Page 116 of 235 Previous | Next 
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social] The Top 8 Priorities for Any One-Man Marketing Team
    3) Focus on the right social media platforms. And if there’s one area rife with opportunities for misspent time, it’s on social media. It’s tempting to try to be on all of the social media platforms because everyone else is doing it, and it feels like that’s what good marketers do. 4) Schedule out social media updates.
  • LEADER NETWORKS  |  TUESDAY, MARCH 19, 2013
    [Social] John Coates and the WELL: Looking ahead by looking back
    On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex profession -- creating and managing online communities. The event was well covered, with lots of blog posts and reports. Work with it.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Social] How Do You Measure Member Engagement?
    think this very useful and important term is being misused, applied to a wide range of online activities in today’s engagement-obsessed social media world. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Social] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Maybe you don’t spend ? of your life online like I do. Linkedin.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 24, 2013
    [Social] Drive Inbound Leads with B2B Marketing Sales Leads
    We love to read your comments and appreciate those who share on social media too. 'B2B Marketing Sales Leads uses a simple “hub and spoke” approach to grow your marketing database with qualified sales leads. They are marketing qualified sales leads for you to nurture and score. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Social] My Review of the book, Enchantment, by Guy Kawasaki
    We love your comments and sharing on social networks. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Everyone should read this. Sorry. What do you think?
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social] Marketing automation services are the rocket, but content is the fuel
    The truth is that, in this day and age of social media, there are no short cuts. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., question. Distribution.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Social] 10 Genius Ideas That Changed Marketing Forever
    For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 7) Social Networks.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Social] The seven R’s of thought leadership
    It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.  Resonant.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social] 5 Ways to Redefine and Retell your Brand’s Story
    Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. That’s not to say that you have to ignore all other forms of social media, but stretching yourself too thin across platforms means none of your accounts will be as engaging as they could be. Here’s how: 1.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Social] Content Marketing Checklist
    Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Corporate Marketing Meets The Real World
    The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Old dog-breath. Chinese whispers. The Dam Busters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 11, 2011
    [Social] DenialPlus. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. Google techologies {growtoons} google plus cartoon
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Social] B2B Marketing & Scientific Research: Why Online Relationships Matter
    That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Social] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Don’t expect your partners to be social-media savvy or to understand how to use social channels, you may have to give them training or provide materials they can easily use on social media.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.  LinkedIn
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Social] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this. It happens.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 30, 2012
    [Social] Three Requirements as Marketers, Agencies and Publishers Converge
    In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] Five Lessons From the Web 2.0 Summit
    Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Farmville is a mega-hit on Facebook and Zynga has nine other social gaming applications based on classic games like poker and Battleship. Social Is the Killer App. I had a chance to attend the recent Web 2.0
  • CK'S B2B BLOG  |  SUNDAY, MAY 20, 2012
    [Social] Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
      • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. But where to start, and where to, from there? B2B Mobile Marketing
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Social] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., Integration With Social Media. Incorporating social elements into your lead nurturing emails encourages the sharing of your content by your recipients and can impact the overall effectiveness of your lead nurturing campaigns. ext Steps. Next Steps.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Social] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [Social] Brave New World of Media Pitching: LinkedIn
    Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. del.icio.us
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Social] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action. Blogging. Email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Social] Who Took Home a 2013 Markie Award?
    Now in their seventh year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 19 categories, including marketing and sales alignment, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign: Twitter. Best Alignment of Marketing and Sales: ADP®.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Social] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Social] Your Guide to the new world of Search Marketing Jerry Allocca on Marketing Made Simple TV
    The Producer and Director of Marketing Made Simple TV is Craig Yaris of Social Ribbit. 'Join  Jerry Allocca  on Marketing Made Simple TV to learn about Digital Marketing and Search with an Internet Marketing Expert. In this show, you will learn: Jerry Allocca. Why your goal now needs to be to teach Google. What other say matter.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Social] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Do you do any social bookmarking? Infographic of the Week: The Growth of Social Media - by @scottabel. Scott Abel shares a great infographic that highlights how social media is changing It seriously can't be September already, can it?!
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Social] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Social] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Many companies have acquired multiple social and marketing tools that overlap in capabilities but are limited to only one department. For a unified, company-wide view of your customer, you must first integrate your marketing tools – social, marketing automation, and CRM. 68% increase in social traffic to our corporate website.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Savvy Speaks: Facebook - Is It for Businesses?
    The social media debate continues. Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Of the top social networks, Facebook is the most personal platform. But as with any fashion, it's important to see if it fits before you head out the door. Jamie. Michele.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Social] Savvy Week in Review: November 11
    How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Happy Veteran's Day and 11/11/11! Are you sure?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Social] 7 Steps to a Successful B2B Blog
    They do all the things I tell myself and ITSMA clients we should be doing in social media but we never seem to get around to doing. Almost everything they share is links to others’ stuff, which makes them MVPs to follow in Twitter or in other social media channels. Here’s to a lifetime of learning! Here’s why. Right.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Social] Marketing Is Personal – Emotion Beats Promotion By 2X
    “ Professional, social and emotional benefits ” marketing has a 42% lift (hence the 2x vs. business value). Buyers who engaged with your video and social media content were twice as likely to become customers. 'I have always believed that B2B Marketing is personal. Now we have the research to prove it. That’s right.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Social] The Paradox of Choice – Barry Schwartz TED video
    We love comments and those who share on social media. 'Buffer. Why you should listen to him: 3,190,247 Views. Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite : He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social] My $900 Tweet…
    'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me … Continue reading → Share and Enjoy. Say what?!
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Social] 13 Ways to Spice Up Your Marketing Content With Data
    8) Include Social Proof. Social proof , also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Social proof can take many different forms , and one of them is -- you guessed it -- data!
  • EMAGAZINE B2B BLOG  |  THURSDAY, MAY 9, 2013
    [Social] 3 Reasons That An On-Site Blog Helps Your SEO
    Blog posts are easily shared and linked to via other blogs, other websites, and other social media utilities. 'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content. Where would they go?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Social] Big Data For Marketing? It’s All About The Questions
    Which social conversations are spurring the actions that lead to deeper engagement with your brand? Finally in my own  Big Data Marketing rant  I talk about the need to understand the  questions that our customers are asking  when they do a Google search, visit a website or participate in a social media conversation. Content Marketin
  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Social] New Breed of Analysts
    Embrace of Social Media. The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years. Conclusion.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Social] Optimize: a Holistic View of Content and Marketing Optimization
    Think about search engine optimization and social media optimization, for instance. Not optimization as improving SEO and keywords but optimization as a state of mind of doing better all the time in all touchpoints: search, social, content and more. The consumer is channel-agnostic, and empowerment is not a buzzword.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Social] Don’t Miss the London Growth Strategies Conference!
    Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? How to calculate the ROI of your social media programme. London Growth Strategies Conference.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Social] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. 'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • ONPATH  |  TUESDAY, FEBRUARY 1, 2011
    [Social] Is Telemarketing Dead?
    ” Public Relations was (31%), Tradeshows (25%), Paid Search (23%), Direct Mail (22%), Social Media (16%) and Print Advertising (10%). Did you catch that – social media is only 16%. Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 1, 2011
    [Social] Will Groupon Survive?
    Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. With some 40 million subscribers, Groupon has set the pace in using the social graph to distribute deals. The game will turn on the real or perceived value of social sharing either for consumers or merchants.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Social] Savvy Week in Review: October 28
    Examples of Social Media Gone Bad by @GiniDietrich on @SpinSucks. Gini pulls no punches with this look at how otherwise good companies royally screw up their social PR efforts. We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy!
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Social] The B2B Sales Role in the New Buying Process
    Social media has played a pivotal role in the shift of the B2B buying process.  Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media.  I recently had the opportunity to attend the Sales 2.0 the sales person). 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Social] Shut up and blog: How to create endless ideas for content!
    'Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. ” (At last count, this little post had received more than 1,800 social shares!). It’s an idea that seems so obvious … but I don’t think I have ever seen it discussed before.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Social] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Learn from them.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Social] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    At the same time, pressure increases on natural resources and social services. Second, more than one billion people are engaged in social networks today. Combined with social and device connectivity, we are now in an “always-on” era. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Social] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. link audit is best done manually.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Social] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How B2B Marketers are Scoring Big with Social Media – We teamed up with the fine folks over at Social Media Examiner for this one.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Social] The Bamboo Project Blog
    If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." The Bamboo Project Blog. Web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Why Sustainable Competitive Advantage is so 1990
    It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.  And you should keep doing them.
  • NNC SERVICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social] Targeted Online Communities: Where Less Selling=More ROI
    When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI.  How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Social] CMO Insight: Tips For Managing A Shifting Role
    While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily caught up with these emerging business needs. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Social] Calls to Action: The Importance of Soft or Complementary CTAs
    Think of the social aspects to your calls to action. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. On your blog, having a soft CTA to share the post is an excellent way to increase your social and brand reach.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Social] Why Every Company Is A Media Company
    What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together? The answer is lively discussions and debate about the impact of social media upon business. How can every company be a media company?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] 5 Points from the 2012 Buyersphere Report
    The survey found that social media use overall was in play with 21% of respondents. But it's interesting that when considering the type of purchase (new or replacement), 30% of those buying new used social media to source information. You can read his initial thoughts and download your copy here. Channel Consideration is Key.
  • INSIGHTIQ BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social] Facebook: Corporate Page Ideas for the New Year
    Social media should certainly be one of your objectives. Of course staying social and engaged from a B2B perspective is a challenge all of its own. Social. You should also keep in mind that Facebook is a social network. Try sharing pictures of social events at work. Business. Let’s be honest. Engagement. Contests.
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, APRIL 2, 2013
    [Social] CMOs: With Your New Great Power Comes New Great ROI Responsibilities
    The socially connected and digitally informed consumer wields tremendous influence over purchase decisions.  [Posted by Francois Laxalt, Director of Product Marketing, Neolane, Inc.] Relevance and personalization is the new black in marketing.  Marketing Performance Management Francois Laxalt Posts
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. Participate in Social Media! There are 6.8 billion people on the planet. billion Own a mobile phone. Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 11, 2010
    [Social] Win the Battle for Attention By Creating Engaging Content
    It’s not that the writers used irreverent phrases you don’t normally see in B2B marketing literature — stuff like “naked, desirable drunk person&# and “social media ninjas&# (all of which I adore). Tweet. To get someone’s attention, you have to earn it.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Social] Facebook Helps Brands Succeed With Video
    Facebook Helps Brands Succeed With Video by Jayson Duncan - Maximize Social Business. 'YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As a result, it’s easy to overlook Facebook as a video platform. Facebook is a great … Continue Reading. Video
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. What's new with customer stories and where are we headed? With five offices in the U.S.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 4, 2013
    [Social] Is link building hurting your marketing?
    If you think about what you need to do to get past the unnatural link building of the past, you need to create content that is of such high quality and such popularity that it naturally attracts links, as well as social shares. You’d probably look to see which ones are getting more social shares and links. Got it.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Social] Interview with Adam Blitzer, Co-founder and COO, Pardot
    Blitzer: I think social is inevitably becoming a bigger part of the buying process, so it’s going to make its way into marketing automation tools as well. We’re expecting to see growth in two areas of social. The first is the social as lead gen, or basically using social profiles to obtain more information on a prospect.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Social] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. So did I. As Captain Planet used to say, The Power Is Yours. Oh well.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. 3) Social Media. You know how we're always on your case to measure your marketing?
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Social Bookmarking Sites such StumbleUpon and Digg. Social Media sites – LinkedIn, Facebook, Twitter. He describes the new world as an “ecosystem” where the media, search engines, blogs and social networks feed one another. Once upon a time a press release was designed solely to get media attention. Things have changed. Award.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Social] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a link to your website, blog, and any other social channels. The traffic driver sources (social, email, display, PPC, etc.) ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Social] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
    Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff. Let us know!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Social] My Top 10 Quotes From Bad Sales Reps
    “I view Social Media as a Social Nuisance!” ” Whether you agree or not, Social Media has cemented it's place in the B2B environment. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Social] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. How have you been using each social network?
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. small businesses use social media to promote their businesses. Social Media and Blogging. Wondering if you need to set up a blog ?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Social] Optimizing Brand Posture on Facebook
    It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands.    Brands need to take this to heart when framing their social media posting strategies.  
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Social] Pick Up the Damn Phone — or Suffer the Consequences
    Technology can be a great tool; salespeople can begin their relationships and connections on social media. Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. Joanne Black: Social-selling tools are great for research, identifying trigger events, and finding mutual connections. JILL: Wow. Wrong!
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using. percent in U.S.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Social] 14 Content Marketing Quotes to Live By
      @mbloomstein   @ahaval   " Social media isn't cheap. Why do you trust employees to communicate with customers via phone/email but not blogs/social media.  chrisbrogan 's time spent using social media: 25% listening, 50% commenting/interacting, 25% publishing via @bemydog.  Enjoy!
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 13, 2014
    [Social] 5 Ways to Spice Up Your Blog Content
    Your infographic can be posted on across many social media platforms while linking back to your site. Social media updates give your readers a sense of what's buzzing on the web. 'Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Social] How to Marry Digital and Human-Touch B2B Marketing
    According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.
  • CROSS-CHANNEL CONVERSATION  |  FRIDAY, MAY 3, 2013
    [Social] Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email
    Given trends in social media, you can bet a significant portion of these interactions will move away from the inbox. '[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human.  Lead Management Ed Hadley Posts
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [Social] Top-3 B2B Content Marketing Formats & Channels
    Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. What Content Formats Are Most Effective?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Social] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Marketing Efficiency Bit.ly
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Social] Branding 2013: Embrace Pinterest and Show Your Personal Side
    However, the very fact that Pinterest is now so accommodating to accounts with commercial interests implies that the social networking platform may soon monetize. Though the hardcore pinners may shudder at the thought of Pinterest introducing advertising, I see great things happening in the future of this social networking site.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Social] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Build your email list and social connections.
<< 1 2 ... 114 115 116 117 118 ... 234 235 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...