WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Social] 27 More Remarkable SEO Guides, Tips and Tactics
Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. Have Content, Be Social by BroadSuite. What techniques still work in the new world of SEO? Which need to be discarded? Expert SEO Guides and Tips.
B2B MARKETING TRACTION | WEDNESDAY, JULY 16, 2014
[Social] B2B Marketer: What’s In Your Toolbox?
also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
LOOPFUSE | TUESDAY, AUGUST 27, 2013
[Social] Being a great CMO
Stop doing “one size fits all” marketing and make use of list segmentation for email campaigns or targeted engagement for social media. ” Look instead for those who are interested in experimentation, have a large social footprint, and are quick learners. You can try Nearstream for social lead generation here.
LEAD VIEWS | TUESDAY, MAY 29, 2012
[Social] Should B2B Marketing Be More Visual?
One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
B2B VOICES | MONDAY, APRIL 19, 2010
[Social] Be Original
This is probably one of the reasons why I enjoy the challenge of doing social media for the exchange — we need to be even more creative to capture the attention of our audiences. Creativity is one of the drivers of our social media activity, which helped us win this BtoB Magazine award last week.
SYNECORE | SUNDAY, APRIL 6, 2014
[Social] Boards with Benefits: 5 Stand Out Brands on Pinterest
Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target.
ENGAGE | THURSDAY, DECEMBER 5, 2013
[Social] 42 Content Marketers to Follow on Twitter
This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Founder of LKR Social Media. Founder of Social Triggers 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. Who did we miss? CEO of HubSpot.
HUBSPOT | FRIDAY, JUNE 29, 2012
[Social] 21 Internet Marketing Stats That Will Blow Your Mind
Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
[Social] HubSpot Expands Its Services But Stays Focused on Small Business
Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
B2B MARKETING INSIDER | THURSDAY, JUNE 20, 2013
[Social] Does Your Organization Need A Chief Content Officer? [Video]
We covered content for social media, content gating and subscriptions and a whole lot more in this discussion about the need for a chief content officer… Let me know what you think in the comments below. 'Traditional forms of B2B Marketing are no longer enough in today’s digital world. What is Content Marketing? Content Marketin
LOOPFUSE | WEDNESDAY, JUNE 16, 2010
[Social] The Future of Marketing Automation « Loopfuse Marketing Automation.
As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. Today you need more diversity in your mobile mix that equally represents web, search, email, display, social syndication, social engagement, and some cases mobile. LoopFuse ,Inc.
B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
[Social] Start With Relevant, Aspire To Remarkable
Topics include content marketing, B2B social media, demand generation, marketing automation, and more. tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
CONVERSIONATION | SATURDAY, OCTOBER 9, 2010
[Social] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
B2B IDEAS @ WORK | TUESDAY, MARCH 1, 2011
[Social] B2B Marketing Events Around The World - Mar 2011
March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 23-24, Social Pulse 2011.
LEADER NETWORKS | WEDNESDAY, MAY 25, 2011
[Social] How to Close an Online Community Without Hurting Your Brand
There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
[Social] The B2B Content Marketing Strategy Checklist is finally here
We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show. Watch it here. One of the most useful marketing pieces I’ve ever seen.
HUBSPOT | FRIDAY, APRIL 20, 2012
[Social] Klout to Launch Brand Pages: Should Marketers Care?
And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. These are the people who most frequently talk about that brand on their own social networks. 2) Social Media Buttons. 1) Brand Influencers. 4) Brand Perks.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 13, 2013
[Social] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. Infographics, videos, and data points are great assets to help excite recipients and share on the social media channels, as well as forward to friends. by Amanda Batista | Tweet this.
READYPULSE | THURSDAY, APRIL 18, 2013
[Social] The Story of a Short-Lived Testimonial
However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.
MEASURABLE MARKETING | THURSDAY, MARCH 24, 2011
[Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
SYNECORE | FRIDAY, JANUARY 18, 2013
[Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
MARKETING GENIUS BLOG | MONDAY, APRIL 26, 2010
[Social] Monday Marketing Term: Content Mapping
Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
WEBBIQUITY | FRIDAY, FEBRUARY 18, 2011
[Social] Nine Expert Guides to Local SEO
Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information, how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 9, 2013
[Social] 10 Essential Reports and Research for B2B Marketers
This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Janrain’s Social Login Trends across the Web for Q3 2013. Social logins are becoming more prevalent on websites of all types.
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 1, 2010
[Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
SAVVY B2B MARKETING | MONDAY, NOVEMBER 23, 2009
[Social] IT Pros Don't Want to Register for Your White Paper
What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
SAZBEAN | MONDAY, SEPTEMBER 16, 2013
[Social] 6 Ways to Use Embedded Tweets to Help Your Business
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. - 6 Ways to Use Embedded Tweets to Help Your Business by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean. B2B Marketing
SAZBEAN | MONDAY, AUGUST 15, 2011
[Social] Google+ Posts Now Appear in Google Search Results
Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
[Social] ClickPredictions: The Short-Attention White Paper
Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 18, 2010
[Social] CMO Survey: Measurement Isn't Our Top Priority
I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
FEARLESS COMPETITOR | MONDAY, APRIL 29, 2013
[Social] Who is the Hero of our Story? You are!
We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. We are rooting for you!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 8, 2013
[Social] 7 Digital marketing trends to embrace NOW
Social influence marketing. The big money in social media is not in marketing applications that we see now. Social influence marketing I was researching and writing Return On Influence this time two years ago because I saw influence marketing as an inevitable and powerful trend. Content marketing or content advertising? Agree?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 19, 2012
[Social] This is why I am not reading or tweeting your blog post
So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here I’m a busy guy.
HUBSPOT | TUESDAY, OCTOBER 5, 2010
[Social] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
CONNECT THE DOCS | MONDAY, APRIL 19, 2010
[Social] Do your Content have a Personality?
You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
MODERN B2B MARKETING | THURSDAY, JUNE 4, 2009
[Social] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
Hugh is a great resource for marketers, as he has been very successful in use of social media and blogs to promote his cartoons and book. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. But creativity is sometimes hard to capture. Normal. false.
SAVVY B2B MARKETING | WEDNESDAY, JULY 7, 2010
[Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
SALES CHALLENGER | TUESDAY, AUGUST 2, 2011
[Social] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
The second way reps can sense customers’ boundaries is gauging the contact’s personality and social style. The “Social Styles Matrix” clusters people into four quadrants representing broad personality types – Amiables, Expressives, Drivers and Analytics. Have you ever used any of the above techniques in customer interactions?
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 21, 2012
[Social] What Will Marketing Look Like in 2030?
From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. We just welcomed our third son, Caleb, into our family. Carpet Bombing. Gratuitous Creative.
B2B MARKETING TRACTION | MONDAY, MARCH 25, 2013
[Social] 4 Skills Your B2B Marketing Team Must Have
Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
INBOUND SALES NETWORK | THURSDAY, AUGUST 23, 2012
[Social] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Email is built for business.
ENGAGE | WEDNESDAY, SEPTEMBER 21, 2011
[Social] 5 Future-proof Ideas For Your Website
Make it human People crave human interaction We’ve heard the statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels. P redicting the future of the web is nearly impossible.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Social] How to Do Great Marketing with (Almost) Zero Money
Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
MEASURABLE MARKETING | TUESDAY, MAY 22, 2012
[Social] Happy 7th Birthday, YouTube!
YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
DELICIOUS B2BMARKETING | TUESDAY, DECEMBER 6, 2011
[Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 19, 2011
[Social] What’s a Twintern anyway?
Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 8, 2010
[Social] Can you answer the most painful question in marketing?
So I challenged my friend to dig deep into his heart and tell me why he wanted to master the social web and blogging. He paused … thought … and then unleashed a passionate story about his family, his wife and his determination to overcome some pretty serious personal pain to urgently re-invent himself as a social media marketer.
B2B LEAD GENERATION BLOG | TUESDAY, FEBRUARY 8, 2011
[Social] The Last Blog: It All Begins with Trust
As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
ONPATH | MONDAY, FEBRUARY 7, 2011
[Social] Top 10 B2B Tele-Sales Trends for 2011
new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
SYNECORE | MONDAY, JANUARY 21, 2013
[Social] 3 Performance Management Techniques for Digital Marketers
Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
GREAT B2B MARKETING | THURSDAY, OCTOBER 11, 2012
[Social] B2B Marketing Actions You Can Take Now to Have a Better 2013
Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For B2B marketers, the last weeks and months of the year can also mean opportunity.
WINDMILL NETWORKING | MONDAY, APRIL 2, 2012
[Social] I Blog for Content, Not for Comments. Surprised?
I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
TRADESMEN INSIGHTS | THURSDAY, OCTOBER 7, 2010
[Social] LinkedIn: 5 Ways to Make the Most out of Your Connections
recently read a post by Stephanie Sammons on Social Media Examiner entitled, 5 Ways to Develop a Meaningful LinkedIn Connection where she’s highlighted and given examples of how to take the connection phase to the relationship phase. How Do You Measure Social Media Success? Ask a question or give a compliment.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Social] Predictions for B2B digital marketing in 2013
Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. Photo credit: Wikipedia.
MI6 MARKETING AGENCY | FRIDAY, APRIL 22, 2011
[Social] March Mi6 Chart Toppers
m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 27, 2014
[Social] Tips on Getting the C-Suite Involved in Blogging
Marketing Tips Social Marketing heath brothers how to get your boss to blog made to stick tips on getting your boss to blog 'The folks at the top got there, for the most part, because they know the industry and your customer base. The key with blogging is giving people valuable info that can help them do their job. Give them a deadline.
NUSPARK | SATURDAY, APRIL 30, 2011
[Social] How to Get Started with a Content Marketing Plan
Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Social] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. 'Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are. great example of awesomeness.
MEASURABLE MARKETING | FRIDAY, MARCH 2, 2012
[Social] How to Rouse Your Facebook Fans to Action - 5 Tips
Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Focus on Your Fans in Your Updates.
INBLURBS | WEDNESDAY, DECEMBER 14, 2011
[Social] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 16, 2014
[Social] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. If the average voicemail response rate is 4.8%
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 23, 2012
[Social] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
Get Social. This event is all about the Social Enterprise , so get involved socially. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet.
HUBSPOT | FRIDAY, JUNE 24, 2011
[Social] 5 Methods for Connecting Online and Offline Marketing
Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 3, 2014
[Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
SAZBEAN | TUESDAY, OCTOBER 30, 2012
[Social] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
Optimize your social accounts. Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Hire an expert or have a review. Author Markups. Multilingual SEO.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 5, 2014
[Social] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. But social and content marketing are mostly managed outside of marketing automation and mobile is mostly limited to ensuring messages are viewable on mobile devices. Who knew?
WEBBIQUITY | TUESDAY, NOVEMBER 26, 2013
[Social] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 15, 2010
[Social] What Are Your Target Audience’s 5 Top Web Sites?
Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? They won’t stay.
HUBSPOT | THURSDAY, JULY 28, 2011
[Social] Facebook Launches Online Education Center For Businesses
The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. ” It is clear that Facebook and other social media companies are growing up and working on refining their monetization strategy.
SYNECORE | TUESDAY, JULY 2, 2013
[Social] New Study: Email Marketing Actually Works?!
The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. Search isn’t dead.
AVITAGE | TUESDAY, OCTOBER 29, 2013
[Social] Define Your Enterprise-wide Content Use Case Requirements
So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. 'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. You can’t do it.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 25, 2014
[Social] 4 Content Marketing Metrics Trends and Best Practices
For instance, while vanity metrics may be important to measure for your social media marketing team, your CMO is likely more interested in conversion metrics from social posts instead. 'by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. So what are marketers doing?
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 18, 2013
[Social] What Web Analytics Don’t Tell You
With tools like marketing automation and social monitoring, you can go deeper into exactly who is looking at your content and exploring your products, versus spending a lot of time on your careers page. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.
MARKETING ACTION | TUESDAY, JANUARY 22, 2013
[Social] Data-Driven Marketing: 10 Trends for 2013
The Mobile/Social/Local Convergence Dominates New Investment and Priorities. The Maturation and Immaturity of Social Media. More than 50% of companies plan to increase social’s share of the marketing budget. Social media platforms, services – scale. Continuous innovation in digital media platforms and formats.
SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012
[Social] Be human. Your customers will thank you.
We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. ” of a brand. Respond promptly.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Social] 5 Ways to Create a Culture of Content Marketing at Your Company
2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. The long story short is this: Josh James requires Domo employees to engage on social media.and the results have been staggering.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 30, 2013
[Social] The Rules of Inbound Marketing Rewritten for Outbound Marketers
Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Social] Brand Storytelling: Why Your Employees Should Tell Your Story
New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power. Branding has become a process of engaging consumers by inviting them along for a social journey. Of course, the best journeys don’t simply stop at a single destination.
LEADER NETWORKS | TUESDAY, MARCH 19, 2013
[Social] John Coates and the WELL: Looking ahead by looking back
On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex profession -- creating and managing online communities. The event was well covered, with lots of blog posts and reports. Work with it.
LEADER NETWORKS | MONDAY, FEBRUARY 27, 2012
[Social] How Do You Measure Member Engagement?
think this very useful and important term is being misused, applied to a wide range of online activities in today’s engagement-obsessed social media world. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 6, 2012
[Social] Facebook, Tumblr, Twitter, Oh My!
Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Maybe you don’t spend ? of your life online like I do. Linkedin.
HUBSPOT | FRIDAY, AUGUST 17, 2012
[Social] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
FEARLESS COMPETITOR | MONDAY, JUNE 24, 2013
[Social] Drive Inbound Leads with B2B Marketing Sales Leads
We love to read your comments and appreciate those who share on social media too. 'B2B Marketing Sales Leads uses a simple “hub and spoke” approach to grow your marketing database with qualified sales leads. They are marketing qualified sales leads for you to nurture and score. What do you think?
FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
[Social] My Review of the book, Enchantment, by Guy Kawasaki
We love your comments and sharing on social networks. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Everyone should read this. Sorry. What do you think?
VERTICAL RESPONSE | FRIDAY, DECEMBER 27, 2013
[Social] The Best Marketing Blog Posts of 2013
Blogging is more important than ever, and this “ 2013 Blogconomy ” infographic via ignitespot makes it very clear why: Interesting content is one of the top 3 reasons people follow brands on social media. The topics ranged from social media, SEO, content and email marketing to website development and more. Social Media.
DIGITAL B2B MARKETING | THURSDAY, APRIL 11, 2013
[Social] The Real Challenge for B2B Content Marketers
Content was part of SEO, social or a crazy skunkworks company blog experiment. 'B2B content marketers are hiding behind false excuses for their content marketing challenges. source ). Only 39% report a lack of budget. At the very bottom of the list are lack of buy-in/vision (22%) and finding trained content marketers (14%). Your Turn.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Social] Why User-Generated Content Is More Important Than You Think
65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer). So if you haven't already, get your brand visibility in the social sphere and in search engines , and get control over your online reputation. Encourage social discussion. Create case studies.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Social] The Top 8 Priorities for Any One-Man Marketing Team
3) Focus on the right social media platforms. And if there’s one area rife with opportunities for misspent time, it’s on social media. It’s tempting to try to be on all of the social media platforms because everyone else is doing it, and it feels like that’s what good marketers do. 4) Schedule out social media updates.
TOMORROW PEOPLE | MONDAY, JULY 16, 2012
[Social] No Such Thing As a Free Burger? #OlympicsBBQ
With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Social] Marketing automation services are the rocket, but content is the fuel
The truth is that, in this day and age of social media, there are no short cuts. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., question. Distribution.
THE B2B RESEARCH BLOG | FRIDAY, JANUARY 13, 2012
[Social] The seven R’s of thought leadership
It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle. Resonant.
MODERN B2B MARKETING | THURSDAY, AUGUST 7, 2014
[Social] 5 Ways to Redefine and Retell your Brand’s Story
Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. That’s not to say that you have to ignore all other forms of social media, but stretching yourself too thin across platforms means none of your accounts will be as engaging as they could be. Here’s how: 1.
HUBSPOT | FRIDAY, AUGUST 12, 2011
[Social] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. I think the currency of social media is one of ' I want to do things.'".
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 6, 2013
[Social] How to Find Great Blogs for Better Business Blogging
Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on better business blogging. How do you find great blogs?
B2B MARKETING INSIDER | WEDNESDAY, MAY 29, 2013
[Social] The World Has Changed. Has Your Marketing?
B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content marketing and mobile accessibility in even the remotest parts of the world. Only customer-focused, social businesses that deliver entertaining content can succeed.
CLIENT BRIDGE | THURSDAY, JUNE 28, 2012
[Social] Content Marketing Checklist
Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Social] 10 Genius Ideas That Changed Marketing Forever
For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 7) Social Networks.
TOMORROW PEOPLE | WEDNESDAY, NOVEMBER 14, 2012
[Social] Corporate Marketing Meets The Real World
The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Old dog-breath. Chinese whispers. The Dam Busters.
B2B IDEAS @ WORK | MONDAY, DECEMBER 5, 2011
[Social] B2B Marketing & Scientific Research: Why Online Relationships Matter
That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.