Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He was listed as one of the Top 10 authorities on Social Selling by Forbes. Location: Tennessee, USA. Bio: Mark W.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. You can reach me via my Twitter , LinkedIn. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

Paid Search Agency 0

Paid Search Agency Top of Funnel Social Media Blogger 0

Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! .

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

NOVEMBER 10, 2016

With most having a presence on social channels such as Snapchat, Twitter, Instagram and Facebook, they also seek to portray their lives in a fun and entertaining way to their followers. Host events as a medium for Millennials to get involved, have fun and meet new people- give them something to document on their social channels (e.g.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. Social Media Examiner.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6%

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? ” Neal Shaffer , Founder, Maximise Social Business. What kind of comments were out there on social media before compared to now?).

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back. This engagement model is also important in terms of general social media presence and brand awareness by engaging in relevant topical conversations and engaging with customers.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. All analysis is based on Twitter, as lot of public conversation around AI happens occur on Twitter.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. What impact did any of your work make?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Brent Toderian does a wonderful job on Twitter, sharing what he’s learned in very accessible ways. Location: Seattle, WA, USA.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. Twitter Handle. Twitter Handle. DOWNLOAD NOW!

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

JANUARY 17, 2018

This morning check includes catching up on emails, checking social media notifications and general social media browsing. They are immediately exposed to media from the moment they open their eyes. What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Twitter Handle. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be. TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JANUARY 18, 2018

I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

MARCH 23, 2016

“Twitter was the first social media tool I used as a blogger to get the word out there. It has changed so much throughout the years but one thing that has stayed the same is that Twitter continues to be the best tool to help me promote my blog, connect with readers and brands, and engage with the community in real time.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MARCH 2, 2016

A few reflections on this data look at influencers in the Twitter sustainability conversation: Smaller, younger organizations that are newer to Twitter can still gain influence quickly: see @SportsAlliance. Twitter Handle. Twitter Handle. MAPPING THE COMMUNITY. TOP 100 INDIVIDUALS. Download The Full Report. DOWNLOAD NOW!

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

MARCH 9, 2016

Fortunately, connecting through social media is a great way to learn about and participate in open source projects all over the world, not just in our own neighborhoods.” We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. Twitter Handle. Twitter Handle.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

SEPTEMBER 18, 2017

or twitter: @dougkessler. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? The very best way: Send Lagavulin 16 year-old to either the London or NYC office. A close second: email: doug@velocitypartners.com. The post Interview with Doug Kessler appeared first on onalytica.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

OCTOBER 30, 2018

HOW DO YOU FIND THESE INFLUENCERS AND SEPARATE THE REAL EXPERTS FROM THOSE WHO ARE JUST GOOD AT SOCIAL MEDIA? You can’t go on Twitter and find people with 100,000 followers that are experts in this area. Feel free to reach out Twitter or LinkedIn or you can contact me through the website. It’s not easy.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JANUARY 18, 2017

As MarTech is such a huge growth area with plenty of opportunities for brands to help others improve their marketing efforts and drive efficiency through technology, we were very interested in seeing which social influencers and brands were leading the MarTech discussion. Twitter Handle. Twitter Handle. TOP 50 INFLUENCERS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 16, 2018

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. ’s popping up everywhere you go.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

AUGUST 31, 2017

Connect with me on LinkedIn , Twitter , or email me on michael@marketinginsidergroup.com. I like helping brands to completely transform the way they think about marketing and activate their whole company to reach customers. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. click on the names to see their Twitter profiles). Twitter Handle. CBinsights.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60