Four marketing mega trends nobody’s talking about
grow - Practical Marketing Solutions
OCTOBER 3, 2016
Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The social media dead-end — Facebook, LinkedIn and the others don’t want links any more.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social Media in the Enterprise.
Five Mega-trends: How Social Media is Transforming Government
grow - Practical Marketing Solutions
APRIL 4, 2011
A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). How do top executives use social media?
If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
JANUARY 2, 2014
Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Some of you reading this might still not “get it,” so let me reflect upon two recent speaking engagements I did and the reactions in the room to help you understand why … Continue Reading If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Comments Thanks Brett!
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Create video emails?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. ” Social Media Tools.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
YouTube Gets Way More Social With Facebook, Google+ Integration
DECEMBER 2, 2011
If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes. Trending & Popular Videos. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos.
A 15 Actionable Tips Guide for New Redditors
SEPTEMBER 23, 2013
Rest assured, Reddit is a viable place to spend … Continue Reading A 15 Actionable Tips Guide for New Redditors by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Related Stories The Next Big Hotel Marketing Trend? Featuring Contributions from Global Thinkers.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured? What to do?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Now that social media has advanced from the “should we do it? to the “how do we do it better?
How Social Media Toppled the Donor Pyramid – What that Means for Nonprofits
NOVEMBER 5, 2013
The donor pyramid … Continue Reading How Social Media Toppled the Donor Pyramid – What that Means for Nonprofits by Claire Axelrad - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Look at Visual Social Lounges. Digital toppled the donor pyramid. The donors no longer fit inside of it.
Study: 93% of B2B Marketers Use Social Media Marketing
Social Media B2B
APRIL 18, 2011
According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). The Big Three.
The Invisible Sales Rep
MARCH 15, 2011
While most salepeople have nothing, a select few have things like a blog, website, Linkedin Profile, YouTube channel, Slideshare Channel and more. The social web is not a fad. It is not going away, but rather has fundamentally changed, and will continue to change the way business is done. Your customers are online, and they are active on the social sites.
This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
JUNE 20, 2015
In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. This infographic provides a nice overview of the growth of this popular social media channel. This week’s show. Recorded live June 15, 2015; Length: 1:02:36).
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising. billion, by 2015. But why is this?
11 Must-Subscribe Marketing News Blogs and Websites
JULY 20, 2011
The savviest marketers are constantly staying on top of the latest trends and news in marketing. Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips. 7.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.
A Shortish History of Online Video
OCTOBER 19, 2016
And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic. YouTube found it. billion.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.
Making the Case for Content Marketing: Research & Statistics
OCTOBER 27, 2015
Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. At a time when shallow content made it easy for Google’s crawlers to make a mark for websites, the weak content hauling in the search traffic wouldn’t be able to keep readers once they got onto the site. Content gains trust.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Social Media Today ).
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. B2B Social Media Guides.
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. Visitors that come to your website from sites other than the major search engines are considered referral traffic.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours to 6.3 hours.
How People Spend Their Time Online [Infographic]
JUNE 4, 2012
34.30% of its total population Social networking is the most time consuming activity for an Internet user. normal Internet user spends around 22% of its time on social networking sites, 21% on searches, 20% on reading content, 19% on emails and communication, 13% on multimedia sites and 5% on online shopping 92% of Internet users have used Internet for sending e-mails and for using search engines. Some more Interesting Facts More than 56% of Social Networking Users have used Social Networking Sites for spying on their partners.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Social CRM is still confusing.
Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
make my living providing marketing services including designing and marketing industrial websites. Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.
Don’t look now. Here come the post-Millennials
grow - Practical Marketing Solutions
OCTOBER 28, 2014
Post-millennials will never have to search or crawl around a website. Who needs a website? 6. This is a generation with YouTube heroes who promote brands and sponsors at every opportunity. What are your thoughts on some of these trends? Post-millennials will never have to search or crawl around a website. Who needs a website? 6. And rightly so.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
In addition to a website redesign and repurposing old content, the tax and consulting firm created a content marketing plan with a new vision focused on developing their reputation as subject matter experts. You can conduct thorough trends research through online tools like Google Trends. Marketers are creating more content than ever. Sometimes it’s easier said than done.
Are Instant Messaging Apps the Future of the (Mobile) Internet?
AUGUST 27, 2015
In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. According to the one-page marketing flyer located at the bottom of the Partners page of the company website, Kik is the first smartphone messenger with such a built-in browser. Time will tell.
How You Can Find Security in an Insecure Social World
DECEMBER 11, 2012
Pin It Social Media and Online Security: Are your social media profiles and pages secure? Last month I examined whether social media has dispensed with privacy. Legitimate blogs and websites get hacked, malware code is inserted and unsuspecting visitors are compromised. What about your blog, your website or sites you manage for a company or clients? campus.