Page 116 of 291 Previous | Next 
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Social] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. She has 7 years of experience in search and social media marketing. How To Build Your Following On SlideShare by Ann Smarty - Maximize Social Business. SlideShare is a valuable tool that is shockingly under utilized. Ann Smarty.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Social] Pinterest Banks on Web Analytics
    Today, social pinboarding phoneme Pinterest will announce the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform. This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, AUGUST 18, 2015
    [Social] PCMA Convene: Hitachi Healthcare at RSNA Named Best in Show for Social Media
    Convene's fourth annual Best in Show competition honors achievements and innovations in the meetings industry
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 19, 2015
    [Social] Are you still doing your digital marketing in silos?
    Social media. Most importantly, it integrates social media listening and mining search keywords for what customers really want. Most companies “doing” search and social are not doing this. Developing content is too important to allow its haphazard spread across websites and social media and even offline marketing communications.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social] The Top 8 Priorities for Any One-Man Marketing Team
    3) Focus on the right social media platforms. And if there’s one area rife with opportunities for misspent time, it’s on social media. It’s tempting to try to be on all of the social media platforms because everyone else is doing it, and it feels like that’s what good marketers do. 4) Schedule out social media updates.
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [Social] Growing brand awareness with the Olympics
    Click on the free white paper here to get some information on social media monitoring that can help you focus your ads. News & Notes Social Media Social NetworksThe 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Social] Smart Time-Saving Tips on Blogging…
    Related posts: 4 Time-Saving Tips for Social Media Marketing. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. How neat is that? 4 Tips.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 21, 2010
    [Social] To Auto Tweet or Not to Auto Tweet?
    My tweets are carefully written, selected, shared and tightly focused around B2B marketing and social media. Tags: Social Media Marketing how to lab experiment social media adoption tools twitter Author: Chris Herbert, B2B Specialist & Founder of mi6. Audience: Business Executives and Marketing Leaders. The Experiment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Social] Will Facebook replace your B2B Marketing email system?
    Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing Tweet This! Digg this!
  • PR MEETS MARKETING  |  TUESDAY, SEPTEMBER 4, 2007
    [Social] PR and Blogging Outreach: Practical Tips
    Some additional resources on this topic include: Erik Sebellin-Ross' Tech for PR: Erik has included a page on Social Media Basics and his tips for blogging. Technorati Tags: blogging, social meda, pr, marketing, publica relations, technology Discusses if ghost-writing a blog is advisable. Lifehacker's guide to weblog comments.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Social] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    However, today’s social boom has brought us all closer than we had previously imagined… In November 2011, Facebook’s data team released two papers which documented that amongst all Facebook users at the time of research (721 million users with 69 billion friendship links) there is an average distance of 4.74
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Social] Can Content Marketing Accelerate Sales Pipeline?
    The Content Marketing, Social Media and Social Selling Recipe. Establish your brand awareness and credibility by showing you understand the customer’s challenge through content posted on your social channels. Using these three steps will accelerate sales more than if selling without social media and content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2016
    [Social] Snapchat for the win
    For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion — Snapchat, at least if you’re a young American (cue David Bowie). Is Snapchat social media as it was meant to be? Related Stories Social Media Believe it or NOT!!!
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 12, 2012
    [Social] Savvy Toolkit - 54 Pearls of Marketing Wisdom from 26 of the Leading Experts
    Questions like: What surprised you about social media in 2011 and how did it affect your planning for 2012? Has social media affected the nature of on-line content? The good people at @Hubspot have done it again. How can marketers plan long term for mobile? Check out the eBook and the bloggers who contributed to it
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Social] The best advice I ever received for my business, and my blog
    ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom. But I think my blog posts do present the essential questions: Does every business need a social media strategy? What is the value of social media engagement? ” Pretty good question! But the answer was easy.
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Social] ASICS uses Facebook App to Find New Spokeswoman
    News & Notes Social Media Social NetworksTo help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. This expands on their strategy of recruiting runners at last May’s Paris Marathon.
  • SAZBEAN  |  TUESDAY, OCTOBER 26, 2010
    [Social] Blogging in a Vacuum
    Tags: B2B B2C Business Content Marketing News & Notes Social Media Social Networks Strategy blog blogging blogs content strategy digital strategy internet marketing strategy web strategy
  • MARKETING FINGER  |  SUNDAY, FEBRUARY 28, 2010
    [Social] To Follow Or Not To Follow: That is the Question on Twitter
    Tags: social media follow following social media marketing twitter unfollow
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Social] 4 Ways to Battle the Content Marketing Paradox
    A recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. Make Content Social Media Savvy As Noah Kagan at OkDork found, audiences love to share lists and infographics. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 27, 2015
    [Social] How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News
    Social media marketing. For UK Content Marketers, Social Is for Amplification. According to a Content Marketing Association (CMA) survey of marketers located primarily in the UK, there’s little question of social media’s most powerful role in the content marketing equation. Cross-channel marketing. Content marketing.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Social] Tap into the Power of Employee-Driven Content w/ @WilliamArruda #branding #PersonalBranding
    If there’s one thing the past decade has taught us as marketers, it’s that the business world has just barely begun to tap the seemingly limitless potential of social engagement.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Social] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing. My View.
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Social] The Science of Eye-Catching Advertisements [Infographic]
    And for more inspiration, check out this blog post to see great examples of banner ads and social ads.). How do our brains react to advertisements? Well, it depends on the ad. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2009
    [Social] Is blogging a man’s job?
    Since establishing a professional presence on the social web, I haven’t experienced discrimination (to my knowledge). As for examining the ‘numbers’ aspect of it — well, that’s a pretty hot topic in social media – proving that the time spent using social media leads to dollars for your business.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Social] How to Create, Share and Hijack Brand Equity in your Content
    From time to time people ask me why I write about content marketing on a social media business website? At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Content Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 27, 2012
    [Social] How to Earn Extreme Trust – the true story of Domino’s Pizza
    Reading this book got me to thinking about the question I’m asked all the time about social media: “How can we be sure that no negative comments will be posted about us? That’s why we’re afraid of social media.” We love your comments and appreciate those who share our content on social media.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Social] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Tags: B2B Research b2b blogging b2b seo B2B Social Media
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Social] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Go for it!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Social] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy?
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Social] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy! Except it didn’t.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • TYPE A COMMUNICATIONS  |  TUESDAY, FEBRUARY 28, 2017
    [Social] Five Tips to Help You Write Outstanding Content For Your Blog
    Marketing Blogging Carla Johnson Jessica Kane social media Type A Communications Webbiquity writingFebruary 28, 2017 by Jessica Kane Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and. read more.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Social] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. But I also think this tool helps you to see just how much social sharing occurs on the top posts and which channels are driving the engagement. SEO Assessment.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Social] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    It’s also a reminder that social-first video is quickly becoming the norm for brands and publishers alike. With such a large social following, the digital powerhouse is the top non-celebrity brand on Instagram, as noted by Social Blade. Social-First Future. The Nat Geo Experiment. The Video Imperative.
  • B2B LEAD BLOG   |  THURSDAY, MAY 19, 2011
    [Social] Celebrating the B2B Lead Roundtable and Its 8,500 Members
    As I perused their comments, it became clear that while we have more tools than ever to engage customers – websites, content, telemarketing, direct mail, and the gamut of social media – we are challenged with investing and scaling resources to achieve the highest return. I’ve been there and done that. Why add to the noise?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Social] How to Make a Splash With Twitter At Your Next Big Event
    by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 26, 2013
    [Social] B2B Mobile Tactics If You Still Have a Blackberry Audience
    BlackBerry Mobile b2b mobile marketing b2b social media marketing iOS With the latest news that Blackberry will be taken private and give up the consumer business to focus on the enterprise are signs that Blackberry will never recover their mobile market share, which ComScore reported at 4.3% of the US market as of July 2013.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Social] Facebook Marketing Examples WIth Ads & Engagement
    We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway. Tags: social media Facebook marketing tactics
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Social] Could Facebook become a Lead Nurturing platform?
    Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing But Facebook? Tweet This! Share this on Facebook.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 14, 2010
    [Social] How to Take Advantage of a Negative Review from an Authority
    This blog post goes beyond the scope of my “traditional&# social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. Alas, I am not. 3) Be Positive. 86 points.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Social] Being Busy is Not Being Productive
    Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? Social media is the future. Stay off social media. I’m a huge advocate for social media.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 4, 2013
    [Social] New Twitter Tools for B2B Marketing
    With 200 million active users, Twitter has become the premier social network for. If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Social] 11 B2B Website Mistakes and How to Avoid Them
    You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Social] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. I’m not sure how he isolated all the social interactions the creative generated from the media or the creative itself. But according to him, big ideas generate sales and social engagement is silly.
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 18, 2007
    [Social] PRMeetsMarketing Weekly Articles: October 18, 2007
    Technorati Tags: advertising blogging marketing Social media Web 2.0 Here are the weekly articles that I found interesting. There were so many that I'm posting a day early. I may revise my schedule to get this up on Thursdays instead of Fridays, because frankly, I can think of better things to do on my Friday. Here you go: .
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 6, 2012
    [Social] 6 Secrets to a Successful Facebook Real Estate (or any small business) Page
    If you are eager to make the most of this social channel, implementing the 6 success secrets below will help you to creatively and effectively use Facebook to market your business ! Rebekah Radice ( 3 Posts ) This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Should You Run a Social Media Contest?
  • MARKETING EDGE  |  SATURDAY, MARCH 17, 2007
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 15, 2015
    [Social] 10 Simple ideas to achieve more content sharing now
    The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density. “Your name came up at a meeting in our company just last week!” ” “Really?” ” I said. ” “Yes. I said.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Social] How to Make Your Content More Sharable from Mobile Devices
    Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 8, 2015
    [Social] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. In the world of business professionals, few social media platforms rival LinkedIn. Speculate away!
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Social] You’ve Discovered SEO Keywords, But What’s Next?
    Listen for keyword usage in other channels as well, such as social media. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. If you include SEO keywords in your lead scoring model, include social keywords along the same line. Guest post by Adam Hutchinson.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Social] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Identify Influencers and Get Social. Everyone uses a search engine and everyone is on a social platform. Social requires a different form of engagement.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog Post: The 4 Metrics That Matter
    The advent of social media only made the roar of competing voices more deafening. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. We all want to be read. Discovery. Speech.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Social] 5 Ways to Create an Engaging Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. 5 Ways to Create an Engaging Customer Experience by Joe Ruiz - Maximize Social Business. Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Social] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Here are four key ways that social media builds brands. Social media can increase your awareness.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 12, 2009
    [Social] Can I Twitter us to the top? Making use of popular social media tools to reach new business
    I'm skeptical about most technologies, especially those that everyone is talking about. Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. I've turned my nose up at them more times than I can count. So far they've been worthwhile contributions to the effort. My newest challenge is making Twitter work for us. And now.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Social] Why Buyer Personas are Crucial to Inbound Marketing Success
    You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. What is a buyer persona? Messaging.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
  • KEO MARKETING  |  FRIDAY, MARCH 11, 2016
    [Social] LinkedIn to Discontinue Ad Platform
    Social MediaLinkedIn’s fledgling ad network has turned out to be a very short-lived and costly venture. The company recently announced its plans to abandon the advertising platform known as Lead Accelerator, which was just launched a year ago. Still, he said company leaders felt it was the smartest decision in the long-term.
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Social] Interesting Infographics: What You Need To Know About Twitter This Year
    Infographics Social Media infographic Twitter If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month.
  • SNAPAPP  |  THURSDAY, NOVEMBER 8, 2012
    [Social] The New Instagram Web Profiles: Pros, Cons and Some Social Media MacGyverey
    Until today, however, that experience was exclusively mobile, and the only way to really be a part of the unplugged Instagram world while plugged in to a computer was through other connected social networks like Facebook, Twitter or Pinterest. The beauty of Instagram is that it allows us to visually involve people in our lives. s personality.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Social] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Social] Visible Expert Profile: Lori Randall Stradtman
    This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Fast forward eight years, and today Lori is an author, a public speaker, and a highly sought social media strategist with her own successful company. Lori never dreamed that social media could one day be a job. How did she get there?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 12, 2016
    [Social] The Content Marketing Personalization Imperative
    With the proliferation of content marketing and branded content platforms, the challenge for marketers has shifted from how to create the content their audience actually wants to read and share, to how to break through the digital and social noise. […]. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Social] Stop Being Snubbed On The Buyer’s Journey!
    Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over on their customer’s journey. The Social Selling Facts. Source: LinkedIn) GerryMoran.png" alt="Social Selling Thought Leaders | MarketingThink.com | @ GerryMoran " width="732" height="486" />. Look The Part.
  • CONTENT STANDARD  |  MONDAY, JANUARY 18, 2016
    [Social] What 10,000 Characters Would Mean for Your Twitter Marketing Strategy
    While arguably the most “at-risk” social media player at the end of 2015 , Twitter has been making regular updates to its platform to renew user interaction and investor faith, from small cosmetic changes to large-scale expansion of its ad offerings. Marketing Social MediaIt’s a hopeful new year for Twitter.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Social] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    How Customers Perceive Your Social Media Challenges”. From too few resources to not enough engaging content, there are many challenges to implementing a successful social media strategy. Content Marketing Digital Marketing Mobile SEO Social Medialink]. Panda 4.2 Panda 4.2 Find out here: [link]. When is it worth it? link]. link].
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social] No Such Thing As a Free Burger?
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? (SEO SEO hosting) Three Things You Can Cut from Your Social Marketing Plan (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers (Social Fresh) The ROI of Events: What You Should be Measuring (Marketo) Dear Bloggers, I Apologise.
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Half of SMBs Use Social Media for Marketing (Marketing Profs). Enterprises Opening Up to Social Networking (CIO.com). Social Times).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Launching a Social Command Center (Without The Center) (Future Lab). Blogs Top List of Social Media Investments for 2012 (MarketingProfs). Students Turn Social Media Skills into Social Business Strategy (CIO.com). Benchmarking Your Social Performance (Social Media Explorer). Frustrated by Blogger’s Block?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? 21 Captivating Social Media Stats: How People Interact With Brands (HubSpot). How to Master the Art of Storytelling to Increase Social Sharing (HubSpot) . Six Social Media Trends for 2012 (Logic + Emotion).
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Social] Small Business Owners: Time to up Your Digital Game [Infographic]
    The Definitive Guide to Getting Started with Social Media Marketing. Copywriting Cheat Sheet: How to Write for Email, Social & the Web. Webinars: Social Media – Tips & Inspiration for Small Businesses. Cross-Channel Copywriting: How to Write for Email, Social & the Web. The conclusion?
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [Social] Where Should B2B Bloggers set up the Corporate Blog?
    Tags: B2B Search Marketing b2b blogging b2b search engine optimization b2b seo B2B Social Media
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 13, 2011
    [Social] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social MediaRecently there have been several blogposts advancing the notion that organic search – and its faithful companion, search engine optimization (SEO) – have come to end of life. Now, I’m probably more skeptical (cynical?)
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social] B2B Marketer: What’s In Your Toolbox?
    I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
  • SNAPAPP  |  FRIDAY, FEBRUARY 3, 2012
    [Social] 5 Things That Time Inc., Hearst, CondeNast and Living Omnimedia, Inc. Know About Social Media That You Should, Too
    of time spent on the Internet is on social media sites, it is surprising to believe that less than 60% of Fortune 500 companies have Facebook pages. What companies don't realize though, is that effort spent in social media can bring unexpected results for their organization. Considering the fact that 22.5% increase brand awareness.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Social] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    By merging LinkedIn data with CRM data, Microsoft Dynamics users could see a feature where lookalike audiences from the LinkedIn platform are presented, based on actual social graphic and firmographic information from the two systems, generating potentially high quality lists of accounts. What can we expect or wish for? It doesn’t stop there.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 27, 2013
    [Social] Are Employers Ready for the Connected Generation?
    Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks. Internet Marketing Behavior social media Social network Social networking service
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 27, 2009
    [Social] Forget Audience Segmentation – Segment by Conversation!
    Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The goal of your Social Media strategy is not to find the P for People it’s to find the C for Conversations!
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Social] Free and Paid Ways to Promote Your Blog
    Social icons: Clearly display icons for all your social media channels (i.e. Doing so encourages your readers to share your post with their social communities. Share: Push each new blog article on all your brand’s social channels. The Internet is abounding with content. Freebies. Spend Some Money. Good luck!
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Social] Lead Generation: 5 tips to generate leads faster on LinkedIn
    Stay specific to your social network, for instance, LinkedIn news does well on LinkedIn. Related Resources: Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Guess what? Industry. Title.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Social] MarTech Conference: Some Random Impressions and Interesting New Vendors
    In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. Insightpool : identifies social media influencers and manages campaigns to build relationships with them. at different intervals or sequences.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Social] The One Thing Every Marketer Must Do
    If new research says B2B buyers rely on social media, dig into the survey. Just how was social media defined? Did it indicate how important social media is in the buying process? Were respondents recruited through social media or is it a representative sample? Question everything you hear, see or read. Yes, everything.
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Social] Stop by ReadyPulse (#211) at IRCE at Chicago for a chance to win a GoPro Hero3 Camera!
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Learn more on using social content to drive online conversions by downloading our white paper “ Passion Doesn’t Fit into 5 Stars ”. Are you attending IRCE in Chicago? We will pick a winner end of the main conference (June 5th, 2013).
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Social] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. Social media sites won’t replace Google any time soon, but smart marketers are using social platforms’ new search capabilities to reach leads.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 4, 2016
    [Social] The Single Most Important Element for Increasing B2B Lead Gen and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. That is clearly an opportunity being missed, as 71% of buyers also say that receiving a quick brand response on social media would make them more likely to recommend that brand to others. This post originally appeared on MarketingProfs.
  • CONTENT STANDARD  |  MONDAY, JANUARY 11, 2016
    [Social] 5 Brands with Highly Successful Snapchat Marketing Strategies
    Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. The Disappearing Story: Wet Seal , a popular retail company among teens, employed the use of a social influencer to capture its target audience on Snapchat. Marketing Social Media
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. We’ve found success with social ads.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social] Waiving Speaking Fee for Book Buyers
    My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. B-to-B book events
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Social] Dreamforce Cheatsheet for Sales Pros
    Chief Sales Officers and sales leaders focus on 5 primary targets that drive them to hitting revenue goals — driving objectives, growing the pipeline, realistic forecasts, sales team effectiveness and emerging of social in building strong customer relationships. Inside Sales and Social Selling for Extreme Results. General.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 9, 2017
    [Social] Elevate Your Mobile Email Marketing Strategy
    I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. My wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home. I’m always checking my email. Mobile
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Social] B2B Marketers Need to Pay More Attention to HR Trends
    Changing demographics is old news, as are globalization, the knowledge economy, social recruiting, the digital workplace, mobile anything, connectivity, communities, social learning, corporate social responsibility and tooth decay (I may have added tooth decay). Corporate social networks will flourish and grow inside companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Social] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    For example, despite the significance of social media to consumers and shoppers in their purchases processes, and ultimately its native role in consumers’ every day lives, just a bit more than half (53%) of respondents rate social media as “average” or less when asked about its importance to their organization.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Social] Why Should a B2B Sales Company Have a Facebook Page?
    Information that is related to the company, such as social profiles! Social media isn''t going anywhere anytime soon so unless you plan on hopping into your time machine, why not embrace the open communication and use it to your company''s advantage? Let''s start off by saying that the B in "B2B" does not stand for boring. To be found.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Social] Dreamforce 2011: Salesforce.com Talks Platforms #DF11
    The startup plans to eliminate “big boxes&# by putting the manufacturing software on a social, cloud-based platform. Tim Campos, CIO of Facebook, showed how the social networking giant uses Salesforce.com to make human resources functions like performance reviews more social by integrating an employees internal social graph.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Social] Why “experiential marketing” offers new opportunities
    The other factor making experiential marketing more effective for developing this connection with customers is the interactive capabilities of social media and other forms of digital marketing. (Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. Digital Marketing.
<< 1 2 ... 114 115 116 117 118 ... 290 291 >>