Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful?

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

JUNE 11, 2014

Sorry to break it to you, but brand followers on social media have the same bias. View-through Reporting. I still remember when DoubleClick first rolled out view-through reporting. Marketers today still report on view-through, or post-impression, results. How did think that view-through visitor got to your site?

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Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Social advertisers.

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Digital B2B Marketing

NOVEMBER 21, 2013

For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. But in social media, most traffic will come from other people sharing your content. A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

JUNE 28, 2011

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media.

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Digital B2B Marketing

APRIL 25, 2013

In social media, we do the same thing. I now view it like a group RSS reader, sharing selectively and expecting others to do the same.). I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. Content Social Media bitly twitterfeed'

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Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

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Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Marketing automation platforms will respond with extended support for social media contact channels. Being discovered (search and PR).

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Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Marketing automation platforms will respond with extended support for social media contact channels. Share your view below or with me on Twitter ( @wittlake ).

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Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

NOVEMBER 3, 2011

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Social Media Integration: Today, Triberr has built a social media island.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. Social Sharing of Your Content When other people share your content, and the experience surrounding it, they are recommending it.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JUNE 4, 2013

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Share your views in the comments below or with me on Twitter ( @wittlake ).

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Digital B2B Marketing

OCTOBER 11, 2011

Social Media. I am a proponent of social media, and I’m including it here because its absence would be notable. However, social media by itself will not be the next differentiator. If relationships are the next primary focus, social media will be a key way to create and maintain those relationships.

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Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

OCTOBER 11, 2011

Social Media I am a proponent of social media, and I’m including it here because its absence would be notable. However, social media by itself will not be the next differentiator. If relationships are the next primary focus, social media will be a key way to create and maintain those relationships.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Differentiation Content 100

Digital B2B Marketing

APRIL 26, 2011

Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad. Publishing or content creation is expensive on the surface, but when viewed in light of the engagement content creates, content just may be cheap. the click rate of the top banner ad.

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Digital B2B Marketing

MAY 13, 2014

Share your view in the comments below or with me on Twitter ( @wittlake ). News Rants Social Media Filter twitter' What am I missing, what do you plan to use Twitter’s mute button for? I promise, I won’t mute you. Photo Credit: striatic via Flickr cc , edited by author.

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Digital B2B Marketing

SEPTEMBER 14, 2011

What is your view on automated sharing? I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I work with B2B clients on media and integrated marketing programs. Filed under: Content , In Theory , Social Media. About Eric Wittlake.

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Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. increase in page views in the three weeks following the launch of LinkedIn’s publishing platform versus the three weeks before. In short, LinkedIn now has a publishing and advertising business.

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Digital B2B Marketing

JUNE 6, 2013

Here is what I would expect to see happen, I’d love to hear your view in the comments! Social Media influence influence measurement influencer marketing klout' How Influence May Shift. So what actually happens when everyone’s influence increases? It seems so to me. Photo Credit: EA / FreeDigitalPhotos.net.

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Digital B2B Marketing

JANUARY 3, 2012

If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience. Share your view in the comments below or with me on Twitter ( @wittlake ).

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Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Digital B2B Marketing

AUGUST 16, 2011

Discuss your view below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. I work with B2B clients on media and integrated marketing programs. Filed under: In Theory , Social Media.

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Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

FEBRUARY 21, 2012

Constant Contact : Looking for marketing and social media tips? Share your view in the comments below or with me on Twitter ( @wittlake ). General Electric : GE makes, among other things, impressive machinery, and GE’s Badass Machines board highlights some impressive creations from GE over the years.

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Digital B2B Marketing

MAY 9, 2011

Here is my view on how a service attitude towards prospective customers underlies three of the key messages from SiriusDecisions. Filed under: Content , Demand Generation , News , Social Media. Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers. Aligning Sales and Marketing.

Marketing Management 100

Marketing Management Demand Generation Agencies Demand Generation B2B Sales 100

Digital B2B Marketing

AUGUST 16, 2012

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Share your views, or even links to the worst offenders, in the comments below or with me on Twitter (@wittlake). ” However, that simply is not true.

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Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

AUGUST 7, 2012

Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. Share your view in the comments below or with me on Twitter (@wittlake). Image Credit: (CC) Gavin Llewellyn on Flickr.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

OCTOBER 6, 2011

When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. Social Media Scoring If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category.

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Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

AUGUST 23, 2012

Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. You expect decision makers to attend your webcast or view your product demo when your persona indicates they rely on the recommendation of their team for more technical aspects of the evaluation.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. Social Media Scoring. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 30, 2012

Keep Attention If being brief was enough, marketers would ditch traditional content and turn exclusively to social media. Have a strong point of view and let it shine through. Use bullets, indexes, short paragraphs or formatting to make your content easy to skim. It takes more than brief to keep our attention.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

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Digital B2B Marketing

JUNE 2, 2011

You can’t break the news, but you can at least bring a point of view. I work with B2B clients on media and integrated marketing programs. Filed under: Branding , Content , Rants , Social Media. While there may few real original content opportunities, simply reposting from Mashable or CIO isn’t adding value.

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Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JANUARY 22, 2013

Here are three steps that will guide both media and creative. If you want a better understanding of the data that is available about you, you can view your profile on BlueKai or Bizo. Media Buying: Start Testing It If you already advertise online with targeted publishers and relevant data is available, test it. Glad you asked.

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Digital B2B Marketing

JULY 26, 2011

My Christian outlook has a strong influence on my view of marketing, something a number of people have assumed need to be at odds. Both views are probably right. When I put on a media planning and buying hat, this and my analytical side drive planning. I am a Christian, a family man, a marketer and a gardener.

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Digital B2B Marketing

NOVEMBER 6, 2012

This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well. Share your view in the comments below or with me on Twitter ( @wittlake ).

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Digital B2B Marketing

JULY 11, 2013

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When peers recommend your company to a prospect who already knows and is interested in you, the recommendation is more memorable and confirms their view that your company should be considered.

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Digital B2B Marketing

JANUARY 19, 2012

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media. A brand’s recommendation doesn’t create an endorsement.

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Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

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