Page 116 of 230 Previous | Next 
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Social] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Join Groups Pertinent to Your Industry.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Social] Optimizing Brand Posture on Facebook
    It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands.    Brands need to take this to heart when framing their social media posting strategies.  
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    Before blogs and social media, Stan Lee transformed the way comic book fans connected with creators by crediting the creative team and publishing news about these Marvel characters and upcoming storylines on the Bullpen Bulletins page at the back of each issue.  Alliteration.  Jonah Jameson Jr., Content-Based Community. Marvel Method. 
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using. percent in U.S.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Social] 14 Content Marketing Quotes to Live By
      @mbloomstein   @ahaval   " Social media isn't cheap. Why do you trust employees to communicate with customers via phone/email but not blogs/social media.  chrisbrogan 's time spent using social media: 25% listening, 50% commenting/interacting, 25% publishing via @bemydog.  Enjoy!
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Social] Which Types of Form Fields Lower Landing Page Conversions?
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. This post is a sneak-peak preview of the upcoming Science of Lead Generation webinar where you'll learn about the real data and science behind getting more leads from your website. Register now to reserve your spot.
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Social] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    We're seeing a huge shift in the way the social media and search marketing worlds are adapting to suit the needs of its users. Currently, when you search for a phrase like “ Social Media ” or “ Marketing ,” you see “Top Images” on the left side bar in addition to “People” and “Top Videos.” The visual content revolution is here. Uh oh.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 13, 2014
    [Social] 5 Ways to Spice Up Your Blog Content
    Your infographic can be posted on across many social media platforms while linking back to your site. Social media updates give your readers a sense of what's buzzing on the web. 'Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Social] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. And how can you, as a brand, use this strategy?
  • CROSS-CHANNEL CONVERSATION  |  FRIDAY, MAY 3, 2013
    [Social] Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email
    Given trends in social media, you can bet a significant portion of these interactions will move away from the inbox. '[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human.  Lead Management Ed Hadley Posts
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [Social] Top-3 B2B Content Marketing Formats & Channels
    Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. What Content Formats Are Most Effective?
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Social] Answers To Your Top 7 Questions From the Science of Inbound Marketing
    Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Social] Twitter SEO? Think Twylah.
    Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. There's No Such Thing as Social Media ROI. Every person or business has probably had that “Aha!&# Yes, there is.
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Social] Branding 2013: Embrace Pinterest and Show Your Personal Side
    However, the very fact that Pinterest is now so accommodating to accounts with commercial interests implies that the social networking platform may soon monetize. Though the hardcore pinners may shudder at the thought of Pinterest introducing advertising, I see great things happening in the future of this social networking site.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Social] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Build your email list and social connections.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Social] How to Add HTML Embed Codes to Your Website [Quick Tip]
    'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. It''s often referenced with HTML to designate interactive content taken from social and content networks.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content. Seriously.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Social] Bing vs. Google for Business Listings
    This article has more… If you haven’t yet, check out Bing Places for Business to claim, edit, and control your listing while also making it pop and making it social. 'Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? What are their advantages and disadvantages?
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Social] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 12, 2010
    [Social] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
    We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. Through a combination of web analytics , marketing automation , real-time identification , sales pipeline analytics , and social media monitoring , the tools are now available to become a real-time enterprise. Sign up.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Social] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. 'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 22, 2010
    [Social] Savvy Week in Review - January 22
    Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing Amy Howell provides suggestions on how you can use social media to enhance your PR efforts. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. Have a great weekend! The Savvy Sisters.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Social] How to Marry Digital and Human-Touch B2B Marketing
    According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Social] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Marketing Efficiency Bit.ly
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Social] 5 Tips for Developing Strong Buyer Personas
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas &# – the emphasis must be on people and not on the sale. Buyer Personas are the foundation of great B2B marketing. Amen, Mike.). Got that, Microstrategy ?- What about IT?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Social] How to Effectively Segment Your Database for Lead Nurturing
    Maybe you’re the social media manager of a mid-market company, or maybe you run the entire marketing team for a social media organization. In either of these cases, you would qualify for a Business Unit segment, and for one of our Topic of Interest segments – specifically, our Social Marketing track. Default Segmentations.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers. Qualified opportunities.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Or watch this Slideshare: _. You’re in for a treat! The best news?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Social] HOW TO: Manage Your Online Reputation Using SEO
    If someone posts your social security number, bank account number, credit card number or an image of your handwritten signature, Google will make efforts to remove it from search results. Remember all of those social media profiles that you created in step two? One easy way to create it is to post your social media feeds to your blog.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Social] 6 Principles of Influence Within Your Inbound Marketing
    Social Proof. Social Proof. The principle of social proof states that one important means that people use to decide what to believe or how to act in a situation is to look at what other people are believing or doing there” (Cialdini, 138). Increase your online attractiveness through your company’s website and social channels.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Social] 8 Surprisingly Simple B2B Sales Tips
    There are several ways to establish thought leadership including blogs, social media, newsletters, etc. If you’re working a lead for a while, follow him or her on social accounts like Twitter and LinkedIn. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. Let Leads Market to You.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 17, 2010
    [Social] Sales-exec-as-publisher-model taking shape
    ' For Greg Verdino , it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. 'The shift is not about b-to-b or b-to-c.' Take IBM. ’ “I’m not saying traditional sales goes away,” Verdino said. Subscribe to RSS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Social] Facebook, You’ve Failed Us
    For example, when Facebook Social Actions came out, I thought it created some interesting business opportunities  for letting users express their individuality in a way that happens to also  increase the likelihood of click-throughs to the business website. By Neicole Crepeau, Contributing {grow}  Columnist. First, serve your users. Tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Social] HubSpot Launches New Version to Deliver Better-Targeted Content
    Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Social] Content Marketing Metrics: What To Count, How To Count It
    Followers/friends/fans and sharing for social media. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. First, let’s discuss what metrics we’re talking about.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Then Guy Winch  gave us the formula for “Turning Unhappy Customers Into Fans.&#    Sandy Carter  compelled us all to become &# Social Businesses.&# Social media:  Make social media an integral part of your marketing.
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, MAY 2, 2012
    [Social] 5 Digital Law Lessons Learned at Suffolk
    On April 13, I had the pleasure of attending a class at Suffolk Law School, “Social Networking Sites: Law, Policy & Practical Strategies.” [Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] Although it was a long day, it was an information-packed session which taught me innumerable lessons of value.
  • JUNTA 42  |  WEDNESDAY, AUGUST 25, 2010
    [Social] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
    This time the popular author, speaker and social media blogger earned a clear first place. 16 Social Media Explore r. 30 Social Media Examine r. This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. Congratulations Brian. We started with reviewing 81 content marketing related blogs in 2007. Brian Soli s.
  • ONPATH  |  MONDAY, MARCH 18, 2013
    [Social] OnPath Job Fair - Gloucester Mall (March 27, 2013)
    Check out these benefits: Cafeteria, Free Parking, Casual Dress, Fun Atmosphere, No Weekends, No Overnights, 30 Minute Lunch Breaks plus x4 Ten Minute Breaks, Advancement Opportunities, Coaching & Training, Competative Wages, Social committee, Free BBQs, Your Own Desk, Incentive Programs. So what is a Complex Sales Guru exactly?
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Social] Building Media Relationships & Maximizing Positive Coverage
    Share on social media channels. Nikki Little is a PR professional and the social media manager at Identity , an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. We have a big media interview coming up, but how do we best prepare for it? 11:45 a.m.
  • LOOPFUSE  |  MONDAY, APRIL 1, 2013
    [Social] Great to be named a "Company to Watch" on the 2013 CRM Watchlist
    Nearstream is a demand generation focused social analytics platform that finds highly targeted possible leads from the social stream and Loopfuse is an small business focused marketing automation/demand generation set of products, a bit comparable to Infusionsoft.  That’s 18-24 months away, and on the right track.” Thanks Paul! 
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Social] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    Half of companies have no social media training in place: I thought Sirius Decisions was presenting a completely basic social media overview but then we all saw why: Jonathan Block (@ jblock ) showed us that 88% of b-to-b organizations have no dedicated social staff. 88% have no central social authority. Cheesy line?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Social] 5 Key Tools for Effective Facebook Marketing
    Including the Like button throughout your site creates opportunities for social engagement. How to use tabs and social widgets to drive fans on and off the Facebook page? While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. What does it mean for you?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Social] Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders
    Find Big Growth in Big Data (The explosion of data on customer behavior and social media chatter opens a world of opportunity). Power Growth Through Digital Sales (Embrace social, mobile and integrate these with other channels). 4 and 1/2 stars out of 5. Like all reviews we do now, you can read the review or watch the video review.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Social] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company? Adele Revella.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 7, 2011
    [Social] Is Your B2B Campaign Average or Exceptional?
    ” Marketing Experiment: The example I saw tested whether an opt-in sign-up message with social proof (e.g. According to the Theory of Reasoned Action (TRA), people often make decisions based on their own personal attitudes, as well as the social attitudes related to that behavior. So always be learning and always be testing.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Social] The B2B Funnel is Now a Sieve
    Social Does Not Mean Broadcast. think we've forgotten how to actually "be" social. Yet, we tend to treat every social channel with the brevity required by Twitter. 'The buying process has gotten messy for B2B marketers. Every new channel puts a hole in your funnel. The other is a conflict of personas. The Point.
  • B2B VOICES  |  WEDNESDAY, JANUARY 30, 2013
    [Social] Three Areas for B2B Communicators to Focus in 2013
    Even CIO magazine has provided thoughts on how social media is affecting the IT enterprise. I’ve learned a lot from the past five years of managing social media , which has made me think about what I need to do next year. feel that we still need to get better at social listening and gaining better insights from our audiences.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Social] Our Favourite Posts, Week of July 18th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Tim Pawlenty: Social Media “Breaks the Stronghold” of Mainstream Media. Social Media ROI: You’re Popular?
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 19, 2011
    [Social] Why Educating Your B2B Audience Isn’t Enough
    However, social and behavioral science has taught us that often, education isn’t enough. Social Influence : What are those around them doing? There are many other variables that affect people’s behavior. Examples include: Cost vs. Rewards : Don’t assume you know their personal costs versus their personal rewards.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Social] B2B Marketing & Lead Generation predictions for 2011!
    The year also saw, B2B marketers taking to social media with a vengeance, according to a research by Biz Report , 86% of B2B firms today are using social media, compared to 82% of B2C outfits. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Social] How to Promote Your Old Lead Gen Offers So They Feel Brand New
    You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. How to Re-promote Your Offers on Social Media. Your social media channels are going to be one of your biggest weapons in the continued promotion of your offers. until they eventually plateau.
  • HUBSPOT  |  THURSDAY, AUGUST 19, 2010
    [Social] Facebook Places Launches, Allows Businesses To “Check In”
    Facebook has delivered a major blow to not Foursquare and other location-based social networks, but to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. We have talked many times about the adoption and marketing implications of location-based social networks on this blog in the past.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social] 4 Ways B2Bs Can Integrate Digital
    Digital media can help introduce doubt around current assumptions, disseminate new ideas broadly, and add social proof/credible support to those new ideas. Get social proof behind the disruptive idea.  Pioneering companies also use social networks to communicate their ideas as broadly possible. Cisco is a great example here.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 24, 2012
    [Social] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
    We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. They feel it’s too much.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Social] 4 Rules for Being Your Own CMO/CIO
    That’s the everyday reality for CMO’s today as technologies including marketing automation and social media engagement/measurement platforms often fall in the realm of the CMO. SaaS solutions should, in theory, make it quick and easy to get up and running with your first email, social, and ad campaigns. Sound familiar? Digg this!
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Social] Should Investor Relations Teams Use Twitter?
    If you want to brush up on these issues the fourth annual Financial Markets World conference on social media disclosure is taking place this September. Review your current communications plan and how you are integrating social media as a communication tool. Another validation for the use of social media in the business world.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social] Report: Blogs Are An Important Part Of The Marketing Mix
    BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.
  • B2B IDEAS @ WORK  |  TUESDAY, APRIL 23, 2013
    [Social] Unlock the Power of B2B Content Marketing through Video
    'These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 29, 2011
    [Social] B2B Marketing Events Around The World - May 2011
    Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. The changing nature of our industry propels us to stay on top of the latest trends. and mobile applications.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 5, 2012
    [Social] What to Consider When Putting Together a Gamification Strategy
    Debbie Hemley, from Social Media Examiner , published a useful guide to the 26 elements of a good gamification marketing strategy, or 26 things marketers need to keep in mind when building a strategy. Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games. Flow Theory.
  • B2B VOICES  |  FRIDAY, JUNE 22, 2012
    [Social] Are Newspapers Fading? And What Can B2B Communicators Do About it?
    Embrace social journalists — There are plenty of newspaper journalists who have fully integrated Twitter into their everyday life, such as Jeremy Warner , Chris Adams and Alex Frangos to name a few. If you enjoyed this you may also want to read:  Are your spokespeople social media trained? What drives your social media strategy?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Social] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. We have been talking about the intersection of sales and content marketing for B2B companies.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 14, 2013
    [Social] An Entire Organization Should be On Board with SEO
    If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Social] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Luxury lifestyle brand Michael Kors has recently launched a conversation-starting campaign via social media, email, mobile and e-commerce. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • CLIENT BRIDGE  |  THURSDAY, JULY 21, 2011
    [Social] The Four C's of Content Marketing
    Conversation Goal : Support conversation on multiple social networks, and manage each interaction across multiple platforms. Questions : Have you (with IT and Legal) developed and deployed policies for protecting your company's reputation and private information on social networks? Are you using multiple tools? View Original Article
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Social] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Not only that, they''ll likely share your content with other people in their networks through email and social media, exposing you and your blog to brand new audiences. 5) Social Share Buttons (Must-Have). Let your readers do some of the legwork for you by providing social share buttons along with every post you publish.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme? Voilà!
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Social] 5 Major Challenges Marketers Face (And How to Solve Them)
    Are you on the right social networks ? 3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Social media has risen as a dominant platform for two-way communication and feedback collection.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Social] The Ultimate Google+ Cheat Sheet
    In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. As a social network, how does Google+ stack up against Facebook and Twitter? What does Google want you to know about its new social networking platform? Google+ is growing like crazy.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Social] The Future of Marketing – Adapt And Be Creative!
    Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. ve spend my career (15+ years) at TELUS working primarily in a B2B environment with a strong focus on web, social media and digital activities. Please follow Paula  online on Twitter , LinkedIn and Google+. Tell us about yourself?
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Social] 8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]
    Seems like a pretty important thing to optimize on an social network that''s all about sharing visual content. 'There are all sorts of do''s and don''ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don''t use shortened links. Include price information. Verify your account. Tweetable Takeaways.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Social] How to Create a #Winning Content Marketing Campaign
    Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. But what are some of the key steps to a successful content marketing campaign? Surveys. Analytics.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Social] Content Marketing: Get Trained Up [Slides]
    Get Shared (Social). Get Social Now. We need to grow our personal brand by getting active and engaged in our own way on social platforms, to blog about our passions (whatever they may be) and to allow our voice to be heard. We all create content. But But let’s face it, most of it is simply awful! Focus On Your Audience.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Social] Google Bought a Zoo [Infographic]
    Another important part of this update is that Google is increasingly looking at social signals as a sign of content quality and relevance. The more social shares and interactions that a piece of content has, the more likely it will show up in search results. Time to pay attention to Google+). Infographic Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Social] 2010 Will Bring New Features to Demand Generation Systems
    We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. do expect vendors to converge on more standard social media features. business-to-business marketing automation. What will 2010 bring?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Social] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign and boosting marketing ROI. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • MEASURABLE MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Social] Webinar Recap - 7 Tips to Get More Leads from Your Website
    As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. Essentially, the best way to determine if a social network will be effective for your business is to experiment and test its level of success. We had a great group in attendance!
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Social] K’s Top Five for the Week – December 10
    Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. How to Develop a Social Media Content Strategy by @therichbrooks via @smexaminer. Social media strategy has its foundation in content strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Social] How Google Is Killing Native Advertising
    Less Google traffic means … … less social sharing, which means … … less social traffic, which means … … fewer inclusions in top article rolls, which means … … publishing on Forbes, or any other major media site, isn’t worth nearly as much as it would initially seem to be. Google.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [Social] Top Takeaways From Blogwell Philly 2010
    To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Many brands are just getting started in social media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 21, 2014
    [Social] Closing the Loop on Sales Leads
    Marketing Tips Marketing Tools Social Marketing Traditional Marketing CRM for manufacturers CRM tool formal sales follow up plan lead nurturing sales lead follow up 'Don’t have a plan to follow or nurture leads? Or if you did hear from them, it was weeks or months after the original inquiry. What I can’t figure out is why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next. But I do my best to spice things up with funny graphics and every Friday I feature a social-media-themed cartoon. It’s also a lot more difficult even viewing comments in a mobile format!
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [Social] 5 Tips for Pinterest Pin-to-Win Contests
    Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales. News & Notes
  • SAZBEAN  |  MONDAY, JULY 16, 2012
    [Social] Why Analytics Matter to Small Businesses
    Small businesses are past the fact that they need to use social media. Customers are using social tools to communicate, shop, research and discover — most of which are rapidly becoming a mobile experience. And so, entrepreneurs are shifting how they run their business around that fact. The question now becomes “how?” News & Notes
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Social] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    Social Media. Rather than using social media just to listen to your prospects and engage with them on their posts and tweets, take an offensive social media approach. Email is still an important marketing medium, but save email for all your best targeted leads, and use social media to qualify the rest. Trigger Events.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Knowledge Worker 2.0 - Power to the people
    Social Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? file/244008/, steve: the art museum social tagging [link] project unmanaging-unleashing-the-creative- [link] beast/ â?£ Slideshare.net (beta). My Slidespace.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, APRIL 15, 2013
    [Social] 3 Minutes to Increased Profitability: a Gossamar Process
    Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. 'Our video introduction explains our approach to increasing profits in your organization. Design [.] No related posts. Resources Videos
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Social] Marketing Made Simple TV goes on hiatus
    We love to read your comments and appreciate those who share on social media too. 'Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” What do you think?
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Social] Blog your way into a book deal
    They all have always been smart but they all have been very smart with social media and blogging as well. What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Case-in-point: my buddy Minh Lê. Related articles.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Social] All Online Digital Roads Lead to Google Plus
    When Google finally gets us all locked in their sights, they’ll be able to finally identify each and every one of us all the way down to as close to our social security, passport, and drivers license numbers as possible. 11 Easy Social Media Tips and Tricks. And they’re pushing hard. square meters around you). Rejoice!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] How’s Your LinkedIn Profile?
    ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Time-Saving Tips for Social Media Marketing. This is excellent advice you need to know and act on.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    'We’re here at Social Media Week 2014 in NYC! From Katie Morse,  Social Media Marketing Manager from Billboard. It also allows for celebrities w ho are less “socially connected” to be available in this way to their fans. Panel Description: . Additionally, there’s been a focus on driving audience.
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [Social] B2B Marketing Predictions for 2010 - Reflections
    Are you adapting to new areas that need adapting, such as Social Media? I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Do your bonuses share quota? Too bad.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] How Authorship can take your blog to the next level in 2013
    If you haven’t heard of Google Plus, Google’s new social network, then perhaps you’ve been living under a stone for the last year. Taking on the might of Facebook is a huge challenge for Google and having learned many lessons from their previous attempt with social networking called Orkut, this time they’re out to really push G+.
<< 1 2 ... 114 115 116 117 118 ... 229 230 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1