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  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Social] Stop by ReadyPulse (#211) at IRCE at Chicago for a chance to win a GoPro Hero3 Camera!
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Learn more on using social content to drive online conversions by downloading our white paper “ Passion Doesn’t Fit into 5 Stars ”. Are you attending IRCE in Chicago? We will pick a winner end of the main conference (June 5th, 2013).
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Social] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. Social media sites won’t replace Google any time soon, but smart marketers are using social platforms’ new search capabilities to reach leads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Social] Dreamforce 2011: Salesforce.com Talks Platforms #DF11
    The startup plans to eliminate “big boxes&# by putting the manufacturing software on a social, cloud-based platform. Tim Campos, CIO of Facebook, showed how the social networking giant uses Salesforce.com to make human resources functions like performance reviews more social by integrating an employees internal social graph.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 4, 2016
    [Social] The Single Most Important Element for Increasing B2B Lead Gen and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. That is clearly an opportunity being missed, as 71% of buyers also say that receiving a quick brand response on social media would make them more likely to recommend that brand to others. This post originally appeared on MarketingProfs.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. We look forward to hearing from you!
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Social] Dreamforce Cheatsheet for Sales Pros
    Chief Sales Officers and sales leaders focus on 5 primary targets that drive them to hitting revenue goals — driving objectives, growing the pipeline, realistic forecasts, sales team effectiveness and emerging of social in building strong customer relationships. Inside Sales and Social Selling for Extreme Results. General.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Social] B2B Marketers Need to Pay More Attention to HR Trends
    Changing demographics is old news, as are globalization, the knowledge economy, social recruiting, the digital workplace, mobile anything, connectivity, communities, social learning, corporate social responsibility and tooth decay (I may have added tooth decay). Corporate social networks will flourish and grow inside companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Social] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    For example, despite the significance of social media to consumers and shoppers in their purchases processes, and ultimately its native role in consumers’ every day lives, just a bit more than half (53%) of respondents rate social media as “average” or less when asked about its importance to their organization.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Social] Why “experiential marketing” offers new opportunities
    The other factor making experiential marketing more effective for developing this connection with customers is the interactive capabilities of social media and other forms of digital marketing.  (Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches.  Digital Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Social] Why Should a B2B Sales Company Have a Facebook Page?
    Information that is related to the company, such as social profiles! Social media isn''t going anywhere anytime soon so unless you plan on hopping into your time machine, why not embrace the open communication and use it to your company''s advantage? Let''s start off by saying that the B in "B2B" does not stand for boring. To be found.
  • SAZBEAN  |  WEDNESDAY, AUGUST 4, 2010
    [Social] Defining Conversions
    Tags: Analytics Business News & Notes Social Media Social Networks business goals business intelligence conversion conversion rate conversions digital strategy google analytics kpis Marketing measure conversion objectives performance indicator search engine optimization strategic management webinar world wide web
  • SAZBEAN  |  WEDNESDAY, JUNE 2, 2010
    [Social] Ask Sazbean: What is Foursquare?
    Tags: Business Marketing Mobile Social Networks addictive game description foursquare location based game locations online social networking
  • TONY ZAMBITO  |  FRIDAY, APRIL 16, 2010
    [Social] The 10 Rules for Creating a Buyer Persona: Rule 3
      Tags: buyer goals buyer persona Buyer Personas buying process Customer Insight Personas Sales social business strategy social media marketing Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?    Infomercials are good at this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Social] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). For those not familiar with Snapchat, it is a social mobile photo messaging app where users post photos and videos (“Snaps”) to selected recipients.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Social] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    Utilize Social Media. Social media is fast, free and is an excellent way to engage with potential customers. Promote your content and encourage sharing by linking your social media to your online content. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. Marketing Strategy
  • MARKETING EDGE  |  MONDAY, MAY 7, 2012
    [Social] Biggest Dilemma for Men Using QR Code on Indoor Advertising?
    Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 18 Social Media SEO Resources to Improve Your Search Ranking by Social Media Examiner.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Social] 6 case studies show Big Data is helping decision making
    Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. Initially the idea was to track social movements using social media tools. The problem?
  • INTEGRATED B2B  |  THURSDAY, AUGUST 18, 2016
    [Social] The beginner’s guide to SMS marketing for B2B
    Content strategy content marketing digital media digital strategy sms social mediaSMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    Debra Ellis at Social Media Today offers customer service tactics that reduce costs and improve customer happiness and success. Some call it “broken, but not dead” and some say it''s the “peanut butter and jelly with social selling.” Happy Friday, Sales Prospecting Perspectives readers! So why not integrate the two? Enjoy!
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [Social] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. Background in Social Media Is Expected. If you’ve got social chops, flaunt them. percent for most of 2014. California has 12.5
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Social] 4 Steps to Content Curation for Inside Sales Reps
    As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
  • MI6 MARKETING AGENCY  |  MONDAY, NOVEMBER 23, 2015
    [Social] Something Linkedin Needs to Fix Now
    Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. I’m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. Blog Branding LinkedIn Social Media Social NetworkingOriginally posted in 2011].
  • TONY ZAMBITO  |  WEDNESDAY, OCTOBER 27, 2010
    [Social] Macro Trends Transforming the Buyer Experience
      A macro trend that is evident when one considers the outgrowth of micro sites, micro blogs, and micro social networks over the past couple of years.  Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. 
  • WRITING ON THE WEB  |  MONDAY, JULY 26, 2010
    [Social] Blog Marketing: How Readers Find Your Business
    Related posts: 4 Time-Saving Tips for Social Media Marketing. What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. But they do go to search engines and they type in questions with keywords.
  • NUSPARK  |  MONDAY, MAY 2, 2011
    [Social] How to Get Started with a Content Marketing Plan
    Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  A content marketing plan has now become an integral component of any digital or traditional marketing strategy.  Marketing Strategy
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 16, 2016
    [Social] What Your 2016 Content Marketing Strategy Should Look Like
    In the early days of social media, a single tweet could be heard around the world. Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. Brands just had to show up and chat, post […].
  • THE NEW STRATEGIST  |  FRIDAY, JANUARY 30, 2015
    [Social] Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey
    Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing digital marketing marketing marketing doubleshot mobile marketing personal branding podcast Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf. Mark Schaefer: twitter.com/markwschaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Social] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Social] Research proves there is still a place for long form content
    People spend the most time on articles referred by others and the least amount of time on content they find through social media. That falls to 132 seconds for those who visit the article directly or follow an email link, 125 when arriving from an external website, 119 from search and 111 from social media.
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Social] 5 Stupid Things Smart Marketers Do
    Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. Now before you roll your eyes, I’m not saying it’s the end-all be-all of interactive marketing, because social media can’t stand alone and falls flat without a larger marketing and content strategy.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Social] Get the Biggest SEO Bang for Your Content Marketing Buck
    We often see that each type of content supports the other in gaining organic reach, social shares, and community engagement – all driving to better business outcomes. What about paid social distribution? Similar to the myth about duplicate content, paid social is not a shortcut to organic reach. Duplicate content myth.
  • WEBBIQUITY  |  MONDAY, JUNE 15, 2015
    [Social] Welcome to Marketing Stats Summer!
    75% of customers say they use social media as part of the buying process 1 , and 88% of marketing professionals believe social media is important to their companies 2. Yet social media accounts for just 11% of digital marketing budgets 3 , on average, and 56% of marketers don’t do any paid promotion on social media 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 16, 2012
    [Social] The New Purple Cow. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} mars dorian social media cartoon social media humorMars Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. Tweet.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Social] 9 Questions On Content Marketing [Q & A]
    It is no longer enough to count how many tactics or campaigns you launched or how many visitors or social shares you achieved. With social and content marketing programs, we have to demand that these results will be achieved. How do you use your social and content efforts to acquire market intelligence? But they take time.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 25, 2012
    [Social] Savvy Week in Review: May 25
    Five Step Process for Using the Social Web by @SpinSucks. Great breakdown that takes the crazy out of the social web. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. Forget those guys on TV.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Social] The 2014 Priority List for Marketers
    With the rise of mobile and social media, pinpointing accurate behavioral data is entirely possible. This has led one industry insider to declare that “social behavioral data will be king” in 2014. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 21, 2012
    [Social] Best of @kingofsaas at @dreamforce #DF12
    Could possibly be one of the most successful social marketing campaigns during Dreamforce 2012. As InsideView was ramping up for the event I was charged with putting something together that would be better than the Metallica Axe social campaign during Dreamforce 2011. Marcus J. Price AKA.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Social] How to leverage Facebook for business – III
    B2B Web Strategy Social MediaThis is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social] 10 Helpful Dreamforce Blog Posts #DF12
    Dreamforce 2012 – A List of Great Resources #DF12 [Link]  - Social Media Today. 4. Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. 5.  Today marks the 2 week countdown until Dreamforce 2012. However, it can also be a little overwhelming. Attack of the #DF12 Meme   [Link]  - Salesforce. 2. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social] 10 Helpful Dreamforce Blog Posts #DF12
    Dreamforce 2012 – A List of Great Resources #DF12 [Link]  - Social Media Today. 4. Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. 5.  Today marks the 2 week countdown until Dreamforce 2012. However, it can also be a little overwhelming. Attack of the #DF12 Meme   [Link]  - Salesforce. 2. 
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Social] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Google+ is the newest kid on the social networking block. Use social sharing buttons! Social sharing buttons serve two important purposes. The first is they make it super easy and quick for a visitor to share your content on social media sites. The result? Websites that use Google's +1 button generated 3.5
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Social] PR 2015: Top 100 Influencers & Brands
    Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, With this social media explosion comes the increase in social media influencers. Virtual Social Media. bekiweki.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 11, 2011
    [Social] DenialPlus. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. Google techologies {growtoons} google plus cartoon
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Social] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Use search, social and web analytics to determine your current share of the conversations in your space. Photo Source.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Social] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    How To Build Up Social Media Marketing Like LEGO. Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. Trends Highlighted at Social Media Marketing World. Tips for Improving Your Social Media ROI. ” 5. ” 9. Fire it up!
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Social] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    As B2B marketers, we know the growing importance of B2B social media.  We know it’s a necessary tool for seed nurturing and demand generation ,  but in many cases, B2B marketers are still not sure where to begin.  HOW – How can you deploy social media tactics for measurable success?  What KPIs are important to your brand? Vimeo.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Social] 3 Tips For Creating Killer B2B Content That Generates Leads
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. Use Social Conversion – Sure, your own content plays a vital role in conversions. Leveraging that user-generated content is social conversion.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Social] How to Nurture Contacts Beyond the Inbox
    Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. Follow Pete on Twitter @slapschott.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Remember that social media as a source could include more than just Facebook and Twitter, too.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. Simple ideas for integrating social and email by iMedia Connection.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Social] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Social] Celebrating 13 Years with a New VerticalResponse
    Marketing has gone mobile and social, and we need to make sure we’re keeping up by giving you the tools you need to promote your business in the world we’re living in today. Your customers are on social media- you should be too. These are exciting times at VerticalResponse! We’re so proud that we’ve just marked our 13th birthday.
  • CHRIS KOCH  |  FRIDAY, JULY 10, 2009
    [Social] How old-school data capture is poisoning marketing and what to do about it
    As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Social media and lead generation go together. think the inherently casual (social!)
  • TOMORROW PEOPLE  |  SATURDAY, JANUARY 28, 2012
    [Social] How to Increase Your Clickthroughs on Twitter
    The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
  • SAZBEAN  |  WEDNESDAY, OCTOBER 5, 2011
    [Social] Fascinating Event Marketing Stats
    Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. Marketing
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social] INFOGRAPHIC: The Rise of Inbound Marketing
    As search engines and social media channels get more and more convenient with technology, the effectiveness of inbound marketing continues to grow. From DBCdigital, here''s an infographic of facts on the growing effectiveness of inbound marketing. View Original Article
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Social] What Will Future Marketers Learn in School This Year?
    “ The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • READYPULSE  |  TUESDAY, OCTOBER 21, 2014
    [Social] 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
    How many people have your ambassadors reached on social with brand-relevant content? Total campaign-related activity on social media. How many posts on social contain the campaign hashtag? Total pieces of content posted on social media by your ambassadors. But what metrics should you use as indicators of success?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 13, 2016
    [Social] How to Do Guerrilla Marketing Like an Agency Pro
    Some of the best guerrilla campaigns in the recent years were extremely sophisticated, synchronized efforts that made use of outdoor, print, digital, interactive, social, mobile, and even on-ground activities. Guerrilla marketing is no cake walk. However, an omnichannel […]. Marketing Strategy
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social] 25 Must-Read B2B Marketing Blog Posts
    Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Learn to approach the social web with agility, precision and stealth - just a ninja would. It's much simpler than you might think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Social] The wrong place for a Twitter feed
    The only possible value there could be is some symbol of social validation, like “Hey everybody, look at us! ” That just seems kind of desperate.  If you provide value on your blog or website, why wouldn’t a person want to follow your social stream any way? Here’s why. It’s conversation out of context.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 23, 2012
    [Social] Journalism is Dead: Welcome to the Era of Content Marketing
    The internet , apps , social media and blogs have dramatically changed the way in which we search for, access and interact with information. Social media is a wonderful way to spread your message and you're not restricted to the big hitters like Twitter and Facebook. The tide has turned though. Journalism is dead! Really? Who needs it?
  • AVITAGE  |  WEDNESDAY, JUNE 4, 2014
    [Social] 6 Competencies for Enterprise Content Strategy
    Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Please Don't Start a Social Media Marketing Agency
    I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). Please don't start a social media marketing agency. As you can see from the graph below, 14% of our applicants consider their primary service offering to be 'social media marketing'.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Social] Selling Power TV – Aligning Sales and Marketing featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. We love comments and those who share on social media. Buffer. It’s not Marketing Made Simple TV. It’s Selling Power TV, hosted by Gerhard Gschwandtner, CEO of Selling Power. Gerhard Gschwandtner. not enough qualified sales leads. content that lacks clarity and punch.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 22, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 22, 2012
    Spin Sucks) The Road to IPO: New Opportunities and Market Trends  (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays  (Search Engine Guide) Four Common Online Reputation Problems  (Spin Sucks). News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Social] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 14, 2015
    [Social] The 5 Most Overlooked Features of Your Instagram Strategy
    Here is your social media solution. 2. In addition to hyper-targeting, the advertising API will allow your Instagram marketing strategy to be easily integrated with your other content amplification efforts, increasing the efficiency of your social media team. Marketing Social MediaSearch. Explore and Discover. Advertising API.
  • MARKETING FINGER  |  SATURDAY, APRIL 14, 2012
    [Social] Pushing the Right Buttons to Viral Video Success
    marketing social media video viral marketingThis video crossed my radar this morning and I think it’s brilliant. wonder how many “push the button” spin-offs this will create?
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Social] Getting Your Small Business Ready for Google+
    Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere.  Trust is Social Media’s Sweet Spot. Building Your Circle of Trust. Yeah.”.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Social] Top 30 Most Useful Facebook Blog Posts of 2010
    Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  The end-of-the-year is the perfect time to do this. General Marketing. Enough said.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 9, 2014
    [Social] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
    Last week, my business partner and co-author of The Social Employee (Dell Chapter 7) , Mark Burgess ( @mnburgess ), and I had the opportunity to present on two panels at Dell World 2014 , held in Austin. It is always a great privilege to rub elbows with so many prominent social business thought leaders. “Where are all the women?”
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Social] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Social Management. Social marketing is an integral part of any marketing strategy. And it is getting even more complex as companies try and streamline their efforts, distribute highly targeted messages, and integrate social into each and every campaign. Author: Dayna Rothman There is a ton of marketing technology out there!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Social] The New Marketing Accountability
    Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Social] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. What actually encourages people to share content? What
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Social] 7 Common SEO Myths to Throw Out the Window Immediately
    Myth #3: Social Media & SEO Aren't Related at All. The intersection of SEO and social media is referred to as “social search.” And yes, social search is very much a real thing. If you're looking to learn more about social search, this blog post has a crystal clear explanation of how social media influences SEO.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Social] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    The following are the top items from featured sources based on social signals. Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  March  2010.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Social] Almost any brand can be Pinteresting. Here’s how!
    This is an amazing opportunity for brands to increase brand recognition by way of social sharing or “pinning.” Like any social platform, Pinterest might not work equally well for all brands. Pinterest is social, so remember to interact and engage with others. Related Stories Social Media Explained. Absolutely.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 5, 2016
    [Social] Avoid Becoming A Marketing Dinosaur!
    From direct mail and TV ads, to banner ads, to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon. In […]. Marketing Strategy
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 25, 2009
    [Social] Twitter does not have an Out of Office feature
    So at a recent Social Media event we got to talking about the Motrin social media scandal. This scenario and others just like it are proving that social media never sleeps and therefore the Social Media team has to be ready to respond 24/7/365. Tags: social media Twitter And I am ok with that.
  • PR MEETS MARKETING  |  SUNDAY, APRIL 5, 2009
    [Social] PMM Interview: Jeff Stai of Twisted Oak Winery
    When possible, I will interview interesting individuals and their marketing (this includes social media and public relations) campaigns. He has developed a loyal following of wine lovers (I’m a new fan) through social media. Social Media. Social Media. Social Media. Tweet this on Twitter. del.icio.us
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 6, 2011
    [Social] January 2011 Release – Company Preview UI, User Feedback for Contacts, and much more
    In addition to enabling social selling, there were two other key themes that emerged during our Customer 2.0 Product Updates Sales Intelligence Social Selling automated watchlists company preview contact accuracy insideview linkedin new release summary alerts trigger eventsRoadshow this summer – [.].
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 31, 2012
    [Social] Facebooks Ads – Tips to Improve Ad Performance
    With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Social] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Photo Credit: LGEPR via Compfight cc.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 24, 2015
    [Social] What Do the Changes to LinkedIn Groups Mean for Your LinkedIn Marketing Strategy?
    If you haven’t looked at your LinkedIn marketing strategy or other social media strategies in a while, this may be a good time to take stock and make adjustments as needed. If you are clear on what your social media objectives are you will better know how to leverage LinkedIn Groups. Social MediaContent promotion.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 21, 2010
    [Social] Reinvent the B2B Buyer Experience to Grow Revenues
      We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior.  Image by jackanapes via Flickr. Optimizing revenue growth is by far the toughest assignment for sales and marketing today.  Elmo Lewis – yes a very long time ago! 
  • TONY ZAMBITO  |  MONDAY, OCTOBER 4, 2010
    [Social] The Four Elements of Buyer Experience Ecosystem Thinking
      The advent and rise of engagement channels related to digital marketing and social media has made this undoubtedly a perplexing issue for many B2B leaders.  Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    There are no definitive maps to get you there per se’. 
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 13, 2011
    [Social] Bernie Fine, Communications, and PR Crisis Management
    want to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. Social Media Team. Information and support: Social media is by it’s nature both a front line and a tail-end. You should definitely read it.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 6, 2015
    [Social] Email Marketing: The B2B Marketer's Loyal Hound
    Every couple of months or so we hear about a new social platform or the demise of an old one. There a lot of different content mediums these days. Us marketers are always chomping at the bit to learn the newest trend, tool or trick so that we can say we're at the forefront of the societal shift that these new content mediums are creating.
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [Social] The Change in B2B – 4 Rules To Live By
    Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Social] Seven Ways to Effectively Promote a Webinar
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Step 3: Promote on your social networks. Post your webinar onto all social networks your company uses with different tracking links (for example, we use bit.ly) so you can track where prospects are signing up for the webinar.
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