Smashmouth Marketing

article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

To ride a current social media trend let me put it this way #PeopleMatter.". When I called her to tell her I finished the book and that I was loving the attention on the people, she shared " In most of the books I have read about business, they focused on process and methodology. People is not the only take away though.

Lead Gen 100
article thumbnail

CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100
article thumbnail

CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100
article thumbnail

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. Dear Google, Please blend Organic Search and Real Time Search on one page.

Demand 100
article thumbnail

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. If they won't let you interview their reps - beware. If they pay their reps to SET meetings as opposed to COMPLETE meetings - beware.