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Everything Technology Marketing

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

As a full consultative group, AMS offers a robust portfolio of turnkey solutions that can supplement ongoing alliance marketing initiatives including: research based programs, content development, brand messaging, social marketing services, lead generation and nurturing, custom executive events and more.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem. It also means using new ways to reach the buyer, including social networks.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. of the total marketing mix this year from 20.9%

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. However, the tech people do have a place in the social media realm.