Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

DealSignal

MARCH 17, 2023

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is also more cost-effective than ZoomInfo, so you can get the leads you need without eating up your budget. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. But not all intent data is created equal.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

DECEMBER 27, 2021

Scenario To increase your chances of closing, engage with prospects on social media before an upcoming pitch. Know what’s going on in their space, “like” and comment on posts, look for topics to talk about in your meeting, and even add a little flattery. For example, “I saw you launched a new blog site. You’re crushing it.”

Blast Campaigns 100

Blast Campaigns Social Media Media Examples 100

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

JANUARY 23, 2021

link] — ZoomInfo (@ZoomInfo) January 20, 2021. Get Social with Your Prospects. For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. With some Holmes-like social listening, you can get to know a prospect’s interests.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Additionally, your lead magnets should be promoted on your company’s social media channels. Does your team have the process down? [link] — ZoomInfo (@ZoomInfo) January 12, 2021.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JULY 27, 2023

Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content. The Walk Phase: Lean Into Automation The walk phase of your ABM strategy is all about process and automation.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

NOVEMBER 17, 2020

As one media scholar once said: “We shape our tools and, thereafter, our tools shape us.” — John Culkin (1967). To better understand the tools that shape us, ZoomInfo ran an analysis of the number of technologies at companies based on employee size. Source: ZoomInfo. Source: ZoomInfo. More employees, fewer tools used.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Zoominfo

SEPTEMBER 30, 2020

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Source: ZoomInfo. Source: ZoomInfo. As of 2020, there are 44% more brand ambassador job titles than all titles with the word “loyalty” within the ZoomInfo database.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Zoominfo

MARCH 17, 2021

link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic. With the right guest-posting and link-building strategy, you can easily increase your website traffic tenfold.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

JULY 25, 2023

With this strategy, you want to call leads who have shown interest as website visitors, through somewhat regular interactions on social media, by engaging with content, and other activities that fall into your lead scoring rubric. Tools Findability is key to content marketing success.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 20, 2021

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Source: ZoomInfo. However, eCommerce has become an outright juggernaut in these recent, strange times.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

JUNE 23, 2020

Initially, companies’ contributions typically include donations, relevant posts on social media, and educational events for employees — all things that can, indeed, help the cause. Despite this, according to ZoomInfo’s analysis of 60 million professionals in its database, only 39.4% Source: ZoomInfo.

Zoominfo 246

Zoominfo Tips Advertising Mediums Communities 246

Zoominfo

FEBRUARY 3, 2023

Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%. Social media campaigns work best when they deliver messages that make people scrolling through their feed do a double take. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

MARCH 21, 2022

Today, most candidates seek work through digital platforms, like job boards or social media networks. Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. “These days, communities are the heart of B2B brands,” says Krystal Wu, senior manager of community and content at ZoomInfo.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! Why was the social media marketer out of office? What is a social media marketer’s favorite snack? It was too bare-bones. She insists on gating all her assets.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Examples 90

Examples Zoominfo Work Management Webinar Metrics 90

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. On average, orders almost doubled.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing.

Marketing AI 83

Marketing AI Allocation Zoominfo ROAS 83

Zoominfo

JULY 29, 2019

” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. ” ZoomInfo Click to tweet — “Dirty data can absolutely cripple a marketing strategy. Marketing lives and dies in the data.”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. I think COVID has humanized people.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Social selling generates 38% more new opportunities than traditional sellers.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130