ViewPoint

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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

ViewPoint

Thank you Wikipedia). All of the tools being developed and improved upon, from CRM to Marketing Automation and Social Media still rely on this one sales activity for success. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed.

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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

ViewPoint

Many C-level decision makers have not yet embraced—and may never—the role of self-education via social media. For me, risk management has always been about assessing business exposure and taking proactive steps to improve a situation rather than remaining reactive when there is downside potential.