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  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 16, 2012
    [Social] Taking it half mast
    At the top of this blog it says Marketing, Social Media, Humanity. Related Stories The results are in: An experiment in social influence The kid who wanted a door for Christmas Losing control of your brand? grow} has never been a blog that is just about business. wrote a post for today but my heart isn’t it. Peace on Earth.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: The Critical Interplay Between Social and Search.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. If it is not shared, it is not discovered.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). How to Make Webinars Work (ReadWriteWeb).
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Social] The Ultimate List: 100+ Twitter Statistics
    Twitter , while simple, is often a confusing social media platform for. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Social] Who Is Your B2B Customer & How Do They Find You?
    This question, which helps drive your content marketing strategy and your social media efforts, should routinely get asked as part of monthly and weekly status updates since the technology and access points continually evolve. Keep in mind that “ 87 percent  of B2B marketers are using social channels to distribute content.”
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Social] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? Or are they coming to you via social media, search returns or peer recommendations or on their own?
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Social] Blogging Leads to Sales
    If the blog post is valuable to the visitor, they will in many cases share that link with their social networks. It provides for a strong online foundation that encourages other websites to link to the posts and for visitors to share them on social networks. 'Originally posted here on USSCO Speaks blog. What is a blog? Good luck!
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Social] How Digital Marketing is Reshaping Financial Services
    Social Media is here to Stay. Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. 'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Social] Why is Google Scared and What it means for B2B Marketing!
    Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. OK so what does this mean to B2B Marketers? perhaps there will be shortly.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Social] The Demand Generation Training Plan
    Inbound marketing and social networks. Here’s what we will cover: Building the Foundation: Ideal customer profiles. Value Propositions. Buyer Personas. Trigger Events. Universal Lead Definition. Think Like a Publisher. Your website and landing pages. Making it Work. Problem to Solution Story-Telling. Catch Factors. Lead Nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Social] Is New Google like the New Coke?
    Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. Every.
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Social] Accelerate Sales with Lead Nurturing [Video]
    You can try Nearstream for social lead generation  here. 'We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. To add LoopFuse to Salesforce.com, click  here.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Social] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Social] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. Pre-call planning and social selling. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
  • LOOPFUSE  |  TUESDAY, AUGUST 27, 2013
    [Social] Being a great CMO
    Stop doing “one size fits all” marketing and make use of list segmentation for email campaigns or targeted engagement for social media. ”  Look instead for those who are interested in experimentation, have a large social footprint, and are quick learners. You can try Nearstream for social lead generation  here.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Social] Should B2B Marketing Be More Visual?
    One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
  • B2B VOICES  |  MONDAY, APRIL 19, 2010
    [Social] Be Original
    This is probably one of the reasons why I enjoy the challenge of doing social media for the exchange — we need to be even more creative to capture the attention of our audiences. Creativity is one of the drivers of our social media activity, which helped us win this BtoB Magazine award last week.
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Social] Boards with Benefits: 5 Stand Out Brands on Pinterest
    Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Social] Does Your Organization Need A Chief Content Officer? [Video]
    We covered content for social media, content gating and subscriptions and a whole lot more in this discussion about the need for a chief content officer… Let me know what you think in the comments below. 'Traditional forms of B2B Marketing are no longer enough in today’s digital world. What is Content Marketing? Content Marketin
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Social] 42 Content Marketers to Follow on Twitter
    This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Founder of LKR Social Media. Founder of Social Triggers 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. Who did we miss? CEO of HubSpot.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Social] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Social] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Social] The Future of Marketing Automation « Loopfuse Marketing Automation.
    As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. Today you need more diversity in your mobile mix that equally represents web, search, email, display, social syndication, social engagement, and some cases mobile. LoopFuse ,Inc.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] 27 More Remarkable SEO Guides, Tips and Tactics
    Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. Have Content, Be Social by BroadSuite. What techniques still work in the new world of SEO? Which need to be discarded? Expert SEO Guides and Tips.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Social] Start With Relevant, Aspire To Remarkable
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
    For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social] B2B Marketing Events Around The World - Mar 2011
    March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 23-24, Social Pulse 2011.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Social] How to Close an Online Community Without Hurting Your Brand
    There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • READYPULSE  |  THURSDAY, APRIL 18, 2013
    [Social] The Story of a Short-Lived Testimonial
    However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Social] Klout to Launch Brand Pages: Should Marketers Care?
    And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. These are the people who most frequently talk about that brand on their own social networks. 2) Social Media Buttons. 1) Brand Influencers. 4) Brand Perks.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Social] What Will Future Marketers Learn in School This Year?
    “ The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • SYNECORE  |  FRIDAY, JANUARY 18, 2013
    [Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
    Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. Infographics, videos, and data points are great assets to help excite recipients and share on the social media channels, as well as forward to friends. by Amanda Batista | Tweet this.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Social] 10 Essential Reports and Research for B2B Marketers
    This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Janrain’s Social Login Trends across the Web for Q3 2013. Social logins are becoming more prevalent on websites of all types.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • SAZBEAN  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 6 Ways to Use Embedded Tweets to Help Your Business
    In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. -  6 Ways to Use Embedded Tweets to Help Your Business   by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean. B2B Marketing
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. We are rooting for you!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Social] 7 Digital marketing trends to embrace NOW
    Social influence marketing. The big money in social media is not in marketing applications that we see now. Social influence marketing I was researching and writing Return On Influence this time two years ago because I saw influence marketing as an inevitable and powerful trend. Content marketing or content advertising? Agree?
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Social] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here I’m a busy guy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 2, 2011
    [Social] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
    The second way reps can sense customers’ boundaries is gauging the contact’s personality and social style. The “Social Styles Matrix” clusters people into four quadrants representing broad personality types – Amiables, Expressives, Drivers and Analytics.  Have you ever used any of the above techniques in customer interactions?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Email is built for business.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social] 5 Future-proof Ideas For Your Website
    Make it human People crave human interaction We’ve heard the  statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels. P redicting the future of the web is nearly impossible.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
  • MEASURABLE MARKETING  |  TUESDAY, MAY 22, 2012
    [Social] Happy 7th Birthday, YouTube!
    YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Social] Data-Driven Marketing: 10 Trends for 2013
    The Mobile/Social/Local Convergence Dominates New Investment and Priorities. The Maturation and Immaturity of Social Media. More than 50% of companies plan to increase social’s share of the marketing budget. Social media platforms, services – scale. Continuous innovation in digital media platforms and formats.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Social] Top 10 B2B Tele-Sales Trends for 2011
    new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2009
    [Social] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Hugh is a great resource for marketers, as he has been very successful in use of social media and blogs to promote his cartoons and book. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. But creativity is sometimes hard to capture. Normal. false.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Social] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For B2B marketers, the last weeks and months of the year can also mean opportunity.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 7, 2010
    [Social] LinkedIn: 5 Ways to Make the Most out of Your Connections
    recently read a post by Stephanie Sammons on Social Media Examiner entitled, 5 Ways to Develop a Meaningful LinkedIn Connection where she’s highlighted and given examples of how to take the connection phase to the relationship phase. How Do You Measure Social Media Success? Ask a question or give a compliment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Social] Can you answer the most painful question in marketing?
    So I challenged my friend to dig deep into his heart and tell me why he wanted to master the social web and blogging.  He paused … thought … and then unleashed a passionate story about his family, his wife and his determination to overcome some pretty serious personal pain to urgently re-invent himself as a social media marketer.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social] I Blog for Content, Not for Comments. Surprised?
    I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Predictions for B2B digital marketing in 2013
    Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Photo credit: Wikipedia.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Social] How to Create a Content Strategy That Actually Drives Organic Traffic
    Social media. Not every company has a blog or a newsletter, but they may be all over social media. These companies pour a vast amount of their content efforts on social media. I’m a big fan of automation, both in blogging and social media. 'Content marketing alone won’t deliver organic traffic. Here''s how.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Social] The Evolution of Language: How Internet Slang Changes the Way We Speak
    For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. When it comes to the mechanics of new word distribution, it''s been tough to measure with any precision -- that is, until the advent of public social media networks.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Social] Tips on Getting the C-Suite Involved in Blogging
    Marketing Tips Social Marketing heath brothers how to get your boss to blog made to stick tips on getting your boss to blog 'The folks at the top got there, for the most part, because they know the industry and your customer base. The key with blogging is giving people valuable info that can help them do their job. Give them a deadline.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Social] March Mi6 Chart Toppers
    m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
  • NUSPARK  |  SATURDAY, APRIL 30, 2011
    [Social] How to Get Started with a Content Marketing Plan
    Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 2, 2012
    [Social] How to Rouse Your Facebook Fans to Action - 5 Tips
    Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Focus on Your Fans in Your Updates.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. 'Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are. great example of awesomeness.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • REVENUE JOURNAL  |  SATURDAY, SEPTEMBER 17, 2011
    [Social] Mastering curation: Sam Decker, King of Curation, lays it out
    Before founding Mass Relevance, Sam was the founding CMO for Bazaarvoice , the leading social commerce & reviews platform company which recently filed for an IPO. Sam Decker is a brilliant marketer who is now the CEO of a company called Mass Relevance. read more. Content management
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Social] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Optimize your social accounts. Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Hire an expert or have a review. Author Markups. Multilingual SEO.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 5, 2014
    [Social] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
    might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. But social and content marketing are mostly managed outside of marketing automation and mobile is mostly limited to ensuring messages are viewable on mobile devices. Who knew?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Social] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? They won’t stay.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Social] New Study: Email Marketing Actually Works?!
    The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. Search isn’t dead.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Social] 5 Methods for Connecting Online and Offline Marketing
    Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
    There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Social] Facebook Launches Online Education Center For Businesses
    The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. ” It is clear that Facebook and other social media companies are growing up and working on refining their monetization strategy.
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