35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network. Buffer ).
The Top 8 Social Networks For Business
B2B Marketing Insider
APRIL 2, 2014
Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years. And YouTube is a totally different thing. Social Media How about you?
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? How much traffic do social networks drive to B2B websites?
The Top 9 Social Networks For Businesses
B2B Marketing Insider
AUGUST 2, 2012
Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts. Social MediaMaybe.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Google+ as Social Layer. YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.
Is YouTube Replacing the Printed Manual? [CHART]
It's All About Revenue
NOVEMBER 12, 2012
by Andrew Stivelman | Tweet this In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis. Look for Part 2 of this Chart of the Week in the near future for a discussion of how an added benefit of using YouTube for your documentation could potentially reduce your support call volume and costs.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube
Creating Ongoing Value from Media Coverage Using Social Networks
OCTOBER 31, 2013
The day coverage runs there’s … Continue Reading Creating Ongoing Value from Media Coverage Using Social Networks by Maggie Patterson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Media Relations Google Instagram LinkedIn Pinterest slideshare Social Media Marketing Twitter YouTube
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
JULY 25, 2011
Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.
Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
OCTOBER 22, 2012
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Choose the Right Social Networks to Boost Your Business
JUNE 13, 2014
You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the right social networks, and you can focus your efforts on the ones that will give your brand the most bang for the buck. Long-form video hosting: YouTube, Vimeo.
Which Social Networking Sites Are Best Designed for B2B Sales?
JANUARY 9, 2012
Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include: Being found by others who are in need of your services. Another social network!?
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”. It’s easy.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?
Google+ on its Third Birthday
JULY 1, 2014
If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. Is G+ Google’s Ellis Island ?
Social Media Usage by Engineers and Industrial Professionals
Industrial Marketing Today
MARCH 11, 2013
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game?
Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
MARCH 29, 2012
We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. Two more social networks brands need to figure out how to use for marketing. And we have!
8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
JUNE 8, 2012
Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis.
Content Marketing Showcase Series # 10 French Connection YouTube Channel
Connect the Docs
DECEMBER 28, 2012
Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement.
Social media content discovery and curation for the win
AUGUST 11, 2015
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed. Or, you were until now.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. Though online video and YouTube are still very effective, we need to focus on a strategy.
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes YouTube 17.8 Empire Avenue Social Media Marketing
Bring Your Media Relations to Life with YouTube
AUGUST 12, 2014
With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Related Stories Step Up Your HARO Pitches with Social Media The Fine Art of Social Media Newsjacking Creating Ongoing Value from Media Coverage Using Social Networks. Media Relations
B2B Social Networking Around the Globe
Social Media B2B
JANUARY 26, 2011
Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. So, what’s a marketer to do? I set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Xing is very popular as a professional social network. In general, face-to-face visits rank high in German culture (need to use social media to augment face-to-face visits). Germany. France. Japan. China.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? YouTube for B2B Marketers.
20 Percent of UK Social Networking is Mobile [New Data]
JANUARY 21, 2011
Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It's no surprise that social media advertising is predicted to grow at a rate of about 45% over the next two years.
VIDEO: YouTube Marketing Secrets
MAY 14, 2013
From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. You can''t set out to make a viral video. Instead, be authentic and work on creating compelling content. View Original Article
20 Ways to Increase Content Visibility on the Top 4 Social Networks
NOVEMBER 16, 2011
And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? Start discussions on appropriate, industry-related LinkedIn groups to network with other people.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. The content chalupa.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S
The 5 Top Social Media Networks in China
MARCH 25, 2014
What are the top social media networks in China? Every day, companies are looking to reaching new audiences through social media marketing. The 5 Top Social Media Networks in China by Miguel Roberg - Maximize Social Business. Related Stories Social Media Influence Marketing : Publish Like a Pro! 10 Tools to Help Get More Social Media Traffic 5 Tips To Avoid Cheating And Riot At Your Facebook Contest. But in China, knowing where to start can become a challenge in and of itself.
Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
OCTOBER 14, 2012
Are you changing and adapting to social media and search engine updates? YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too. This seems like a logical, natural direction for YouTube to move toward.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. This book is worth its cover price for chapter 4 alone.