Customer Experience Matrix
FEBRUARY 5, 2012
Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management. Webinar Integration: Webinars are an increasingly important marketing tool, but traditionally systems like Webex had their own registration forms and result tracking. from last December.
Customer Experience Matrix
MARCH 19, 2010
Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
MARCH 12, 2010
Here are some ways to match social media to your business objectives and resources. I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.
Customer Experience Matrix
JANUARY 22, 2014
Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.
Customer Experience Matrix
NOVEMBER 7, 2011
I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. But even general goals like supporting Webinars or running nurture campaigns are enough to give useful direction. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. Ignoring Users.
Customer Experience Matrix
APRIL 20, 2010
For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
Expert insights. Personalized for you.
120 
Let's personalize your content