Industrial Marketing Today
MAY 15, 2012
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
Industrial Marketing Today
JUNE 24, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Including at least three social sharing options boosted the rate to 11.2%
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Industrial Marketing Today
AUGUST 10, 2012
The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.
Industrial Marketing Today
APRIL 23, 2012
Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. This trend is consistent and was reported in 2010, 2011 and in 2012. I know it’s Emerson again. From One Engineer to Another® blogs from Indium Corporation.
Industrial Marketing Today
MAY 6, 2011
Yup, social media does work in the industrial sector, sometimes. One of the drawbacks of any kind of a year-to-year industry study is the lack of trends because spikes and dips could very well be due to bad data from one year to the next. Digital marketing trends in 2011.
Industrial Marketing Today
FEBRUARY 12, 2011
GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog. But are industrial and engineering companies getting the message about B2B blogging?
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.
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