Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. Twitter, Instagram). “I

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of them convert to customers ?

Social Media 134

Social Media ROI Social Marketing Media 134

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Martech

OCTOBER 23, 2023

followers) X/Twitter: @tcrawford (20.6K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 115

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 115

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. But here’s the thing, it wasn’t always that way.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

FEBRUARY 6, 2024

When the page is up, always run Google’s Search Console or this schema validator to ensure the code is verified. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? How to Know if Your Company Blog Needs Social Media.

Social Media 89

Social Media Advertising Channels Media Work Management 89

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Leadership and management bios and contact information (including social media profiles if appropriate). Third Party Validation. A Professional Social Media Presence. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. Forget Facebook, Twitter and Google+.

Social Media 100

Social Media Media Merchandising B2B 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Outbound Engine

FEBRUARY 10, 2020

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages. Twitter : 1500 x 421.

Social Media 57

Social Media Media Ideal Customer Profiles Profiling 57

Marketing Insider Group

JULY 18, 2015

There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! Social Media Profiles. Engage With Social Media Channels.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. The Elusive Algorithm. What Does That Mean for Business Pages?

Social Media 110

Social Media Media Word of Mouth Content 110

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Marketing Craftmanship

JULY 4, 2011

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

DiscoverOrg

APRIL 7, 2017

Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. Email address accuracy : Was the email address valid and correct? Name Accuracy.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Validation came not from readers as much as from “publishers, editors and fellow content creators. In the analog era, says Joel, writers didn’t have this problem. And all too often, they don’t.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Validation came not from readers as much as from “publishers, editors and fellow content creators. In the analog era, says Joel, writers didn’t have this problem. And all too often, they don’t.

Validation 100

Validation Content Blogger Social Media 100

Convince & Convert

AUGUST 4, 2013

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. You are a social media professional. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 150

Social Media Media Marketing Management Communities 150

Digital B2B Marketing

JUNE 7, 2011

How much will you pay for a service that saves you time in social media? editions, I receive more mentions on Twitter from Paper.li If you do not agree to start DMing all new followers, then you need to validate manually every time you receive a validation DM. Filed under: Rants , Social Media.

Social Media 100

Social Media Word of Mouth Cost Media 100

B2B Marketing Traction

OCTOBER 20, 2010

The message about leveraging technology has been valid the entire time – it’s the technology that has changed. Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. It’s really important to be human in your social media efforts. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Tools 232

Tools Social Media Social Networks Work Management 232

Chris Koch

MAY 6, 2011

Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

KoMarketing Associates

DECEMBER 8, 2021

Validation stage. At the validation stage, users have made a decision — mostly. This is a crucial stat in the validation stage because it means users are coming directly to your website. Social media mentions. Paid Ads traffic can be viewed in Google Analytics and most ad campaign platforms. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Understanding the Target Demographic. Leverage Video Platforms.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74