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PowerViews with Trip Kucera: Best Practices & Surprising Trends

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Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

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6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via Social Media Examiner.

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4 Trends Shaping B2B Marketing in 2011

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So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Why is that?

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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

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You start to see unique trends based on the specific source of the leads. Both good and bad trends. In my case, it was a bad trend. The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software.

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PowerViews with Jonathan Farrington: Stay Focused

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2011 Marketing and Sales Trends Successes and Failures. Click to start video at this point —In response to my question about 2011 marketing and sales trends that did happen or ones he expected to see but did not happen, Jonathan notes that a primary projection played out as expected: markets and sales remained relatively flat last year.

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PowerViews with Dave Munn: The Transformed Marketing Organization

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2012 Trending: Significant Transformation for Marketing Groups. Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. The social buyer is real and tends to be younger.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

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He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book.