WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites."

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. A growing number of Web 2.0-savvy

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 7 What did I miss?

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

OCTOBER 20, 2009

John Freund (JF): Nabbit Ads® allows advertisers to create integrated radio, tv, outdoor, print, mobile, digital and social network advertising campaigns. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. Text Coffee to 545454 to get yours”.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

AUGUST 6, 2008

I've been participating in an alpha test of a new social press release creation tool called PitchEngine (public beta coming soon). Our PitchEngine SMR (social media release) takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more."

PR 20

PR Press Paid Search Agency Tagging 20

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Social media is now used routinely in the hiring process. Never Twitter drunk.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

AUGUST 10, 2009

Who do many companies and marketers approach social media in a backwards fashion? How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? How are some big brands using social media effectively? branding strategy.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

AUGUST 11, 2008

Last week I had the opportunity to interview Tim Young, CEO of Socialcast , an on-demand social networking platform that brings collaboration and knowledge-sharing capabilities to intranets. Socialcast is focused on using social dynamics to solve organization's internal information problems. Is that a fair description?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Start Twittering. Social Tagging SEO Practice. to photo-sharing sites like Flickr.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

OCTOBER 29, 2008

Thanks to Mike Keliher at Provident Partners for Twittering this link.) It wasn't produced by any campaign and won't sway any votes but is extremely funny, creative, original, and viral, having been emailed prodigiously. For $400 million, how about stepping outside the box?

Paid Search Agency 20

Paid Search Agency Advertising Agencies Viral Marketing PR 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The post included several creative examples of social media signatures, though most are are text-based.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

OCTOBER 6, 2009

Basic link building involves getting your website listed on partner sites, quality online directories and do-follow social bookmarking / social networking sites. Create a social media release through PitchEngine. Interactive PR. Write compelling news releases with key terms linked back to corresponding pages on your site.

Link Building 20

Link Building SEO Ad Building Blogger 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

FEBRUARY 6, 2008

50 Great Widgets for Your Blog by Mashable Than again, if you're more concerned with really pimping out your blog than page load time, check out this excellent selection of blog widgets, including Flickr and Twitter badges, widgets for weather and gas prices, Tecnhnorati Link Count, answers from Answers.com and more.

Emarketing 20

Emarketing Best Practices Business RSS 20

WebMarketCentral

MAY 26, 2009

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 10, 2008

Here are more of the most useful business, social media and web marketing tools of 2008. Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

OCTOBER 21, 2009

How about a social media browser that integrates social search and sharing across multiple sites? Social media analytics? Flock Flock is a "social web browser" that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing. Low-cost video production?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

JUNE 30, 2008

Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Most important social networking tools: Chris hates Twitter (another thing we agree on!) Here are a few more of his thoughts to wrap things up. but recognizes that it has an impact.

Ning 20

Ning Digg Lock-In Tagging 20

WebMarketCentral

DECEMBER 4, 2008

More than twice as many people said they checked the weather on the Internet daily as reported visiting a social networking site (weird). The hottest Internet searches now are for social networking sites, and the biggest drop in porn interest is among 18-24 year olds. Why do some companies choose to ignore social media?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20