Paul Gillin

JULY 13, 2010

Next week’s Supergenius conference in New York, organized by GasPedal and word-of-mouth pioneer Andy Sernovitz, promises to be a fantastic event, at least if last December’s inaugural conference was any indication. I’m supporting the effort and I hope you will too. You can sign up for Supergenius here.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 18, 2012

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. 10 Things Direct Marketers Can Do to Take Advantage of Social Media. Lots of direct marketers still haven’t bought into this idea. But please, save the postage stamp.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

SEPTEMBER 8, 2010

In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&# Customers who arrive via word-of-mouth recommendation are twice as loyal as those who respond to an ad.

Rules 50

Rules Organization Work Management Peer-to-peer 50