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An Introduction to Vertical Social Networks

Buffer

Vertical networkssocial platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands.

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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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Sprout on Sprout: 3 use cases for Tagging

Sprout Social

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. organic search, organic social, direct, referral, etc.), The new ones include: Paid Social. Cross-network. we need to concentrate on all the other ones.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

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Best Practices for Naming UTM Tags for Reporting

SmartBug Media

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

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