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Customer Experience Matrix

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Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

Vendemore can also use cookies to identify site visitors for retargeting on other Web sites within an ad network. Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. It provides more global coverage than U.S.-centric

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

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Facebook, Privacy, and the Future of Personalization

Customer Experience Matrix

So we have: - CNN discovers that ads from big brands are still running on YouTube channels of extremist groups. On the Google front: Google-owned YouTube has touted its efforts to flag objectionable videos. After all, they’re notably lax on other cybersecurity issues such as changing default passwords on home networks.

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