Kaon
SEPTEMBER 15, 2015
Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing.
Kaon
SEPTEMBER 24, 2015
How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.
Kaon
DECEMBER 9, 2015
As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. Follow Finn on Twitter: @marketing3D. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general.
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