KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 5, 2015

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Here are 18 ways you can build trust in your online network. Rate a good video from one of your that was published on YouTube.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

DECEMBER 14, 2015

There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience. For example, Sumome is a pop-up plug-in that you can add on your website to encourage e-mail subscription. Wisestamp is a customized signature for e-mail and social media marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

OCTOBER 18, 2016

Whether it’s intentional or not, duplicate content can be devastating to a website’s credibility. Hootsuite is one of the most popular tools for managing social media, and for good reason. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 19, 2014

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers. Social Media’s Impact on Search.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Kissmetrics has a great post highlighting information frequently found and illustrated in trustworthy websites.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. It’s clear your activity and influence by directly participating in this social networking platform will become less of a priority moving forward.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. I’ve also seen businesses reach out on social media through direct messages if the influencer is already following them. It looks to be the same this year as well.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

SEPTEMBER 19, 2017

It’s possible to write great content that generates high traffic numbers and social shares without a defined strategy in place. Speaking of writing without defined goals in mind – all too often, we encounter corporate blogs or other website content that’s clearly written without the audience in mind. Creating and Not Educating.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing Paid Search Agency 162

KoMarketing Associates

MAY 12, 2015

Or, if you blog readers had a lot of questions, many times it’s easier to answer this through a video then updating the blog post with the embedded video or uploading on YouTube and giving the commenters the link. Create Infographics. Tie in Customer Feedback About Key Topics.

Paid Search Agency 120

Paid Search Agency Content Trade Show Custom Publishing 120

KoMarketing Associates

NOVEMBER 10, 2016

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. Tap into online communities, people, forums, social media to see what people are ACTUALLY talking about + interested in. (re: 33% of ALL websites run @WordPress and have "good enough" technical SEO.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28