If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes. Trending & Popular Videos. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. MORE >>

1.     Social Media Tool Explosion and ROI.  Marketers will accelerate efforts to identify, leverage and measure the results of social media marketing.  In 2011, it’s more about measuring the true value of social media.   Marketers will start to make social media a part of their everyday life. 2.     Social Media Integration.  Social media will start to be integrated into the entire enterprise including crisis management.   Much to the dismay of traditional ad agencies, social networks will not go away.  hit song.  So, here’s my list.  MORE >>

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? know—Reddit? MORE >>

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? How should you integrate social media with other marketing tactics like email? 85% of Inc. MORE >>

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Is Social Media Really Living Up to Expectations? But 44.24 MORE >>