| | | Marketing Leadership Council | |  Social Media + Twitter | 4 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL AUGUST 7, 2012 How to Fail at Social Media Social media’s not so new anymore, but brands seem to be in the midst of high-profile failures all the time. So, we thought: if we were to create a guide on how to fail at social media, what would it look like? For a long time, companies and brands mostly thought of social media as a secondary channel for marcomms and customer service. MLC members can take advantage of their wisdom by using our Social Media Strategy Builder and checking out Kimberly-Clark’s Channel Consideration Worksheet and Inside-Out Touchpoint Selection strategies. | MARKETING LEADERSHIP COUNCIL AUGUST 30, 2011  4 Lies Marketers Tell Themselves 2) We need a social media team, but let’s just hire some young people – they know how to do that Twitter stuff! think it’s broadly true that, as you go up the age continuum, you’re less likely to find folks familiar with the mechanics and culture of social platforms like Twitter. Got more? Let us know in comments! Customers (and consumers!) | | | | | |
| MARKETING LEADERSHIP COUNCIL SEPTEMBER 5, 2012  4 Things to Watch Before 2013 It’s a theme that’s gotten gradually louder across 2012, and we’d expect it to continue into the end of the year: a growing (and, in our opinion, appropriate) skepticism over the business value of social and digital media. Here are a few numbers to keep an eye on: digital CPMs, major corporate pullouts from social advertising platforms, Facebook’s share price. | MARKETING LEADERSHIP COUNCIL AUGUST 22, 2012  How GE Healthcare is Disrupting Cancer So why is GE Healthcare – makers of the aforementioned arcane medical devices – making a big push into consumer-oriented social media with its #GetFit campaign ? Are you in the market for an “advanced digital radiographic imaging” device? How about a “whole-body high-definition Spectral CT system”? How so? | |
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