B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. A lot depends, of course, on the extent and nature of the ghost writing. Write something.”. Maybe, just maybe, a blog isn’t a good idea for most CEOs.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. What’s the way forward for journalists?

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Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JANUARY 12, 2012

My goal in writing this e-book was to give people trained in traditional media—journalists in particular, but also people from public relations, marketing, and other areas—an easy-to-read, practical, and concise introduction to the new-media revolution. Related posts: Managing Your Career in the Social Media Era: Sources.

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Media Public Relations Social Media Training 100

B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” It’s their job to write, the readers’ to read, and the advertisers’ to pay for it all. But in the social media era, roles and responsibilities are not so clear-cut.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

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Bundling Social Media Distribution Advertising Channels 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Tags: Editing Writing collaboration Cory Doctorow publishing models Social Media.

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B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. Related posts: Managing Your Career in the Social Media Era: Sources. Social Media and the Decline of Editing.

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Media Transparency Differentiation Social Media 100

B2B Memes

NOVEMBER 9, 2011

Or, like me this month , you might set yourself a goal of writing one post a day in a set period of time. Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. Why Publishers Need Early Adopters, Annoying or Not.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. In many ways, it is—especially when readers respond.

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Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. In many ways, it is—especially when readers respond.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

JANUARY 10, 2011

But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost.

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Content Custom Publishing Network Marketing Social Media 100

B2B Memes

DECEMBER 3, 2011

In an idle moment, I considered several possible new objectives: Try to work a reference to fellow 1970′s-movies-alluder Rex Hammock into every post I write, thereby ensuring it gets at least one reader beyond my family members—assuming he meant what he said. What do I do after?” Will the Web Have A Past?

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

MARCH 28, 2012

Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap. In fact, the core message of my book is that to thrive in a new-media environment, you don’t have to be a technological wizard or one of those annoying early adopters. Gina Tapani.

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Media Google Social Media Facebook 100

B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. So, you might ask, why am I writing this? The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. The old look.

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B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. Managing Your Career in the Social Media Era: Sources. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. I am happy to say I met my goal. This month, I’m setting my sights on Twitter.

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Twitter Broadcasting Rules Youtube 100

B2B Memes

MARCH 19, 2010

What Luciani examined was not when posts were published , but when they were submitted to social-media sites Del.icio.us , Digg , Reddit and Mixx : “He determined the best days and times for a blog post to be submitted to those sites if its author wants it to receive the maximum number of votes, comments and inbound links.&#

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B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading.

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Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. What adds heft to this view is its basis in experience.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. It was grueling,” he writes, “and it was great.”.

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Product Blogger Press Advertising Mediums 100

B2B Memes

MAY 6, 2011

If you don’t worry about details when you’re doing the research and writing, no amount of proofreading will fix the resulting problem. But increasingly in the social media era, timely publication is a critical component of great content. Keep asking questions. How do you get all those details right? By asking questions.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

SEPTEMBER 9, 2010

A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. The business media industry is a fairly small world.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

FEBRUARY 3, 2012

Lazarus, for instance, writes frequently about his experience with Type I diabetes —surely an “intimate detail” about his life. This seeming contradiction makes me wonder about why he objects so passionately to all those people doing what he does: writing about their own lives. Fear and Social Media Don’t Mix.

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Privacy Facebook Social Media Twitter 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? Social Media and Ethics: An Interview with B2B Editor Maureen Alley.

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Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Moreover, I discovered that my writing was none the worse for the time limits and daily quota I imposed on myself.

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Blogger Rules Twitter Work Management 100

B2B Memes

APRIL 9, 2012

Writing, Photography, and the Art of Thinking Visually. .” It’s another question, though, whether the key opens the right door. Related posts: Should We Worry About Gobbledygook? Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future.

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Blogger Social Networks Facebook Design 100

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B.

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B to B Media B2B Ethics 100

B2B Memes

JUNE 6, 2012

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers. Ask instead whether it’s connecting with the reader. Related posts: E-Books: The Next Front for Journalists in Transition. Infographic skills: No longer optional for journalists.

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Twitter Rules Social Media Purchase 100