Marketing Interactions
OCTOBER 15, 2021
Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more.
Marketing Interactions
JUNE 23, 2017
What trends do you see driving future product development? Market or industry trends, competitor weaknesses, etc.). Don’t overlook competitor websites, blogs, and social media accounts. Watering holes and social media. What do you think tips buyers in our favor? Can we sit in on the interviews?).
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Marketing Interactions
JUNE 23, 2017
Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? What are industry trends driving it? Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience.
Marketing Interactions
DECEMBER 26, 2016
The 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America research recently released by Content Marketing World and MarketingProfs finds: Only 41% of respondents agreed they know what an effective or successful content marketing program looks like. 37% have a documented content marketing strategy.
Marketing Interactions
MAY 23, 2018
One concerning trend I’m seeing is the attempt to do too much with less. It’s why I cringe every time I hear people insist that we need a social media strategy or a blogging strategy or some other channel-based strategy. Content can’t speak effectively to more than one audience. The problem is in how that approach is taken.
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