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  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Social] Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]
    Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you. Aware that their users are crunched for time, Adobe has implemented a ton of keyword shortcuts designed to help speed up the process so you can get your infographics, social images, videos, or ebooks out faster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Social] Google+ changed my life and it can change yours
    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Google+ is like the Swiss Army knife of social media. wasn't always in the social media makreting business.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Social] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. The Impact of Photos on Generating Facebook Engagement.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not. The Stats. Lead Nurturing.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Social] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Indeed!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It.
  • CHRIS KOCH  |  FRIDAY, APRIL 9, 2010
    [Social] How to establish a voice of authority in a blog
    Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Pick up the DAMN PHONE!
    These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Don’t get me wrong, Joanne is a proponent of using technology to increase win ratios and the use of social intelligence. Books
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Social] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Thanks #INBOUND15 & @azizansari for the funniest conversation abt romance, social media & small water cups ever! – Jill Rowley (Social Selling Evangelist). – Mari Smith  (Social Media Thought leader and Facebook Marketing Expert). Now, that’s an inbound movement! – Seth Godin (Best Selling Author).
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Social] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. That way if I don’t catch something notable on social media, I’m likely to catch it on email. The need for great content curators has never been more urgent. Scoop.it
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Social] 9 Keys To Brand Publishing Success
    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Today’s consumer is active on the web, in social, on their mobile devices. “The audience has spoken.
  • AD YOUR COMMENT HERE  |  TUESDAY, APRIL 23, 2013
    [Social] Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]
    Social Transmission: Why do people talk and share? Six key steps: Social Currency, Triggers, Emotion, Public, Practical Value, Stories. A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious. Trust and targeting.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Social] How Marketers Should Engage Their Mobile User
    Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. By focusing on your mobile engagement, it will allow you to better segment your content for your users via email marketing, social media, and web to app experiences. You read that correctly: eight seconds.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Social] PRMM Interviews from #VES11 with Altus and Social27
    Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Social] Week in Review - Feb 10th
    Today's marketing execs need to understand multiple buying scenarios and how they will shape the organization’s marketing, sales, product, content, and social strategies. Will Content Marketing Destroy Social Media? How George Lucas Would Write a Blog Post by @pushing social. Next week is Valentine's Day.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Social] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Social] Is This The Year Of Big Data For Marketing?
    Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. Which social conversations are spurring the actions that lead to deeper engagement with your brand? More about the insights than the technology. Strateg
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Social] 25 High-impact blog posts from 2015
    What is the best social media platform for your business? I’m very proud this made the top of the charts because I loved this post. Why it takes so long to achieve social media success. 25 Nuggets of essential social media wisdom. Is there a place for social media in a boring business? Content Shock. Now what?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 2, 2015
    [Social] How to Use Facebook Video Ads
    This monthly Social Media and Video column is contributed by Jayson Duncan. How to Use Facebook Video Ads by Jayson Duncan - Maximize Social Business. Facebook is making the bet that, in the future, most of the content on the site will be video.  You have probably seen videos playing automatically in your Facebook feed. Jayson Duncan.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Social] Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot
    Its lack of back and forth and snarky cartoons make it my 3rd favorite social media platform. It is the reference desk of social media. I am guilty as many people are of neglecting LinkedIn. The never ending on-line contact list indexed by company name and title!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Social] New research explodes the status quo of customer service
    Onstage haters versus offstage haters and the amazing data that points to radical new social media service strategies. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media Believe it or NOT!!! Please check out this tremendous resource for scaling social media engagement.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • MARKETING EDGE  |  FRIDAY, JANUARY 29, 2016
    [Social] Tips For Creative Video Editing
    Hitting on a single topic in marketing, social media and business communications. This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Quick and to the point.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 11) U.S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Social] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. According to the  U.S. million in 2000 to 50.5 by 2050.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Social] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Erik started talking about social media while everyone else was talking about SEO. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. He created a video loaded with statistics that told the story of the importance of social media.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Social] Google Bought a Zoo [Infographic]
    Another important part of this update is that Google is increasingly looking at social signals as a sign of content quality and relevance. The more social shares and interactions that a piece of content has, the more likely it will show up in search results. Time to pay attention to Google+). Infographic Modern Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 5 Mobile Insights That Will Change How You Market to Millennials
    Millennials are often multi-tasking when they’re scrolling through their social feeds, checking email, or even browsing websites.This shift in social norms has immense implications for marketers. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Social] Submitting to Facebook and other content adjustments you need to make today
    The cataclysmic shift on social media channels that is changing the basic content marketing philosophy and strategy. Social media channels are becoming “cul-de-sacs.” Enjoy … Click here if you can’t see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. What's next?
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Social] The Anatomy of an Optimized Web Page [Infographic]
    That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build your brand and draw in repeat visitors. Optimizing your web pages shouldn''t just be a task on your to-do list. Plus, you''ll see greater returns on the content you publish across your marketing channels.
  • CLIENT BRIDGE  |  THURSDAY, MAY 16, 2013
    [Social] Nurturing Leads with a Business Blog
    Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 10, 2010
    [Social] Want to “go viral?” Think again!
    Tags: Corruption on social web Personalities of the social web blogging
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Social] The Content Marketing A-Team
    It is someone who understands the nature of dynamic content – the kind of content that generates comments and social shares. It is also someone who increasingly has their own social influence and not just publishes content but also shares it and helps get the conversation going. Social Writer. Editor. Content Curator.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Social] Let the 2009 Trend Lists Grow
      One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. Scott Monty’s Social Media Predictions for 2009.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Social] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity. Feedback.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 5, 2012
    [Social] Increase Your Brand Exposure with Increased YouTube Subscribers
    Additionally, statistics show that images and videos are more engaging for social media visitors, so utilizing your YouTube videos is also a strength. As a Google property, YouTube brings increased exposure for your brand, not only in YouTube searches, but searches on Google itself. But how do you build your audience on YouTube, in the [.].
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2016
    [Social] Are You Actually a Good Listener? [Flowchart]
    But being a good listener is a sign of emotional intelligence and social awareness. When you listen to someone speak, are you really listening to them. or are you listening to the voice in your head? Hearing someone and listening to someone are two very different things. So, what do you think: Are you really a good listener?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Social] Designing Your Pinterest Pins “Mobile First”
    “The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Designing Your Pinterest Pins “Mobile First” by Jeff Sieh - Maximize Social Business. Want even more proof?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Social] 25 Non-Financial Benefits of Business Blogging
    Social Proof — Simply having a blog sends a message that your company “gets” social media. While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?”
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. They really do. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Social] Who Should Wear Your Corporate Speedo®?
    Last week we looked at the terrifying beachfront property known as social media. Stick your hewers of corporate happy up on those tall white chairs, hand them some binoculars, like a good social media tracker, and let them find both the flailing and the strong out there beyond the breakwater. But the skillset here is important.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 16, 2009
    [Social] Where should your corporate blogs live?
    Meanwhile, social media technology is changing constantly. Corporate-hosted blogs won’t be able to take advantage of the latest social tools that complement blogs without going to IT and getting some custom coding. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Onsite. Offsite. Brand respect.
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Social] Inbound Marketing & Marketing Automation
    It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media Conclusion.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Social] 18 Ways To Build Trust Within Your Online Network
    Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic. Over time, these little interactions establish the trust necessary to help someone achieve larger goals, in SEO, social media or life in general. Pressed for time?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 19, 2012
    [Social] Should Companies Manage Their Employees’ LinkedIn Profiles?
    LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” There are (at least) two fundamental issues involving LinkedIn: The employees’ right to describe themselves any way they see fit on social media sites, and.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Social] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Many companies have acquired multiple social and marketing tools that overlap in capabilities but are limited to only one department. For a unified, company-wide view of your customer, you must first integrate your marketing tools – social, marketing automation, and CRM. 68% increase in social traffic to our corporate website.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Social] How Simple Is Your Strategy?
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Social] Customer-Centric Marketing: Optimize and Integrate
    Social media pundits tackle topics such as conversion and cross-channel strategies. Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Email pros are defending how [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Social] New insights into online radio, podcasting and Google +
    In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Social] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Social] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. voters. When Digital Marketing Meets Politics. The Website.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 6, 2013
    [Social] Tell the Story of Your Brand with Content Marketing
    This strategy uses social media to tell stories about what the brand does for customers. Today, your customers are talking to other customers – and potential customers –, your employees are tweeting about their jobs and their ideas, and your social marketing team interacts directly with everyone talking about your brand online.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Social] 5 Ways B2B Marketing Professionals Can Leverage Social Media
    As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Attract leads at scale once your brand 'tips' in the social web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] Can you make money from your Twitter stream? Mack Collier just did it.
    Mack made money from other people’s tweets on a free and public platform.  I think this is one of the most clever and interesting social media stories of the year and Mack agreed to tell us about it in this interview. Very quietly, a significant milestone occurred last Sunday night.  That’s right.  What an achievement for you! Thanks Mark!
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Social] How Lowe’s is Sustaining Customer Relationships
    gave Lowe’s high marks for the way they … Continue Reading How Lowe’s is Sustaining Customer Relationships by Joe Ruiz - Maximize Social Business. Related Stories 3 Reasons ANY Company Can Benefit From Social Customer Service How Lowe’s Is Creating an Engaging Customer Experience Top Hospitality Social Media Trends for 2014.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [Social] Marketo’s new Definitive Guide to Lead Scoring
    small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Social] Collaborate for the Internet of Customers with 7 Ideas for 2014
    But the “Internet of Customers” idea is, perhaps, a better point of view for marketers to embrace how cloud, social and mobile can help them create and manage more desirable customer experiences. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 15, 2010
    [Social] Two cheers for Eloqua's Content Grid
    It's all the fun thought leadership and social media stuff. Tags: Marketing Media Organization Sales Social Media Thought Leadership B2B content content grid content marketing Eloqua inbound marketing infographic marketing sales social media solutions thought leadership Nice job, folks! What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Social] Facebook’s fatal flaw
    Corruption on social web facebook futurist“I want the Internet economy to prosper, but it can’t unless the people’s right to privacy means more than a right only to hear excuses after the damage is done.” –   Joe L. The only thing that would bring them down, I opined, was scandal or the malaise that comes from a lack of competition.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Social] Engaging in Conversation Doesn't Grow Reach [Infographic]
    For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. So I've been conducting research for a few months now for our upcoming Science of Social Media webinar , and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
  • SAZBEAN  |  TUESDAY, DECEMBER 7, 2010
    [Social] The Importance of Consistent Brand Identity
    The same may be true if you’re using different profile names and identities with social media. One of the nice things about social media is that it gives you the opportunity to make your brand stand for more than just your logo. Make sure your social media personalities fit with your brand image.
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 19, 2010
    [Social] The Flywheel Effect
    As I return to the world of work, now two weeks later, I realized that Sejal's surprising arrival gave me an accidental test-bed for one of the interesting aspects of social media, the fly-wheel effect. Tags: blogs Social media search I'm back to blogging after a rather spontaneous, two-week hiatus.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 23, 2010
    [Social] Information Will Find Me
    As the way that we find information becomes increasingly driven by social influence , it’s interesting to look at where this trend goes in the longer term. Tags: lead nurturing Social media Discovery search The question for marketers, of course, is how to have relevant content discovered by appropriately interested buyers in this way.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, MARCH 27, 2009
    [Social] Upcoming Challenges in Campaign Analysis
    I was in a good discussion the other day about how to define the end date of a campaign that had social media elements. It's an interesting challenge as social media campaigns can have many effects that keep going for a significant length of time. Tags: marketing analytics Social media campaign response
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Social] Does Transparency Mean An Open Kimono?
    misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    [Social] We Make SugarCRM Just a Bit Sweeter
    Most of your customers are leveraging the internet and social networks to research and validate product choices. Phone calls and email work well but when you combine those with connecting on social networks for a more complete communication path, you can be sure to always know and be in touch with the people that are making the decisions.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Social] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. To show you how to do this, I''ll use an actual topic that we’ve written about recently: proper social media etiquette for marketers.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Social] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Social] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Blogging on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer.  Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 26, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of January 26, 2013
    ProBlogger) Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic  (SEOmoz) From Promise to Performance: Measuring Facebook Success Beyond The Like  (All Facebook) Visual Storytelling: The Key Weapon to Content Marketing  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 10, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of November 10, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 13, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of October 13, 2012
    Would You Read Your Blog? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    How to Fight for More Social Media Resources In Your Company  (Convince & Convert). How Social Login Impacts Ecommerce  (Get Elastic). How Does Social Media Affect Website Search Rankings? Social Times). New GMail ImageFeature Makes Email Marketing More Social  (HubSpot). Who Googled You? Small Biz Trends).
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Social] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Social] 10 TED Talks to Watch to be a Better Marketer
    From social media to physics, these 10 TED Talks were curated by Act-On for marketers to provoke new ideas, increase efficiency and happiness in the workplace, and inspire leadership. 1. Alexis Ohanian: How to Make a Splash in Social Media. Marketing, in its purest form, is also dedicated to storytelling and spreading innovative ideas.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Social] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Don’t discount the value of social interaction or social chatter, says Jeremy. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Social] 21 Spectacular SEO and Search Marketing Stats and Facts
    Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? eMarketer ).
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Social] Memejacking: The Complete Guide to Creating Memes for Marketing
    They're funny, clever, and great for social sharing. Rather than creating something from scratch and crossing your fingers that it ' goes viral ,' you're leveraging an idea that is already successful. 2) They Make Great Social Media Fodder. Plain and simple, plant your meme in prime sharing environments -- social networks.
  • I-SCOOP  |  SUNDAY, MARCH 22, 2015
    [Social] Sameer Patel: four elements of a holistic digital transformation framework
    Just like last year, SAP’s Sameer Patel had a speaking slot in CeBIT’s Social Business Arena. Last week I was following a few events where the core theme was digital transformation. One of them was CeBIT 2015 in Hannover, Germany. noticed this tweet with a picture of Sameer and a quote from someone who […].
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Social] Pinterest – It’s Not Just for Women
    But if your company caters to men, should you ignore this up-and-coming social network? Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business ” Why? Your boards are what you make them.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 17, 2015
    [Social] Why the Word Relevant is More Important Than Ever for CMOs
    I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. So what does that mean for marketers? Think about it. Download your copy today.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Social] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    The focus is to help our customers build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources. by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle   Marketing Cloud with Data Management.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. also have search locked down.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Social] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say “I need more followers!” ” It’s not easy. That’s what we’re here for. Cognitive Technology
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Using the New Lead Gen Feature in Facebook
    Blog Feed Facebook Paid Social ppcIf you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • B2B MARKETING INSIDER  |  MONDAY, JULY 25, 2016
    [Social] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to […]. Content Marketing
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Social] 5 Content Marketing Trends Sweeping Europe
    Social media-exclusive content. Brands are quickly realizing the importance of providing their social media followers with original media assets. This exclusive content was pushed out for the brand’s “#allin or nothing” social campaign. million social conversations, Adidas received 5.8 percent.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] 4 Editorial Tools to Manage Your Blog
    Of course, there are lots of … Continue Reading 4 Editorial Tools to Manage Your Blog by Kristi Hines - Maximize Social Business. Guest Posting for Backlinks is Dead, Do This Instead with Social Media Native Advertising: How to Promote Your Brand While Wearing a Disguise. Related Stories What are subreddits and Why Should I Care?
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [Social] 10 Ways to Use Images for Memorable Marketing Results
    Second, the image you use becomes the default image people see after someone shares your post on social media. Because that header image will be used on social media sites, make sure it looks good at different sizes. These are the staples of many social media feeds. There’s no shortage of content on the Internet. Want proof?
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