Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. Don’t Copy From Twitter.

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Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #2: Make your offer shareable. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. I encourage you to restrain your enthusiasm.

CRM 50

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Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. That’s unsettling, because Facebook is to the social Web what Google is to the Web. The Web is rolling sets of instantaneous, always changing fragmented networks.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. Emerson Process Experts was born.

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Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Please be aware that Oracle may choose to restrict social media activities that relate to your employment or Oracle’s business.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. 10 Things Direct Marketers Can Do to Take Advantage of Social Media. I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools.

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Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. They aren’t active on Twitter and they don’t have Klout accounts. She’s obviously a bright young woman who’s very savvy about social media.

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PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForums).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. CIOs just don’t see social as part of their charter.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 22, 2016

The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. They researched average engagement rates across each social platform. Twitter: 0.02%. Twitter: 0.3%. Instagram: 2.261%.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

FEBRUARY 15, 2014

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 20, 2013

500′s use of social media , and once again small companies outpace large ones. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Growth in social media investment showed signs of slowing in this survey. Ninety-two percent of the Inc.

Social Media 50

Social Media Studies Media Linkedin 50