ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

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Is It Really B2B, Or Something Different All Together?

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Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Manufacturing firms don't watch YouTube! People are.

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How to Make Social Sell: From Thought Leader to Thought Provoker

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Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.

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Best of PowerViews: Are You Tenacious About Sales Follow Up?

ViewPoint

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. Now more than a listening tool social can in some cases become very automated, without the personal nuance that one-to-one marketing lends itself to.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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Social media. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc., The artwork from the podcast program will be used in the blog article. Of course, every program is supported during the interview with quotes from the guest and host on Twitter.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

ViewPoint

It is expected that 85% of buyer-seller interactions will happen online through social media and video. YouTube: youtube.com/user/josianefeigon. The average cost of an outside B2B sales call is $215-$400 per call. An inside call, on the other hand, averages only $25-$75. Today, we have 20 million salespeople.