Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses. Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Twitter Followers: 22.9k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Social selling generates 38% more new opportunities than traditional sellers.

Tools 227

Tools Lead Ranking Lead Scoring Zoominfo 227

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. Today, we’re going to let the numbers do the talking for us. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JULY 29, 2019

Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. ” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Use social media platforms to your advantage here—it’s easier than ever for brands to reach out to their customers, listen to feedback, and react in a personalized, genuine way.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Leverage social media. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting. Their Tweets include brief stories and video clips about specific employees.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? The State of Social Selling. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Until recently, the goal of corporate social media was brand recognition and of course more revenue.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

JULY 2, 2021

Utilize social media Depending on how much they share, social media can tell you a lot about a person’s talents, passions, and character. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Zoominfo

FEBRUARY 25, 2021

Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Identify the social channels where you can reach your target customer. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Add the video to your email or landing page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JUNE 17, 2019

Social Selling. Social media has changed the way we do business, including how we reach potential buyers. To put it simply, social media can be a valuable tool for every step of the selling process – from prospecting and targeting to engaging and connecting with buyers. The B2B Sales Rep’s Guide to Twitter.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! Continue reading.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

JUNE 4, 2018

Twitter followers. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. So, which data points are the common culprits? Facebook likes. Let’s jump right in!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

JUNE 25, 2018

Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Here are some details to consider when you first build your YouTube channel: Banners and brand icons: Your YouTube channel should feature your brand’s icon and a custom banner, much like your social media profiles.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

OCTOBER 20, 2021

We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. Get to know your candidate Take the time to learn about your potential candidate before sending them a prospecting email or connecting on social media. Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. Social media (LinkedIn, Twitter, etc.). They notice that their social media accounts bring significantly fewer visitors to their Careers page than the other platforms.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Leverage Social Media It’s critical to build your employer brand on social media if you want your ideal candidates to find you.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Zoominfo

APRIL 21, 2019

Let’s look at the three primary developments that have changed the way recruiters’ source candidates: Social media sourcing: Social media platforms have only been around since the early 2000s, but they’ve only recently transformed the way recruiters find candidates. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

FEBRUARY 1, 2021

A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021. Ads on Facebook or Instagram will not reach them. The culprit?

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Check it out! Free Trial 3. How often do they receive customer complaints?

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

JANUARY 11, 2018

Try using one of the following: Other Social Channels Whether we want to admit it or not, a lot of us spend a significant amount of time using social media. Platforms like Facebook, Instagram, and Twitter offer recruiters a unique avenue through which they can connect with candidates.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Zoominfo

MAY 30, 2019

Switch to social selling. The way we interact with prospects has changed dramatically over recent years – and social media has played a significant role in this transformation. 73% of salespeople who use social selling outperform their peers and exceed quota 23% more often. The B2B Sales Rep’s Guide to Twitter.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100