Four marketing mega trends nobody’s talking about
grow - Practical Marketing Solutions
OCTOBER 3, 2016
Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The social media dead-end — Facebook, LinkedIn and the others don’t want links any more.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?
Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
FEBRUARY 24, 2017
As marketing trends go, video is huge. If you’re the VP of marketing at your enterprise, you probably already know that video marketing is a scorching marketing trend. If video isn’t a marketing trend, I’m a tricycle-riding kitten. Forbes asserted that 65 percent of video viewers visited a vendor’s website after watching a video. Nope, not gonna.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? I want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. Related articles.
3 Neglected Content Distribution Trends You Should Test in 2017
DECEMBER 5, 2016
” Swensrud also noted that successful online publishers drive significant website traffic through their email newsletters: Buzzfeed, for example, lists email as one of its top five traffic drivers. Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. Content distribution ranks near the top of this list. Glad you asked.
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
1. Social Media Tool Explosion and ROI. Marketers will accelerate efforts to identify, leverage and measure the results of social media marketing. In 2011, it’s more about measuring the true value of social media. Marketers will start to make social media a part of their everyday life. 2. Social Media Integration. Writing this post made me think of R.E.M.’s
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). How do top executives use social media?
Top Trends In Digital Marketing [Graphs]
PWB Marketing Blog
AUGUST 5, 2011
Top Trends In Digital Marketing. It seems like every month there is a new trend – what’s hot today is not tomorrow. Don’t “do” social media because everyone’s talking about it. With that said, we wanted to take a moment to step back to review the top trends in digital marketing. They’re now getting far more traffic to their website at a much cheaper cost. Social.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Create video emails?
If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
JANUARY 2, 2014
Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Some of you reading this might still not “get it,” so let me reflect upon two recent speaking engagements I did and the reactions in the room to help you understand why … Continue Reading If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Comments Thanks Brett!
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. YouTube Marketing Tactics.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks?
YouTube Gets Way More Social With Facebook, Google+ Integration
DECEMBER 2, 2011
If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes. Trending & Popular Videos. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured? What to do?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Now that social media has advanced from the “should we do it? Social Media Strategy Guides.
A 15 Actionable Tips Guide for New Redditors
SEPTEMBER 23, 2013
Rest assured, Reddit is a viable place to spend … Continue Reading A 15 Actionable Tips Guide for New Redditors by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Related Stories The Next Big Hotel Marketing Trend? Featuring Contributions from Global Thinkers.
Study: 93% of B2B Marketers Use Social Media Marketing
Social Media B2B
APRIL 18, 2011
According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). The Big Three.
The Invisible Sales Rep
MARCH 15, 2011
While most salepeople have nothing, a select few have things like a blog, website, Linkedin Profile, YouTube channel, Slideshare Channel and more. Have you adapted the “see no evil, hear no evil, speak no evil” approach toward your online presence and your use of social tools? The social web is not a fad. We also like it when you share on social networks.
How Social Media Toppled the Donor Pyramid – What that Means for Nonprofits
NOVEMBER 5, 2013
The donor pyramid … Continue Reading How Social Media Toppled the Donor Pyramid – What that Means for Nonprofits by Claire Axelrad - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. A Look at Visual Social Lounges. Digital toppled the donor pyramid. A triangle on paper. The donors no longer fit inside of it.
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising. Take that, YouTube.
11 Must-Subscribe Marketing News Blogs and Websites
JULY 20, 2011
The savviest marketers are constantly staying on top of the latest trends and news in marketing. Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Showcase reviews: BuzzBlogger, Social Media Today.
This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
JUNE 20, 2015
In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. This infographic provides a nice overview of the growth of this popular social media channel. This week’s show. Recorded live June 15, 2015; Length: 1:02:36).
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Design tool for custom images, presentations, and social media graphics. Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Showcase reviews: Snall Business Trends. 7) Snappa.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
A Shortish History of Online Video
OCTOBER 19, 2016
And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic. YouTube found it. billion.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). A social network / curation tool for images. 1) Storify.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. e-Strategy Trends ).
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting. source ). source ).
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
Making the Case for Content Marketing: Research & Statistics
OCTOBER 27, 2015
Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. At a time when shallow content made it easy for Google’s crawlers to make a mark for websites, the weak content hauling in the search traffic wouldn’t be able to keep readers once they got onto the site. Content gains trust.