Vidyard

MAY 19, 2022

Key Findings from the 2022 Report Some of the key findings and year-over-year trends from the 2022 Video in Business Benchmark Report include: High Tech continues to be the leading industry for video creation, with publishing volume up 51% compared with the previous year and an average of nearly 900 videos created per organization in 2021.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. User-Generated Video Trends by Month 1.2.1 Video Creation Trends by Industry 1.3.1 User-Generated Video Creation Trends by Industry 1.4.1 Produced Video Trends by Industry 1.5.1 Video Creation Trends by Company Size 1.6.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

DECEMBER 17, 2019

What’s causing this trend? Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos. These micro-videos are meant to be viewed on social media channels directly.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

APRIL 26, 2022

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Innovators Leading the Charge With Video Trends 2. Video Trend #2: Post-Sale Teams Embrace Video 2.1 How to Take Advantage of Video Trend #2 2.1.1 Innovators Leading the Charge With Video Trends 3.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

OCTOBER 28, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

DECEMBER 17, 2019

What’s causing this trend? Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos These micro-videos are meant to be viewed on social media channels directly.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

SEPTEMBER 27, 2018

(They must not have heard about De Beers…) Don’t let your company become one of the 4%, demand creation is on a lot of marketers’ maps—don’t fall behind on the trends that matter. When it comes to achieving lead gen goals, 54% of marketers rank social media marketing as an effective tactic.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

NOVEMBER 19, 2020

Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. If your team isn’t on this trend, don’t worry. On social media: Many social networks want to encourage video use and give preferential treatment to video posts.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

OCTOBER 14, 2015

It’s a fairly new trend in marketing, and it’s picking up steam because marketers are seeing that it definitely works. Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. User-Generated Content is perfect for more than social media. Oh, you want some proof?

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

NOVEMBER 29, 2016

From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more! Here’s a sample of what you’ll find – click on these to tweet!

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Marketing Budget Creation 50

Vidyard

MARCH 23, 2021

It analyzes each video player by channel, trends, traffic, and multi-touch ROI. Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices, and where. With this data, marketers and salespeople can see and automate practically everything.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

Vidyard

SEPTEMBER 5, 2018

Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle.

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

JUNE 28, 2018

Get More Tips Website and social media remain video’s top channels, but it’s rise has been a tide that’s lifted all boats. Most videos are most successful when launched in the middle of the week – Tuesday through Thursday – and between 7-11 a.m.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Vidyard

APRIL 7, 2015

For example, are you trying to directly drive sales, build awareness, build a social media community? Also, part of an agency’s job is to stay up to date on current trends, cultural fads and memes. In short, what’s your next step after you’ve decided: “we need a video for this”?

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

NOVEMBER 19, 2020

Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. If your team isn’t on this trend, don’t worry. On social media: Many social networks want to encourage video use and give preferential treatment to video posts.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

MARCH 13, 2015

In addition to powering JUNO TV, the Vidyard video marketing platform is used to customize the video playback experience and to publish videos to other third-party distribution channels including the JUNO Awards’ YouTube channel and related social media sites.

Marketing Automation Services 50

Marketing Automation Services Aggregators Press Youtube 50

Vidyard

MARCH 13, 2015

.” In addition to powering JUNO TV, the Vidyard video marketing platform is used to customize the video playback experience and to publish videos to other third-party distribution channels including the JUNO Awards’ YouTube channel and related social media sites.

Marketing Automation Services 50

Marketing Automation Services Aggregators Press Youtube 50

Vidyard

JANUARY 8, 2015

David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Jump on it! He focuses on audience development and digital video in search (a.k.a. His author page is here.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

JULY 12, 2016

Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. It’s not because they’re producing amazing blockbuster videos that get tons of shares on social media. Are you proud of your video marketing strategy?

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing & Strategy Marketing Strategy 50

Vidyard

JULY 28, 2016

Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. It’s not because they’re producing amazing blockbuster videos that get tons of shares on social media. Are you proud of your video marketing strategy?

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

MARCH 24, 2015

Does my video encourage social sharing? The one everyone is sharing on social media and has been picked up on by both national and international press as it grips the entire nation? If your video does not effectively encourage social sharing then its chances are slim. Ever dreamed of creating the viral video of the year?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

MARCH 15, 2017

Needless to say, this video falls on deaf ears for the modern woman who is more attune to transparent marketing trends that plug the desirability factor at female demographics. Secret’s message ultimately becomes: Ladies, to earn respect in the workplace, speak up, and don’t forget to smell nice.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Vidyard

SEPTEMBER 10, 2014

Effective video marketing can amplify the results of content marketing, social media and demand generation programs. ” The video marketing landscape is evolving quickly so make sure you keep up with the latest trends and capabilities of different types of solutions!

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I I started mostly as a copywriter and social media person, and just grew from there.”

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Vidyard

JULY 13, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Vidyard

APRIL 18, 2022

We discuss how he got started, being the first on B2B TikTok , riding the wave of trends, and getting your business’ ROI in surprising ways. Balancing Trends And Batching TikToks For B2B 1.3 In fact, TikToks often perform just as well or even better on other social media sites. Contents 1. Company Onboarding Videos 1.2

Video Marketing 103

Video Marketing Tips B2B B2B Sales 103

Vidyard

FEBRUARY 2, 2021

In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. This valuable information helps you refine your video sales pitch over time when you see trends emerge of what works with prospects. Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. This valuable information helps you refine your video sales pitch over time when you see trends emerge of what works with prospects.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

MARCH 23, 2021

These can range from video ads for your business to promotion for something your company is doing (such as a new product or a sale) to topical social videos to timely video content that’s seasonal, aligns with a holiday, or hops on a trend.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 22, 2014

Honeywell Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro­trends such as safety, security, and energy. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50