WebMarketCentral
FEBRUARY 8, 2008
Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").
WebMarketCentral
SEPTEMBER 10, 2009
For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. It's simple, fast, powerful and gets results.
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WebMarketCentral
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.
WebMarketCentral
JULY 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.
WebMarketCentral
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.
WebMarketCentral
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?
WebMarketCentral
JULY 23, 2007
According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 and social media aren't just for teenagers and garage bands; they are being embraced in a big way by B2B technology buyers and vendors alike.
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