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APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats
'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Now, Twitter chats aren’t really new. Social Media Twitter
| | B2B WEB STRATEGY
FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries
Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Pharma and MDI companies appear to be trying to do what social media does – target select audiences with specific messaging – or what has been called by people in the industry, “niche-casting”. Social validation is also a big use of Twitter. Links to landing pages on your website, blog, LinkedIn, You Tube or other social media channels.
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MAY 21, 2013 Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps
'Twitter is fast becoming another contender for the B2B social media marketing space. recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This In a previous post we discussed how Twitter can be used effectively when hosting Twitter Chat. There are several tactics you can do to ensue that you receive a steady stream of followers to your Twitter presence. Twitter Follow you, follow me.
| | B2B WEB STRATEGY
DECEMBER 2, 2010 Use social media, improve your B2B’s search engine marketing
We’ve blogged on several occasions about the synergy for B2Bs between social media and search engine marketing (SEM) …but mainly (as in this post) we were pretty much equating social media to blogging. But what about the larger scope of social media …and in particular the major social networks? Well, that’s the burden of a [.].
| | B2B WEB STRATEGY
OCTOBER 11, 2011 Using Google Analytics to soup up your social media effort
Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. Posting on Social Media Today, Chad Wiebesick has dug into this more deeply, and has identified three ways that [.]. B2B Web Strategy Internet Marketing Social Media
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B2B WEB STRATEGY Social sign-in: a better way for your website?
| TUESDAY, APRIL 19, 2011
Then you may want to take note of a recent trend manifesting itself in the B2C world, which is: allowing users to sign on with their favorite social media
profile (Facebook, Twitter
, LinkedIn, etc.). Called social
sign-in, it’s supported by [.]. B2B Web Strategy Social Media
Got a registration-required area on your B2B website? …or maybe you’re thinking of adding one? MORE >>
B2B WEB STRATEGY Email plus social media: a super-sized combo
| TUESDAY, AUGUST 3, 2010
You may have seen some of the dire predictions:… Twitter
will be the death of blogging. Social media
will spell the end of email marketing. Tags: B2B Web Strategy Social Media
email achinta cites globalspec’s “2010 industrial marketing trends” study including social
sharing options boosted the rate achinta mitra sees a similar degree support aweber’s “email customer survey” uncovered getresponse tabulated data supporting potential synergy rented purchased lists Well, neither has come to pass; and our take is that neither will. MORE >>
B2B WEB STRATEGY It’s time to start holding social media accountable for ROI
| THURSDAY, OCTOBER 28, 2010
No question, we’re in the midst of a veritable explosion of B2B social media
usage. Tags: B2B Web Strategy Social Media
clicks facebook posts and twitter
tweets resulted it’s means impossible but harry gold a robust tracking methodology abreast the ever expanding toolset clickz waxes near apopleptic in good news feeds flow laid conversions Led on by numerous evangelists, increasing numbers of online marketers are pushing out wall posts, tweets, blog posts, etc., hoping to gain traction in their target market. MORE >>
B2B WEB STRATEGY Do you know who is Linking to your Website?
| TUESDAY, MARCH 19, 2013
If you are active in social media
networks, you won’t be surprised to see LinkedIn, Facebook, Twitter
and others on the list. Their reporting feature is very robust, and there are some features that are not available in the free version (social media
stats, etc), but this gives you a great list to work from. When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. Inbound Links. Backlinking. LinkBuilding MORE >>
B2B WEB STRATEGY Need to know how to engage on Twitter? …here are 5 key tips
| TUESDAY, SEPTEMBER 28, 2010
Many – perhaps most, by now – B2B marketers are making some attempt to utilize Twitter
to advance their business. Tags: B2B Web Strategy Social Media
inferiority vehicle to the rescue rides karlie justus lends “geraldo on the scene” ambience mini blog drafting 140 character tips linked information “on the ground” updates beauty share twitter
users’ original content email newsletter articles and occasional news release hashtag monitoring easy twitter
’s search engine “personality” tweets To the rescue rides Karlie Justus; in her recent post over on [.]. MORE >>
- Going beyond the Big Three: 3 more social nets B2Bs should use B2B WEB STRATEGY | TUESDAY, AUGUST 31, 2010
- What’s Happening in the World of B2B Online Marketing? B2B WEB STRATEGY | THURSDAY, JUNE 13, 2013
- Why Tweeting isn’t enough – How to grow your Twitter Following in 5 Easy Steps B2B WEB STRATEGY | TUESDAY, MAY 21, 2013
- 5 free tools that will buttress your online marketing B2B WEB STRATEGY | TUESDAY, JULY 13, 2010
- Among social media, blogging is “Still the One” for B2Bs B2B WEB STRATEGY | MONDAY, DECEMBER 21, 2009
- Don’t leave your customers out of your B2B’s social media effort B2B WEB STRATEGY | THURSDAY, DECEMBER 17, 2009
- More evidence of the growing importance of social media B2B WEB STRATEGY | MONDAY, NOVEMBER 9, 2009
- Twitter this way, expect revenue returns B2B WEB STRATEGY | TUESDAY, JULY 28, 2009
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