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Biznology

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What Every Non-Technical Marketer Needs To Know About SEO

Biznology

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. For example, YouTube.

SEO 151
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Can Google find you in your online store?

Biznology

Maybe you’d become part of a powerful private blog network. No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.

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15 B2B case studies show how content marketing drives ROI

Biznology

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

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25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?