentation Attendees are Socially-Motivated
    When I asked people what motivated them to share presentation content, I found that people who had more followers tended to provide more "social" answers, like the desire to share with their followers, how relevant they thought their friends would find the content and the communities of people both present and not present at the talk.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Social] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [Social] Marketo’s new Definitive Guide to Lead Scoring
    small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Social] 7 Top Trends to Impact AEC Marketing in 2016
    For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing. Social – it’s not just a verb, but also a noun. Social media advocacy can help amplify firm and Visible Experts’ messaging. How Hinge Can Help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social] In memory of Steven
    Personalities of the social webI’m sad to report that Steven H. Parker, one of the brightest, most passionate intellects on the {grow} community passed away unexpectedly July 13.  I just learned of this news today. very sad day.  Steven you will be so missed. NORTH ANDOVER — Mr. Steven H. From a young age, Steve loved music. Parker.
  • TOMORROW PEOPLE  |  SATURDAY, JANUARY 28, 2012
    [Social] How to Increase Your Clickthroughs on Twitter
    The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Social] The New Marketing Accountability
    Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Social] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Blogging on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Social] 25 High-impact blog posts from 2015
    What is the best social media platform for your business? I’m very proud this made the top of the charts because I loved this post. Why it takes so long to achieve social media success. 25 Nuggets of essential social media wisdom. Is there a place for social media in a boring business? Content Shock. Now what?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 23, 2010
    [Social] Information Will Find Me
    As the way that we find information becomes increasingly driven by social influence , it’s interesting to look at where this trend goes in the longer term. Tags: lead nurturing Social media Discovery search The question for marketers, of course, is how to have relevant content discovered by appropriately interested buyers in this way.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, MARCH 27, 2009
    [Social] Upcoming Challenges in Campaign Analysis
    I was in a good discussion the other day about how to define the end date of a campaign that had social media elements. It's an interesting challenge as social media campaigns can have many effects that keep going for a significant length of time. Tags: marketing analytics Social media campaign response
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Social] Does Transparency Mean An Open Kimono?
    misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [Social] 10 Ways to Use Images for Memorable Marketing Results
    Second, the image you use becomes the default image people see after someone shares your post on social media. Because that header image will be used on social media sites, make sure it looks good at different sizes. These are the staples of many social media feeds. There’s no shortage of content on the Internet. Want proof?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Social] Marketing, Journalism, and Truth as Competitive Advantage
    Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. For both fields, content that moves virally through the social web represents success and power.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Social] The Anatomy of an Optimized Web Page [Infographic]
    That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build your brand and draw in repeat visitors. Optimizing your web pages shouldn''t just be a task on your to-do list. Plus, you''ll see greater returns on the content you publish across your marketing channels.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    [Social] PowerViews with Michael Brenner: The Battle for Customer Attention
    At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Social Selling & Personal Branding. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. The Battle for Customer Attention. Sales is Still Important.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Social] How Digital Marketing is Reshaping Financial Services
    Social Media is here to Stay. Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend. Trend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Social] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity. Feedback.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Social] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Multiple paths to social. Social validation. Build our social networks. I’ll talk about the first two here, and the third in the next point (multiple paths to social). Multiple paths to social. This helps our content to spread with social amplification. Social validation. The Old Design. Neat, huh?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Social] How Should Publishers Deal with Platform Overload?
    If you sit down and ask yourself which you’d like to pursue, you’d likely respond with ‘all of them’—each social media channel and social network brings a unique set of strengths and weaknesses to the table. And with so many social media channels available to pursue, you may risk spreading your efforts too thin. Final Thoughts.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Social] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Social] SnapTags vs QR Codes
    Related posts: Can You Solve this Digital Marketing Puzzle? - #2207 Can You Solve this Digital Marketing Puzzle? - #3776 Digital, Social, Brands in 60 Seconds [Infographic]. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Social] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    The following are the top items from featured sources based on social signals. Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  March  2010.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Social] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What Facebook’s Next Round of Algorithm Changes Means for Pages by Jim Belosic - Maximize Social Business. What’s behind the change? In their […]. Jim Belosic.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Social] 5 Things Marketers Need to Know About Gen Z
    “That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. After all, being a social influencer and being part of Gen Z is often one and the same. “How do I talk to Gen Z?”
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Social] Designing Your Pinterest Pins “Mobile First”
    “The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Designing Your Pinterest Pins “Mobile First” by Jeff Sieh - Maximize Social Business. Want even more proof?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Social] Is it Time for an Extreme Web Makeover?
    They are able to find answers and content they need through search, their peers, online forums/communities and now through social networks. Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). High tech buyers have high social participation online. The Problem.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    This is exactly why social media, including LinkedIn, requires a strategic approach.  The fascinating thing about social media, of LinkedIn is definitely a part, is the social component.  It is what draws some people into having conversations and posting things on various social media channels that they might later regret. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2011
    [Social] The ABCs of selling. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Social] The Mi6 Chart Toppers, November 2010
    Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Yet more buyers are looking towards social networks, their peers and bloggers for advice on how to solve business problems. But, Facebook is the social media juggernaut and can’t be ignored. Author: Chris Herbert. Rank: #1, 436 views.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 31, 2012
    [Social] Facebooks Ads – Tips to Improve Ad Performance
    With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Social] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. 1. Social Media and the Sales Team. Risk and Reward of Social Sharing in B2B Email Marketing. Author: Adam Holden-Bache on Social Media B2B.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Social] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. And how can you, as a brand, use this strategy?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Social] 7 Must-Read Tips To Simplify Content Marketing Planning
    If we are Modern Marketers (and sellers and publishers), then we should think how to connect better with our Modern Buyers in today’s digital, social, and customer-centric time. Adopt and integrate social strategies vs. adding them in the end. Social media morphs content and distribution to the readers. Content Marketing
  • ACQUIRING MINDS  |  TUESDAY, SEPTEMBER 23, 2008
    [Social] A Community Turns One Year Old
    If Social Media Today is a toddler, then that would make me a newborn. A few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Tags: Social Media Today blogs Happy Birthday to you! Thanks for inviting me to the online Party!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Social] 10 Customer Experiences You Need To Deliver Today
    You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Social] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [Social] Top 20 CRM Blogs of 2009
    Brent’s Social CRM Blog - Brent Leary. Social Customer Manifesto - Chris. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. Beagle Consulting Blog – Denis Pombriant. Think Customers: the 1 to 1. Jeremy Nedelka. Carfi.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Social] 8 Practical applications for influence marketing
    In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. Social proof. Do these influencers have powerful social media platforms? Shripal Shah , Chief Operating Officer at MOKO Social Media, was a pioneer in the use of influence marketing and was featured in my book.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Social] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. Too soon? Facebook
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2011
    [Social] 20 of the world’s most clever Twitter bios
    But they are also funny in their own strange way.  I don’t want to embarass anyone so I’ve removed the handles, but I couldn’t resist some of these clunkers: Fascinated by transactional nature of counterknowledge & public discourse in socially mediated spaces which simulate (but don’t engender) counter-public spheres.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    ” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. You may have “met” our friend, “Modern Mark.”
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Social] The Powerhouse Content Marketing Team: Build It and They Will Come
    It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. As much as content marketers try to identify customer needs  through social media, surveys, live chat, user testing, etc., Who wouldn’t?
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology. Photo from Flickr.
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