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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Let’s clarify what we mean by these two terms, because we regularly hear the term “niche” used to define a vertical market.

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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

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An Introduction to Vertical Social Networks

Buffer

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

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10 advanced social media copywriting best practices

Sprout Social

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.